411 Disney's Future Direction

"I want to congratulate Eric on becoming the owner of Disney, when I first heard about this acquisition, I didn't have much hope for this acquisition, I didn't expect you to complete it." Michael Eisner said with a smile.

"Although Disney was once the largest entertainment company in the United States, it has been going downhill since the death of Walt Disney 15 years ago, but the foundation was enough, but after more than ten years of old capital, the whole company can no longer bear it, and if no one injects capital or does not change the current situation, it is estimated that it will not last for a few years and will go out of business." Chen Zhiwen said with a smile.

In the original history, Disney in 1984, there was a serious problem of the capital chain, many high-level management was forced to leave or run away, it is also in this case, Michael Eisner came to Disney as the new CEO, if it were not for his joining, it is estimated that Disney may not be able to survive until the 90s, no matter how glorious the past, it can not change the current decadence, just like Nokia in the era of smart phones, it can only rely on the old capital to collect patent fees.

"Yes." Michael nodded.

"How did you think about my invitation to you? How about coming to Disney as a CEO? Chen Zhiwen said with a smile.

Although he knows a little bit about the development process of Disney in the original history, it is nothing more than shooting a few anime movies with a few points, he has also seen it, theoretically speaking, Disney can make it, although it has declined, but it is only in finance and operation, but the technology related to animation is still very strong, maybe not as good as the peak moment, but much stronger than other peers.

But the problem is that if you want Disney to reach the peak, it is definitely not something that can be done with a few anime movies, these anime, can only be said to provide a certain amount of funds for the company to help the company develop, but if you want to do a good job, you have to have a strong management team to be responsible, after all, anime movies are only one of Disney's businesses, and Michael Eisner is the leader of this team.

At the beginning of the acquisition, Chen Zhiwen entrusted a headhunting company and found Eisner, intending to poach the other party from Paramount, and Chen Zhiwen met with him more than a month ago, which was the first time they met, but at that time, whether Disney could be acquired by himself was still controversial in the United States, so there was no deep talk at that time, and it was regarded as a friend.

Now, it's an official invitation.

"So what rights do I have?" Michael Eisner asked.

"An investment of more than $3 million, a personnel change above the vice president requires my consent, and the rest, you have the final say, but any investment of more than $50,000 needs to be summarized to me once a quarter, I need to know the intentions of these investments, benefits and other information, but these are just to understand, in addition, I will have some of my own requirements, such as changes to Disneyland, new Disney parks or other small parks in the future, etc., or some movies." Chen Zhiwen said simply.

In fact, in the future, his boss will inevitably interfere in some things, and now a few words are naturally not clear, and there is no need to make it clear, for a capable professional manager, Chen Zhiwen will also respect him, not a project that he thinks has big problems, Chen Zhiwen will agree, but he will not limit his rights.

"You're going to make your own movie?" Michael Eisner said with some surprise.

"It's just a few small ideas, when the time comes, let's discuss it together, if you think it's okay, we'll shoot, if you don't think it's okay, then let's shoot two or three films, if it doesn't work, then I won't interfere in this part again, how about it?" Chen Zhiwen said with a smile.

Some classic anime movies in the future, with some content provided by themselves, plus Disney's professional team, and Michael Eisner's professional ability, there is no reason to fail, even if it is because of some differences, it should only lead to a lower box office, but it is far from the word "failure".

And if it's really because of the butterfly effect, or your own reasons, the shooting results are average, it doesn't matter, anyway, in the original history, Michael Eisner could also take Disney off, and providing financial resources by himself will only make Disney stronger.

"You just said that you should build some small parks?" Michael Eisner asked again, and he noticed every word and word of the person in front of him who might be his boss, because this level of wealthy man may mean an investment of tens of millions of dollars or more.

"That's one of my thoughts." Chen Zhiwen paused and said: "Disney's two existing parks are too big, and each of them is a huge investment, the park in Los Angeles spent $130 million in the 50s, and the park in Orlando spent $760 million ten years ago, you and I both know what the concept of $760 million was ten years ago, and the two twin towers of the World Trade Center in New York cost $700 million, but now you see that Orlando Disneyland not only does not make money, but also loses a lot, and the World Trade Center now has a rent of $100 million a year."

I know that the meaning of Disneyland is not to make money only by relying on the park, but to rely on the park to promote various cartoon fame and help movies and various toy derivatives expand the market, so even if I lose money, I am also in favor of the existence of a large Disney park, including if Disney's economy improves in the future, I am also ready to build Disney parks in Europe.

But my thinking is, why don't we make small parks, not one for each city, but at least New York, Chicago. Can a big city like San Francisco have? A small park can live well on a big city, and many other theme parks have proven that they are doing well, even if it is the simplest children's playground. ”

"If from an operational point of view, this does work, the current two Disney parks have high investment costs, maintenance costs are also high, if you want to make a profit, you need to attract a large number of customers, but many customers are far away, let them come to Disney specifically, maybe not difficult, but think about the second time is 10 times more difficult, building a small park near the city, can indeed solve this problem, but in this case, there will also be a very big side effect, that is, when people have a small Disney park around them, Who would pay to come to the Great Paradise far away? Michael Eisner analyzed.

"So these new small parks will not be called Disneyland, they have nothing to do with the big brand of Disney, they are purely another brand, another theme park, but the cartoon image or something, but Disney still needs to find a way to make it famous." Chen Zhiwen said: "Staggered operations, so that people who come to our small park to play will not see Mickey Mouse or Donald Duck, and it will not affect the two Disney parks." ”

"In other words, we're just investing in other theme parks, which is equivalent to opening a new business for a small park?" Michael asked.

"Yes, it's just that Disney's existing team needs to be in charge of this project, and I'll be in charge of the funding in the early stage, but you still need to decide what kind of park to make." Chen Zhiwen nodded and said.

"If that's the case, that's fine." Michael nodded, it was purely to increase the company's business, and the boss was willing to contribute alone, what kind of professional manager would not object.

"Another point, this kind of small paradise, you are trying it in the United States now, and I will transfer this type to Asia in the future." Chen Zhiwen said again.

"Asia? Japan, Hong Kong? Michael asked.

"There will be, and there will be some Southeast Asian countries, as well as the mainland." Chen Zhiwen said.

After the mainland further relaxes the restrictions on foreign investment next year, it will be more welcoming to foreign-funded enterprises, but for foreign-funded real estate companies, basically except for the "International Trade Center" and "five-star hotels", other foreign investment is not allowed to get involved, even if it is Hong Kong investment, it is also difficult, and the central government requires too few projects, and the profitability of five-star hotel investment will always be a dilemma, resulting in a lot of Chen Zhiwen's capital can not enter the country.

Large shopping malls and super office buildings can be invested, but these are long-term projects, and they need to wait until the 21st century, or even the 10s, to have a huge harvest.

In this case, investing in entertainment park projects is a good choice, but Disneyland obviously can't, this huge investment, must be in a huge population and economically developed places, such as Shanghai 30 years later, is not enough now.

With the help of the Disney team, the small theme park developed can well meet the needs of the mainland, with a small investment, serving one or several surrounding cities, and a little more convenient transportation, it will be perfect immediately.

Michael asked, "Does the mainland have such a strong spending power?" ”

"Of course, Shanghai used to be the largest city in Asia, and now even if it is almost there, the economic consumption power is still very strong, and they are also developing." Chen Zhiwen said.

"Okay, it's not a big deal to try a few first." Michael nodded and said, the investment in the small park is not large, anyway, the boss has money, he just needs to try his best to do a good job of the theme, the only problem is that he needs to do other themes outside of Disney.

And if this small park is really done, then it is also a good thing for Disney, not only has a new profit, but also can use the new park to promote the new IP, which is quite the same as giving Disney an additional publicity channel, which used to be crowded in two large parks, so that customers are very tired of playing, and it is indeed not a very good idea.

"Our previous PR also said that we will invest $200 million to renovate the current Disneyland, which is a commitment to the U.S. government and society, and I will naturally implement it, but if you are the CEO, how will you implement it?" Chen Zhiwen asked again.

"Eric, you didn't say the time, did you?" Michael said with a light smile.

"It's really not, this is a non-mandatory requirement of the Ministry of Commerce, although I do have this plan, but I will not take the initiative to set a frame to kill myself." Chen Zhiwen nodded and said that how much he invests is his own business, but there is no need to set limits for himself.

"Disneyland does need a proper renovation, some old places can be improved with money, but the big renovation needs to wait, and we need a project that can make a quick buck to bring Disney back to life." Michael said.

(End of chapter)