It was July soon, and after more than a month of hard work, the team of Taohua Datong and Red Bull successfully made dozens of potato chips with different flavors in the laboratory.

"This tomato flavor is not bad, but it feels a little worse than Lay's." At this moment, in the conference room of the Galaxy Building, there are a large number of different boxes on the conference table, with potato chips of different colors, and many different brands of potato chips are also among them, mainly based on Lay's.

At the same time, there were more than a dozen people in the conference room, all of whom were in charge of several major companies under Chen Zhiwen.

"The taste seems a bit heavy, but I still like the taste to be lighter." Xu Jinhong of Galaxy said.

"That's because you're older, and young people like heavy flavors." Zhou Jiayang on the side laughed.

"I'm younger than you." Xu Jinhong shot back.

Lin Yanming, the head of legal affairs, took a bite of the red potato chips, his face almost changed, and said, "Why are these potato chips so spicy?" Anyone else eats potato chips to eat spicy ones? ”

"On the American side, there are really a lot of people who like to eat spicy potato chips, this is what I found from Costco's previous sales data, and I also asked some colleagues in the United States, many Mexican people in the United States like to eat spicy potato chips, and many people in the northern United States also like to eat spicy potato chips, and the entire American market, almost 5% of potato chips are spicy, so I specially asked Taohua Datong's engineers to develop spicy potato chips." Xu Weishan, who is in charge of Galaxy Trading, explained.

"Such a pervert." Lin Yanming hurriedly took a sip of water and eased his mouth.

"Normally, just like we like to eat hot pot and drink cold Coke, there is no dinner culture in the United States, but I like to eat snacks at home, while eating spicy potato chips or other spicy snacks, and drinking some cold beer, it is also very refreshing." Chen Zhiwen smiled and said.

Hong Kong generally does not eat spicy, only a few people have this hobby, Chen Zhiwen is also one of them, so he often goes to find some spicy food to eat, but it is limited to a little like, he is not a person who likes spicy food very much, but in his previous life, as far as he knows, there are many people who use Lao Gan Ma as a snack and wrap raw garlic in pancakes, this way of eating, he just thinks about it and feels spicy, and in fact, there is a more extreme way to eat spicy than this.

However, for the sake of developing the market, extreme spicy will not be done, but the ordinary level is still not to be missed, after all, Costco also has actual demand.

"The customer is God, he wants to eat sour potato chips, and we do it." Lin Yanming said with a smile again.

"These flavors, but also the results of the efforts of the engineers of Taohua Datong for more than a month, in a few days they will make a batch out, everyone will send to all the employees of your company, each of them has to receive a different brand, and then you arrange the personnel department to count the results of everyone's feedback, Taohua Datong will change the composition according to the feedback results." Chen Zhiwen continued.

At present, the total number of workers in several of its major businesses has exceeded 30,000, which is currently the largest employer in Hong Kong, even if it is Jardine Matheson, after all, there are 20,000 employees in just one Midea industrial park.

With the highest cost performance and the layout of the supermarket market in recent years, Midea fans have successfully entered many supermarkets in Europe and the United States, and because the market itself has received good feedback over the years, many supermarket customers who have never communicated with each other will also take the initiative to contact Midea to seek fans, and even many non-chain supermarket customers.

In the first half of this year alone, Midea received orders for more than 7.35 million fans, which will be a little less in the second half of the year, but it is estimated that there will be more than 10 million units for the whole year, but these fans, including assembly, motor production and injection molding, will require 11,000 employees. If it weren't for moving to Midea Industrial Park, all the supporting facilities were put together, and the area of the workplace was greatly increased, the production capacity would definitely not be able to keep up with the demand.

Others, arcades, radios, air conditioners and refrigerators, auto parts business, beverages, etc., these add up to the number of fans in demand for employees, of course, the value is much higher, fans are just pure volume, to provide employment for Hong Kong and the future mainland, and to promote their own brands.

Coupled with the other businesses of Hutchison and Galaxy, it is easiest for so many people to do the test, otherwise, it is also very expensive and time-consuming to invite tens of thousands of strangers to try the taste of food, because it requires strong organizational skills.

"Mr. Chen, the taste of this American customer is different from that of Hong Kong, right?" Zhou Jiayang asked.

"It's different, but everyone is human, at least everyone will like the delicious things, and the bad ones won't like it, which has little to do with the different tastes, at most it's just different choices." Chen Zhiwen smiled and said: "Moreover, after the test is done in Hong Kong, these potato chips will also be sent to Costco, and the Costco staff will come forward to invite customers to try them, and then invite customers to buy, which will finally make customers spend money to buy potato chips, which is the final winner."

But Costco's labor cost is not cheap, and there are dozens of supermarkets, and the number of tests will not be very large, so it will take a long time, so I want to try it in Hong Kong first, and then send it to the United States after we screen it out. ”

"Understood, then I can also take some here and give them to my suppliers, who also have a lot of employees." Xu Weishan, general manager of Galaxy Trading, said.

"Suppliers? Okay, too. Chen Zhiwen nodded and said, there are not many direct employees of Galaxy Trading, there may only be a few hundred, but these hundreds of people have to deal with tens of millions of overseas orders every month, and the trend will soon be hundreds of millions.

With so many orders, plus Galaxy Trade's payment cycle is very short, and the payment is timely, in the eyes of many small factories in Hong Kong, it is the best customer, just to help taste potato chips, which is very simple, and the number of workers in these factories is quite a lot, and the total may not be less than the number of employees in the Midea Industrial Park.

"Then let's do it, everyone will count the data and hand it to Angel, and Red Bull will draw three flavors from it and send them to the United States, which is also a new business for our group." Chen Zhiwen smiled and said.

Sony Headquarters, Tokyo, Japan:

In a luxurious office, an old man with pale sideburns and deep glasses who was looking at the information heard a knock on the door outside, and said without raising his head: "Please come in." ”

The door opened from the outside, closed when someone came in, and then walked up to the old man softly, bowed 45 degrees, and said, "Hello, president." ”

"Inoue, you're back from the United States?" The old man raised his head, chuckled and said, "During this time, you have worked hard to develop new business for the company in the United States. ”

If any contemporary Japanese social animal is here, then it must be recognized at a glance, and the person in front of him is the founder of Sony Corporation of Japan, Morita Shoo, and one of the three gods of management in Japan today.

After listening to this, Inoue hurriedly bowed at a greater angle, and said in a tone that almost cried: "President, Inoue is ashamed of your love, our three arcade machines have completely failed in the United States." ”

"What's the failure?" Morita Shaofu didn't have any change in his expression, and said with a smile.

"It doesn't sell at all, Americans don't play our games at all, and even when I launch a free event, they just play it for a few minutes and then they don't play it." Inoue said with some loss.

"Is the gap so big? No one plays for free? Morita Shofu said with a sigh.

"Yes, at present, the entire arcade market in the United States is completely monopolized by the Midea company in Hong Kong, and their previous magic cubes are almost all over all the bars of a certain size that I have been to, and there are a lot of people playing them, and, recently, they have launched a new game, called "Space Invaders", which is even more popular than magic cubes." Inoue said.

"It's not your fault." Morita Schov shook his head and said: "I also know a lot of people in the United States, as far as I know, many American electronics companies have also made arcade machines, but basically they are all in vain, even giants like HP are the same, there is only a small company called Atari, there is a certain market, the entire United States, almost 95% of the arcade market is occupied by the United States, this is really a terrible data." Morita Schov said with emotion.

The United States is now the world's largest electronics market, in addition to traditional home appliances, all high-tech electronics industry participants, are currently relying on this market to make money, and only when the king is rolled out in this market, this product can sweep Europe, Japan, South Korea and even other developing countries.

The reverse will not work, because only the United States needs the highest level of technology and products, and only if it wins here can it be regarded as a win, and the demand for high-tech electronic technology in other Europe and Japan is more than a generation behind that of the United States.

All the attention of electronics companies is in the United States, when the arcade appeared, it was small and no one cared, but when the arcade machine "Snake" appeared, it quickly occupied the bars of various states in the United States, and it dominated the rivers and lakes in less than half a year. Subsequently, the same company launched "Magic Cube" and further controlled the field.

The price of the arcade machine, all the bar owners who spend money know that it is impossible for these tens of thousands of people to keep it secret, and the relevant personnel will calculate the cost, and they will know how terrible the gross profit is, not tens of percent, but hundreds of percent.

Such a high profit naturally makes many electronics companies red, and they look at the motherboard structure of the arcade, so easy!

So, they all got involved and developed games that they thought would definitely be better, and when they were ready to make money in this market, they were beaten by their contemporaries "Snake" and "Magic Cube".

HP is one of them, Sony is also one of them, according to approximate estimates, an arcade machine can make at least tens of millions of dollars in a year, such a big profit, even IBM has to be red, not to mention Sony, you know, Sony's so many products, so many high-tech, add up, a net profit of only about 200 million US dollars a year, this is already a Japanese company, and even in addition to IBM's American corporate ceiling.

At the beginning of this year, Morita Schauf personally ordered the establishment of an arcade game department, but there are only two popular games on the market, and Sony's department pondered for a long time, and came up with a game with equilateral triangles as the main fall, which is actually an imitation of "Magic Cube", and its name is still "Magic Triangle".

There is no way, there are only two popular games on the market, and Sony's engineers just want to do something other than they have any ideas.

I originally thought that with this game, I could more or less finish the soup in this new industry, but I didn't expect that it would not be recognized by the market at all.

And after the launch of "Space Invaders", even the tired "Magic Cube" was also squeezed seriously, and the arcades of other companies were even more dead and could not die anymore, and Atari, relying on small arcade machines, was barely maintained, and because of the continuous failure of the arcade market, Atari was already developing new home game consoles.

"This "Space Invaders" is so popular, its gameplay is completely different from the previous magic cubes and snakes, I want to continue playing after playing it." Inoue said again.

"Now it seems that it is no accident that this Midea can continue to succeed in the arcade market, and the depth of their company must be very deep in their understanding of this game market." "In the past six months, our Sony team has also developed a lot of other games, although they were not sent to the United States for testing, but they also found a lot of passers-by in Tokyo to play, but the result is that it is very difficult to get these passers-by to play our games for free, not to mention, let users spend a few dollars a day to grab a machine in a bar to play, the difficulty of the two is very different, but we can't even do the little requirement of free." ”

"Yes, their game, we think it's just like that, it's easy to write the program, but how to come up with such a game is the hardest." Inoue also said, although the reason for the defeat, he also thought that it was not in him, but he was still worried that the president would blame himself, you know, in a Japanese company, a failure, if he is held accountable, then this life is basically over, and now the president's attitude makes the pressure in his heart gone.

"Just like this screw, it looks simple, but it was a genius that someone more than 2,000 years ago was able to invent this." Morita Shaofu said with emotion after casually removing a screw from a similar music player next to him.

Inoue asked again, "President, then let's develop the next game now?" ”

"Do you have an idea?" Morita Shofu asked.

"Nope." Inoue shook his head and said.

"I don't have either, maybe we don't have tens of thousands of employees at Sony, and it doesn't make sense to blindly develop new games." Morita Sauf pondered for a moment and said, "You arrange an external room and ask them to contact the Midea company in Hong Kong, that is, Morita Schoo wants to visit this company." ”

"You're going to Hong Kong? Although this beauty has some achievements in the arcade market, it is very average in other aspects, and what it does is just a home appliance business, and it is still a very low-level kind. Inoue said with some surprise, you must know that Morita Shofu is one of the gods of management in Japan, and he is second to none in the global electronics industry, and he is also the guest of the presidents and prime ministers of various countries, and the information of the United States company, he has already checked, although there is a little achievement, but compared to Sony, it is too far behind.

"It's very common to see who you're looking for? Our Sony compared to IBM, in fact, is also very average. Morita Schov said with a smile: "For a company that has only been in business for a few years, this Midea has developed rapidly, in my life, I have never seen such a fast development speed, and even if it is an arcade machine, you also know that their annual profit exceeds 100 million US dollars, looking at the whole world, how many companies can have a net profit of more than 100 million US dollars a year?"

It's just a company that's been around for less than five years, and in another 10 years, can you know what this company will become? And even at its current scale, it's worth a visit, and I'm really curious to see how they managed to make three video game hits in a row. ”

The information of Midea's company, and even the information of Chen Zhiwen, the owner of Midea's company, Morita Shaofu has already checked it out, and he also knows that if Chen Zhiwen's company is a Japanese company and continues to develop, then the absolute popularity in the future will not be lower than him.

"I'm afraid the other party won't reveal this kind of secret." Inoue said cautiously.

"I know." Morita Schov smiled and said, "But it's still worth a trip." ”

PS: Ask for a monthly pass

(End of chapter)