"Then I will arrange someone to do this after I go back to Hong Kong, but there is another problem, if our edible oil is to be sold to the mainland, even if the factory moves to the mainland, it may not work, and foreign capital has very strict requirements for domestic sales!" Qin Zhihao said.

The Hong Kong oil company is not large, and it only accounts for a small part of the Hong Kong market, and the rest is controlled by various foreign edible oils.

After the acquisition, it is not easy to sell oil to China, this kind of domestic products that can be made by themselves, even if foreign capital to invest in the country may not be welcome, after all, domestic capital to make money or internally, and this era of this kind of enterprise must also be a state-owned enterprise, and foreign capital even if the profit is a little lower, will turn the profits into foreign exchange transfer, which is not willing to see in China.

"In the future, it will definitely focus on the country, but it will not be needed in the early stage, the Hong Kong market may be a little smaller, but we have Galaxy Trade, as long as the cost control of these oils is low, it can be sold to Europe and the United States, but it is also a little difficult, it can only be said that the business is maintained first, and then the domestic market can be further opened to foreign capital!" Chen Zhiwen thought for a while and said.

He also doesn't plan to do this business from the domestic market right now, just a few years later, the market demand will explode immediately, because when the economy is a little better, the demand for oil is the most urgent. In the original history, Arowana was born in 86 years, and then built a large-scale modern oil refinery in China in the early 90s, and then quickly occupied the market and became the best-selling brand in the mainland, even in the 21st century, under the confrontation of COFCO, a strong competitor, it is still one of the top edible oil brands in the mainland, and it has also entered other markets such as rice noodles.

It is now 1983, that is, three years earlier than the original history, and these three years are just the right time for your team to familiarize, develop, expand this industry, and even continue to merge and acquire overseas. By the end of the 80s, the country allowed the import of edible oil, and there was a market.

And he bought farms in the West a long time ago, so that Galaxy Trade involved in the trading of agricultural commodities, if there is a large edible oil brand, it must be like a tiger with wings, after all, the demand for edible oil for popular commodities such as soybeans and corn is very high.

In the future, after the domestic economy is better, the demand for oil will be much greater than that of Westerners in Europe and the United States. One is because there are many people in China, and the other is because of various cooking methods in China, the consumption of oil is very large, which is far from being comparable to the white-skinned ghost guy steaming vegetables and then sprinkling some cooking oil.

Of course, eating too much oil is indeed unhealthy, but Chen Zhiwen can't control this kind of thing, what he has to do is to meet the market, and then make the oil quality relatively high, and the price is relatively cost-effective.

"The soybeans of the Hong Kong refinery have always been imported from the Northeast, the quality is still good, the price is okay, but the scale is small, there is no sales channel in Europe and the United States, if we take over, plus our resources in the European and American retail markets, it should make a difference." Qin Zhihao analyzed.

"So be it, although the scale is a little smaller, but you have to pay attention to it, maybe the edible oil industry, this Arowana will become one of the core businesses of the Red Bull Group." Chen Zhiwen said.

Whether it is Midea or Red Bull, now the scale is large enough, and it will only do those industries with a large market capacity, such as functional drinks, cola, instant noodles, and those small snacks, even if the profits are high, they basically do not do it, at most, they rely on the channel ability of Galaxy Trade to access shares, and the edible oil industry is large enough, especially in emerging markets such as China, and edible oil is done well, and there will be many industries that can derive and expand.

"Okay, I understand." Qin Zhihao said.

……

A few days later, Director Wei came with the news that the leaders of Yanjing City agreed in principle to Chen Zhiwen's proposal to expand the scale of the International Trade Center, and follow-up negotiations will be carried out based on this.

Although it is expected, Chen Zhiwen is still a little happy, which is equivalent to one more large Central office building group, this kind of stable income, even other Fortune 500 companies have to be red!

The discovery of edible oil this blue ocean market, is a surprise, this industry, almost any capital can enter, the problem is that the market outside the mainland has been saturated, outside the mainland, even if you throw money to grab the market, it is not cost-effective, but within the mainland, it is quite fragrant, if the future of the mainland is large, maybe you can go out of the country in reverse.

Originally, after the two things, Chen Zhiwen was ready to return to Hong Kong, but Qin Zhihao came with news that the deputy director of the CCTV department in charge of advertising space hoped to meet Chen Zhiwen.

Considering the importance of CCTV in the future, Chen Zhiwen came to CCTV's headquarters building as promised, which is a ten-story building, which may not be anything in Hong Kong, but it is also very good in China.

In fact, originally as Chen Zhiwen, the people from CCTV should naturally come to him, but Chen Zhiwen also wanted to see what CCTV was like now, and he was more or less curious, so he asked himself to come.

Several jeeps were parked at the door, these are naturally the results of the recent Yanjing Jeep factory, for more than a year, the Jeep factory has successively assembled thousands of off-road vehicles, most of which were given to the military, and a small part remained in Yanjing City.

With better quality and comfort, Yanjing Jeep's car has also become a lot of dignitaries and nobles, but at present, the main products of Yanjing Jeep are still assembled by Caikan, limited by foreign exchange quotas, can not be mass-produced, to wait until the domestic can be part of the parts localized, it is estimated that it will be next year.

When Chen Zhiwen arrived, Deputy Director Lin of CCTV personally came to the door to greet him: "Mr. Chen, I have admired your name for a long time, and I am fortunate to want to meet you today." ”

"Deputy Director Lin is polite." Chen Zhiwen also shook back politely and said. CCTV's status in China may not be very strong now, but it will be completely different in a few years, and its influence will increase exponentially, especially an ordinary advertisement, the impact on a product is huge, Chen Zhiwen intends to build the mainland into a base for his own products, and naturally needs to make friends with institutions like CCTV.

"Please, we're ready upstairs." Deputy Director Lin said with a smile.

"Okay." Chen Zhiwen nodded, and walked forward with Deputy Director Lin, there is also an elevator here, which is not much in the mainland buildings, and it is still imported.

After coming to the 13th floor, several people entered a conference room, Chen Zhiwen took a look through the glass, and felt that the current small half of Yanjing is at the moment, which is different from Shanghai, there are many buildings in Shanghai during the Republic of China, although it is generally only a few tens of meters high, but the number is relatively large, and Yanjing City is relatively small, if their own international trade center can be built, it is estimated that they can see the entire Yanjing city at the top.

"Mr. Chen, please have tea." An assistant brought a few cups of tea and handed them to all those seated.

"Thank you." Chen Zhiwen said, and then took a sip, which was a little bitter, but the taste was not bad.

In addition to Chen Zhiwen and Qin Zhihao, the others were several leaders of CCTV in charge of advertising business, and after chatting casually for a while, they got to the point.

"Mr. Chen, I heard Mr. Qin say that your side is ready to buy the rights and interests of our advertising for the next 20 years, and we want to know first, if we cooperate like this, what will be the advertising on your side?" Deputy Director Lin asked.

"It's all kinds of company products under my umbrella, such as Midea's home appliances, electronic products, computers, or a few drinks under Red Bull, or some civilian goods." Chen Zhiwen said. Qin Zhihao's negotiation with CCTV a few days ago, at the beginning, he naturally raised the requirements, directly asking for 20 years, this kind of abnormal requirement, anyone will feel suspicious, but Qin Zhihao's identity is still more important, CCTV is not easy to refuse directly, after communicating a few times, there is a meeting where Chen Zhiwen personally came forward today.

"But why 20 years? That's too long, isn't it? I also know some of the ways Western TV operates, but I don't have such a long advertising contract, right? Deputy Director Lin asked incomprehensibly.

If it weren't for the fact that the other party is a super-rich man in Hong Kong and has invested a lot of money in China, he would have thrown it directly into the trash can, but the current domestic situation requires all departments, regardless of whether the business is internal or external, to find ways to earn foreign exchange.

In the face of the temptation of foreign exchange, it is not good for them to give up directly, otherwise they will be known by the above, and it will be difficult to say whether it is right or wrong.

"The main thing is that I am optimistic about the domestic economy, if the economic conditions of the domestic people are good, they will naturally buy TVs, then CCTV will inevitably become the object of everyone in the country to watch, I am like buying a longer contract, so as to facilitate our group's continuous investment in China in the future." Chen Zhiwen smiled and said.

"But after such a long contract, we don't know what changes will occur in the future, isn't it a bit too hasty to settle down now, or how about we sign it for 5 years?" Deputy Director Lin felt that Chen Zhiwen's words were a bit reasonable, but they didn't seem to be enough.

"Five years is too short, at least ten years, and I'm asking for a right of first refusal on our side." Chen Zhiwen said with a smile: "Priority is also more common in foreign cooperation, its simplest logic is that if I offer the same price as others, then I need to continue to cooperate, and if others are higher than me, then the renewal will be invalid, and we will still use US dollars to settle the bill, what does Director Lin think?" ”

Signing a long-term contract with CCTV does not mean that it is necessary to take advantage of the cheap price of CCTV advertising now, and then set the price for how many years at one time, this kind of outrageous thing to take advantage of, Chen Zhiwen will not do it, first of all, people are not stupid, no contract will be set 20 years ago The price will be set 20 years later, and second, even if it is really signed, then in the future, there will be huge contradictions.

Even after 20 years, CCTV's advertising expenses may be very expensive for China, and the golden time may be as high as 10 million yuan, but it is a drop in the bucket for Chen Zhiwen at that time.

What he attaches importance to is that after it is set, this position will belong to him, otherwise, all kinds of advertisements on the core TV station are not necessarily available if you have money, especially after more than ten years, when domestic enterprises rise, no matter how good your relationship is, it may not be as good as so many people combined.

But if there is a contract and it is signed very early, then even if these people have a strong relationship, they should not take the initiative to offend themselves, and Chen Zhiwen will not do it, he will at most want a small part of CCTV advertising positions, because there are too many and it is useless, and only a small part of his industry is enough.

"Priority? In that case, you can. Deputy Director Lin nodded and said. In fact, CCTV's bottom line is that 20 years is too long, but considering the identity of the other party and the dollar payment, it is still necessary to fight for it.

Signing a 10-year contract at one time and delivering it in US dollars is still acceptable to Taili, after all, having US dollars is the most important thing, and after 10 years, everyone competes fairly, which sounds very good, if Chen Zhiwen is still very atmospheric, then CCTV is naturally willing to cooperate.

It's just that cooperation and cooperation are two concepts, and CCTV naturally has to pay attention to it.

"Okay, let's talk about what ad breaks to have." Chen Zhiwen said with a smile

After an hour of negotiations, Chen Zhiwen got almost 30 minutes of advertising permissions, which were scattered before and after the news broadcast, before and after the 9 o'clock TV series, before and after the noon news time, etc., and there were 10 minutes of poor position, on the whole, it was still good.

However, the starting time is not now, but the year after next, because it was only in 1985 that the country began to relax foreign goods, and then it was the time for them to compete with each other.

Of course, the main purpose of CCTV is foreign exchange, and Chen Zhiwen also readily gave a deposit of 3.5 million US dollars, which also allowed CCTV to complete part of the foreign exchange tasks.

After successfully completing this trivial matter, Chen Zhiwen and others, under the leadership of Deputy Director Lin, were ready to leave after a walk around the CCTV headquarters, but suddenly, they saw another acquaintance-Liu Xiaoli.

(End of chapter)