"yes, what's wrong?" Chen Tianshou didn't care, it turned out to be just such a trivial matter, since ancient times, isn't the oil all to beat? In ancient times, there were still three words for "limericks"? Although it doesn't necessarily have anything to do with oiling, it also shows that it is ancient enough.

"Isn't there a special oil seller in the country now? Like selling oil in bottles? Chen Zhiwen asked.

"Shouldn't it be wine in a bottle? How wasteful is oil with that thing? And if you use glass bottles in the kitchen, isn't it easy to break? Chen Tianshou asked rhetorically.

"What about plastic bottles? There doesn't seem to be one domestically? Chen Zhiwen then remembered that he had spent some time in many places in China in the past few years, and he had also walked around, but as for plastic bottles, it seemed that he had only seen imported drinks.

That is to say, the cost of domestic plastic bottles is very high, or in other words, plastic has other important uses, after all, the current domestic, plastic used to make beverage bottles is too wasteful, and the source of plastic is also oil, although the mainland is currently an oil exporter, but exports are foreign exchange, then the domestic situation can not use foreign exchange naturally do not use foreign exchange, so it makes sense that there is no plastic bottle in China.

"No, that thing is too expensive, not to mention plastic bottles, even plastic bags are rare." Chen Tianshou said: "My mother-in-law didn't know where to get a few plastic bags before, and they became treasures, saying that when the thing is empty, just put it in the pocket, and when it is loaded, it can also rain when it is loaded, so it is not too convenient." ”

"Hong Kong 30 years ago almost experienced this kind of thing." Chen Zhiwen smiled and said.

Later generations of mainlanders, in fact, may be accustomed to the cheapness of plastic bags and plastic bottles, but in fact, this is the price trend of industrial countries, that is, industrial products are very cheap, and in agricultural countries, the value of these things is very high, plastic bags may also be convenient for cross-border transportation, but plastic bottles, the cost of transportation is high.

For the mainland, where GDP is now at the bottom of the world, plastic bottles are indeed very rare, and it may be that there is a Red Bull beverage factory in Shanghai and a Pepsi Cola factory in Shenhai City, so they are willing to spend foreign exchange to make plastic bottles.

"What are you thinking?" Chen Tianshou saw that his nephew was a little deserted and asked.

Arowana edible oil, although it is foreign-funded, is basically established because of the domestic market, because Guo Henian at that time also accidentally found that everyone in the country to make oil is prepared by themselves, and the way of oil is also very inconvenient, so he established Arowana.

……

"20 years is too long, it is estimated that CCTV will not agree, 10 years is possible, it depends on how much foreign exchange you have, don't worry about it." Chen Zhiwen said indifferently.

"Yes, this is the case in Shanghai City, and the same is true in Jinling City, which may be special in Shenhai City, that is to say, the whole country is basically like this, because the national production capacity is in short supply, and the advertisements of TV stations naturally cannot be sold, including CCTV!" Chen Tianshou said with a smile.

"Yes, before our products, mainly relied on the relationship entrusted by Shanghai City, and went to state-run stores, but the sales volume still depends on the local stores, even Shanghai City can't control other provinces thousands of miles away, but every user who buys can, so I think we should take the initiative to let more people in China know about our goods." Qin Zhihao said.

"There is no opinion on this from the Shanghai side, basically there is no problem, just spend some time discussing the details." Qin Zhihao smiled and said: "However, Chen Sheng, when I was in Shanghai, I stumbled upon a big opportunity, even if Chen Sheng, you didn't let me come to Yanjing this time, I was ready to come." ”

"What are you doing in Shanghai?" Chen Zhiwen asked casually, although Qin Zhihao is the person in charge of the Red Bull Group, but he doesn't need to report his work to the boss every day, Chen Zhiwen generally just looks at the company's various financial, investment, and market share data, and the rest, basically let these professional managers do things freely.

In the 80s, private companies were still relatively low-key, and they didn't dare to spend any money indiscriminately, let alone advertise on TV stations, and the products they produced were also in short supply.

Since yesterday at the uncle's house, Chen Zhiwen naturally thought of the way of oil filling in later generations, and also thought of the most well-known Arowana brand edible oil in later generations.

"What chances? New domestic demand? Chen Zhiwen asked curiously.

"No, but we can let more people in the whole mainland know about us." Qin Zhihao said with a smile: "When I was in Shanghai, one weekend, I accompanied my family to go shopping on Nanjing Road, and after coming to the bottom of a high-rise building, I learned that the accompanying tour guide was the headquarters of Shanghai TV Station.

The national market has always been a seller's market, and production capacity cannot keep up with demand, and only in the mid-90s will this situation be reversed and gradually become a buyer's market.

"It makes sense, then go to CCTV and win the most prime time advertisement, no matter what the effect is, there is not much money anyway!" Chen Zhiwen said indifferently that Master Kong in history became popular in one fell swoop by relying on CCTV advertising, and the price at that time was also very cheap, it was still in the 90s, and now it will only be cheaper.

"Shanghai City wants us to increase exports, I don't object, so I went over to discuss with them to increase some sales in the domestic market, and there are more things involved, I stayed in Shanghai for a few more days, and by the way, I should take my family to the mainland for a vacation, they play casually in Shanghai, and I am also relieved." Qin Zhihao said.

"Chen Sheng, my thoughts are more than that." Qin Zhihao said with a smile: "I am ready to use foreign exchange trading as a condition to lock in part of the advertising space of CCTV in the next ten years or 20 years, according to our speculation, the domestic economy will definitely develop rapidly in the future, which is a good opportunity for us, with CCTV advertising, it is equivalent to having TVB in Hong Kong!" ”

"We don't have any experience in cooking oil, but there is one in Hong Kong, and if we buy it, we can enter this field." Qin Zhihao said that it doesn't matter if you haven't done it, just acquire, and using other people's teams, historical experience and even the market to enter new fields is the most common way for all large companies in the world.

Domestic TV stations, it is estimated that they have not realized the power of advertising, and they can still exchange for many high-quality positions in exchange for foreign exchange, but CCTV will not be foolish, and it is a bit difficult to sign a 20-year agreement with outsiders, or even 10 years, but it is not necessarily, if there is more foreign exchange, maybe it will be fine.

"Try it, it doesn't hurt anyway." Qin Zhihao smiled and said, "I don't know what happened to Chen Sheng coming to me?" ”

At that time, I didn't care, but the insiders of Shanghai TV station still invited me to go around in it after knowing my identity, and then the director of Shen asked me, do we need to advertise Red Bull company, I casually asked the price, only to find that it is very cheap, the prime time advertising at night is only a few dozen yuan a day, and it is cheaper to use foreign exchange, you must know that the population of Shanghai is 3 times that of Hong Kong, but the price of this advertising fee is only one thousandth, even if the average economy of Shanghai is not as good as Shanghai, But it's still too cheap. ”

The next day, Chen Zhiwen called Qin Zhihao, who was inspecting Shanghai City, to Yanjing City.

"It's because there are no civilian enterprises in China, naturally no one advertises, those state-owned enterprises, mainly produce various industrial products, even if there are a few state-owned enterprises of civilian goods, basically do not worry about sales, so the advertising fee of the TV station is very cheap!" Chen Zhiwen knew what was going on after a while.

Baosteel this kind of thing, Chen Zhiwen can't control it, but when it comes to his own, he naturally wants to fight for his own interests, and he can naturally ask for more foreign exchange, anyway, where to produce Red Bull is the same, but correspondingly, he should also get more domestic markets.

"What does Chen Sheng mean is to let us enter the field of edible oil?" Qin Zhihao naturally understood what the boss meant.

"I've heard that it's okay to increase exports, but we also need to further develop the domestic market, which is a fair deal." Chen Zhiwen nodded and said.

"There's one thing, show you something." Then, Chen Zhiwen took out a pot of oil from behind him, and then informed the other party of his thoughts.

"I heard that it was because of Baosteel, the actual investment was more than the budget, but the leaders of Shanghai City were in a hurry." Qin Zhihao said.

"I thought of a business opportunity, maybe it can serve hundreds of millions of people more conveniently." Chen Zhiwen said with a light smile.

The Baosteel project did play a great role after the reform, but later generations of scholars generally believed that it was pitted by small Japan, and the budget was added again and again, so that the central government almost decided to break the project, and then many people worked together to continue.

"Red Bull is a food company to be precise, but this is not just a drink, dessert or snacks and the like, edible oil, although not as big as the beverage market, but the competition is not so strong, especially now that the country is basically a pure female land, everyone still uses the previous method of oil, even if some big cities, at most use some glass bottles, this is far less than plastic bottle oil, the global edible oil market, in addition to European and American olive oil, other oils, are basically based on plastic bottles." Chen Zhiwen said.

"You mean, our products are going to CCTV for advertising?" Chen Zhiwen asked curiously.

"It seems that there is also a shortage of foreign exchange in Shanghai." Chen Zhiwen smiled and said, desperately encouraging exports, it can be said that it is the characteristics of the mainland in the 80s, no matter which city does not dare to say that it has enough foreign exchange, because there are a large number of equipment, parts, and household goods that need to be imported.

Although Red Bull has adhered to the routine of asking the market not to make profits over the years, its own cash flow is still very strong, and now, Red Bull is basically in a dominant position in most parts of the world, and only a few countries such as Nordic countries or Japan have local counterparts competing, that is, Coca-Cola and Pepsi have given up on entering this field and invested in small companies of functional drinks.

The oil is actually similar, but it relies on the model of plastic bottles, which instantly became popular in the mainland and occupied a large market here.

Theoretically, Red Bull can choose to make a profit slowly, and it is not easy to acquire such a small company.

"Then you go back this time to have a look, if you can't go to Wanwan to buy, there are also big oil refining companies there." Chen Zhiwen said.

"What is our oil called? Do I need to register my brand first? Qin Zhihao asked again.

"Arowana." Chen Zhiwen said.

(End of chapter)