412 Best Strategy

"What kind of project?" Chen Zhiwen took a sip of the cappuccino and asked.

"That's what I do best, naturally: film." Michael Eisner said confidently.

"Well, I know Michael, when you were at Paramount, you had a very strong ability in movies, but Disney didn't have experience in making real movies, what they were good at was animated films, and from the perspective of anime IP, anime movies were also necessary, and you didn't have this experience? Are you sure? Chen Zhiwen asked with a smile.

Although in the original history, Disney is almost not good, but the skinny camel is bigger than the horse, no matter how it is an entertainment giant with a market value of more than one billion dollars, a large number of IP, and fixed assets, not everyone can become its CEO, Michael Eisner can be elected, which is itself a manifestation of his strong ability.

Prior to joining Disney, Michael Eisner was the vice president of Paramount, another American entertainment giant, at the helm of Paramount's core business: movies.

During his 7 years in office, Paramount has continuously launched "Weekend Fever Night", "Grease", "Flash", "Full of Strength", "Forty-Eight Hours", "Wonderful Detective", "Raiders of the Lost Ark", "Mother-Daughter Love" and other popular movies, several of which have exceeded 100 million US dollars at the box office, of which "Raiders of the Lost Ark" has a box office of 214 million US dollars in the United States, and he is also very good at controlling shooting costs, making huge profits for Paramount, and also allowing Paramount to jump directly from the eighth place in Hollywood to the top three.

Of course, these can't be said to be Michael's own credit, but it's only half of it, however, no one is perfect, like Jobs, people who are too successful are sometimes too paranoid, because they don't bother to spend too much time explaining the reasons for their actions, and therefore, within Paramount, Michael's interpersonal relationship is very bad, the director and other colleagues are not willing to work with him, and because of his high achievements, he threatens the current chairman Martin Davis, who is also a professional manager, When there is such a capable person under his command, he is naturally uneasy.

As a result, Michael's life at Paramount became more and more difficult, and his workplace began to become unsatisfactory.

But Chen Zhiwen doesn't care about these, no matter how bad Michael's temper is, he is not bad to his leader in Paramount, let alone his boss, as for the people under him who are uncomfortable, then there is no way, now Disney has been lying in the aura of the past and cannot extricate himself, raising too many idlers, but because he signed an agreement with the government that he will not lay off employees on a large scale within 2 years, it is better to let Michael operate this matter, as long as it is strict enough, those who are messing around will leave if they can't stand it, He doesn't need to do this kind of thing as a boss, leaving a good reputation is the most important thing.

"If I said I was absolutely sure, I don't think you would believe it." Michael laughs, "But I'll spend a little bit of time researching anime movies." ”

"Okay, I agree with that, in fact, I have my own method, but I need to know first, Michael, whether you are willing to officially join the Disney Company, this will be your basic salary, and you will have a certain amount of bonus every year." After speaking, Chen Zhiwen handed over an envelope.

Michael smiled, took the envelope and opened it, and saw a blank piece of paper with a 5 on it, followed by 6 zeros, which are not decimals. Then he stuffed the blank paper again, nodded and said, "This number is very sincere, I am happy to join Disney." ”

"Okay, then I'd love to welcome Mr. Eisner on board." Chen Zhiwen said with a smile.

The annual salary of 5 million US dollars is already high in the salary of the CEO of Hollywood in the United States, but as long as the company of such a large group, there will be other income, such as all kinds of dividends and bonuses, etc., theoretically speaking, the higher the importance of the company, the higher the income, such as some top directors in Hollywood today, it is normal to earn tens of millions of dollars a year, and there is a normal business phenomenon, that is, if you can save a company in trouble, you naturally need to give more, such as saving Chrysler's Lee Iacocca, After Chrysler came back to life, he received hundreds of millions of dollars in dividends, which is also what this kind of person deserves.

Today's Disney is not compared with Chrysler, who almost declared bankruptcy, and there is still its own boss, and it will also have some of its own vision and investment help, but today's Disney still needs a strong man to operate at the management level, and this person is naturally the most suitable for Michael Eisner.

Moreover, with several movies that have made hundreds of millions of dollars at the box office and blockbuster series movies like "Raiders of the Lost Ark", Eisner can get a similar figure at any Hollywood company, and all he needs to do is to at least guarantee that he can give a little more money to keep him.

"But in addition to myself, I also need to bring some people from Paramount to Disney, which I used to work well with." Michael Eisner said again.

"That's fine, the more people the better, and their salary, I can promise 30 per cent more than before, as long as they have the ability." Chen Zhiwen said indifferently, generally large companies recruit a CEO or the highest level, and the other party will also bring a team over, which may also be the other party wants to do things by themselves in the future, after all, they have cooperated for a long time and have a tacit understanding.

In this regard, Chen Zhiwen also can't ask for it, the current Disney is basically some waste, the big company has been sick for too long, and there is no help, only a few people may have a certain ability.

"In that case, Eric, can you tell me about some of your plans for Disney in the future?" Michael Eisner asked again, he will be the CEO of Disney in the future, if it is a company with more and more scattered shareholders, it is naturally him, the CEO, who has the final say, but if the other party has a major shareholder, or a shareholder family, or a sole proprietorship, then it is not, in legal terms, the other party has absolute rights, and no matter how strong the CEO's ability is, he will not be able to bypass this hurdle.

However, this also has an advantage, that is, a large investment plan, only need to convince one person, other listed companies need to persuade too much, more than a dozen directors, a large number of shareholders, I don't know how much time will be wasted here, therefore, he needs to know the boss's future plan, if it is unreasonable, then try to convince the other party, if it is reasonable, then based on the boss's plan, to develop a detailed development plan and so on.

"What's Disney's biggest problem right now?" Chen Zhiwen did not answer, but asked rhetorically.

"The biggest problem on the surface is that there is no money, and there is a problem with the capital chain, which leads to all the business not being supported, and eventually it is getting worse and worse." Michael knew that the boss was also testing himself, so he continued: "But the most fundamental problem is that the company's internal management is too bloated, and the disease of a large company is too serious, after the death of the founder more than ten years ago, the new generation of management will only be conservative, dare not innovate, desperately want to cut costs to maintain the benefits of the year, in this process, they will hinder the company's innovation and metabolism, because innovation costs money, and over time, the company will be ossified, weakened, and died."

In the next few years, when they found that this would not work, they blindly expanded, intending to copy the achievements of other Hollywood companies in different fields of films, but they lost their fortunes, but gave up the development of various animation IPs that they should have been best at.

There is also a bit of a pity, that is, Japan's Disneyland, when they could invest together, in order to save costs, they only chose the licensing model, and shared from their tickets and rental income, and now Japan Disney is popular, preliminarily, if you choose a joint venture, you can now earn at least more than 100 million dollars a year. ”

"That's right, since the matter of Disney Japan is already like this, so be it, it's okay to charge a licensing fee of two or three hundred million dollars a year." Chen Zhiwen smiled and said: "What I am concerned about is to solve Disney's current big company disease. ”

Disney invested $700 million in Orlando Disneyland, which lost money, which seriously affected the company's accounts, so when it cooperated with Japan to develop the first overseas Disney park, the management of the Disney family shrank, refused to invest hundreds of millions of dollars, and only gave an authorization, and as a result, Disney Japan exploded.

Subsequently, in the original history, Disney was built in Europe in the 90s, and they learned the lessons of Japan and personally participated in the investment, but as a result, European Disney lost money, but fortunately, Disney at that time was already well capitalized under the leadership of Eisner, otherwise, it might be over.

"The disease of large companies, as long as some measures are taken, can be solved, but the problem is that when you make an acquisition, you promised the Ministry of Commerce that there will be no large-scale layoffs, which is difficult to start." Michael said with some concern.

"The Ministry of Commerce allows me to lay off 2% of my staff, which is already the limit I can get, although there are more than this number of people to be laid off, but it is still possible to take it out as a deterrent." Chen Zhiwen smiled and said that the Ministry of Commerce did not say in detail when interviewed by the public, so most of them did not know about it.

β€œ2%? This can be used, as long as there are three bullets, it is not difficult to control 30 people. Michael nodded.

"Okay, I can't manage too many things, you do it, I support you, but within three months to half a year, I want to see a change." Chen Zhiwen also said that although he does not understand management, he can still know whether there is any change in a specific company, and if the time is longer, the financial report is the best proof.

"Okay, three months, that's enough." Michael Eisner nodded and said that he still has this confidence, after all, he has been a vice president of a large Hollywood company for many years, and his experience in this area is very rich.

"That's for the best." Chen Zhiwen said: "But there is one more thing, I need Disney's film team to make a cartoon movie according to the rough script I provided. ”

"Making a movie? It's not a question, what kind of plot? Michael asked, a movie, as long as it is not the kind of super blockbuster, is generally a few million dollars of investment, in a higher one, it is tens of millions of dollars, and cartoon movies, the cost is a little smaller.

"When you officially join the company, you come to Hong Kong to find me." Chen Zhiwen said with a light smile, I haven't joined the company yet, how can I tell you about those movies with a box office of hundreds of millions but a ridiculously low cost?

Although the movie is a bit clichΓ©, it is the best strategy at the moment.

(End of chapter)