Half a month later, Hong Kong's Admiralty, Galaxy Building Headquarters:

"Mr. Chen, this is the information of Sime Darby Group, you can take a look." Diese, general manager of HSBC Group's Victorious Financial Investment Company, placed a small stack of documents on Chen Zhiwen's desk.

"Yes, thank you, Mr. Diess." Chen Zhiwen also said politely.

In the era when there is no Internet, it is very difficult to check the information of a company, especially for overseas companies.

Qin Zhihao's suggestion also moved Chen Zhiwen, on the whole, Taohua Datong has great strategic significance for the food business that Red Bull is preparing to enter, plus Taohua Datong is also a company established in 1908, as long as it exists at that time and develops to the current company, it has a lot of land, and the location is not bad, because even if there was no money at that time, the corner areas chosen, but with the development of Hong Kong for decades, these places have also become good location business areas, and now the acquisition is not a loss.

After finding out that Taohua Datong was acquired by a Malaysian Sime Darby Group in 1972, Chen Zhiwen entrusted Tori to contact, and Tori had never heard of this company, so he began to use his own connections to communicate with a Malaysian commercial bank, contacted Sime Darby, and also obtained customary information, translated into Chinese and sent it.

"Sime Darby is a multinational company in Kuala Lumpur, Malaysia, whose main business is real estate, automobile sales, heavy machinery sales, petroleum refining and rubber plantation. Diess simply introduced that it is much more convenient to talk about than to read, and it is not right to let your customers spend time reading the information.

"Involved in the real estate business? So they acquired Taohua Datong in order to enter the Hong Kong real estate market? Chen Zhiwen asked while looking at the information.

Diese nodded and said: "It should mean this, in 1972, Hong Kong real estate was at its peak, the market was very hot, but the real estate market collapsed in early 73, Sime Darby in the acquisition of Taohua Datong, but the highest price to take over, to the present, the stock price has not returned to that time, it should be a blood loss."

Moreover, Sime Darby itself has been hit by the oil crisis, and the benefits in recent years have not been very good, and the current land price in Hong Kong has not recovered to the previous 72 years, so it has not been developed. ”

"Buying land in 72 years, it's really good at playing." Chen Zhiwen smiled and asked, "Then this Sime Darby, what is the response to my acquisition proposal?" ”

"They said they could talk, but there were certain conditions." Dees said.

"On what terms?" Chen Zhiwen asked, this is not the core industry of Renjia Company, it can generally be discussed, and there are many acquisitions of such separate businesses in shopping malls.

"Sime Darby knows that you are going to buy Taohua Datong, and they say they can give a normal price, but they want the exclusive rights of Red Bull in Malaysia, including Very Cola, as well as other drinks and food from Red Bull." Diess said that this is no longer a matter of price, and can only find a client.

"It's not a small ambition, does this company have channels for this?" Chen Zhiwen did not directly refuse, in fact, Red Bull has been developing the European and American markets in recent years, and the rise in production capacity has not been able to keep up with the demand in Europe and the United States, so basically no other places outside Europe and the United States are considered, at most, Japan and Hong Kong have a little supply, Hong Kong has a small population, and it is more difficult to enter Japan, because Japan has a more ancient energy drink brand, which has occupied the market.

In addition to Europe, the United States and Japan, Red Bull has basically not begun to expand, at most it has sent people to do preliminary market research and taste testing, and if it enters these countries in the future, it is impossible to enter all of them at the same time, and will definitely give priority to places with large market potential and good research.

"Yes, Sime Darby also has a retail channel for food in Malaysia, and many of Taohua Datong's soy sauces and sauces enter Malaysia through this channel." Dees said.

"Okay, let's do it, I'll discuss it with the management of Red Bull, and they will send someone to investigate in Malaysia, and if it's really suitable, then we can talk." Chen Zhiwen agreed after thinking about it.

In Europe and the United States, you can also focus on the market of supermarket chains, and find small dealers in other places, but this part of Southeast Asia is not good, the economy here has not yet contributed to large-scale supermarket chains, and most of the retail in these countries are various street shops, that is, mom-and-pop stores.

Although Malaysia's economy is a little worse, but the population is still very large, on the whole, it can also be regarded as the first stop for Red Bull to enter other markets in addition to Europe and the United States.

"Okay, I'll inform Sime Darby that if the distribution agreement is reached, the acquisition of Taohua Datong shouldn't be a problem." Diess said happily that cooperating with big capital is refreshing, if it is another company, it will inevitably buckle the rope in many aspects, but Chen Zhiwen obviously has no such thing.

Time flies, and another month has passed.

During this time, Red Bull sent 3 groups of people to Malaysia to inspect the channels owned by Sime Darby Group, and at the same time, Sime Darby Group also sent a business team to Red Bull headquarters to conduct relevant business negotiations with Qin Zhihao, and negotiated on price, shipments, distribution costs, publicity fees, etc.

On June 26, the two parties reached a cooperation agreement, and Red Bull authorized Sime Darby Group to be the exclusive agent of Red Bull and Very Coke in Malaysia.

The general agency negotiation will not be so fast, obviously because of Red Bull's demand for Taohua Datong, as well as the shrinking business of Sime Darby Group, and there is an urgent need for other profit points and opportunities in new industries, and the agreement signed by the two sides is only three years, within three years, if the development can be, then naturally continue to cooperate, if not, then the end.

The signing of this contract is also done in secret, but Sime Darby is a company listed in Malaysia, and naturally hopes to be able to announce it to boost its stock price, but there is no news in Hong Kong, even in the Internet era, no one in Hong Kong will care whose agency a Malaysian company has obtained, and Coca-Cola's agency will not attract the attention of Hong Kong netizens.

But another news is different, on June 28, Galaxy Group acquired 45.7% of the shares of Taohua Datong from foreign capital, becoming the largest shareholder of Taohua Datong, and the specific transaction price is unknown.

As soon as the news came out, everyone was used to it, and the shareholders knew that Taohua Datong had a large piece of land in Niutoujiao, Kowloon, and the acquisition of Galaxy Group must be for the land.

"222,000 square feet of land is not too big, and it can barely build a community, what do you think?" Chen Zhiwen said to Xu Jinhong, the person in charge of Galaxy Real Estate.

"The area is indeed not too big, but the location is not bad, and this piece of land, at the current market price, will have to be 100 million." Xu Jinhong looked at the location on the map and said.

"Then the old rules, Taohua Datong will come out of the land, Galaxy Real Estate will pay for it, and then develop it together, and finally 55% will be divided, and Taohua Datong will be managed by Galaxy in the future, but it will be operated independently, you don't interfere with their original team casually." Chen Zhiwen said: "In addition, Red Bull will enter the food business, and Taohua Datong also needs to send some relevant food engineers to help." ”

"Then why don't you just give Taohua Datong's food business to Red Bull?" Xu Jinhong asked.

"Red Bull also only does large-scale business, Taohua Datong has many small categories, mainly kitchen, there is no need to give Red Bull, just cooperate with them to develop." Chen Zhiwen said.

Red Bull's positioning is to make public drinks or food, while the main direction of Taohua Datong is soy sauce, oil consumption, etc., the resources and connections of the two are not repeated at all, and it is useless to integrate together, and Red Bull only needs the experience and ability of talents in Taohua Datong's habits.

"Okay, I'll arrange for the engineers from Taohua Datong to go to Red Bull." Xu Jinhong nodded and said.

"In addition, I specially gave Taohua the same task." Chen Zhiwen said: "The development of hot sauce, with different meats and dried beans as the main ingredients, the taste does not need to be so perverted and spicy, just moderate, for example, ordinary people can directly eat a little, and people who like spicy can directly catchy it, which is almost this level, and then the taste should be delicious, how to adjust it, I don't know, you do the test yourself." ”

"As for hot sauce, Taohua Datong should not have studied it, Hong Kong people don't eat spicy food, I have to ask their engineers, maybe they have studied it, but the market is not good." Xu Jinhong said that after taking over Taohua Datong, he also communicated with the company's management, but he could only find some basic information in the past few days.

"Hong Kong and even Southeast Asia don't eat spicy food, but Europe and the United States are different, and there are many people who like it there." Chen Zhiwen said.

The old godmother and other hot sauces in later generations are not only popular in China, but also sold in many places in Europe and the United States, and it is a very large market for Taohua Datong, a company with a market value of about 100 million Hong Kong dollars.

In fact, the company has developed to this scale, expansion is inevitable, Midea is also intending to enter the field of chips and LCD, and several real estate companies are also constantly developing new land, which is inevitable for development, at most it is the choice of horizontal or vertical expansion.

Originally, Chen Zhiwen didn't think about making kitchen seasonings, although this market is not small, but it is far less than drinks, snacks and the like, but since Taohua Datong was acquired because of Costco's demand, Taohua Datong's main products are kitchen seasonings and soy sauce, etc., which can naturally guide them in the future direction, anyway, it is just a mouth.

"Also, we have a deep channel relationship in supermarkets in Europe and the United States, but the soy sauce and sauce of Taohua Datong do not meet the taste of Europeans and Americans at all, and it is impossible to prepare a position for a small number of Chinese. Xu Jinhong thought about it and said.

With Chen Zhiwen's efforts in the early stage, Galaxy Trade easily got stable orders from Costco and Wal-Mart, and then relied on the huge purchase volume to repeatedly select the supply chain with high cost performance, and then relied on this cost-effective product to once again open up the channels of European supermarkets, especially recently, relying on the relationship between the boss, the entire Galaxy Trade has also entered the supply chain of Celtic, the largest supermarket in the United States, and the turnover has doubled.

Today, the annual turnover of a galaxy trade has exceeded one billion Hong Kong dollars, accounting for 2.7% of the entire Hong Kong exports, this data is already very terrifying in Hong Kong, indirect employment driven by galaxy trade, as high as one or two hundred thousand people, Hong Kong local, many factories that do civilian goods are receiving orders to soft, it is really once into the supply chain of Galaxy trade, the speed of capacity expansion is not as fast as the speed of people placing orders.

Although very Coke is also seeking its own development overseas, it is still extremely dependent on Costco in the short term, and many electronic products of the United States are naturally needless to say, even if the dependence on Costco is reduced now, but this first steamed bun is the most important.

Since Taohua Datong has become its own enterprise, it naturally needs to take advantage of this advantage, if the current business can not enter the European and American markets, it is really good to change a suitable one.

"Costco over there, there are a lot of kitchen seasonings, Western, what ketchup, cheese sauce, you negotiate with Costco's purchasing department, if it is suitable, you can also try, I don't care about these things, you look at it, you can develop new business, Taohua Datong has been established for almost 70 years, and now it is only such a small scale, too small." Chen Zhiwen continued.

This kind of small thing, in fact, he doesn't say, in the future, Taohua Datong will inevitably rely on Costco this channel, after all, this is the advantage of the entire group company, in addition to Hong Kong's real estate investment, others can be connected, even if it is a beautiful game, if you enter the home game console or handheld game console in the future, it will also need to rely on Costco or Wal-Mart channels, although this kind of product is not dependent on a separate supermarket.

This is also why even if the funds are tight, they have to reinvest in Costco, it is really the success of this retail supermarket, then many of their future businesses have a basic guarantee, and the process from 0-1 is also very easy, otherwise, Taohua Datong is to create a good taste of hot sauce, want to enter the American market, don't think about it in a few years.

This is also the reason why Taohua Datong has been developing in Hong Kong, and it can be said that there is no probability in ten thousand if it wants to develop overseas markets or even grow.

"Okay, Mr. Chen." Xu Jinhong agreed.

"The most important thing is the ingredients for potato chips, the most important thing is to meet Costco's needs, hot sauce or something, you will be fine a year later, I just remind you that Taohua Datong will go in the future." Chen Zhiwen thought about it and said.

"Okay." Xu Jinhong nodded and said.

"Then the matter of Taohua Datong, is that it? Is there anything going on with Galaxy Group in the recent period? Chen Zhiwen asked again.

"In terms of real estate, everything is normal, we are also developing our own land and joint ventures with other British companies, that is, Galaxy Trading, many local suppliers in Hong Kong are not enough recently, I want to go to Wanwan to have a look." Xu Jinhong said.

"It doesn't matter, if Hong Kong can't keep up, then find other places, Wanwan is also Chinese, it can be regarded as the first choice, but Southeast Asian countries can also consider it." Chen Zhiwen thought for a while and said.

From a rational point of view, Chen Zhiwen also hopes that Hong Kong's factories can undertake orders from Galaxy Trade, but the development of overseas supermarkets is too fast, plus Galaxy Trade has made a little reputation in the supermarket industry, and it is easier to enter various supermarkets, and at the same time, the skyrocketing land prices in Hong Kong have also inhibited the development of industry.

But trade can't be done, Hong Kong can't, so you can only choose other places, which can be regarded as the negative brought about by Hong Kong's development of real estate economy.

(End of chapter)