30 RB market expansion

In its original history, it took only a few years for Red Bull to be rolled out in Europe from Mateschitz to containers in European supermarkets, because it was the best way for the affluent to replenish their energy and energy.

In countries with developed manufacturing industries, there are many such groups, so the current Germany, RB, and the United States are definitely the best markets for Red Bull, and the market in the United States is even larger, so Chen Zhiwen is also the most concerned, so he went to the United States to spend a lot of money to invite sports stars to endorse. Germany and RB, on the other hand, are ready to wait for some achievements on the American side before they enter.

Qin Zhihao used the relationship between Midea Electronics and Toyota to directly enter the core of the RB manufacturing industry, but to Chen Zhiwen's surprise, with this gimmick, he really stepped into the RB market with half a foot.

However, this kind of can only last for a short time, and it is not a formal channel, if you want to really last for a long time, you still have to invest heavily in publicity, let the whole people know about this brand, and at the same time find a way to break into a large number of supermarkets in RB.

"Yes, I know that Chen Sheng is preparing to enter the US market first, but since RB is already like this, it should strike while the iron is hot." Qin Zhihao said.

"Okay, I agree, I'm looking for a football superstar to endorse in the United States, who are you going to look for on the RB side?" Chen Zhiwen asked, the RB nation is not very fond of sports, and it seems that it is not easy to go into sports.

"I'm thinking about it, too, but I don't have a clue yet." Qin Zhihao said with some embarrassment: "It's a pity that Li Xiaolong passed away, otherwise he would be the most suitable." ”

"Died young, no way." Chen Zhiwen also said with some pity, in fact, after returning from the crossing, he felt that if Li Xiaolong had not passed away, it would be of great help to his business layout, and looking for him to endorse him, the global market would basically be useful.

It's just that he is not involved in the film industry, although he spent a little time to meet Li Xiaolong, but he can't interfere too much, besides, the reason for his death may have been decided before Chen Zhiwen crossed.

"I'm going to go to RB and find some local consulting agencies to consult, maybe they have the right method." Qin Zhihao said.

"Okay." Chen Zhiwen nodded and agreed, in terms of business details, Chen Zhiwen does not know much, what is the best way to enter a foreign market, many times even the old fox in the shopping mall often falls into the pit, but looking for some local consulting agencies, it may be more effective.

At noon, Chen Zhiwen took the executives and administrators of several business departments to a nearby restaurant to improve the food, which was considered to boost morale, and then went to the hotel to fry the golden flowers for six people.

In the evening, Chen Zhiwen returned home, at the moment he was already a little sleepy, although the previous plane was first class, with enough sleep, in the morning to Hong Kong went to the company, but Hong Kong and the United States is a time difference, the plane sleep enough, but also to avoid the biological clock is a little messy, at home and parents after a few perfunctory words, then slept for 12 hours.

By the next morning, I was completely refreshed and feeling full of energy.

"Come on, eat a bun, you can't eat this stuff in the United States, right?" Chen Tianfu said with a smile.

"It's not good if you can't eat it, Chinatown should have it, but I haven't been there, I haven't eaten it." Chen Zhiwen took the bun and replied. This bun was specially ordered from the Mandarin Oriental Hotel, and several neighbors in the vicinity ordered it together, and the money was in place, and the hotel specially sent someone to deliver it every morning, and the taste was different every time.

"How's it going to be in the U.S.?" Chen Tianfu asked while eating breakfast.

"It's not bad, the business side is basically negotiated." Chen Zhiwen said with a smile, except for wanting to invest in Buffett without success, the others are basically done, and he can be regarded as having met Buffett, and there may be opportunities to cooperate in the future.

"That's good, Hong Kong's stock market has been falling again recently, and the land price is the same, so we don't know what to do." Chen Tianfu said.

"It's still cost-effective to buy land, but you can't buy official land, the global economy is not good, there is no strong good news, and the Hong Kong market will remain sluggish." Chen Zhiwen said. In fact, if it weren't for the good news from the north in 1976, Hong Kong's real estate stock market and economy would not have recovered so quickly.

"Land hoarding is to pay interest, the more you borrow, the greater the pressure, if the leverage is too big, the land price will fall hard, you will lose everything." Chen Tianfu said.

"That's why I said that there was an opportunity in danger." Chen Zhiwen smiled and asked again: "Dad, how did you buy the Type B official letter for the land certificate you told you last time?" ”

"More than a million goods have been collected." Chen Tianfu replied.

Chen Zhiwen said: "It's too little, the acquisition is faster, I will give you another 10 million Hong Kong dollars, and I will use it all this year." ”

In 1976, when the real estate market recovered, the development of Kowloon would soon be restricted by aviation safety requirements, and at that time, the New Territories would inevitably become the target of real estate developers and speculators, and the B letter of exchange with the right of priority for land exchange was much more convenient than land, and the process of buying land was much more complicated, as long as there was money.

Whether it is to wait until the price skyrockets in a few years and then cash out and then do other businesses, or keep it in your hands and wait for more than ten years to develop, it is very cost-effective. It is even more cost-effective than buying Cheung Kong shares, because Chen Zhiwen knows that in 1979, Cheung Kong acquired Hutchison, and the market value was only 600 million Hong Kong dollars, and now it is about 300 million Hong Kong dollars, and the increase in 5 years is only twice as much, he is not interested in investing, and it is not too late to invest in 79 years, besides, history will definitely change, even if Li Jiacheng's ability is strong, he may not be able to reach the peak in history.

"Okay." Chen Tianfu nodded, and did not ask more, in fact, since the beginning of this year, the real estate five tigers and other well-known Chinese-funded real estate companies have begun to hoard a large number of land, and some even raise funds in the stock market on a large scale to hoard land, you must know that the current stock market is a big bear market, and you can operate like this, you are more optimistic about the future of the real estate industry.

"By the way, aren't you going to buy the Hilton Hotel? How's this going? Did you go to the United States to meet the boss behind Hilton? Wu Xiuling, the mother on the side, asked.

"No, HSBC is in charge of this matter, they negotiate, I just need to know the progress, I made an appointment with Shen Bi and met the day after tomorrow to talk about this matter." Chen Zhiwen shook his head and said, it is more taboo to meet directly by bypassing intermediaries, not to mention that this middleman is HSBC, Chen Zhiwen is ready to have a good relationship with HSBC, and he will have to get wool from them in the future, there is no need to be blind because of such a trivial matter now.