101 The beginning of the retail industry chain

Although Nike will develop rapidly in the future, it will not be until the mid-to-late 80s, and the current situation is still far from it, and the value of the entire Nike company may not be comparable to Red Bull's advertising budget for a year, so where will there be any funds to do its own advertising?

If Red Bull advertises a little Nike, it will definitely be very good in the early stage, of course, this premise is that he holds a certain amount of Nike shares, otherwise, the good deeds for no reason will not be given to outsiders.

"Mr. Chen, I have to say, it's really attractive." Phil Knight said helplessly, although Nike uses the way of joining to expand, but joining is also to keep investing, the most basic is to advertise, no advertising, who would be stupid to join?

"Mr. Knight, I think the conditions I put forward are very suitable for the development of Nike, and I think that if we cooperate, we will definitely make Nike a well-known sneaker brand in the United States and even the world." Chen Zhiwen said confidently.

In fact, even without him, Nike would have become the world's No.1, but no one knows now, and in the early stage of Nike's development, it can be Chen Zhiwen's funds, high-quality supply chain and Red Bull advertising gifts, then the development speed will be faster.

For Chen Zhiwen, the income from investment is secondary, and a manpower-intensive industrial chain with technical content is the biggest benefit.

"Okay, if that's the case, I'm willing to bring Mr. Chen to Nike's board of directors." Fernay nodded and said, he is indeed a little excited, but in the mall, many people are good at fooling, including himself, Nike can be established, and it is also the result of his many fools with the Japanese.

Next, he needs to do his best to investigate the information of the person in front of him to make sure that he has the ability to do what he just said, and then he will consider how to cooperate.

"If I can get on the board, then as long as there are no very serious special circumstances, my voting rights will definitely support you." Chen Zhiwen smiled and said.

For Nike, he doesn't want to participate in management, as long as he has a certain influence and can ensure the stability of the industrial chain, in other aspects, let Nike develop according to its original history.

"Okay, this can be negotiated slowly in the future." Filknight was satisfied, an investor who didn't interfere much in the company's operations, and was the favorite of all operators.

Nike is not a big company at present, but when it comes to external capital investment and supplier changes, it will even be replaced to Asia thousands of miles away for market production, which is naturally not something that can be determined in the short term.

Chen Zhiwen and his entourage will not wait in the United States all the time, they played near Portland for a few days, and also bought a small farm, with an area of about 600 acres, but most of them have been abandoned for a long time.

In the United States, the price of farms varies a lot, many or even dozens of times, in addition to water rights, geographical location and traffic conditions, another important point is whether the infrastructure is perfect, whether it can be directly planted on a large scale after getting it, the price of direct planting will not be very cheap, on the contrary, if there is no infrastructure, but also need to invest in infrastructure, it is very cheap, and even many countries will give away such a large area of land for free, as long as the capital is willing to come in to invest, investment will be land agricultural production, However, such cases are relatively rare in the United States, and there are such programs in Canada, Brazil, and Argentina.

Buying a small farm just for fun, Chen Zhiwen gave the farm to Ron, who commissioned him to redesign it and transform it into a suitable place for his family or future company executives to vacation.

Philnet also came with preliminary news, Nike's other investors and creditor banks agreed in principle to his investment, but Chen Zhiwen's valuation of Nike is much higher than the actual value of Nike, and Nike is now in a crisis of the capital chain, and has not been able to solve the problems faced by the factory such as cost, quality, and labor unions, and is very urgent for funds, but the amount of funds to introduce and the proportion of shares to be transferred have not yet been decided, and there is no agreement on whether to move the production area to Hong Kong.

There is preliminary news, Chen Zhiwen is already very satisfied, as long as he can buy shares, it is still the early stage of Nike's development, and it will not be a small amount in the future, and the relocation of the production base is also normal, there are factions within any company, and Nike's factories in the United States must also have relevant interest groups.

This cake will definitely be seriously opposed if others want to move, but since there are opposing factions, there will also be factions that agree, at this moment, as Chen Zhiwen's lawyer, Ron is already meeting with some senior executives, shareholders and even creditor banks of Nike, all in order to get what they need.

Citibank in New York, there is also news, recently, Citibank's trading team did not care about Wal-Mart's stock price, and acquired another 1.5% of the shares, so far, Chen Zhiwen personally owns 11.66% of Wal-Mart's shares, and as a verbal agreement with Sam Walton, Chen Zhiwen also stopped authorizing Citibank to acquire Wal-Mart shares on his behalf, and because of the acquisition at any cost during this time, Wal-Mart's shares naturally rose a lot higher than usual, 11.66% of the shares, The value is already as high as $200 million.

For Wal-Mart, whose current turnover has not exceeded $1 billion, the price-earnings ratio of the stock may have been much higher, and the main reason may be that Chen Zhiwen has been investing money in it for the past two years, resulting in inflated stocks, but Chen Zhiwen doesn't care anymore, long-term holding is the highest level of investment, and short-term fluctuations don't need to be cared about at all.

What's more, Wal-Mart's purchasing department has begun to place some orders for hardware and clothing products for Galaxy Trading, which is a good start, and the cost performance of Hong Kong's industrial products is the best choice for Wal-Mart, which specializes in high-quality and low-cost products.

One of the most important plans to come to the United States has been completed, and Galaxy Trade has finally entered the industrial chain of the largest retail company in the future.

Things are almost over, Chen Zhiwen naturally took the plane back to Hong Kong again, and after a day and a night, he once again came to the cramped Hong Kong Kai Tak Airport.

The company had already sent several cars to greet him, and Chen Zhiwen naturally took his bulletproof Mercedes-Benz sedan to his new home-—— villa in Repulse Bay.

When I was in the United States, Chen Tianfu and his wife had no opinion on this villa, so they naturally bought it, and there was no renovation, and they hired a nurse to clean it and then moved in.

(End of chapter)