142 Watson's Future – A Retail Empire

"Then wait a little longer, if you really can't do it, go to other British capital to look for it, Wheelock should have similar land." Chen Zhiwen thought about it and said, Hutchison and Whampoa and other companies have a lot of land in their hands, but there is no land in the core location of Hong Kong Island, the main reason is that it was developed and sold by Qi Dezun before, and then used to buy everywhere, but fortunately, the land in Hung Hom was stuck by the "industrial to business", otherwise it would not have been left in Chen Zhiwen's hands.

"Wheelock? They know that there are two buildings in Central, which should be rented out, and I need to check the other plots. Zhou Jiayang replied after thinking about it.

"The Federal and International Building, the location is good, but there are too few floors, and it shouldn't be sold now." Chen Zhiwen said.

The two buildings, federal and international, are the two more famous properties of Wheelock, both of which are less than 30 floors, and the reason why they are famous is also because a few years later, in 1978, Wheelock intended to sell, Li Ka-shing used the same routine as Hutchison now, and established a joint venture with Wheelock, and then bought the two buildings for 1.1 billion Hong Kong dollars.

Two years later, Hong Kong property prices rose sharply, Li Jiacheng sold the two buildings for 2.2 billion, the interest is not counted, Li Jiacheng empty gloves and white wolves changed hands and made 550 million Hong Kong dollars, which can be said to be the most beautiful investment in Li Jiacheng's early business history.

"One more thing, the Hong Kong government is preparing to develop the fifth berth of Kwai Chung Pier, and the Hong Kong government has already sent a note to us, should we participate?" Zhou Jiayang then asked.

"Berth 5? With Hutchison's current funds, it is not able to develop this port berth. Chen Zhiwen frowned and said that the berth wharf of the port can be said to be lying down to make money, but the current Hutchison does not have the funds to develop this wharf.

"But outsiders don't know our situation, during this period of time, after we privatized Hutchison and Whampoa and Watsons, the outside world's speculation about us is becoming more and more exaggerated, I think we can use this opportunity to put some pressure on Swire, as far as I know, Swire is bound to win this wharf." Zhou Jiayang said.

"In addition to Swire, which others will also participate in this auction?" Chen Zhiwen asked.

"Jardine's Wharf, Wheelock and several consortia in Japan and Europe have signed up, but overseas consortia generally do not succeed, and Jardine Matheson, I heard that they have financial problems recently, and there are rumors in the market, and the most likely to succeed is Taikoo." Zhou Jiayang said.

"Then give it a try, let the wind in the market first, and say that we have Bank of America behind us, and we must get this berth, and see how Swire reacts." Chen Zhiwen said with a smile. Anyway, there is no loss, so let's put a little pressure on the ancients.

"Okay." Zhou Jiayang smiled and said, agreeing to come down.

"These are all trivial things, the headquarters building actually doesn't matter if it's a little late, and I'm actually here today mainly for Watsons." Chan added: "Watsons has a PARKnSHOP supermarket, and I am ready to invest a certain amount of money to make it the largest supermarket in Hong Kong and monopolize the daily retail market in Hong Kong. ”

With the super platform of Hutchison, many things are much more convenient, if it was before, even if you have money, you want to build a supermarket chain in Hong Kong, it is unlikely in a few years, but with enough foundation, talents, and resources, you only need to invest money, and you can basically wait for the flowers to bloom, unless the industry has been occupied by other giants and need to spend money to grab the market.

"Hong Kong's biggest supermarket?" Zhou Jiayang's eyes lit up, this is a very good industry, although compared with real estate, supermarkets are small businesses, but as long as they are the largest in Hong Kong, the scale will not be small.

"Yes, you also said before that we have the cheap procurement resources of Galaxy Trade, which is more or less advantageous for Hong Kong supermarkets, we will first make the scale up, and then use the cost performance to unify the retail market in Hong Kong." Chen Zhiwen nodded and said.

The difference between Hong Kong's supermarkets and American supermarkets is like the later generations of Unilever supermarkets in the mainland compared to RT-Mart, in terms of goods, the former is more inclined to daily necessities, mainly to solve the basic living needs of the people nearby, the huge purchase volume of Galaxy Trade, can reduce the cost of many goods to a very low level, but also because Hong Kong and the United States are completely different in many aspects, so there are some differences, but in general, there is still a certain effect, in the retail field, the procurement cost will be reduced by 1%, These are all Tianda's advantages.

"Other supermarkets are not a problem, I am most worried about Wellcome supermarket, Wellcome used to be a subsidiary of Dairy Milk International, the development is not good, but it is not bad, and then Hongkong Land acquired milk, and invested a lot of money in Wellcome, in recent years, Wellcome has also been expanding." Zhou Jiayang said that in the context of Galaxy Trade, he naturally thought of developing his own advantages, and also created the main opponents who have studied PARKnSHOP, and the others are basically not large-scale, and the main potential is Hongkong Land's Wellcome Supermarket.

"Hongkong Land is a tough opponent to play against, but even if we expand with Wellcome, there will be no competition, at least in the last few years, and supermarkets in Hong Kong are just getting started." Chen Zhiwen thought for a while and said.

Supermarkets, although they have appeared in the 30s, but really began to become popular in Europe and the United States, in the 60s, that is, when Walton began to start his business, and in Hong Kong, although there were many years ago, but there was no scale, before the 60s, Hong Kong was still popular department stores, wet markets and street shops composed of lifestyle.

In the original history, it was the Wellcome supermarket under Jardine Matheson and the parknshop supermarket under Hutchison that completed the monopoly of Hong Kong's retail industry in the 80s, but in terms of scale, Wellcome was dominant, at least in the 80s.

Now, Chen Zhiwen has acquired Hutchison, and because of Galaxy Trading, he naturally wants to vigorously support Parknshop, if he can, it is best to destroy Wellcome or buy it. However, after attacking Wharf, the best time should be around 83.

In the 21st century, the retail sales of Hong Kong supermarkets are almost tens of billions of Hong Kong dollars a year, which is not very large, but it is not small, and as a local consortium in Hong Kong, although it is not uncommon to make money from supermarkets, it is better to control it in your hands.

"Then we'll clean up the traditional department stores first, and then we'll fight with Hongkong Land." Zhou Jiayang said with a smile.

"However, I have another request, when recruiting, ParknSHOP can consider those employees who have slight disabilities or inconvenient people at home, and arrange a little part-time to take care of those who can't come to work at a stable time." Chen Zhiwen continued.

The characteristics of supermarkets are that they can directly drive a large number of jobs, and many of them are easy-to-use varieties that can be done by anyone, so they are very suitable for helping those who think that some abilities are lacking and cannot find a job, as long as the control is good, a small proportion of disabled people will not affect the daily operation of the company.

"No problem," Zhou Jiayang knew the purpose of the boss, and said: "Hutchison can also appropriately recruit some such people in this regard, which is also conducive to us to improve our image." ”

"Okay, if you know what I mean." Chen Zhiwen smiled and said: "In addition to Parknshop and the distilled water business I handed over to Red Bull before, the rest of Watsons is a pharmacy, I will not close this field, but I will not invest in it again." ”

"Is it because you are not optimistic about Chinese medicine?" Zhou Jiayang thought for a while and asked.

"Not really." Chen Zhiwen shook his head and said: "The market is too small, drugs are not like other products, they can be exported at will, the control of drugs in various countries is very strict, don't say that we, that is, drugs between Europe and the United States, it is very troublesome to export each other, not to mention, the ingredients of our traditional Chinese medicine, even we ourselves can't say clearly, and the most important thing is that the real Chinese medicine is a hundred people and a hundred prescriptions, powerful and powerful, but it is not very in line with modern business, at least in the case of Hong Kong, there is no way to develop the Chinese medicine industry on a large scale." ”

If there is a mainland market and a huge pool of Chinese medicine talents in the mainland, the Chinese patent medicine market is still promising, but obviously Hong Kong is far from meeting the requirements, which is the same as the automotive industry, a small country, whether it is a talent pool or a market, is not enough to develop this kind of industry.

Even if the mainland is reopened, the Chinese patent medicine industry will not be able to develop on a large scale, only after the 21st century, it will be possible, and the scale will not be very large, the most important thing is that in this field, his prophetic golden finger is useless, so it is better to develop in other industries, and there will be more funds in the future, which can support & invest in this industry in the mainland.

"Actually, it's true, Watsons has developed for hundreds of years, and it has opened dozens of pharmacies, and it can no longer develop." Zhou Jiayang nodded and said.

"Although the development is slow, it is still good for the people of Hong Kong, at least some diseases, and it is much more convenient to see a doctor." Chen Zhiwen said.

Which is the best in Chinese and Western medicine, this topic has been arguing in China for decades in later generations, but he feels that there is no need to fight for this kind of thing, the best way is to use it together and choose the right method, and Chinese medicine has many effects that cannot be explained by science and technology, and it is very preferential for the people, and it is also very cheap.

It is said that ten years later, a heavyweight in Hong Kong was diagnosed with cancer, and this person went to major hospitals and medical centers in Europe and the United States, and invited many experts for treatment, but was told that it was too late, and then he went to Yanjing in the mainland, where he relied on the strong combination of Chinese medicine and Western medicine to live for more than 20 years.

From this point of view, Chen Zhiwen will inevitably vigorously support the development of the domestic traditional Chinese medicine industry in the future, maybe it will be useful in the future, as for his own play, there is no need to play, there is no advantage at all, just be a financier behind it.

"The core of Watson's future is the retail supermarket." Zhou Jiayang nodded and said, apart from these industries, Watsons really has no other investments, except for some small properties.

"Retail is right, but it's not just supermarkets." Chan continued, "I want Watsons to enter a completely new market – cosmetics retail. ”

"Cosmetics retail industry?" Zhou Jiayang was stunned for a moment and said, "We don't seem to have any experience in this area. ”

"It doesn't matter, just learn, this kind of industry itself is a heavy capital investment, and ordinary people can't get in, and there will be a very huge market in the future." Chen Zhiwen said: "Unlike pharmaceuticals, cosmetics retail stores in various countries have very simple procedures, basically just ordinary stores, which is very suitable for us to expand around the world, while cosmetics themselves, we don't need to worry about it, we just need to attract people to our own stores." ”

No matter which country, the process of pharmacies is more troublesome, but the trouble is trouble, it is not that it cannot be solved, the key problem is that pharmacies are too biased towards local local forces, because the things that can cure diseases and save lives are huge profits, and who will look at them?

The strong dragon may not be able to suppress the ground snake, and even if it does, it is not cost-effective. Pharmacies do not need advertising in many cases, therefore, big brands do not necessarily have much competitive advantage in many cases, at most joint procurement may have some discounts, but the general people who buy drugs will not care too much about the price of drugs, itself This is also low-frequency consumption, but it has to be spent, basically most people go to buy medicine, as long as they see it, they will buy it, unless it is too expensive, or they will not go to many price comparisons.

Relatively speaking, cosmetics are much simpler, cosmetics need to be driven by traffic, cosmetics stores also need to be driven by traffic, although cosmetics themselves are also low-frequency consumption, but the demand is much larger, net profit is not less than drugs, especially in countries with good economies, many people use 10% of their wages on cosmetics.

In Europe and the United States, there are also giants in the cosmetics retail industry, but in Asia, in addition to the developed countries Japan, other places are all blue ocean markets with huge potential, and the later generations of Watsons have also relied on the cosmetics chain business to become a giant with a market value of hundreds of billions of Hong Kong dollars and an annual turnover of more than 20 billion US dollars.

"Cosmetics belong to luxury goods, if we want to open a store, we have to be in the most prime position in Hong Kong, this investment will not be small, tens of millions of Hong Kong dollars may not be able to stop." Zhou Jiayang thought for a while and said, "With the current situation of Hutchison, will it affect other businesses?" ”

"Tens of millions are not necessarily enough, but this is a matter for the future, what you have to do now is to do a good job of market research first, open a few stores to try the water, it doesn't matter if you lose or win, summarize experience, develop slowly, if it goes well, in a few years, I will make additional investment, and strive to achieve the top level in the world in this field." Chen Zhiwen said: "As for other businesses, don't worry too much, I have long said that in the future, Hutchison will only do a few cutting-edge fields, and other messy businesses, just dispose of them all if they are not big, and the cosmetics retail business is an important business in my future plan for Hutchison." ”

Diversification is the inevitable route that traditional companies like Hutchison need to take, but the mode of expansion with closed eyes in the Qi Dezun era is brain-dead, and real diversification is to choose the right route, work hard, and then develop and grow, and even under normal logic, these diversified industries are also related to each other, so as to maximize benefits.

Hutchison has too many businesses, and Chen Zhiwen only chooses a few better ones, mainly because of the route of Li Jiacheng in the later generations, in this regard, Chen Zhiwen cannot ignore several industries that have taken a successful route for decades, and the reason for doing cosmetics retail comes from this.

At the same time, in the area of capital, at least in the 80s, his capital is far more than Li Jiacheng, as long as the development is smooth, when the funds are sufficient in the 80s, vigorously invest in Watsons, and will inevitably create a Watsons in the future that is bigger than later generations.

"Understood, Chen Sheng." Zhou Jiayang nodded and agreed, he already knew that his boss's main investment direction after acquiring Hutchison was real estate, ports, and infrastructure, but he didn't expect that there was actually a cosmetics retail industry.

"You also know that I have a lot of money invested in the retail industry in the United States, but it is only an investment, Costco will still be managed by the American team in the future, and on the Asian side, we also need to seize the retail industry, and you also know the influence and profits in it, Watsons, who has experience in related aspects, as long as we provide funds and find the right direction, we will be able to become one of the largest retail companies in Asia in the future." Chen Zhiwen smiled and said: "Remember, our goal is to be in Asia, not a small Hong Kong, and in the future, we have to become global." ”

Watsons's cosmetics retail industry, as long as according to the original history, use large capital in Europe and the United States to continue mergers and acquisitions, and then integrate resources, it is not very difficult to succeed, this industry European and American governments will not care at all, as long as the acquirer does not engage in a large number of unemployed people, whoever buys them is very welcome, even if it is a hostile country to a certain extent.

In the original history, Li Jiacheng's strength was in the 90s, and he will start in the 80s, and the first-mover advantage will be more obvious.

The supermarket retail industry is the same, many countries in Asia do not have large supermarkets, as long as the cooperation of local forces is screened, plus cheap Galaxy trade goods, there will also be a great first-mover advantage, and the focus is on the mainland that will liberalize supermarket control in the next 90s.

As long as the large capital investment, before the rise of e-commerce, it is enough to build large supermarkets in a large number of cities in China, and they will be in the prime location of the city, as long as there is no rent trouble, then open a supermarket in China, the price of goods is completely cheaper than e-commerce, maybe in the future of the mainland, do not talk about the level of Wal-Mart, but it should not be difficult to reach the level of Carrefour and Auchan.

Supermarket chains mainly in the mainland and many Asian countries, as well as Watsons cosmetics chain stores in Europe, the United States, Japan and South Korea, are Chen Zhiwen's expectations for Watsons, a large retail empire no less than Costco.

However, all the premise is that in the 80s and 90s, there were various golden opportunities to get a lot of money for development.

……

PS: Why do so many people speak backstage and ask me to write movies? When I wrote about Hong Kong Entertainment in the last book before, few people read it, and the results were much worse than this one!

As you can see from the name of this book, the main body is commerce, industry is the mainstay, retail is supplemented, and financial real estate is the source of funds. I just want to write a rational business development process, in line with ZZ logic and business logic, starting from several businesses, and gradually developing and expanding.

At least so far, there have been no comments that a certain business development is not very reasonable (maybe the initial capital has been complained about a little bit), which is also rare from the starting point.

It's my quest to be realistic, and it's unlikely to be possible, but try your best!

As for the entertainment stars that everyone wants to see, there will be some later, in the early 70s, I really didn't find a suitable one, I personally feel that many Hong Kong sisters are not good, you can go to Baidu to see, maybe I have a problem with my vision? (As far as I know, after Sister Hong Kong joined the wealthy family in 77, it attracted countless beauties to participate in the event, which may have also triggered the improvement of the quality of Sister Hong Kong.) )

As for a familiar surname Zhao, as an old reader who has read countless Hong Kong texts, I resolutely don't want to write, in terms of aesthetics, maybe she doesn't like it either, relatively speaking, those in the 80s may be much better-looking, right?

And if you read this book in the early days, you may have seen it, in the first few photos of the book, but you drove a lot of cars, but it was blocked, so you can only delete it.

In fact, the main business of this book has not yet begun to officially become large-scale. It will only officially start after the change, and now everything is preparing the layout.

That's it.,I hope you will support a lot.,Come.、Point to support the genuine.,Don't raise books.,Subscriptions have been rising.,I'm motivated to update.,Stay up late!

Thank you.

(End of chapter)