After spending half a month in Yanjing, Chen Zhiwen bid farewell to Yanjing with a group of Hong Kong businessmen.

This time to Yanjing, the harvest is not bad, the biggest is naturally the Beijing-Tianjin-Tang Expressway, this high-speed, can be said to be one of the most important roads in the future Beijing Triangle, plus some secondary provincial highways around Yanjing City, etc., the logistics of tens of millions of population areas will be very dependent on this high-speed, in the future, the income is actually a little smaller than the field of science and technology, but the other role of this investment is very large, is his first large-scale investment project in China.

The construction of highways, although he will not invest a lot of money, but bank loans will also flow into the country in the form of cash, the number of workers and related facilities alone is hundreds of thousands, these people can get a stable high-income job in the next few years, not to mention the country, at least in Yanjing, Tianjin, will help many families. After the high-speed construction is completed, the economic benefits will be higher.

In addition, this high-speed is still in Yanjing, and it is the largest amount of foreign investment in China after the reopening, ZZ significance is also unusual, as long as the future is smooth, then if there are other similar cooperation in the mainland, it is natural to think of him first, which is also one of the reasons for the success of reform and opening up, the mainland government for early investment in the domestic foreign businessmen, in the future will always give greater preferential treatment, what good projects, will also give a certain priority.

For example, in the 90s, China was preparing to develop Wangfujing Square, and it was necessary to build a large-scale supermarket here, similar to a project like Harbour City. You must know that although the economy of the mainland at that time was not good, but Yanjing City, as a super first-tier city in China, the average economic level far exceeded the surrounding areas, Wangfujing Square, Causeway Bay, New York Fifth Avenue and other places are known as one of the world's top ten most prosperous shopping paradises, it is even more difficult to get a store here, let alone a super large commercial plaza.

But this is the kind of project, there is no global bidding, but directly to Li Jiacheng and Guo Henian, because these two people, the former donated a university in the 80s, and the latter has been giving great help to the mainland in the international market in the 70s and 90s, which is the return of the mainland government after the economy has developed.

As for its own deep-sea university, it will actually have such a role, but the main purpose of this university is to provide Midea with a large number of R&D talents and production quality talents, otherwise, it will be very difficult for Midea to achieve success in the high-tech field.

There are still some small things left, such as Chen Zhiwen deliberately left two employees, cooperated with some fallen masters in Yanjing City, purchased a courtyard house with a decent area with foreign exchange coupons, and arranged a few employees of Galaxy Trade to stay in China, to find suitable suppliers for Galaxy Trade for a long time, there are many kinds of daily necessities in overseas supermarkets, and they also need a lot of manpower to select in China, but they are all relatively less consumed goods, and the real demand is large. Still, it is necessary to consult and cooperate with at least the provincial authorities.

These are win-win cooperation, Galaxy Trade can reduce procurement costs and increase its own profits, Costco, Wal-Mart and other supermarkets can also get cheaper materials, and the domestic side can also get a lot of foreign exchange plus stable employment data, and the local economy will also improve to a certain extent.

After returning to Hong Kong, Chen Zhiwen also prepared to have a meeting with major groups to understand the current situation of each company.

Red Bull Beverage Group, the absolute main force is still Red Bull, whether in Europe or the United States, has achieved good results, but it is currently stuck in a certain bottleneck.

In the early stage of development, Red Bull has always used sports drinks as a breakthrough to distinguish it from traditional drinks, otherwise, without the situation of "unique properties", such an expensive drink tastes not as good as Coca-Cola, which is less than 1/3 of the price, who will buy it?

With the characteristics of sports drinks, Red Bull has opened a hole in the global beverage market, which has basically stabilized, not only allowing itself to enter many supermarkets in Europe and the United States, but also letting countless people know the relationship between drinking Red Bull and sports.

It's just that success and defeat are also Xiao He, and it is true that the market segment that no one has walked through can quickly monopolize this small market segment, but it is more difficult to get out, after all, the largest market for beverages is the kind that everyone usually drinks at will.

"Now advertising in Europe and the United States, the effect is no longer good?" Chen Zhiwen asked.

"The effect is still there, but it's getting worse and worse, and as beverage giants such as Coca-Cola, Pepsi, Danone, and Nestle have also started to make energy drinks, our marketing costs are getting higher and higher." Qin Zhihao, the head of Red Bull, replied.

"It's true that the advertising part can't go on like this, although Red Bull is highly profitable, but it's not as good as these beverage giants, I want to buy a football team in Europe, what do you think?" Chen Zhiwen thought for a while and said.

Red Bull does have the capital to burn money, and it can really be burned to the point that several major beverage giants feel that this market is not cost-effective, but even if you burn money, you can't burn it indiscriminately, and the cost should be controlled or controlled, rather than so much cheaper marketing, it is better to be cheap yourself, as long as you buy a European team, then you can not only save a lot of costs in publicity, but also make a lot of convenience, and the European league team itself can also be profitable.

"Buying a Europa League team?" Qin Zhihao and Lei Shengli beside him were taken aback and asked, "Chen Sheng, will those countries in Europe let us buy it?" The soccer team is one of their faces, huh? ”

"No matter how faceless it is, it is not a large company, it does not involve employment and national security, the government will pay attention to this matter, but there should still be opportunities, in any case, it is the free trade system that supports the global economy, and the European and American governments, as leaders, may have some means in secret, but they still have to maintain it on the surface." Chen Zhiwen said with a smile.

What is a team, the United States, the leader of global trade, is now tormented by its own system, because its most developed automobile industry is currently being swallowed by Japanese cars.

Because of high oil prices, a large number of Americans give up buying super fuel-guzzling cars in the United States, but choose fuel-efficient Japanese cars, just one year, there are more than one million Japanese cars into the American market, Japanese cars in many places also need to be purchased at a higher price, which seriously infringes on the interests of traditional American car brands, many American workers even see Japanese cars on the road, and they are smashed, which is commonplace in Detroit, so much so that the police don't want to care, because once Detroit's automobile industry declines, Then they will probably have to lose their jobs.

Millions of workers are about to lose their jobs, and tens of billions of dollars in taxes are about to decay, but the US government can only grit its teeth and swallow it, at most forcing Japanese automobile companies to build factories in the United States for the sake of employment, but it cannot directly increase the ban on Japanese cars entering the United States.

Of course, the semiconductor industry in a few years will make the U.S. government break its guard, and it may be that the automotive industry is not as important as the chip industry, and there are other considerations, such as oil consumption, environmental pollution, etc., but maintaining the free trade system is also one of the important reasons.

Chen Zhiwen, a Hong Kong native, is naturally not as good as Japan, but the role of sports industry companies in Europe and the United States is not worthy of the automobile industry, and the current relationship between China and Europe and the United States is good, as long as the money is in place, it is not difficult to acquire.

"Okay, then I'll arrange for someone to check the situation of some teams in Europe first." Qin Zhihao nodded, and asked again: "Then how does the United States arrange it?" ”

"There's not much football in the U.S., they like to play rugby, let's settle on Europe first, I'll take a look at the U.S. side, maybe maybe we don't necessarily have to buy a rugby team." Chen Zhiwen thought for a while and said.

European football is a global sport, and European football can also help most Asian countries in advertising and marketing, but the United States is too special, this group of people like to play rugby, baseball, these outside the United States, there is basically no market, but think about the NBA in the United States is about to rise, basketball is much more common in the world, and the future of China, but I like basketball.

"Okay, then set the European side, Southeast Asia, outside Europe and the United States, we still use the model of contracting general distributors, at present, the effect is not very good, the economy of these places is still too poor, but very cola and our Master Kong instant noodles and potato chips are still developing very well." Qin Zhihao continued.

"Red Bull is indeed not a region outside the developed countries, just have a sense of presence in these places, just make the popularity first, mainly the commonly used instant noodles and cola and potato chips, and wait until the future PARKnSHOP supermarket layout in Southeast Asia a little more, there will also be a certain role in promoting." Chen Zhiwen nodded and said.

Instant noodles, potato chips, and cola are all called junk food in the mainland decades later, but in fact, they are not garbage themselves, especially those produced by big brands, just because of excessive calories, for people who are not short of food, it is easy to cause obesity, and for poor places, these are high-quality foods, such as the domestic 90s, the best-selling instant noodles are so.

"Yes, we think so too, in addition, a small part of our goods have begun to enter the country, but due to the lack of sales terminals, the total amount is not large, but the feedback from the mainland is still good." Qin Zhihao said.

"The domestic terminal side will improve in the future, but it still needs to wait for a while, don't take the mainland as the main market for the time being, Shekou has been carrying out the second phase of the industrial park land three links and one level, you send someone to see, build an instant noodles and potato chips commodity factory over there, reduce the cost to the minimum, and then see if there is a chance to sell to Japan, where is the largest market." Chen Zhiwen thought for a while and said.

Before the development of the domestic economy, Japan has always been the largest place in the instant noodle market, but because of the characteristics of Japanese industry, many of them are produced in Japan, and the cost is naturally very high, so if you want to enter this market, you need to win at a low price.

On the Shekou side, because it has undertaken orders for millions of fans and radios from Midea, there is no shortage of funds, and it is ambitious to open the second phase of the industrial zone.

"Okay, the labor cost in Shekou is indeed much less, and the workers in Hong Kong are almost 1,000 Hong Kong dollars a month, and they can't compete in the service industry." Qin Zhihao said helplessly.

(End of chapter)