493 Meet Li Jingwei
"Brother Li, what's going on?" In a small hotel, a young man in his early 20s looked at Li Jingwei and asked.
Li Jingwei shook his head and said: "I saw Director Shen, he didn't say no, but he didn't say okay, he went around with me for a long time, saying that the country's foreign exchange needs to be used where it should be used, and our beverage industry is not a civilian necessity, and then said let's wait." ”
"Alas, foreign exchange is indeed difficult to apply, I went to inquire these days, many machinery factories in Guangdong City, want to apply to buy precision machine tools, are difficult to apply, it stands to reason that this kind of equipment, can be more important than our beverage factory, and this is still in Guangdong, there are many Hong Kong factories here to invest, compared to other places, foreign exchange is slightly more, otherwise, there is no relationship with the sky, it is impossible to apply for foreign exchange." The young man sighed and said, although the drink is very popular, but it is indeed not a necessary and important necessary material, but it also needs a lot of sugar, this thing is a strategic material, before the Sanshui Beverage Factory was about to close down, because of the lack of sugar.
All the problems are the problems of foreign exchange, with foreign exchange, you can buy sugar, you can also buy Western beverage production line equipment, but now, it is too difficult for ordinary people to get foreign exchange, Sanshui City is just one of the most ordinary counties in eastern Guangdong Province, there are almost no channels to earn foreign exchange, so Li Jingwei, who contracted the Sanshui Beverage Factory, can only come to Yuezhou City for help, but he has come many times, all in vain.
"At present, Pepsi can still give us OEM, which is a problem in a short time, but if there is no factory of its own, there will be no profit at all, maybe one day we will lose money, and our lives are all in the hands of others." Li Jingwei shook his head and said.
As early as two years ago, through a chance relationship, he learned that someone in Guangdong had developed a drink that could relieve fatigue and replenish human minerals, so he bought the chemical ingredients, and then returned to his hometown to contract the local Sanshui beverage factory, which was almost bankrupt.
Later, through his eloquence, he persuaded the Pepsi Cola Factory in Shenhai City, gave him a batch of cans, and asked Pepsi to produce a batch for it, and the effect was very good after it was put on the market, so the Sanshui Beverage Factory was revitalized.
But the problem is that Sanshui Beverage Factory can't make cans, and there is no safe and hygienic filling production line, so it can only rely on Pepsi's OEM, in the early days, when Pepsi's sales in China were not very high, it didn't matter if it was OEM for outsiders, it didn't matter if it could make a little money, but this year, 14 cities were added in China, and a large number of markets were opened, although Pepsi's production capacity was not very full, but it was not very willing to OEM for outsiders, and they were not fools, seeing that Jianlibao's business was good, they could only rely on their own OEM, has increased prices many times in a row, infinitely compressing Jianlibao's profits, and even losing money.
Li Jingwei is also a smart person, so he naturally knows that this is definitely not a long-term solution, and he must produce it himself, otherwise maybe one day, Pepsi will not be OEM, and Jianlibao will be finished.
Can canning production line and filling production line, at present, in the country can not be built, can only be imported from overseas, the cheapest is imported from Wanwan, but a complete set, at least hundreds of thousands of dollars, Sanshui County Government can do nothing, can only rely on themselves.
"Brother Li, don't worry too much, there will always be a way." The young man said that in his heart, his brother Li was able to persuade Pepsi to OEM for Jianlibao 2 years ago, which simply shocked him and everyone, you know, how high Pepsi's level is, everyone who is a little mixed in the beverage industry knows that although Shenhai City is only a factory, but it is not capable, people will probably not listen to you say a word, let alone let such a big factory OEM for an unknown brand.
"Well, it's really not good, I'll go to Hong Kong to look for investment, I don't believe I can't find someone with vision." Li Jingwei said with deep eyes, going to Hong Kong to find investors is the last resort, until the last resort, he actually doesn't want to go, that is because although he has a certain degree of eloquence, but it is most effective under the rules of the mainland, when he arrives in Hong Kong, he has no relationship, and he does not understand some local cultural customs, plus he also knows that many people in Hong Kong look down on mainlanders, and it is unlikely that he will succeed there.
"Knock knock." There was a knock on the door.
"You ordered something to eat?" Li Jingwei asked.
"No? The food here is so expensive, how can I call it food? The young man said.
"Oh." Li Jingwei walked to the door and asked, "Who is it?" ”
Nowadays, in the mainland, many places are still relatively chaotic, although this is Guangdong City, but their location is not in the most prosperous city center, and he is also worried about encountering some troubles.
"Hello, I'm a waiter, and there are a few gentlemen looking for you, Mr. Li." There was a voice outside.
Li Jingwei opened the door carefully, and after seeing the waiter's clothes outside, he opened the door, and at the same time saw that there were two other people beside the waiter, a man and a woman, wearing standard shirts and clothing, which looked very different.
"Hong Kong people!" Li Jingwei has a feeling in his heart that although he has never been to Hong Kong, he has also dealt with many Hong Kong people during the Canton Fair, and he knows a little about Hong Kong business people, which is still very different from the mainland.
"Li Sheng, I am Wang Weijun, the supervisor of Hong Kong Galaxy Group, and I am very happy to meet you." At the same time as the man Wang Weijun introduced himself, he also handed over his business card.
"Galaxy Group? Come in. After Li Jingwei took the business card, he looked at it and didn't feel like a liar, so he invited in.
"Thank you." Wang Weijun said, and then the two walked in, and the waiter left, under normal circumstances, they would not bring people to find guests staying in the hotel, but the identity of the other party is not ordinary, and there are two policemen around him, so naturally they can only do it, anyway, it is a trivial matter.
After Wang Weijun and the two entered the room, he said directly: "Li Sheng, I came to you this time because of my boss, and he wants to see you." ”
"Your boss, who's that?" If it was just a guess just now, now the accent is sure that although the language in Hong Kong is interoperable with eastern Guangdong, it is still a little different, and he can roughly hear it.
"It's inconvenient for me to tell you this, but when you go, you'll know naturally." Wang Weijun said with a smile.
"You say that, I can't just follow you like this, can I?" Li Jingwei said.
"The place where we met was the White Swan Hotel, and we would also have a car to take you there, so you wouldn't think we had any ill intentions toward you, would you?" Wang Weijun said with a smile.
"Cars?" Li Jingwei's face almost changed, and he also knew that the White Swan Hotel would be honest, if he was ruthless, he could live there, but there were few cars, that is, Sanshui County.
"It's downstairs, you can go check it out." Wang Weijun said: "If you look down from the window, you can see a black car. ”
Li Jingwei followed his gaze and looked down, and really saw a car, and there were several people around him, two of whom were still wearing police uniforms.
"How? Is it okay to go with us? Wang Weijun asked again, in fact, if it was an ordinary person, he would directly find the police who followed him, and he would be able to take people away, but considering that this was a person who was personally invited by the boss, he couldn't be rude, so he could only invite sincerely.
"What is your boss looking for me?" Li Jingwei asked.
"I don't know, but it's definitely a good thing, otherwise, our boss wouldn't have seen you in person." Wang Weijun said with a smile.
"Okay." Li Jingwei nodded and said to the guy next to him, "Xiao Cai, you stay here." ”
"Okay, Brother Li." Xiao Cai nodded and said.
Subsequently, Li Jingwei followed a few people downstairs, and he didn't relax until he got into the car, but he didn't know what kind of car he was making, and he only saw a sign on the steering wheel: a circle with a three-pointed star in the middle.
This is the most comfortable car Li Jingwei has sat in, compared to before, it is much more comfortable to sit in the Shanghai brand car of the deputy county magistrate of Sanshui County, and there is still air conditioning in this car.
After a while, the car arrived at the White Swan Hotel.
"Chen Sheng, Mr. Li is here." After Wang Weijun took Li Jingwei to the side of a swimming pool, he said to Chen Zhiwen, who was sitting on a chair reading a book.
"Mr. Li, please be seated." Chen Zhiwen put down the book in his hand and said to Li Jingwei with a smile.
"Thank you, Mr. Chen." Li Jingwei hurriedly said, although I don't know who this Chen Sheng is, but he must be a Hong Kong tycoon, you know, if you can have a car in the mainland and arrange so many people's activities, ordinary Hong Kong people will definitely not be able to do it.
As soon as he sat down, Li Jingwei found that the drink on the table next to Chen Sheng was actually his own Jianlibao, and he suddenly had a little epiphany in his heart, it seemed that the other party came for his own drink.
"Your Jianlibao, it tastes good, drink it after exercise, the taste is also good, and the function is very similar to that of Red Bull." Chen Zhiwen smiled and said.
After discovering Li Jingwei, he arranged for someone to check the situation of Jianlibao and Li Jingwei now, and bought some Jianlibao from a nearby store, this drink seems to be a little different from what he remembered in his previous life, but it is normal, Jianlibao declined before 2000, and after 2020, there may be some supermarkets that focus on feelings, and there may be this thing sold, and not many people buy it.
"Compared with Red Bull, our Jianlibao is far behind." Li Jingwei said embarrassedly that although the positioning is the same, Red Bull is the world's most famous functional drink brand, and Jianlibao is far behind.
"Don't be modest, the so-called drink, in fact, everyone is about the same, who is big and who is small, just look at two points." After Chen Zhiwen took a sip of Jianlibao, he said: "First, who is the first to launch the market, the first to start the brand, will have a great first-mover advantage, consumers will tend to choose it, second, is to have enough capital, to be able to publicize, because the first does not mean that it will be successful, after all, it will take a certain amount of time to gain enough popularity, and during this time, other competitors will also participate in the competition, so, with capital, you can succeed at the fastest speed." ”
In later generations, Apple and Tesla, technology has a great first-mover advantage, and then both have unparalleled appeal in their respective fields, and latecomers, if they want to catch up, it is not that it is impossible, but it is very difficult.
But these two are high-tech products, with strong barriers, even if other players want to enter, they have to spend a lot of money, time and research and development to bypass patents, it is possible to succeed, but there is no such thing in the beverage industry, the original Red Bull, that is, with Chen Zhiwen's huge profits in the Hong Kong real estate market and the international financial market, plus its own implementation of the strategy of not making money, is dangerous and dangerous, and other competitors have missed the golden age of transcendence.
"Could it be that Chen Sheng is also in the beverage industry?" Li Jingwei asked curiously
"Red Bull, it's mine." Chen Zhiwen said with a light smile.
"You are!" After Li Jingwei listened, his eyes almost popped out.
(End of chapter)