147 The strategy fooled the head of the Swire family

"Yes, I also hope to be able to cooperate with you Phil as soon as possible, this will be a perfect cooperation for both you and me." Chen Zhiwen smiled and said.

This sentence is absolutely sincere, Nike is now only a local company in the United States, with annual sales of only 10 million US dollars, and Adidas, which was founded in the 20s, has long become a global shoe giant, 1/3 of the large-scale ball games in the United States are sponsored by Adidas, and the entire American sneaker market has become the back garden of Adidas, a German brand.

In the United States, there are also some local brands that have developed well, and have been trying to grab back their own markets from European brands, but the difficulty is too high, and even many times Japanese brands have seized their own markets.

In the next ten years, Nike will become the largest footwear brand in the United States, and in less than 20 years, it will be able to compete with Adidas in the global market.

For Nike, the cooperation with Chen Zhiwen is also beneficial and harmless.

First of all, Chen Zhiwen's capital strength is very strong and he has sufficient financial resources, which is an intangible asset for any small company, such as an ordinary mainland company in the future, if you have Huawei, Tengxun or Ali in your shareholder list, it is difficult to go to the bank for financing, and it is difficult for the bank to refuse.

The second is the bait that Chen Zhiwen threw at the beginning, so that all the stars in Red Bull's brand advertising wore Nike shoes, and even Nike clothing in the future, which is a risk-free transaction for Nike.

The third is the problem of the production side, in the case of limited human resources of small companies, outsourcing the production end is the easiest way, but it is very important to have a suitable supplier, choose the wrong company directly over, choose the right one can develop the market with peace of mind, and the development speed can grow explosively.

It can be said that the rapid development of many well-known companies is actually due to the excellence of a large number of suppliers behind it, even in the automotive industry.

From a normal person's point of view, Chen Zhiwen's series of cooperation plans definitely saved Nike, which was in debt crisis.

"I hope so." Philnay nodded, he also recognized the plan provided by Chen Zhiwen for Nike, that is, the proportion of equity is too much, Nike has developed to the present, there are a large number of shareholders, everything went smoothly before, but after the problem this time, the infighting between them is more serious, and now they are forced to introduce new shareholders, and he also hopes to balance each other.

If absolute control is not possible, then several major shareholders need to be balanced.

Another purpose is to create a certain contradiction between the future major shareholder in Hong Kong and other shareholders in the United States, so that they may form a certain balance in the future.

"Phil, since you have come to Hong Kong, you might as well take a look at the shoemaking technology in Hong Kong, you can also give some advice, we can cooperate a little faster, maybe the factory in Hong Kong will be built soon, before that, I need your professional team to investigate the status of the industrial chain in Hong Kong and the ability of employees, if you can, it is better, if not, we have to find a way to solve the problem from now on." Chen Zhiwen continued.

"Okay, this time I brought 2 people, one is technology and the other is quality, and I also have a look at the situation in Hong Kong." Filknight said.

"OK, I've already arranged for someone to contact several shoe factories here in Hong Kong, and I'll arrange someone and a car to take you there." Chen Zhiwen smiled and said, after becoming the head of Hutchison, his identity in Hong Kong is not the same as before, which factory to send someone to visit, basically the other party agreed, the influence of the local chaebol, in all aspects, the average small boss will not be idle to find enemies for himself.

The affairs of Philnet and his entourage, naturally, have a special person to match, Chen Zhiwen will not waste this time, besides, he doesn't know shoes, and it's useless to go.

Although high-end manufacturing is profitable, it is also possible to use the world or part of the world as a market to obtain huge wealth and a very high ZZ status, and before that, many require a lot of investment, research and development, marketing and so on.

Rumei's household appliances division needs to invest heavily in research and development of related technologies, and a compressor has to invest hundreds of millions to achieve very high results.

Although Red Bull does not need technology, it also needs to spend a lot of money to stabilize the market, so as to ensure that other food or beverage giants do not dare to respond to the battle at will after seeing Red Bull's investment.

Arcade or future games are an exception, this is a real prophet cheat, but Midea has invested too much in other internal technology products, and it is difficult to become a general trend only by relying on the funds of the game, so real estate and finance, as the amplifier of cheat, naturally need to be reused.

Earn enough money in real estate finance, only have stronger funds and resources to do research and development in science and technology, the simplest point, in the future, a building in Central, Hong Kong, can get tens of billions of Hong Kong dollars in cash by selling one, which may exceed the profits of many Fortune 500 companies in a year, and it can be used to burn money to grab the market, which can give a headache to a large company like Samsung.

Naturally, when the development of Red Bull, Midea and Costco was relatively smooth, Chen Zhiwen's core was placed on real estate.

At the Hilton Hotel, Chen Zhiwen's long-term suite, ushered in several British ghosts, who are now the head of the Swire Group. Wyer and his two assistants.

"Hello, Mr. Schwya." Chen Zhiwen saw the skinny fifth-generation head of the Taikoo family, and he still had a lot of face.

"Chen Sheng, hello, Chen Sheng's name is thunderous during this time." Shi Huaiya nodded and said loudly.

"You may be seated." Chen Zhiwen said with a smile, the head of the Swire family in front of him is actually born as John. Shi Huaiya, but in order to integrate into Hong Kong society, she added a Shi character in front of her name to facilitate the integration of Hong Kong Chinese society.

Whether it is true or false, or purely for business, among the four major foreign companies, Swire Group is relatively friendly to the Chinese, and after a few years of reform and opening up, Swire Group's attitude towards the mainland is also good.

"I just remembered that this hotel is also Chen Sheng's property, right?" Shi Huaiya looked around and said suddenly.

"It's just in name only, and after 35 years, I can officially take over." Chen Zhiwen smiled and said that the strong lease contract between Hilton Hotel Group and the property owner of the land is basically known to the large real estate developers in Hong Kong, especially Hongkong Land, who likes to build buildings in Central, if there is a chance, it will have to be started, and it is really cost-effective to have to give up, but no one can imagine that in a few years, the housing prices in Central will rise several times, and at that time, the so-called "huge liquidated damages" will not be worth mentioning in the face of land prices.

"The business of this hotel is not bad, and the dividends alone can be paid." Shi Huaiya said: "A few years ago, when I heard that the Hilton hotel property was acquired, I was quite surprised, it was also the first time I heard Chen Sheng's name, I didn't think that two years later, Chen Sheng actually bought Hutchison International, it is really incredible, I have heard of many young business geniuses, but Chen Sheng, but for the first time, in Chinese idioms, it is absolutely unprecedented." ”

"After the award, in addition to the basic ability, in fact, the more important thing is courage." Chen Zhiwen said with a light smile, knowing the future, he naturally dared to rivet ten dares to carry out leverage operations, otherwise, a normal person, even a person like Li Jiacheng, who is very opportunistic, may not dare to buy the debt-ridden Hutchison in 1975.

"Swire Group has had a lot of cooperation with Hutchison, and we hope that the current Hutchison will continue to maintain with us." Shi Huaiya nodded and said.

"No problem, the United Dockyard Group is still operating normally, and I won't make any changes." Chen Zhiwen said.

Founded in 1972 by the merger of Whampoa Dockyard and Swire Dockyard & Machinery Limited, the Hong Kong United Dockyard Group is mainly engaged in marine engineering, port salvage and tugboat and related services, located in the northwest of Tsing Yi Island in the New Territories, covering an area of 100,000 square meters, strategically located close to the Kwai Chung Container Terminal, and if you wait for another 20 years, an international airport will be built nearby.

The reason for the merger was also because of the increasingly severe competition between the two for a long time, resulting in the two companies not making money, and they worked hard for more than ten years.

Chen Zhiwen doesn't care at all about the commercial monopoly of non-social necessities, and the more such monopoly business, the better.

"That's good, the current Kwai Chung Wharf is a gathering place of wealth, and our two families are far inferior to Jardine Matheson in terms of financial resources, so we should stop all kinds of internal friction and concentrate on winning the interests of this piece." Shi Huaiya said with a smile.

"Is Swire interested in acquiring the Kwai Chung 5 berth to be launched next year?" Chen Zhiwen immediately understood what the old man meant.

"Yes, before the fourth berth, Qi Dezun's Hutchison and Swire internal friction were too powerful, in the end, although Qi Dezun won, but it also cost hundreds of millions of Hong Kong dollars, and Hutchison became like later, this matter has more or less something to do, now, Chen Sheng is in charge of Hutchison Whampoa Group, the construction of the fourth berth also requires a huge amount of money, I think in the No. 5 berth, you and I don't need to meet again, right?" Shi Huaiya said with a light smile.

"Even if Hutchison doesn't participate, Jardine won't give up, right?" Chen Zhiwen asked.

"The layout of Jardine Matheson's port business is based on Wharf, but a harbour city project has already left Wharf as heavily indebted as Hutchison, and if it weren't for Hongkong Land's help, I'm afraid it would be the second Hutchison." Shi Huaiya smiled and said: "And there is some news, it's nothing to tell you, you will know sooner or later that Jardine Matheson's overseas investment has lost a lot, and it is estimated that it is also powerless for the No. 5 berth." ”

"That's good news." Chen Zhiwen smiled, as time went by, the Jardine Matheson Group also began to fall into a huge crisis, Harbour City, a super shopping mall, the original budget was 1 billion Hong Kong dollars, which had exceeded the market value of Wharf at that time.

Harbour City is located on the Kowloon Peninsula, although it is opposite Central, but no one knows whether this large-scale project will be successful, so the bank is also very conservative about this project, and even if the Wharf is fully mortgaged, it will not be enough to build the construction cost of Harbour City.

Hongkong Land can't help too much even if it can help, and Hongkong Land can hold so many buildings in Central, and Hongkong Land relies on extreme mortgages to complete the operation, coupled with the acquisition of Dairy Milk International, Hongkong Land's stock reputation is stinky.

Therefore, in order to raise funds, Wharf can only slowly build Harbour City, relying on annual profits to gradually invest, and another is to increase shares in the stock market financing, Galaxy Securities was able to secretly acquire 18.7% of Wharf shares in the first two years without being discovered, in addition to the layout time is long enough, Wharf itself's multiple external share expansion financing is also one of the main reasons.

As for overseas investment, in recent decades, Jardine Matheson Group has always adhered to the strategy of making money in Hong Kong and investing overseas, but since 73 years, Hong Kong's economy has fallen into a sharp decline, and the entire Jardine Matheson Group's business capacity in Hong Kong has also been hit hard, and the oil crisis has also caused Jardine Matheson's overseas investment to fall into serious losses, but the three major companies of Jardine Land Wharf are strong enough to hold on for a long time.

But in 1978 was the end of the crossbow, the original history of Wharf stocks by Li Ka-shing sneak attack, can only find HSBC to be the middle peacemaker, until 80 years, Hong Kong land prices recovered, only the ability to fight against the charter king, but in the end still lost.

Now Jardine is getting weaker and weaker, and it is good news for himself, the current self is also in a relatively "weak period", and in another two or three years, his various industries will become stronger, and Jardine will be weaker, and it will be time for him to attack Wharf, and maybe he can bite off a piece of meat from Hongkong Land.

"So, Hutchison won't participate in the auction of the fifth berth pier?" Shi Huaiya looked at Chen Zhiwen and said.

"That's not it, I still have a little capital overseas, the No. 5 berth, it's still very good, if Hehuang can win the No. 5 berth, connect it with the No. 4, and operate it, the cost can be reduced a lot." Chen Zhiwen smiled and said.

How much money he has overseas has always been a question in Hong Kong society, and this is actually Chen Zhiwen's deliberate intention, everything remains mysterious, which may be learning from the Hong Kong giant deception Chen Songqing in the next few years.

This Chen Songqing is a real boss, as long as he remains mysterious, he can borrow unlimited from all banks, in the non-Internet era where information cannot be shared, tear down the east wall and make up the west wall, play yo-yo, HSBC was also pit by him 300 million Hong Kong dollars, Singapore's U-Ming Bank was pit hundreds of millions of dollars, and the entire Hong Kong society at that time was played by him in applause, if it was not for the outbreak of the real estate crisis in 82, who could find out?

As long as the Hong Kong market can't see through Chen Zhiwen, there is a lot of room for operation, especially he is different from Chen Songqing, Red Bull is a real profit enterprise, although the Hong Kong market does not know the advertising and marketing costs of Red Bull, plus a Citibank credit certificate of 100 million US dollars to suppress Shen Bi, HSBC has acquiesced, who can doubt it in the outside world?

As long as this is maintained, the benefits can be maximized in many aspects, and Chen Zhiwen does not need to worry about goofs, because it is not surprising that in another year or two, he will be able to really have amazing overseas financial resources.

"Chen Sheng, you might as well be honest, what kind of conditions do you need to be willing to give up this dock?" Shi Huaiya asked directly.

"Then it depends on what kind of sincerity Swire can give?" Chen Zhiwen said with a light smile.

"I know that Chen Sheng wants my Swire land in Admiralty, I can call the shots and give it to you at a 9% discount, how about it?" Shi Huaiya said.

"A 9% discount is a discount of millions of Hong Kong dollars, which is far worse than a wharf." Chen Zhiwen shook his head and said.

In the current situation of Hutchison, it is indeed not suitable to spend a lot of money to bid for the No. 5 berth, although he also has a port layout in his planning, and the No. 5 berth wharf is also very good, but the most important thing at present is to return Hutchison's debt to normal, and then use its resources to develop rapidly, as long as the development is good, the money invested now can get several times the number of No. 5 berths in the future, or have the ability to compete for the remaining No. 6789 berths in the future.

But don't belong to yourself, others don't know, since Swire has something to ask for, it is natural to maximize benefits.

"Millions is already a lot, Chen Sheng, you just don't go to the auction, there are more than a dozen companies with bidding ability, Hong Kong and overseas, I can't give millions to each of them." Shi Huaiya frowned and said.

PS: March 1st will start to update in full force, ask for a monthly pass this month, and see if you can raise 1000 monthly tickets for the author to draw a prize!

(End of chapter)