"The Middle East?" Lei Shengli thought for a while and said: "The Middle East is indeed a good market, it is hot enough, and it has just become rich. ”

"Yes, you know what I mean." Chen Zhiwen smiled and said.

Midea's previous acquisition of Paige is mainly to OEM the production of air conditioners and refrigerators, although there is no technical content, but the assembly speed is fast enough, and the structure and working principle of air conditioners and refrigerators are still very well understood.

In the month that Chen Zhiwen went to the United States, Midea easily made its own brand of air conditioners and refrigerators through the original OEM supplier channels.

However, the disadvantage is that the cost is too high, after all, what parts need to be purchased, and there is no own technology, but this is also a helpless thing, the beginning of the manufacturing industry has this kind of problem, one is the generalization of no technology, and the other is that there is no way to scale production, resulting in higher costs.

And the most important thing is that there is no market, because the market has long been occupied by giants, the higher the technical content of the product, the more stable the position of the old brand, such as the automotive industry, from the end of World War II to the 21st century, basically all players are companies with a long history, Toyota, Volkswagen, Mercedes-Benz, BMW, Audi, Honda, General Motors, Ford, basically all companies before the 30s, the only exception is South Korea's Hyundai, that is also because of the help of the state behind it.

If you want to rush in and get a piece of the cake, you can only wait for two situations to appear, the first is the technological revolution, such as the rise of domestic trams in later generations, which has led to the domestic cars led by BYD, and the second is the emergence of new markets, as well as the mainland in later generations, although the level of domestic fuel vehicles is too far behind, but it has successfully cultivated a lot of local brands, because the blank market of domestic promotion has given the local automobile industry room to grow slowly, although the majority is still a joint venture car to obtain, But the low-end market is a breakthrough suitable for domestic brand cars, without this market, domestic cars will definitely not be able to get up.

It is still early to reopen the country, and foreign capital cannot enter the domestic market in the early stage of reopening, but now Saudi Arabia is an outbreak market, because after the oil crisis, the Middle East has made a lot of money.

Taking Saudi Arabia as an example, in 1971, the country's fiscal revenue was 1.7 billion US dollars, and in 1974, the country's fiscal revenue exceeded 100 billion US dollars.

In the 70s, the Middle East has become an important market for the export of the international automotive industry, especially luxury cars and off-road vehicles, many large car brands, but also for the Middle East tycoons to develop suitable car tires and supporting technology and even special models.

In addition to cars, the demand for electrical appliances is higher, which almost every family needs, especially the geographical location of the Middle East, where the four seasons of the year are basically summer, and the heat is the sin of camels.

The huge demand is naturally the best time for Midea to take the opportunity to develop itself, but I have this idea, and those big companies are the same, but the new market is in a period of rapid expansion, and no brand can quickly occupy the market, which gives other brands a certain opportunity, and Chen Zhiwen will not want to get much of the market, so that the company can operate normally first, develop in a self-circular manner, and then develop its own technology by the way, and stabilize the first step. This first step is actually the hardest.

"Okay, then I'll send someone to the Middle East to go to the market." Lei Shengli nodded and said, but there was a little worry in his heart, that kind of place in the Middle East is too hot, and it is a bit troublesome to send someone to it.

"Just get the money in place, find a few clever ones, and then find a translator in the Middle East, where there should be a shortage now, and send our samples by air with people." Chen Zhiwen saw Lei Shengli's thoughts and said with a smile.

In later generations, when some villages in Beijing, Shanghai, Guangzhou and Shenzhen were demolished, BBA and other luxury brands of 4S stores immediately took the car to the village to set up stalls, and the transaction volume was very high.

And the wealth of the demolition in later generations, compared with the Middle East now, is more than a hundred times worse, from the daily heat to the water is reluctant to drink more, to the huge wealth in hand all of a sudden, the material demand from the poor country to the top developed countries, the market demand is huge, much greater than the 90s in the mainland in later generations, as long as you have goods to send over, you will not worry about not being able to sell, until a few years later will slowly form a balance.

"Okay." Lei Shengli agreed.

"That's it for now, and in addition, send a few of our own refrigerators and put them here to store snacks for other employees." Chen Zhiwen said again. He also wanted to try how the quality of his brand's products was.

"No problem, I'll arrange for someone to send it over in the afternoon." Lei Shengli nodded in agreement.

Subsequently, Chen Zhiwen talked with Qin Zhihao, the person in charge of Red Bull, that at present, the business of the United Soda Factory under Red Bull is still losing money, while Red Bull itself has begun to produce vigorously, because the feedback from the RB market is not bad.

During this time, Red Bull was sold through normal channels in Hong Kong, Wanwan, RB, South Korea and other Southeast Asian regions, mainly in the same way as it was promoted in the United States in previous months, sending free Red Bull to frequent truck drivers and night shift factories to let them know about Red Bull's characteristics.

The feedback from all parties is very good, but the market sales are very average, because the price is too expensive, the working class in developing countries is 996 every day, there is this demand, but they can't afford it, and the rich people in these countries and regions don't need it, but Chen Zhiwen still asks to continue to sell half and give away, and these markets still need to be cultivated slowly.

The RB market is a little different, it is a developed country, and the national income is considerable, for example, Midea Electronics' radio business has recently been cooperating with Toyota's purchasing department to become a supplier of the next generation of Corolla, and it just so happens that Red Bull needs to develop RB's factory market, so Midea sales sent tens of thousands of bottles of Red Bull to Toyota's factory, telling them that this is a drink that can refresh night shift workers.

You know, Asians generally don't like to drink coffee, and RB is the same, after having a Red Bull drink, the feedback is very good, so Red Bull got RB's first big customer, of course, there are other reasons that can't be said.

With Toyota as a customer, Red Bull's sales went to Honda, Nissan, Mitsubishi and other large companies to promote, and in the name of Toyota, they all successfully entered it, and RB's automotive industry purchased Red Bull, and then wanted to enter the supermarket, it was not very difficult, but the performance in the supermarket was very poor.

"That is, to be the same as the United States, we need mass propaganda in the RB?" Chen Zhiwen smiled and asked.