"Buying a European supermarket brand?" Not only Wu Weibing, but also Zhou Jiayang was also surprised, this stroke was also too big, and they were already planning to buy cars, banks, and now there are supermarkets.

However, considering that the scale of your group is enough to compete with several Fortune 500 companies, when the development of Asia and the Americas has encountered bottlenecks, it is indeed a good way to quickly enter the new market of Europe.

"Forget about Europe, choose one in the UK, we will be more convenient to manage in the future, and use the UK as a springboard to enter the European market." Chen Zhiwen thought about it and said.

Retail business, cross-state operation, the international retail giants of later generations have basically proved to be difficult to work, a supermarket, at most within its own resources can grow into a giant, the United States, Europe, Asian supermarkets are the same.

Nowadays, I have Costco in the United States, PARKnSHOP and RT-Mart under Watsons in Asia, and in a few years after the mainland opens up the foreign-funded retail industry, I can also win this huge market, and in Europe, I will bring Watson's two brands to operate from 0, which is too difficult, and the cost needs to be doubled to compete with local brands.

It is better to directly acquire a local brand, with Galaxy Trading's strong supply chain procurement capabilities plus its own capital, and then support the brand's expansion in Europe, so that it is more convenient and has a higher probability of success.

"British? In the first half month, I went to a lot of British supermarkets, and I felt that Tesco, the local supermarket in the UK, was very good, but this is also my personal feeling, and I will check all the information of British supermarkets. Wu Weibing said with some joy.

The acquisition of a local supermarket company in the UK will definitely be a big development for Watsons, and even an important node in the company's development history in the future. As for the acquisition of funds, in fact, Watsons is now developing very well in Hong Kong and Southeast Asia, as long as it is not a very large chain brand, Watsons itself has the ability to complete mergers and acquisitions, after all, under normal circumstances, the acquisition of a company worth 1 billion, as long as its own reputation is good enough, then only with the other company can borrow 700 million, as long as the use of financial leverage, the cost of acquisition is not too high, the biggest problem is that the follow-up operation to stabilize, then there is no problem.

"Tesco? Not bad, I know this supermarket. Chen Zhiwen nodded, this is the largest supermarket in the UK in the future, and it can also be ranked first in the world, and there is no such scale at present, if it can be acquired, it is naturally very good, but I don't know how much impact my interference will have on this supermarket.

"Okay, Chen Sheng, wait for me to complete the market research materials, and then report to you and Zhou Sheng." Wu Weibing said.

"Well, now is the period of expansion of our group, any ideas can be put forward, investigated, if appropriate, I will not disagree." Chen Zhiwen smiled again and said.

Now the scale of the entire group, Chen Zhiwen is unlikely to find ways to use his prophetic golden finger to benefit the company, at most those super opportunities, will come forward to command, such as future profits against the sky of games, software, or oil crisis, Japan Plaza Accord and other international events, or purely large-scale investment, others, the professional managers and teams under their own responsibility for their own line, when a company develops to a certain scale, it will inevitably find a way to break through itself, This is something that will happen to any large company, and Chen Zhiwen, as the boss, only needs to control the direction.

In the next few days, several of his subordinates began to operate their own business according to their own purposes, and it has been half a month since they came to the UK, and most of the time everyone has been playing together, and now it is almost time to get to the point. Even Midea's Lei Shengli and Red Bull's Qin Zhihao were invited by British officials to discuss the construction of a research and development branch and a new beverage factory in the United Kingdom.

The former investment is not large, and profitable, there are also a lot of IT talents in Europe, so that these talents can provide more games with high playability for the game consoles of the United States, which is a win-win situation, and the latter investment is not small, mainly for the entire European market, the cost of beverage transportation is high, and it is impossible to produce in Asia and then ship to Europe and the United States, however, it is difficult to say if it is not built in the UK.

Coupled with cars, supermarkets and some financial investment, Chen Zhiwen will inevitably spend hundreds of millions of pounds of investment in the UK this time, which makes the British government very satisfied, Thatcher also specially arranged for the delivery of a Rolls-Royce, in order to facilitate Chen Zhiwen's travel in the UK, the license plate on it, it is said that there is a mark within the British traffic police, as long as you don't do anything excessive, basically you will turn a blind eye.

However, since it involves a large investment, it is naturally impossible to decide so quickly, even the simplest acquisition of Sunseeker Yacht will cost tens of millions of pounds, but it will take several months to get it soon.

Not to mention Chen Zhiwen, even Zhou Jiayang, Tian Xuecheng and others, it is impossible to stay in the UK all the time, after arranging the professional team and setting the investment direction, Chen Zhiwen left the UK with a few people, but not to return to Hong Kong, but Italy, because there is another acquisition target that he is very interested in.

But not any local Italian industry, but AC Milan.

Italy: Milan:

This country is quite magical, and it is not an exaggeration to describe the performance in World War I and World War II with the word "wonderful". However, in terms of football, it is very strong, and Chen Zhiwen also likes football, but whether it is now or in the future, he just looks at it, and he is not too involved.

Because of enough interest, you need to bring yourself in, such as watching martial arts TV, online articles, etc., and generally bring yourself into the protagonist, but football, these good games are all European and American whites, he can't bring it in, it's not as good as basketball, and there are a few Chinese.

Unless you like a football star very much, you may not care about the race and can bring it in, but Chen Zhiwen can't do it yet.

In terms of basketball, after the acquisition of the Los Angeles Lakers, Chen Zhiwen has asked the head coach Michael to select the right Chinese, don't care about the little bit of signing and training costs, find more, and then concentrate on training and slowly cultivate, even if you are a bench substitute in the early stage, it doesn't matter, you can always find one or two suitable ones after a long time, and if there are such Chinese in other basketball teams, you can also buy them, which is not only in line with the requirements of the Chinese community, but also meets his future commercial advertising needs in the mainland market.

But in football, it seems that there is no way to do it, and in that case, it can only take care of the market outside of Europe and other United States.

As early as more than two years ago, Chen Zhiwen asked Red Bull to try to make tentative contacts with those first-division teams in Europe, but the team is different from the company, as long as the price is in place, the latter will not consider it at all, that is, Google and Facebook were almost sold to Yahoo.

But the team, those who can buy the team are basically super-rich, and they also like football a lot, and they don't expect football to make money, as long as it's not too loss-making, it basically won't be sold, unless there is a problem with their main industry, and Chen Zhiwen will do the same, the Lakers have already arrived, so no matter how high the price is, they will basically not consider it.

So, it took more than two years for Red Bull to communicate with a number of first-division teams in the commercial advertising department in Europe, and finally AC Milan became the breakthrough.

This team is very well-known, and it will be the same in later generations, Chen Zhiwen is very happy, otherwise, if it is just another general team, he may not come.

"The scenery in Italy is really good, I don't even see commercial buildings and thermal power plants." Sitting in the car, Chen Zhiwen looked at the scenery outside and said.

Although the plane can go directly to Milan, since you are in Italy, you also need to walk around, so I took a car and went to a few nearby places to see, the advantage of a small country is that you can drive anywhere in a day.

"Chen Sheng, there are basically no high-rise buildings in Italy, and there are no power stations, they are all outsourced to Germany." Xiang Tianyou, the head of Red Bull in Europe, said.

"All outsourced? Is the lifeblood in someone else's hands? It's also amazing. Chen Zhiwen nodded and said, outsourcing all the lifeblood of his country is also a talent, fortunately, the emergence of nuclear bombs and ballistic missiles has made the world unable to fight World War III, otherwise this kind of country will be finished in the first time.

"Maybe for Italy, it doesn't matter if there is such a thing as a lifeline, anyway, they will follow whoever is strong." Xiang Tianyou smiled and said.

"Yes." Chen Zhiwen didn't continue the topic, asking: "Hasn't the transaction price been set for AC Milan yet?" ”

"The current boss behind AC Milan, the Edward family's offer, is 130 million US dollars, we asked professionals to evaluate it is 110 million, and now the two sides are arguing, they think that AC Milan's history is more valuable, and we have seized on AC Milan's various mistakes in recent years to make a fuss, at present, it is still a bit deadlocked." Xiang Tianyou said.

"Well, are there any other competitors?" Chen Zhiwen asked.

AC Milan thing, he also knows a little, in 1980, AC Milan continued to participate in gambling fraud was relegated punishment, and the results in 1982 were very poor, which led to even Italy is not optimistic about AC Milan, and even felt that they lost football and Italian people, many players also jumped ship and left after the contract period, at this time, it can be said that this AC Milan is the darkest moment,

This is also why the Edward family, the boss behind him, showed that they could consider selling after coming into contact with Red Bull, otherwise, there would be no such opportunity under normal circumstances.

A team like this may not necessarily be sold for many years.

(End of chapter)