"Mr. Morita, do you want to enter the Japanese KTV market with "Snake"?" Chen Zhiwen thought for a while and asked.

From the beginning of the development of arcade games, Chen Zhiwen has always followed the performance development law of the chip market, "Snake" as the first game, not at random, but because this game is the simplest, the lowest demand for chip computing power.

In the same way, "Magic Cube" requires more computing power for chips than "Snake", and now "Space Invaders" has the highest requirements.

Today, the chips used in "Snake" are already non-mainstream computing chips, the price has been cut in half, and the cost has indeed been reduced a lot, but this game that has been out for almost two years, the European and American markets are basically saturated, and there are no orders, and the main production capacity in Hong Kong is "Space Invaders", which is climbing at a high speed in the United States, and "Magic Cube", which is still in high demand in Europe.

"Yes, since the environment is different, the way of doing business will be different, the game "Snake" has no market in Europe and the United States, and the cost has also been reduced, if you do not develop the market in Japan or other non-European and American countries, it is equivalent to no use, in this way, it is better to reduce the price, as long as it is reduced to the extent that Japan's KTV can accept, then this will be a very large market, not to mention the United States, even if there is a fifth, it is also very considerable." Morita Schov said with a smile.

"Makes sense." Chen Zhiwen also had to admit that the old man in front of him was indeed right.

In fact, the Japanese game hall in the 80s was actually the product of the sharp drop in arcade prices, and when the price of arcades fell, the once impossible business model would become a reality, and if he had asked Wads to be in charge of the hardware of "Snake", it was to reduce the number of chips, so that the first generation of arcade machines could make American bars profitable.

In the same way, Japan without a large number of bars will not be able to launch arcades, because there is no place to gather this group of high-spending groups, but there is some hope for the KTV that Morita Shofu said.

In terms of crowd density and mobility, KTV is not as good as bars, but some people go to KTV, but they are very willing to spend money, which is also a potential possibility, and it has not even appeared in the original history.

In many KTVs in the 21st century, there are also many games, but they are modern games, which can be projected, which is completely different from now.

"Actually, I have arranged for people to try some KTV in Japan, some large private rooms, there are still many people who are willing to play, but it is not suitable for the coin mode, but directly based on the time price, everyone can play, or directly included in the price of the private room." Sheng Tian Shaofu said with a smile: "As for the problem of consumption power, Mr. Chen doesn't have to worry, in many KTVs, the price of fruits is very expensive, but many people consume, and the price of playing this game for half a day may not be as good as a fruit platter." ”

"That's just as well." Chen Zhiwen nodded and said.

In this era, Japan's economy is in the rapid rise, belongs to the level of developed countries and is still rising, although not ten years later, Japan intends to buy the entire United States of that era's economic volume, but the rising period of the economy, to give many people the impetus to consume, especially Japan's exports, for several years in a row the global trade surplus first, Japanese cars began to expand significantly in the US market.

"But in any case, KTV still can't match the number of people in the bar, it's too much worse, and the price of the arcade machine needs to be greatly reduced to make it possible to continue this business model." Morita Schov said again.

"What is the psychological price of Mr. Morita?" Chen Zhiwen asked.

"The cooperation model, I hope to be the same as the American model, Hong Kong will directly send the arcade to Japan, you are responsible for the things before entering the customs, and then I will be responsible, the price is 1200 US dollars." Morita Shov said.

"No way, it's too cheap." Chen Zhiwen shook his head and said that two years ago, his selling price reached 2,500 US dollars, and the cost was almost half on his side, that is, 1,250 US dollars, and now even if the chip price has fallen by half, the cost of a "Snake" arcade machine is also seven or eight hundred US dollars.

Being able to earn $400 is already a very good business for many companies, but it is too small for Midea to make profits all along.

"If there are more, Japan's KTV is unbearable, I have already calculated, an average of two KTV rooms a day, one can be more than 2-3 US dollars, almost a year to pay back, this is actually a little worse than American bars, but it is still acceptable." Morita Shov said.

"Not everyone can afford to pay for a game console, right?" Chen Zhiwen asked.

"There is this possibility, but unlike American bars, KTV has many rooms, and there are always rooms that will be willing, it depends on the ability of the operator." Morita Shov said.

Chen Zhiwen nodded and said: "I need to calculate the cost here, and the current production capacity of the factory here in Hong Kong is at full capacity, if you want to re-produce "Snake", it will take at least a month to prepare." ”

"Actually, Mr. Chen can authorize us Sony to produce in Japan, so that we can save transportation costs and tariffs, and there is no need to add factories in Hong Kong, Midea only needs to give us authorization, and we will also pay the license fee according to the authorized quantity." Morita Schov said again.

"This can't be done, the production of arcade machines must be placed in Hong Kong." Chen Zhiwen shook his head and said, after authorization, the ghost knows how much the other party has produced, even if it is "Snake" after the price reduction, an arcade machine has hundreds of dollars of Lierun, who is not red-eyed?

"That's okay, it's okay to wait for a month, these are small things, I also hope to talk to Mr. Chen about further cooperation, we Sony can also make chips, at present, we can do the same with the latest arcade chips in the United States, and the same is true for color displays, my offer can be 10% less than the RCA factory in the United States and Wanwan, what does Mr. Chen think?" Morita Schov said again.

"Do you want Midea to purchase Sony's chips and displays?" Chen Zhiwen suddenly understood that this may be one of the important reasons why Morita Sauf came to Hong Kong.

At present, Midea's arcade machines, just in the US market, sell nearly 100,000 units a year, and the whole of Europe combined, there are 50,000 or 60,000 units, plus other places, 200,000 units a year is not a problem.

200,000 color displays, and they are also advanced types, the price is 20 million US dollars, and the value of the entire chip is higher, such a large order is enough for Sony, the founder, to come to Hong Kong to negotiate in person.

As for the exclusive agent, it is estimated that when Morita Schauf saw the potential of this market, he wanted to use this opportunity to negotiate with himself, after all, any company, if there is an opportunity, no one will give up a developed country with 100 million people.

"Yes, this is one of the main purposes of my visit to Hong Kong, Midea is already a very influential electronics company in Asia, and we are very willing to cooperate with Midea in this regard, and the price will definitely satisfy Mr. Chen." Morita Schoo said confidently that in the area of cost control, Japanese companies far surpass the United States, even if it is RCA, running to Wanwan to build a factory, it only reduces labor costs, but technology and efficiency are still not comparable to Sony.

"If it can really be cheaper, I can consider it, the color display can, but the chip can't, and the risk of replacing the chip halfway is too great." Chen Zhiwen thought for a while and said.

Color display, just a display, but the chip, is the heart of the whole game, has been selected, tested, to make sure that there is no problem, it is impossible to replace casually, otherwise, there is a problem in the replacement process, no one can afford it, and if you test it slowly, it will not be able to keep up with the market demand at all.

"Our Japanese chips are definitely not worse than those in the United States, Mr. Chen can think about it again." Morita Shov said again.

Japan's chip technology, in the field of the ordinary market, such as home appliances, is basically no problem, but not in the high-end field, because many companies simply do not give Japanese chips the opportunity to try, which needs to break through slowly, once there are a few breakthroughs, and there is no quality problem, plus the price is cheap, then it is much easier to break through other homes.

"That's it, after "Space Invaders", Midea will also launch the next generation of new games, which is still in the hardware design stage, and we still use American chips, but this time you can adopt your chips and test them together, so that as long as they are qualified, both chips can be used in the future." Chen Zhiwen said after thinking for a moment.

Japanese chips, currently under the Japanese government and several major electronics giants to conquer together, the progress is rapid, but what is lacking is actually the opportunity to go to the field, and the United States, in fact, has been completely dependent on Intel's chips, although the probability is very low, but if you suddenly can't buy a chip, it will be troublesome.

With another choice, there is always a lot of peace of mind, large companies generally have spare suppliers, as for whether it will help the development of Japanese chips, Chen Zhiwen is not worried at all, because even if there is no him, what will happen to Japanese chips, the most fundamental reason is that Japan's ability to control costs and the degree of involution far exceed the United States, when the initial technology gap is large, American semiconductors can still mix well, once caught up by Japan, it will be scrapped, in the mid-80s of the later generations, if it is not for the White House, Then Intel has to be played by Japanese semiconductors to bankruptcy.

In the early 90s, Samsung Electronics, which was praised by the United States, would also beat Japanese semiconductors.

As for his chip industry, Chen Zhiwen is not arrogant enough to think that he can confront Japan in the 80s or South Korea with the support of the United States in the 90s, which is impossible for personal strength to do, and it is enough to ensure the self-sufficiency of his company in the mid-range field.

Or wait for the opportunity to invest in companies like Samsung TSMC as soon as possible, although both are completely controlled by American capital, as long as you can hold a small amount of shares, you can at least get a small share of this feast.

It's LCD, this field is not strictly controlled, and I have the opportunity to go to the home field, and again, then the same is true for BOE to support the future of the country.

"Midea is already working on the next new game? This is really admirable, it seems that there is only beauty in the world, and it can grasp what kind of games users need to play, Mr. Chen doesn't know how to do it? Hearing that there are new games, Morita Schofu can't help but have a trace of jealousy in his heart, the game is too profitable, Sony has been developing in the color picture tube for more than ten years, investing hundreds of millions of dollars, before developing the latest generation of technology, and the color tube is also sold all over the world, but the profit is not as good as an arcade game with almost no technical content.

"It's just luck, compared to Sony's technology, the beauty is still far behind." Chen Zhiwen smiled and said.

"Then our cooperation, Mr. Chen thinks it's okay, right?" Morita Shaofu said again, he didn't ask more about the arcade, this is the core secret of the other company, how could he tell him, it was in vain to ask.

"As long as your color tube performance is better and the price is cheaper, that's no problem, I can buy 10,000 from you at one time, chips, you arrange someone to send samples over, we need to do testing, and then develop game programs according to your chips after confirming that they are qualified, but you have to sign a supply agreement and a quality agreement to ensure stable quantity and quality of supply." Chen Zhiwen thought for a while and said.

"No problem." Morita Schofu nodded and said, he is naturally very confident in his own chips, and production capacity, not to mention, Japanese chips, but ready to go to the world, how can there be no production capacity.

"Okay, but I have one more request." Chen Zhiwen paused and said: "I need to buy some patented technology for color picture tubes from Sony, as well as a color tube production line. ”

"Color tube production line?" Morita Schofu frowned slightly and said, "Midea also wants to enter the field of color televisions?" ”

"Yes, but I don't need Sony's latest technology and production line, just the previous generation technology." Chen Zhiwen also said that Sony's latest technology and production line cannot be bought with money, and it is impossible for people to sell it.

"The old production line?." As soon as he heard that it was not a new production line, Morita Schov suddenly returned to normal, and Sony did have a second-hand production line to deal with, and it was originally ready to sell to Southeast Asian countries, and it was no problem to sell it to Hong Kong.

It's just that if Midea can produce its own color tubes, won't the color tube procurement just talked about die soon?

However, with Midea's capital, it is not a problem to enter the industry of producing color picture tubes, Sony does not help, and Midea can go to other brands or buy production lines directly.

And as one of the top enterprises in the color tube industry, Morita Schof also knows that the technology of color tube is very complex, from the installation of the production line to the production later, it may take half a year, and a new company, without skilled manpower in this area, wants to stabilize production, it will take at least two years, so that at least for the time being, it will affect the cooperation.

"Yes, Midea's main home appliances are fans, air conditioners and refrigerators, and there is a lack of a color TV, and there are also some color TV factories in Hong Kong, but they are all assembled, so I want to buy a color tube production line, second-hand is OK, but if not, then I can only go to Europe or the United States to place an order." Chen Zhiwen said.

In the past few years, Midea has not entered the field of color TV, because among household appliances, the color picture tube has the highest technical content and large investment, far exceeding the core condenser of refrigeration equipment, and the barriers to technical patents are very strong.

In addition, color TV is a visual commodity,Users are very picky,When the layout of the terminal sales market is not large,It is difficult to have results。

However, this year, Costco is ready to enter a stage of rapid expansion in the United States, Wal-Mart is also developing rapidly as a history and a half, and its own funds are quite sufficient.

As for why you buy second-hand, one is cheap, and the other is that there is no cooperative relationship with a similar Sony, and it is very likely that you can't make a good quality color tube even if you buy equipment.

"Mr. Chen, rest assured, my Sony company has an annual output of one million color tubes in a factory in Hokkaido, and eighty percent of the new production line can fully meet the requirements of Midea, but in terms of price, I need to spend a little time to determine." Morita Schov said immediately.

"Okay, as long as the price is right, I can consider buying, I need Sony's engineers to guide me throughout the process, train my workers, and as for the cost, I can pay extra according to the Japanese salary, until we can produce a color tube of acceptable quality." Chen Zhiwen said again.

"No problem, our cooperation is much more than this transaction, Mr. Chen can rest assured." Morita Schov said with a smile. A production line, only two or three hundred million US dollars, and the future potential orders of the United States, the root cannot be compared.

"Okay, then I'll wait for Mr. Morita's good news." Chen Zhiwen nodded and said. Mutual benefit is the basis for cooperation with this group of wild wolf companies.

Midea company buys hundreds of millions of dollars every year, as long as a little is given to Sony, then at least during the cooperation period, Sony will not really pit itself, because in this regard, Sony is not its only choice.

Similarly, cooperating with Sony can also reduce Midea's procurement costs and avoid the risk of supply interruptions in the United States, while also gaining access to some technologies in the traditional home appliance industry.

As for its own chips, there are still many generations behind Japan's, and they have not yet been made, so Chen Zhiwen did not think about getting a patent in this area from Sony, and it is unlikely that Sony will give it.

PS: Ask for a monthly pass

(End of chapter)