28 Fan Business

After staying in the United States for nearly a month, all aspects were finally completed, Red Bull found a spokesperson, and the Red Bull sales team in the United States also entered many supermarket chains and some trading companies specializing in providing goods to small mom-and-pop shops, just waiting for the Red Bull advertisement to start, and really entered the American beverage market.

Wal-Mart's shares are also steadily acquiring, and the warehouse supermarket plan is also being completed step by step, and these investments will also consume almost 6% of Chen Zhiwen's US dollars.

As for the other 40 percent, some of them have entered Hong Kong from overseas bank accounts to absorb Wharf's shares in a multi-account manner.

Although the stock market has been very poor this year, in order to build a harbour city with a total investment of 2 billion Hong Kong dollars, Wharf still carried out a share expansion in the stock market in April to raise funds, which gave Galaxy a good opportunity to acquire about 2.5% of Wharf's shares in one fell swoop, plus the previous acquisition, Chen Zhiwen now has a 4.3% stake in Wharf.

"It's not bad, let's continue to acquire, remember, don't cause any alarm, I estimate that Wharf will expand its shares many times to raise funds, and when we expand our shares, we will acquire a little more, and we can buy it slowly in normal times, and ensure that no one will find out." Chen Zhiwen looked at the recent report and said with satisfaction.

The current Jardine Matheson, the strength is still very strong, this time to provoke, is not a wise move, so the acquisition must be stable, the future Li Jiacheng, is three months to acquire 20%, fast enough, is the later Jardine and HSBC joint recognition faster, anyway, now from the stock market real estate market recovery is still very early, not at all in a hurry.

"Understood, Mr. Chen." Song Jianbai, who was sitting opposite Chen Zhiwen, said that he was currently the manager of the investment business department in Galaxy Holdings.

"Okay, you go get busy first." Chen Zhiwen nodded and said, the conspiracy against Wharf is not something HSBC can know, so whether it is capital or trading, it is done by his own people, Song Jianbai is what he dug from Standard Chartered Bank, and is currently responsible for the acquisition of Wharf, and there may be other acquisition targets in the future.

Soon after Song Jianbai left, Chen Zhiwen asked his assistant An Qi to call Lei Shengli, and at present, Midea Electronics is in charge of Lei Shengli.

Lei Shengli had actually been waiting outside for a long time, and after coming in, he reported the recent progress of Midea Electronics in all aspects.

In the past month, Midea has not changed much, and several businesses have moved into their own office buildings.

The end of the overseas oil crisis, although oil prices can no longer return to the previous low price, but it will not deteriorate again, the global economic confidence has returned a lot, and therefore, the original sluggish orders have recovered a little, and the current main car radio project, has invested more than 100,000 Hong Kong dollars, a single project is still slowly progressing, auto parts projects, often for several years, this kind of thing, can only wait, slowly in accordance with Toyota's rules and Toyota's timeline to go.

The other black and white home appliance OEM business is still doing the previous orders, but because of the expansion of the site area, the production capacity has also increased a lot, but it is not for air conditioners and refrigerators, but fans.

"There are so many orders for fans in Europe and the United States, because their local electricity prices have risen a lot, and some customers predict that the sales of fans will definitely rise sharply this summer, so they place orders in advance." Lei Shengli explained.

"That's right, many power stations in Europe and the United States now burn oil." Chen Zhiwen smiled and said that before the oil crisis, oil was too cheap, and the power stations of many Western countries burned oil, but now that there is a sudden oil crisis, it is impossible to immediately change to coal burning, and besides, Western capitalists are eager to take advantage of any opportunity to harvest leeks.

Chen Zhiwen thought for a while and asked, "Are we all pure assembly in the fan business?" ”

Before, Chen Zhiwen paid more attention to large businesses such as air conditioners, and for fans, he knew that there was this department, but he also knew that the scale was not large, because this thing was relatively simple, and Hong Kong counterparts did too much.

Lei Shengli replied: "Yes, the Paige electrical appliances we acquired before are mainly engaged in air conditioning assembly, and the fan business is not big, because there is no own injection molding factory, and the motors are also purchased, and there is no profit at all. ”

"That's because they were reluctant to invest in upstream industries before." Chen Zhiwen thought for a while and said: "We have an injection molding factory, it is not difficult to undertake simple parts such as electric fans, and then invest a little more to make our own motors, except for raw materials, basically under our control, and the cost can be minimized." ”

In any industry, if a brand wants to rise, the most common thing is to start from the low-end, such as the United States in the history of the mainland in the future, which started as an electric fan and dominated the electronics industry, Samsung, also started from a black and white TV, even if it was Haier, which started to build refrigerators directly, it also started from the low-end, and finally slowly upgraded the industry.

Now Midea wants to focus on electrical appliance brands, and it is inevitable to start from the low-end, and the lowest-end products of electrical appliances are basically electric fans, and the technical content is relatively lowest.

"It's not a problem, we have a large enough area in our factory now, and it's not a problem for people, just recruit some people to train for a few days." Lei Shengli nodded and said, this kind of low-tech product, as long as the boss is willing to invest money, the product can be made in a month, the only problem is that it is sold, and the product that anyone can make can often vomit blood.

"Then make a project plan, and I'll need to see the proposal in a week." Chen Zhiwen said: "In addition, the fan I make, you can not make a profit, as long as the market." ”

"No profit?" Lei Shengli was stunned, although everyone is very involved, but the practice of not making profits, is it a bit too much?

"There is no profit margin on this kind of thing, no matter how good it is, no matter how big it is, I need to get a large number of customers with cheap fans, and then borrow fan channels and brands to promote other electrical appliances." Chen Zhiwen said.

In Europe and the United States, where the market has matured, although the market and supply chain have formed a certain chaos due to the oil crisis, it is not so easy for foreign brands to get in and get a piece of the cake.

Although the sales channels of fans may not be suitable for the promotion of other electrical appliances, but it is better than nothing, and in the next few years, the reform and opening up of the northern hinterland, take the opportunity to move the fan factory first, and produce unprofitable fans in Hong Kong, which can become huge profits over there, or a little more volume, maintain low profits or even zero profits, and it is not impossible to wash the low-end market of the entire global fan, and before that, it is natural to establish a perfect global channel.

"It's really an approach, but it's a bit ...... for other colleagues in Hong Kong." Lei Shengli quickly understood that unlike other Hong Kong electrical appliance manufacturers, his boss really didn't care about a fan business or the entire electrical appliance business, and didn't make money to grab the market, which was hurtful to others, but shopping malls are like this, and there has never been fair competition.

"It's okay, tell them to buy a house, it's more cost-effective!" Chen Zhiwen shrugged and said, this is the truth, what future can you have as a fan? Keep the money now to buy a house, and it will be blood in the future.

"In addition, since our own air conditioners and refrigerators have been made, we will arrange sales to the Middle East, and I will develop the market there." Chen Zhiwen said.