"When a whale falls, everything is born. There must be a lot of people who start their own businesses, right? Chen Zhiwen asked.

"Yes, our people, almost all of Atari's R&D engineers have been in contact, and at least 6 small groups have formed game companies, and a few of them are very capable, and they have very good results when they were at Atari." Lei Shengli said.

"Well, then contact them, our previous third-party open platform also needs a strong team like them." Chen Zhiwen nodded and said.

In this world, many people with a little ability, from part-time work to being a boss, there is a process, when Atari is still there, these people may be used to the previous life, but it's nothing, but once they are unemployed and have an idea in their hearts, they are all not dead in the heart of the Yellow River, and nine cows can't pull it back.

There are a lot of such people, even if he finds a way to dig them up today, but there will be more tomorrow, and garage entrepreneurship in Silicon Valley is a trend of people with ideals.

Among these people, maybe there will be people who can also create games comparable to Mario, which is not a threat to Midea, but the impact will definitely be many, especially if there are more such games, it will cultivate a new market: new game home consoles.

This is a threat to Midea's roots in the game industry, so while they haven't grown bigger, just tie them to their own boats, even if most of the profits from the game cards go to the original authors.

And as long as the platform is stable and famous, other game creators will also take the initiative to apply to join, so the first few years are the most important.

For these entrepreneurs, they now have nothing but creativity, and the cooperation with Midea can directly use Midea's powerful channels to issue their own game cards, and the operation can be lightweight.

"I've already arranged for someone to talk to them, and they also said that they will think more about it when the game is formed." Lei Shengli said.

"Well, in this case, the advertising investment in the United States will be increased a little more, NBC TV is now our ally, ask them to ask for more advertising time, and then ask the most famous people in the United States to endorse, we must make more families become our users in a shorter period of time." Chen Zhiwen thought about it and said.

Nowadays, Midea's profits in the United States are very high, but the market has not yet reached a monopoly position, after all, the United States is at least tens of millions of orders of magnitude larger, with the current sales rate, it will take a few years to reach 1/3, and this number is basically the limit of the game market, which is also the total market of American game consoles in the previous life. After all, not all families like to play games, and there are many families who play less, so you can just get together with a few families.

However, there is theoretically no upper limit to the number of game cards, new games can be one after another, and in the next few years, game cards will become another major income for Midea, and the introduction of third-party game companies is for this purpose.

"Okay, I don't know what the budget is?" Lei Shengli asked.

"Half a year, $20 million." Chen Zhiwen thought for a while and said, with Midea's current profits, this money is not small but not too much, and advertising can always attract more people to buy, and if you buy a game console, the card market will be bigger.

"Okay, Henry Morgan is going to die happy." Lei Shengli said with a smile.

$20 million, for a TV station, is already a lot of advertising expenses, although NBC may have a discount, but this order profit is certainly not bad.

Of course, this money may not be all given to NBC, at most, regardless of other TV stations, other newspapers, shopping mall advertising space or something, there will also be a certain amount of investment.

"He must at least have a good discount on his side, or I won't choose them." Chen Zhiwen smiled and said: "There is no problem with this game, if it goes well, the arcade will be released as soon as possible, and now the arcade market is not as good as before, and when the arcade market is almost developed, it will be necessary to use the red and white machine." ”

Although Midea still insists on high-quality games on the arcade first and then on the red and white machines, which can ensure the maximum benefits, but when a large number of red and white machines appear in ordinary families, even if the playability of the former [Tank Wars] is far less than that of [Mario], but the game cards are purchased with a one-time money, and after buying, you can play as you like, and a thousand hours of play will add a little more electricity, and [Mario] has to spend a lot of money every time no matter how fun it is.

Even if true fans of the game will continue to play arcades, when there are other less entertaining but free games at home, at least they will save on the arcade.

So no matter what, the arcade market has been affected, which is inevitable, and you can't give up the red and white machine market because of the high profit of the arcade, isn't that similar to Kodak's desire to hide the discovery of digital cameras and keep the profits of its own film?

"Okay, I'm going to start airlifting to the United States for small batch testing at the end of the month, and I should be able to ship goods in late June, according to the forecast of the market, by the middle of next year, Mario will be on the red and white machine." Lei Shengli analyzed.

"Okay, let's do it according to this plan." Chen Zhiwen paused and said, "I'm going to go to the mainland in the near future, and when I come back, I'm going to develop another game." ”

Some of the classic games in his memory of the previous life,The number is not much,When these shakes are almost used up,Namei's game can only rely on itself,Therefore,The best way now is to form a third-party platform,And the early stage of this plan,It is also necessary to have enough classic games,In order to rely on the game to attract other families to buy red and white machines,So as to take the first step towards monopolizing the market。

"Okay." Lei Shengli nodded and said.

……

Friday, May 20.

Chen Zhiwen boarded a charter flight to Yenching with a group of Hong Kong tycoons.

At the invitation of the Xinhua News Agency, some wealthy Chinese and celebrities in Hong Kong, including Li Ka-shing, Bao Yugang, Hu Yingxiang, Lee Shau-kee, etc., went to Yenching together.

On the plane, Chen Zhiwen also met the martial arts writer Jin Yong, although he knew his name for a long time, but after Chen Zhiwen crossed over to Hong Kong, he really didn't see him, maybe it was because it was not necessary, after all, there was no commercial cooperation, and it may be a closed door to find someone if he was not famous in the early days, and it was not necessary for him to become famous later. The two also chatted on the plane for a while, but Chen Zhiwen didn't understand it, so they could only talk about the mainland later.

More than three hours later, the plane arrived in Yanjing City.

This time it was not an open invitation, so there was no big reception, a director of the Ministry of Commerce came and very politely sent everyone to a five-star hotel on the edge of the second ring road in Yanjing.

It has been more than four years since the reopening, Yanjing has changed a lot, there seem to be more bicycles on the road, and the ability to receive foreign guests has also improved a lot, at least there are a few five-star hotels, but these are also invested and built by Hong Kong or overseas Chinese.

In the afternoon of the same day, several big leaders came to negotiate with the Hong Kong businessmen present, but the big leaders said official words, supporting Hong Kong investment in China, ensuring everyone's income, mutual benefit and win-win results, etc., and the real details of investment are naturally the follow-up professional docking.

Hong Kong businessmen who come here basically have their own projects, such as Li Ka-shing also announced early on that he would build a university in Shantou, this time he came here, and he was docked with the Ministry of Education, Hu Yingxiang wanted to continue to build a bridge across the river, so he was docked by the Ministry of Communications, Bao Yugang, naturally still a ship, although global shipping is no longer good, but the mainland is just ready to do it is more difficult, can only find a well-known shipper like Bao Yugang, in addition, because Bao Yugang controls the China Power, Daya Bay Nuclear Power Plant project, It became Bao Yugang's, and he came to Yanjing this time, and he was the busiest.

As for Chen Zhiwen, there is nothing else, there is only one project of the International Trade Center, and the other industrial investments have basically been completed, so he doesn't need to ask too much.

Chen Zhiwen was connected by Wei, deputy director of the State Administration of Foreign Trade, and although the project was in Yanjing City, it was directly managed by the central government. After all, after the completion of the International Trade Center, it will not only serve Yanjing.

"Director Wei, please be seated." After President Liang introduced and left, Chen Zhiwen said with a polite smile.

"Mr. Chen is polite." Director Wei didn't dare to put on a stand with the person in front of him, you know, the other party is the big leader he led, it is also true, one person's assets are more than the total wealth of all people in Yanjing in a year, this time the International Trade Center project, if he takes it, but it will greatly ease the pressure on domestic finances.

"Here are some Pu'er teas, which are prepared in the hotel, and Director Wei will try them." Chen Zhiwen said with a smile.

"Okay, thank you." After taking a bite, Director Wei said: "Mr. Chen, I came here this time, mainly to discuss with you, the matter of Yanjing International Trade Center, this matter is also more important to the central government, we have also discussed with Mr. Zhou of Hutchison in the early stage, I don't know if you have any questions?" ”

"I don't think there's anything wrong with the location, the location of the Third Ring Road is very good, and the transportation is very convenient, but I compared the data from New York City and think that our International Trade Center seems to be too small?" Chen Zhiwen asked.

"Chen Sheng, according to our plan, 100,000 square meters of the first phase of the building is enough." Director Wei said: "Chen Sheng's intention is to build the scale of the International Trade Center a little bigger. ”

"Yes, I think that since we want to build it, we must build a super landmark and become an external phenomenon in the entire Yanjing City." Chen Zhiwen said with a smile.

(End of chapter)