In the IT industry, Steve Jobs is a person that Chen Zhiwen admires more, from the initial personal computer to the later iMac, ipod, iPhone, ipad, etc., are very contemporary inventions, in the field of product art, Jobs is a very powerful genius.

What is not known is that Jobs has a very simple test method for his products, that is, to find a group of children and see if they like it.

Children's thinking is relatively simple, like is like, dislike is not like, will not deceive Jobs, at the same time children's thinking is not active, they will only play simple products, the simpler they are, the easier it is for them to get started, this is also Jobs's pursuit, so that fools will play their own products.

Chen Zhiwen still recognizes this concept, any game, as long as it can be liked by primary and junior high school students, it will inevitably be popular, and the so-called social people in later generations look down on this kind of "mentally retarded" games, which are often hits.

Chen Zhiwen continued: "Wads, you don't need to spend too much time on the game test during this time, there is a new air conditioner here in Midea, and you need to optimize the control system." ”

"Air conditioning? I haven't looked into it. Waz said with some embarrassment.

"It's okay, you just need to optimize the software, I'm sure you can do it." Chen Zhiwen smiled and said, if after 20 years, all kinds of software have gone through decades of development, and each industry has its own characteristics, then no one can guide across the industry, but now, the software industry has just begun, and there is little difference between them, and because it is relatively primitive and simple, software designers also have enough time to study different types.

Just as hundreds of years ago, many scientists were physicists, chemists, astronomers, and mathematicians at the same time, which is almost impossible today.

Lei Shengli also said in English: "Mr. Woz, our technician, I would very much like to get your advice. ”

"Discuss, discuss." Woz has a relatively homely personality, and as soon as he is praised, he immediately becomes modest, which is very similar to the character of traditional Chinese.

"One more thing, Old Ray." Chen Zhiwen said: "It may take a long time for the research and development of inverter air conditioners, and I plan to send our other models of air conditioners to the US market this year, which can be regarded as testing in a small area." ”

Although it was tested in the Middle East last year, and the climate and environment in the Middle East are much worse than those in the United States, the people in the two places are different, for ordinary people in the Middle East who have just become rich, a small problem is not a problem, but for the United States, which has been accustomed to a high-quality life, it is completely different, and may not tolerate a trace of problems.

If you want to enter the U.S. market, you must first practice, and it just so happens that Costco has a relatively small range of control and can be used for testing.

"Okay, then I'll produce a batch of high-quality samples first, and send them to some young people in the United States, who can speak English and can endure hardships, and go to the United States to install air conditioners, food and housing are not a problem, and the salary is not a problem, but it may be a little harder." Chen Zhiwen continued.

"An air-conditioner who can speak English? This one is a bit harder. Lei Shengli thought about it and said with a little sadness.

"It's a bit difficult, so you need to find it, it's impossible to learn English in a short time, but if you know English, it shouldn't be a problem to learn to install an air conditioner in a short time, as long as the money is in place." Chen Zhiwen said.

"That's just as well." Lei Shengli nodded, and asked again: "Chen Sheng wants to send someone from Hong Kong to the United States to install our own air conditioner to reduce costs?" ”

"Yes, reduce the cost of installation in the United States, you may not know, in the United States, the price of installing air conditioning is more expensive than the air conditioning itself, especially high-rise apartments, the price is ridiculously high, this is the only breakthrough I can think of, otherwise, our products do not have much advantage." Chen Zhiwen shrugged and said.

In the case of Su Boss, the life of European and American workers is very chic, and the cost to the society is naturally related to manual services, the cost is ridiculously high, such as the income of plumbers, which is much higher than the average white-collar income, and if they are asked to repair a pipeline, the starting price in a big city may be 200 US dollars.

This is also why in Europe and the United States, hardware tools sell very well, some small work is needed to do their own, and again, household appliances are basically broken on the throw, the cost of inviting someone to come over to repair can buy a new one, and if it is to buy large furniture, many people are also their own or ask friends to help, because if you invite outsiders, the cost is higher than furniture.

But some electrical appliances are not able to do it themselves, such as air conditioning punching, installation of copper pipes, debugging, etc., which require professionals to operate, which is just needed, Chen Zhiwen plans to start from here to improve the competitive advantage of his products.

The cost of sending Hong Kong workers to the United States will be much lower, and for Hong Kong workers, they can also make more money, killing two birds with one stone.

And this advantage is unique to Chen Zhiwen, because the premise of sending people to the United States to do air conditioning installation is that Midea can gather and sell its limited products in a small number of cities or similar cities, that is, the scope of one person's responsibility, at most one or two cities.

This is impossible to do in other brands and even local brands in Europe and the United States, for example, Japanese brands enter the American market, the first choice is naturally to cooperate with American supermarkets, but the general supermarket chains in the United States are all over the United States, and even a little bit will be all over several states, this sales model, the market end customers are very scattered, it is impossible to train their own installation or after-sales workers, and can only rely on a third party to entrust services, and in this way, the price of terminal services is completely not controllable by electrical companies.

Of course, if the brand is big enough, big enough to become one of the top few in the United States, the total sales volume in a city can support itself to set up a follow-up and after-sales team, and it will also greatly reduce the cost, but this is the contradiction between the chicken and the egg, and it is impossible to carry out such an operation without being at the top, which is also the advantage of the giant in cost.

And the United States, the first market naturally depends on Costco, and Costco's characteristics are different from other scattered supermarkets, its characteristics are centralized, Costco supermarkets, the number is not much, but the coverage density of surrounding users is far more than ordinary supermarkets, in this way, Midea can completely build a self-built after-sales and installation team, and in his spare time, he can also help Costco to deal with other brands of electrical appliances, killing two birds with one stone.

(End of chapter)