100 The layout of the footwear industry chain

"Asia, you're talking about Hong Kong?" Philnet said that considering Chen Zhiwen's origin, he could naturally guess it.

"Yes, it's Hong Kong, Berkshire Hathaway, does Mr. Knight know? Their company invested in Hong Kong last year, and began to produce high-end textiles in large quantities in Hong Kong, some of which can also be used to make shoes, high-end shoe materials can also be used, plus there is plenty of cheap labor, and there is also experience in shoemaking, which can be used as the most perfect supply place. Chen Zhiwen smiled and said.

"I also know a little about Hong Kong's shoemaking, and I have heard that the footwear industry is very developed, but they are all shoes of average quality, such as slippers, cotton shoes, sports shoes of average quality, etc., high-end sports shoes, Hong Kong seems to be unable to make them, right?" Philnet asked.

"I can't do it, but everything has a first time." Chen Zhiwen nodded and said: "I am responsible for all the investment in Hong Kong, and Nike also has engineers in high-end sneakers. ”

Hong Kong's textile industry footwear exports have always been the first in industrial products, but it is true that they are low-end products, even the mid-end are very few, high-end sports shoes, it can be said that it is a difficult field in the field of shoemaking, even the mainland in later generations, reform and opening up have developed for a long time, in order to produce high-end sports shoes.

"That's also Mr. Chen's main purpose, right?" Philnet asked shrewdly.

"Yes, that's one of my main goals, but it's also true that I'm bullish on Nike." Chen Zhiwen nodded and said.

Hong Kong's shoemaking industry, if you really want to make high-end shoes, it is not impossible, which shoe company is willing to invest in research and development, even if it is poorly made, it can be made, compared with technology, it is more difficult to market.

As an OEM base, there are basically no big clothing or footwear brands in Hong Kong, and even if there is, it is only the king in the ditch, and they are not very good at sending orders for high-end goods to Hong Kong to do it in a small place like Hong Kong.

Because of the high profit margin of high-end brands, production in Europe and the United States is not a problem at all, can cover the labor cost of Europe and the United States, another reason is the high cost of trial and error, although the labor in Europe and the United States is expensive, but years of development can ensure high quality, in this case, the customer will not be replaced at will, because Hong Kong has no experience in this area, in case it is not done, it will smash the brand.

Therefore, any region or company without relevant experience wants to try to make high-tech products, the most difficult level is to have the support of market orders, and with orders, you can slowly develop your own technology and production experience.

Investing in Nike, more importantly, is this purpose, Nike has only been established for a few years, and in the 80s, the speed of development has advanced by leaps and bounds, and then the NBA Jordan craze has become popular throughout Europe and the United States, beating the traditional giant Adidas, as long as you catch Nike, you can form a huge shoe-making industry chain in Hong Kong, and after more than ten years, it is estimated that it can easily drive hundreds of thousands of people to work in the mainland.

And the most comfortable thing is that you only need to provide a little bit of capital, place, equipment, plus the guidance of Nike's engineer team, you don't have to worry about other things, the market, by the Nike team to overcome, you can follow the dividends when you invest in Nike, and the stock index doubles, and the Asian factory here, as long as there is no quality problem, it is earned in vain, because the profits of the factory itself are enough to maintain its own expansion.

Of course, as long as you master the core production capacity and the time is right in the future, it is not a problem to form your own brand, even if you can't mix with Nike, it's not bad to mix with Anta!

"Then how many shares does Mr. Chen want to get?" Fernett nodded and asked, he actually knew that it was better to grasp the production part in his own hands, but the lesson of this time was that it was better for them to concentrate on conquering the market, a factory would almost exhaust their funds and face the risk of bankruptcy, even if the crisis was successfully passed, their team had to consider the trade-off.

"I heard that Nike is now in debt of $2.5 million, and I invested $3 million, and I want 30% of the shares." Chen Zhiwen said.

"30% is too much, if that's the case, Mr. Chen is Nike's largest shareholder, and other Nike shareholders will not agree to such a big investment." Philnet hurriedly shook his head and said.

"That's my condition, and if Mr. Knight, or Nike's board of directors has other ideas, it's perfectly fine." Chen Zhiwen smiled and said, asking for 30% of the shares itself is a lion's mouth, although Nike is now encountering a serious crisis, but the bankruptcy is not enough, the top is a lot of anger, really come up with funds that can solve the crisis for them, it is definitely not a problem to invest in shares, but it is unrealistic to get close to the amount of holdings.

"I can't call the shots on this matter, although I am the founder, I am not alone in the board of directors, I need to go back to research to decide." Filknight thought for a moment and said.

"Of course, in addition, Hong Kong's matter as a supplier of Nike, I also hope that your board of directors can make a decision as soon as possible." Chen Zhiwen paused and said: "As long as you agree, I am responsible for all the investment in the entire factory, in addition, we also pay for the engineers invited from Nike, you don't need any investment, you can get a very cooperative supply factory, and in terms of retaining profits from the factory, we can follow the rules of the industry." ”

Chen Zhiwen can't look down on the profits of a foundry at all, even if Nike is now, how much profit can it have? The key is that the technology of this industrial chain is in your own hands, and many things will be much more convenient in the future.

"Okay, we'll consider this proposal carefully." Fernay nodded.

"Then I hope to get good news as soon as possible, I will go back to Hong Kong in a few days, this is my business card, if there is any news, you can notify me as soon as possible." Chen Zhiwen handed over a business card of his own, with his two phone numbers and fax on it, guaranteeing that he could find someone within an hour.

"Okay." Philnet took the business card, which only had the name and phone number on it, and there was no basic information introduction, which was completely different from the business card of these people.

It's just that what he doesn't know is that Chen Zhiwen's identity is too much, and a business card can't be written at all, especially an English business card, which has longer words.

Chen Zhiwen continued: "In addition, if the cooperation is successful, in the future, you can put Nike shoes on Red Bull's advertisements as long as you can, which is also a very big publicity for you." ”

(End of chapter)