"There are two, one is a steel tycoon family in Germany, and the other is Dutch, it seems to be doing deep-sea fishing, but these two, it seems that they can't come up with direct cash, not only need loans, but also need to pay in batches, unlike we can pay in one lump sum, I guess the current shareholders of AC Milan want to use these two to press our price." Xiang Tianyou said with a smile.

"It's really an inexplicable industry that has come to play football." Chen Zhiwen shook his head helplessly and said.

He bought a football team, there is a reason for it, his Red Bull has a deep binding relationship with sports, and spends hundreds of millions of dollars on advertising every year, in this case, the acquisition of a sports team is very reasonable from the economic point of view, the team itself can make money, plus it has not reduced its advertising investment, although the advertising fee will still be given to the star, but it has also entered the internal circulation, such is the case with basketball in the United States and football in Europe.

Even helping Henry Morgan win NBC TV is also beneficial to himself, but unfortunately it can't be replicated on the European side, and it doesn't matter if it's a relatively good local giant, so naturally forget it.

But some of the fishery, steel also buy football teams to play, eighty percent should be the fun of the second generation, normal entrepreneurs, not to say that they will not buy the team they are interested in, but at least after the value is very high. But these two companies even have problems with payment, obviously not enough funds.

"Since the first oil crisis, the economy in Europe has not been very good, and many industries have also declined, otherwise, we want to buy AC Milan, and it is estimated that there will be more strong competitors." Xiang Tianyou said with a smile.

"Well, yes, but we still have to settle it quickly, it's going to be summer soon, before the Red Bull best-selling season arrives, this matter must be decided, and if you have funds, you can let some of them appropriately, but since the price is high, then let's also make an installment payment, let them choose!" Chen Zhiwen nodded and said.

The price is high and you can pay in installments, in fact, it may be more friendly to the acquirer, and the financial pressure is much less, Red Bull is actually not small in the market size, but in the past few years, it has been losing money to grab the market, and it has been slightly better in the past two years, not because of less money, but because the market is larger and more profitable, so there is also some liquidity that can be mobilized.

"Okay, I'll negotiate with them again." Xiang Tianyou replied.

"What else is going on?" Chen Zhiwen saw that Xiang Tianyou's expression was a little speechless, so he asked.

"That's right, Mr. Chen, a few days ago, an opposition official in the Italian automotive industry approached me, and he heard that you are interested in buying a British car company?" Xiang Tianyou said.

"yes, what does he mean?" Chen Zhiwen nodded and asked, since he proposed to acquire MINI and Rolls-Royce, the relevant people in the entire European and global automotive industry may know that this kind of thing, it is useless to keep it secret, and the acquired party is definitely unwilling, after all, one more person to come over to compete must be the most cost-effective for the acquiree.

"What the Italian government means is that if we are interested, they can sell you some Italian car brands." Xiang Tianyou said.

"Italian car brands? What? Chen Zhiwen suddenly became interested.

Although Italy has a lot of jokes, the level of industry is still good, whether it is automobiles or various processing machinery and equipment, although it is not as good as Germany, but it can be regarded as the top ten in the world. The local brand Fiat will have a very low reputation in the mainland in the future, because Fiat missed the opportunity to reopen the mainland market, but it is still very popular in other markets around the world, especially in parts of Europe, South America, etc., and is listed as one of the top ten car brands in the world, none of which are vegetarian.

There are also many high-end car brands, such as Alfa Romeo at the same level as Mercedes-Benz BMW, Maserati at the same level as Porsche, and Ferrari, a supercar brand, and so on.

Not to mention all, at least a few brands Chen Zhiwen is interested, but the automotive industry, the development to step by step, it took him a few years to slowly and completely control AMC, now the important thing is to acquire British brands, other places, to wait, after all, a one-time acquisition is too much, capital may not be a problem, but the development of the automotive industry, definitely not only by funds can succeed.

But if he takes the initiative to send it to the door, Chen Zhiwen is still interested in learning about it, because the other party takes the initiative to propose, then at least part of the right to speak will be on his side, which is very conducive to future management.

"It's Maserati." Xiang Tianyou said.

"Maserati? It's not bad, does this Maserati belong to the Italian government or whom? Why sell? Chen Zhiwen nodded and asked.

In fact, he thinks the best is Ferrari, because Red Bull also needs to sponsor F1 cars, and Ferrari is the king of cars.

In the past, Maserati was actually a racing driver brand, but in a race in the 50s, the sports car rushed out of the track, causing more than a dozen spectators to die and dozens of injuries, and it was later confirmed that it was a car quality problem, which made Maserati, who was keen to participate in racing at the time, suffered a serious blow, because this matter almost went bankrupt, and then, Maserati withdrew from the racing program, concentrated on making ordinary commercial sports cars, and the brand level slowly fell from the same level as Ferrari McLalen to the level of Porsche, Although it is still very high, the market is much larger.

"Maserati, at the end of the 60s was acquired by the French Citroen, and later because of the first oil crisis, it was taken over by an Italian state-owned enterprise, but it was not good, and it was acquired by an Argentine Thomas, this person is quite capable, invested a lot of money, and developed a kyalami commercial car, mainly to fight against the Mercedes-Benz SL series, that is, the sales were too miserable, 210 units were sold in 3 years, and the loss was very serious, However, Maserati launched a biturbo the year before last, compared to the BMW 5 series sedan, which sold well, about 2,000 units a year, but it still couldn't withstand the failure of the Kyalami model, so it could only be sold. Xiang Tianyou explained:

"And such a luxury brand, many times it loses money, it is said that even Fiat doesn't want it very much, because Fiat itself has suffered serious losses due to two oil crises, so Italy has found me, hoping that I can pass on a message to the boss."

"You really think of me as a mountain of gold." Chen Zhiwen smiled and said, "Did they say the price?" ”

"No, I guess we still need to talk about it ourselves, but I checked, and now the Argentine behind Maserati has suffered heavy losses in Argentina's assets, and it is estimated that he also wants to cash out quickly, otherwise, it is difficult to say whether the sovereign debt crisis will affect the countrymen abroad." Xiang Tianyou said.

"I guess I'm worried that his assets will be seized by the international court, and he is not naturalized?" Chen Zhiwen said with a smile.

When a country defaults on its sovereign debt, it is possible for the International Court of Justice to directly block the assets of its citizens abroad, although it is not common, but it is also possible that some countries will even directly seize cargo ships, oil tankers and other materials, the United States often does this kind of thing, but it is not really interested in these three melons and two dates, but wants to use this kind of thing to pressure the country that defaults on the debt, force the signing of some special jumps, or want to force the rich people in these countries to transfer out the funds, In this way, countries that default on their debts will only collapse their economies even more, making it easier for American capital to enter and harvest.

"No, I probably still want to keep my Argentine citizenship, but it's too late to become a European citizen." Xiang Tianyou said.

"Well, now that I have this opportunity, I really can't give it up, I will ask Tian Xuecheng to send another team over and negotiate with the Italian side." Chen Zhiwen nodded and said.

Luxury brand cars, although many times lose money, but also brand guarantee, many times they first engage in technology research and development, and then make prototype tests, and then go down to ordinary commercial vehicles.

After all, the automotive industry mainly relies on volume to make profits, which is the opposite of the positioning of luxury cars, and therefore, various luxury brands in the market in the future have been acquired, because they alone cannot survive on their own.

If you can't buy Rolls-Royce and Bentley, then the acquisition of Maserati is also a good choice, if the UK side is also successful, it doesn't matter here, anyway, the price and positioning of the two luxury brands are different, one is a business luxury car, and the other is more inclined to family performance sports cars.

"Okay, then I'll communicate with the Italian government first, and then let Tian Sheng get in touch." Xiang Tianyou said.

"However, Maserati is not involved in the competition, and even if we buy it, we will not be able to enter it anytime soon, and you have to know that this brand may not be very helpful to Red Bull." Chen Zhiwen said again.

Although the R&D test cycle of the event car may not be as rigorous as that of civilian cars, it also takes a long time, and there is no experience for many years, Chen Zhiwen does not want to toss so much, nine out of nine can not get results, after all, the opponents are not bad technical and experienced luxury supercar brands, how can you get a novice? Even if you invest a lot of money, you may not know how many years it will take to squeeze into the top few. The earnings ratio is too poor.

"It doesn't matter, if you can have an F1 car, of course, it's fine, and besides, there are more luxury supercar brands in Europe, and there will be opportunities to talk about it later." Xiang Tianyou said with a smile.

"Well, well, in fact, there is also a Lotus car in the UK, which was acquired by Toyota last year, otherwise I would have done it this time." Chen Zhiwen shook his head and said.

British luxury supercar Lotus, acquired by Toyota last year, and the contact between the two sides can be traced back to a few years ago, Chen Zhiwen naturally cannot compete with Toyota for a luxury supercar brand, in his memory, this brand will still be sold by Toyota to GM in a few years, when the time comes, if you have not chosen the right brand in this field, then you can consider meddling again.

As for the Ferrari he wants the most, the timing is not very good at the moment, it is the most well-known brand under Fiat, and it may not be very profitable, but Fiat will use it as a signboard and will not be able to sell it, and even in a few decades it will still be Fiat Holdings, whether there is a chance or not, it is difficult to say in the future.

(End of chapter)