148 robbed Li Jiacheng's business

"It has nothing to do with me!" Chen Zhiwen said elegantly as he drank coffee.

"In this way, I have another proposal, is Chen Sheng interested in the land in North Point, Hong Kong Island? Swire has a 600,000-square-foot commercial plot there. John said after a moment of silence.

"Saisai Lake? 600,000 feet? Chen Zhiwen's heart moved, this is a rare piece of high-quality land, although it is far less than the Taikoo Shing that the Swire Group is preparing to develop, but considering the size of the area, it is basically difficult for Hong Kong to have such an opportunity.

Moreover, he knows that this piece of land is preparing to be taken down, in the original history, after Li Jiacheng won this land, it was developed rapidly, and it took only two years to complete the development, making a net profit of more than 100 million Hong Kong dollars, such a high profit, but also for the future expansion of Cheung Kong, laid a certain foundation.

With such a good land, how can Li Jiacheng be cheaper?

Anyway, Cheung Kong is expected to make a lot of money in the next one or two years through the cooperation with Hutchison during this time, although everyone takes what they need, but if they can take Li Jiacheng's income from other aspects, then they will still feel a lot more comfortable.

"This kind of prime location, Chen Sheng should be very excited, plus the land in Admiralty, I can transfer it to you at the market price, on the condition that Hutchison gives up participating in the auction of the No. 5 berth wharf, how about it?" John Shi said with a smile.

"These two pieces of land, together are close to 200 million Hong Kong dollars, and now in the whole of Hong Kong, there are not many people who can come up with such a large amount of money, otherwise, if it is 9% off, I will want it all." Although Chen Zhiwen was very interested, he didn't show it, this kind of land was bought at the original price and was already made by blood, but if the price could be lowered, the price should still be lowered, and the British ghost would have to make a little less money, even if it was the Swire Group that he didn't hate very much.

Who made this group of British devils as timid as rats afraid to invest in debt on a large scale in Hong Kong? But having said that, those who dare to invest in debt in Hong Kong, Hutchison is the best example before, without this ability, they blindly expanded, and finally almost died miserably, which may also be one of the reasons for Swire's conservative management.

"Chen Sheng is really good at doing business, so let's do it, 9.5% off, one-time transaction of funds, how about it?" John Shi thought for a moment and said.

"Up to 9.2." Chen Zhiwen smiled and said that he was very interested in the real estate market, which will inevitably appreciate on a large scale in the future. Moreover, Swire is a conservative businessman, and it is a knife to be able to slaughter it.

"It seems that under Chen Sheng's leadership, Hutchison's financial situation has returned to normal?" Shi Huaiya said with a smile, but there was a little haze in his heart, although the Swire family controls more than 50% of the shares of the Swire Group, and there is no crisis of being acquired, but the strong rise of a Chinese-funded company, especially in terms of capital, can not be predicted at all, and it has a good relationship with HSBC, this phenomenon is not good news for all British giants.

"This is not a deal with Hutchison, it's my Galaxy Real Estate." Chen Zhiwen said.

As his own son, Galaxy Real Estate has always been mainly engaged in the purchase of industrial real estate, speaking of a real estate company, but in fact it is a property company, so far, Galaxy Real Estate has not developed a site, whether it is an office building, a community, a shopping mall or even an industrial real estate, it is mainly to hold and then sell in the future.

In the past, the real estate market was sluggish, coupled with little experience, and Chen Zhiwen's main focus was on other places, but now that basically all parties have entered the preparatory track, the Hong Kong real estate market has begun to recover slowly, and he naturally needs to develop a certain amount of business for Galaxy Real Estate.

"It's okay, I forgot, Hutchison is just a company owned by Chen Sheng." Shi Huaiya nodded and said, "In this way, I will arrange for our lawyer and business to go to Galaxy Real Estate to discuss the details." ”

"Well, I also hope to reach a cooperation as soon as possible." Chen Zhiwen nodded and said, a large area of land on Hong Kong Island and an office building on Admiralty Commercial Street can be said to be high-quality assets, if it were not for the conservative business strategy of Swire Group, it would be very difficult to get such a land, which can be regarded as a very good development opportunity for Galaxy Real Estate, and the headquarters land of Admiralty can help Midea and Red Bull build an office building with rigid needs.

"Okay, then it's a pleasure to work together." John Shi nodded, and after drinking a cup of coffee, he asked again: "Chen Sheng, I heard, you are going to make Coke?" ”

"Yes, if there is such a plan, the Swire Group will not have any ideas, right?" Chen Zhiwen said lightly.

Red Bull is ready to make Coke, it is impossible to hide the news, unlike Red Bull drinks, the demand for Coke is very large, even if the market is seriously competitive, in terms of production, it is still far more than Red Bull, Red Bull's current sales in the United States, just breaking one million a day, regardless of the growth trend, almost 4-500 million bottles of Red Bull are consumed a year, and Coke is hundreds of times the number.

Even if it only relies on Costco and part of Wal-Mart's market, the output of Very Coke will far exceed that of high-end beverages like Red Bull, not to mention, the main market of Very Coke in the future may still be Asia, because at this time, Liangle has not arranged a perfect market in Southeast Asia.

Therefore, the base of Very Coke in Hong Kong is very large, and in order to maximize the production capacity, the equipment of the Very Coke plant is purchased directly from Germany, although the price is expensive, but the production efficiency is also very high.

Considering the ability of Hong Kong's land to appreciate in the future, Chen Zhiwen did not hesitate at all, and directly bought a large piece of land in Yuen Long to build a large-scale factory.

And the reason why we can get such a large land is also the result of the negotiations between the business team and the Hong Kong government, and the current MacLehose government is still very supportive of industry, but within the government, there is no absolute secret, and it is normal for leaks, especially for the Swire Group.

At the beginning of the 20th century, Watsons monopolized the Hong Kong water industry with distilled water, and after the introduction of Western soda to Hong Kong, the United Soda Factory under the Li Hau-Hand family relied on soda to defeat distilled water, and then monopolized the market.

But after a long time, Coca-Cola entered Hong Kong and chose to cooperate with Swire Group, which produced Coca-Cola in Hong Kong, and the cooperation between Qianglong and Snake naturally easily defeated the United Soda Factory, which is one of the reasons why Chen Zhiwen was able to easily acquire the United Soda Factory.

Swire Group is the absolute king of the beverage market in Hong Kong, and its factory in Hong Kong is also one of the largest production bases of Coca-Cola in Asia.

"Don't dare, Chen Sheng's Red Bull, can achieve such great success in the United States, I naturally admire it, it's just that the market of Coke, it's easy to enter, but it's too difficult to succeed, Coca-Cola's strength, all the consortia in Hong Kong combined are not opponents, why should Chen Sheng do this business within the scope of other people's strengths?" John Shi said with a smile.

Knowing that Chen Zhiwen was going to enter the field of cola, the Swire family was also shocked, although they have confidence in the Coca-Cola behind it, but you can't bear the other party's money, as a veteran family in the beverage industry, they can roughly calculate the profits of Red Bull, how terrible it is.

If Chen Zhiwen chooses to spend money on Coke in Hong Kong, they don't know if he wins or loses in the end, but in a few years, Swire Beverages will definitely have a hard time, and beverages are also one of the main businesses of Swire Group, and there are no competitors.

"This is an internal matter of Red Bull, and entering the cola market is also a plan that has been set a long time ago, besides, Swire is now across ports, real estate, and monopolizes Hong Kong Airlines, does it still care about Coke's profits?" Chen Zhiwen said lightly.

"Coke is indeed far inferior to real estate and aviation, but it is stable, real estate and aviation are different, the price of oil in the past two years, Cathay Pacific is not having a good time." John Shi shook his head and said with a smile: "Since Chen Sheng has already planned, then I won't ask more, but Chen Sheng's cola factory has not yet selected a sugar supplier, what do you think of Swire Sugar?" ”

"As long as the price is right, it's not a problem." Chen Zhiwen smiled and said, he understood that this old fox had spared for a long time to find customers for his sugar industry.

As early as 1880, the Swire Group entered the sugar industry, and in just a few years, it became one of the largest sugar factories in Asia, with an annual production capacity of 100,000 tons of sugar, and was the largest sugar supply base in the Far East.

In the 50s, Coca-Cola chose to cooperate in Hong Kong, and Swire Group also relied on its position in the sugar market to get the partnership.

Before Red Bull, compared to Coke, the demand for sugar was not large, plus the volume was small, and the sales volume was not very large, so the demand for sugar was not very high, but now making Coke is another matter, if Red Bull's Coke also purchases sugar from Swire Sugar, then the Schwya's family is eating it all on both sides, and it doesn't matter who wins or loses.

"Okay, Chen Sheng, rest assured, in terms of price, there is no better and cheaper price in Hong Kong than my Swire, and we are very experienced in making sugar varieties for Coke." John Shi said with a smile.

"Boss, how are the negotiations with John Schoen?" As soon as they came out of the Hilton Building, Zhou Jiayang, An Qi and others approached and asked with a smile.

"It's a success, the land of Admiralty has been completed, and John Shi also gave me a piece of land in North Point, 600,000 square feet, which is the most suitable for the development of the community." Chen Zhiwen said with a smile.

At this time, the driver came in a car, and several people also sat in separately.

"North Point land? Is it a piece of land over there in Saisai Lake? It used to be a large warehouse of the Swire Group. As the current head of Hutchison Whampoa's real estate projects, he has spent a lot of energy in recent months to understand the state of Hong Kong's real estate market.

"Yes, it's a very high-quality asset, this project is Galaxy Real Estate, but they have no experience at all, I want to let Huang also develop it together, are you sure?" Chen Zhiwen asked.

Although there is Hutchison Whampoa, but it is too messy, before the internal debt problem is clear, Chen Zhiwen will not give his investment project to Hutchison Whampoa, on the other hand, the capital of Galaxy Real Estate is not low, but it can not always hold industrial land for a long time, nothing else, and so on in two years, the price of industrial land will rise to a certain extent, it will all be shot, and before that, there is also a need for some other projects, it is a good choice to enter the development of residential projects, and there will be funds in the future after gaining experience. It will be able to enter a period of rapid development.

"No problem, I have arranged headhunters to dig two teams of Cheung Kong Industrial, and also a team from Sun Hung Kai, all of which have rich experience in real estate development." Zhou Jiayang replied.

As the vice president of Hutchison, he naturally does not need to personally participate in real estate development, as long as he has the right team, which is originally lacking in Hutchison, but the result of the previous discussion with the boss Chen Zhiwen is to directly spend a large amount of money to poach talents from Chinese-funded companies, especially the real estate five tigers, the real estate companies that can be killed in the market in Hong Kong are all very capable companies, and the high-quality teams that come out of these companies are not to mention the ability, the whole team is dug over, and then slowly adapt to and train others.

"You dug Li Jiacheng's people, he has no opinion, right?" Chen Zhiwen smiled and said.

"No, everything is as usual, we meet often, there is no abnormality at all, it is the same as Chen Sheng, you predicted." Zhou Jiayang said.

"Then let's dig on, I'm going to see how long he can be silent?" Chen Zhiwen said lightly: "It is a good way to let him cultivate talents in real estate for us." ”

"That's really good." Zhou Jiayang said with a smile.

"The piece of land in Admiralty Baiyun Road has also been taken down, and this land is also held by Galaxy Real Estate, and it has been built as a headquarters." Chen Zhiwen continued.

"Who do we invite to design the office building of Galaxy?" Zhou Jiayang then asked, although the previous Hutchison Group, although Qi Dezun also focused on the development of real estate business, but did not involve much office buildings, let alone design, even Hongkong Land, a large building in Central, often invited international designers.

"You sent someone to the United States to invite an architect named I.M. Pei, who graduated from Harvard University with a degree in architecture and is a world-class architect, and I wanted to ask him to design for our headquarters." Chen Zhiwen said without hesitation.

In the history of global architecture, Pei Jinming can be said to be the most accomplished Chinese, and there is no one.

After the assassination of U.S. President John F. Kennedy, the Kennedys decided to build a library to commemorate the family member, and countless top architects gathered around the Kennedy family to express their opinions, and the final winner was the humble Chinese Pei Jinming, whose ideas conquered the entire Kennedy family.

The American people, who have always been "confident", quit. They believe that "handing over such an important building to a Chinese design is not rigorous and responsible enough." But when the building was unveiled, it became a global sensation and became one of Boston's most famous landmarks, and at the same time, the East Building of the Washington Museum of Fine Arts, designed by Pei Jinming, was completed at the same time, and was named one of the most successful great projects in the United States in the '70s. At the opening ceremony of the project, U.S. President Jimmy Carter called I.M. Pei "a rare and outstanding architect."

The first time the Chinese community knew Pei Jinming, it was a few years later, the Bank of China was ready to build its own headquarters in Central, Hong Kong, but the land purchased was very small, and the funds in hand were not much, after getting the official invitation, Pei Jinming personally took charge, and finally suppressed the construction cost of this building to the extreme with high-quality design, 130 million US dollars, built an office building with an area of more than one million square feet, and became one of the most well-known landmarks in Hong Kong.

"Bei Jinming? I've heard of him, and his accomplishments in the United States are not low. Zhou Jiayang said.

"Of course, we want to invite him over and tell him that in the future, the future large-scale office buildings of our group can be handed over to him to design, and the price is definitely not a problem." Chen Zhiwen smiled and said that for world-class architects, the design cost alone will account for one-tenth of the construction cost, but this is definitely a good deal. The top-level design can build the building at the minimum cost, and the usable area will also reach the maximum, which will be very efficient in terms of aesthetics, environmental protection, energy saving, and post-maintenance.

"Then I'll go to the United States and invite this master architect." Zhou Jiayang thought for a while and said: "We must always reflect our sincerity. ”

"Okay, first complete the transaction with Swire Group as soon as possible, in terms of funds, Shen Bi promised me that HSBC will lend money to the land of Admiralty, and I will come out of the land funds of Saixi Lake alone." Chen Zhiwen nodded and said: "In this case, Galaxy Real Estate and Hutchison will be like this this year, and there will be no more large-scale investments." ”

After the acquisition of Hutchison, the privatization of Whampoa and Watsons, plus the investment of these two plots of land, his cash and credit lines are basically the same, and there are still two or three billion funds left, which are used as insurance funds to prevent any problems in some places, and funds are urgently needed.

Next, companies in Hong Kong need to slowly absorb and digest existing assets, gradually develop, and then return funds to wait for the next round of investment.

By next year, 1976, there will be a significant recovery in the Hong Kong real estate market, and the same will be true for the stock market, so Hutchison will be able to more easily cash out its subsidiary assets and businesses and bring its own funds into a new cycle.

(End of chapter)