Although I have known for a long time that Lao Mei loves to hoard paper, I didn't expect it to be so crazy, and all the various discounts prepared are not as good as toilet paper that has no discounts but is slightly cheaper than other supermarkets.

After a while, the entire row of shelves of toilet paper was swept away, and many people left with a cart full of shopping carts and quickly walked to the door to check out.

Although Pierce behind him could not understand Chinese, he looked at the direction where the boss and the boss's secretary were looking, and said with a smile: "All this is expected, there is still a lot of toilet paper in the rear warehouse, and it will be replenished soon." ”

"You Americans like toilet paper so much?" Angel asked in English.

"It's not that I like it, but this thing is a big loss in the supermarket, although the toilet paper is not heavy, but it takes up a lot of space, the transportation cost is quite high, but the price is not high, and it is not cost-effective for many supermarkets with higher rents in the city center, so most of the supermarkets have not much reserves, and the relative price is more expensive, but the users use a lot of money, and can only buy regularly." Pierce explained with a laugh.

"But for us, there is no problem in this regard, the transportation cost may be similar, but the cost of storage and retail location is much lower, after all, our supermarket location is very general, whether it is leasing or self-sustaining costs are very low, and the area is large enough, it is convenient for users to buy a small amount for half a year at one time." Chen Zhiwen nodded and said, this is indeed a good advantage, toilet paper is a daily necessities in Europe and the United States, but normal supermarkets cannot provide it on a large scale and cheaply.

Walmart is only a little better than other supermarkets in this regard, but because the area is the same as other supermarkets, it is impossible to store too much toilet paper.

Pierce continued: "This is also my entry point, which I found out about when I was at Fedmart, but the cash flow was not good at that time, and I couldn't afford to invest much in it. ”

"Okay, this is also a good breakthrough, as long as this is done well, it will be easier for people to become our VIP customers." Chen Zhiwen thought for a while and said.

Many people can't imagine why warehouse supermarkets should have a different membership system from other types of supermarkets, instead of being open to everyone?

In fact, the logic is very simple, because the location of the warehouse supermarket is not near the residential area, or in other words, it is not near most of its users.

In order to let users come to shop from afar, the warehouse type will attract users at a preferential price, but people are lazy, a few times can be, it will not work for a long time, and I will always think that even if the price of the nearby supermarket is more expensive, but save time!

Therefore, the membership system is a necessary operation, when the member really invests dozens of dollars in membership fees, in order not to let their membership fees go out in vain, they will think more about shopping, plus warehouse supermarkets will launch rebate services, that is, to buy a certain amount of goods, you can deduct the membership fee, until the membership fee is free, which will become a driving force to stimulate users, and when the user obtains a point exchange amount exceeds the membership fee, you can discount or directly exchange some products on other specific goods, This is again to stimulate users to come and consume.

Over and over again, this set of combination punches can nail customers who are far away, so that his daily life consumption is spent in his own supermarket, and Costco also uses this principle to the extreme.

However, the premise of all this is that you have to let users become members, the previous operation logic of warehouse supermarkets is to lock in the company group or a certain group, and attract them to shop by giving away members, and Costco is to break the deadlock of this small market demand, and all the nearby residents are included as their potential members.

But it is difficult for users to take the initiative to hand over dozens of dollars to become a member of the supermarket.

Therefore, the experience time of a week is to let users find that the price of goods in Costco is cheap, as long as you buy more things, you can earn back the membership fee, and there are points to redeem, but this is still not enough, it is best to have products that you can get your hands on, such as goods that can return the membership fee once or twice, such as large household appliances.

It's just that the frequency of replacement of household appliances is very low, and large electrical appliance groups may not allow a supermarket to break the price positioning.

"How many rolls of toilet paper do American households use in a year?" Chen Zhiwen asked again.

"I haven't checked it, I'm going to look through the library for specific data, but if I have a family, it's about four or five hundred volumes a year." Pierce thought for a moment and said.

"Four or five hundred?" The boss with Anqi's eyes on the side, do you eat toilet paper every day?

"Toilet paper is also sourced from the United States?" Chen Zhiwen asked.

"Yes, the American company, Mr. Chen wants to purchase from Hong Kong?" Pierce asked.

Chen Zhiwen shook his head and said: "There is no paper company in Hong Kong, I have to go to other places in Asia to ask, Anqi, you remember, after returning to Hong Kong, let Xu Weishan go to Indonesia to ask, the forest industry is more developed there, and there are many companies in the paper industry." ”

Xu Weishan is the general person in charge of Galaxy Trading Company, and he is also dug from Hutchison Whampoa, and is currently responsible for docking the supermarket demand in the United States, and then purchasing from Hong Kong, and is also responsible for the expansion of the trading company's own business, such as RB.

"Okay." Angel immediately jotted it down in her little notebook.

"It would be of great help to us if we could get cheaper sources of toilet paper from Asia." Pierce nodded.

Having a trustworthy supply partner in Asia is very important to the development of supermarkets, and many large supermarkets in the United States actually know this, but there are too many goods in the supermarket, which affects the customer's life experience and even food safety and other important factors, and it is very cautious to change suppliers from a distant place, and the larger the retail group, the more careful, because once something goes wrong, the impact will be very bad.

"Leave this to me, and there will be absolutely no problem." Chen Zhiwen said boldly, the cost of Indonesia is definitely much lower than that of the United States, after all, the paper industry is not a high-tech industry, even if the equipment is not comparable, but there are too many differences in other aspects, and wait a few years, the reform and opening up of the mainland, just then Costco branches should also have a lot, their own dollar orders out, there will naturally be state-owned enterprises in China to do this business.

"OK, then I'll be relieved." Pierce smiled, watched the group of people below put toilet paper on their carts, and said, "I'm going to go down and have a look, and the most important thing now is to say that these people are doing our membership." ”

"Okay, that's hard." Chen Zhiwen said with a smile, how can professionals do professional things, how to persuade customers to pay for members, he estimates that no one can be convinced, as a boss, he just needs to wait for the data.