"I'm sorry, Mr. Chen, I'm a little out of shape." Li Jingwei hurriedly recovered, he really couldn't imagine that the richest Chinese man in the world was sitting in front of him at this moment.

"It's okay." Chen Zhiwen said indifferently: "I want to invest in your beverage factory, I know that you lack foreign exchange and relevant talents, I can solve it for you, and even if you want to train locals in Sanshui County, you can also send it to the Red Bull factory in Shanghai to study." ”

"Chen Sheng, I have a question I want to ask you." Li Jingwei thought for a while and asked,

"Say it." Chen Zhiwen nodded and said.

"Red Bull has a large scale in the world, and it is also a drink of the same nature as Jianlibao, why should you invest in Jianlibao?" Li Jingwei said.

If your Jianlibao is a brand that has a good development in the local area, then Red Bull wants to buy shares or even acquire it in the past, but now Jianlibao has nothing, and its own factories are too old to produce beverages, Red Bull, a beverage giant, should not be interested in itself, there are still many good beverage brands in China, such as the Arctic Ocean.

"Investing in a small company is not about the size, it's about the team, the founders, and you." Chen Zhiwen smiled and said: "Although Red Bull is large-scale, it is a foreign capital, and it cannot enter the domestic market at will, at least not yet, and domestic brand drinks, it doesn't matter, as long as it can be sold, there are basically no restrictions."

So this is what I call the first-mover advantage, at present, only domestic local brands have this opportunity, I am optimistic about you, you can persuade Pepsi to OEM for you, and you can see the market potential of Jianlibao, of course I am optimistic.

I can give you some capital, so that you can buy overseas equipment to build new factories and production lines, and at the same time you can expand sales, so that you can meet the second point, plus your ability, I think, you can definitely make Jianlibao bigger in the mainland. ”

The domestic beverage market in the next ten years, the most regrettable is Jianlibao, if it is not because of the internal struggle, not to mention the two music, at least it can still maintain a certain share of local brands, not to lose like around 2000, until other local brands avoid the strengths of the two music, take the tea juice market segment, it can be regarded as winning a little market share.

"How much can Chen Sheng invest? How many shares do you want? Li Jingwei asked with some joy, to be able to get such praise from Chen Zhiwen, if this matter is said, it is estimated that the leaders of Eastern Guangdong Province will pay attention to him, which is enough to make him proud for a long time.

"How much you invest, it depends on how much you are worth, but it will definitely ensure that you have enough foreign exchange to buy equipment, and if you have shares, according to the current legal limit, 49%." Chen Zhiwen said.

In non-open areas, basically with foreign investment, local funds must have 51% equity, which is stipulated by law, unless foreign capital agrees to export all products, then it can be discussed.

Of course, Chen Zhiwen came forward, maybe it can also be discussed, but there is no need to come forward in person because of this kind of thing, the current Jianlibao, there is no asset market, it is already a bit strange for him to become a shareholder, if he comes forward to talk about this matter with the Guangdong Provincial Government, it must not be confusing?

Moreover, this is an investment in itself, not an acquisition, if the acquisition comes, then Jianlibao may not be able to develop to the original future level, and it is most suitable to hold 49% of it.

"Chen Sheng, if you hold 49% here, wouldn't it be the same as a general joint venture? In this way, it is difficult for Jianlibao to be sold in China. Li Jingwei said a little embarrassed.

"It's fine, no one cares about such a trivial matter, as long as I don't apply to mobilize profits and leave the mainland." Chen Zhiwen said with a smile that the state is very strict with the management of joint venture companies, because under legal circumstances, the domestic government needs and has the obligation to exchange foreign exchange for the money earned by foreign investors in China, which will have a great impact on domestic foreign exchange, so the restrictions are particularly strict.

Chen Zhiwen doesn't care about the dividends after Jianlibao makes money in the future, what he cares about is whether this company can rewrite the history of the previous life, live smoothly to the 21st century, and have the ability to fight with the two musicians, even if there is a conflict with Red Bull, it doesn't matter, because it will not be very large, and the price range of the two is different.

Moreover, with the history of Jianlibao, before the 90s, it was in short supply, and a large number of expansions were needed, in this case, the money earned must be reinvested in the development of factories and channels, and after the 90s, the domestic control of this aspect is not so strict, and furthermore, if Jianlibao can develop until the 21st century, if you want to cash out, the easier way is to arrange for it to be listed in Hong Kong, which has nothing to do with domestic foreign exchange reserves, and really developed to the level of Wahaha in the future, You don't need to cash out completely, just take it as a stable investment.

"Chen Sheng, I can't make a decision on this matter, although I am the general manager of Sanshui Beverage Factory, it is a state-owned enterprise, not owned by me, but with your identity, I think it should not be a problem." Li Jingwei thought for a while and said. In Chen Zhiwen's capacity, if he wants to invest in an enterprise in a small county-level city, it is still personally requested by others, and it is impossible for Sanshui County to refuse, and even in eastern Guangdong Province, it will be the same, a beverage factory, and it is not a military industry or petroleum department, which will not affect any national security, so with the current policy, it is possible to make joint ventures with foreign capital.

"Well, that might be a good thing for you, too." Chen Zhiwen glanced at Li Jingwei and said with a light smile.

The original ending of Li Jingwei in history was not very good, including Jianlibao, a national brand, the final failure, can be said to be an unnecessary sacrifice, who is right and who is wrong is difficult to say, after all, the Sanshui County Government is definitely not willing to see Jianlibao leave Sanshui, and Li Jingwei wants to move the company to a big city, both public and selfish, it can be said that it is a confused account.

If you become a major shareholder, then you will inevitably be able to interfere in this kind of thing, and even in the future, after Li Jingwei retires, it is possible to make a full acquisition, but in the past ten years, he still needs Li Jingwei to make the brand bigger.

The only problem is that after he became a shareholder, Jianlibao is no longer a pure national brand, but he is a Hong Kong person, not Europe, America, Japan and South Korea, and other mainland competing brands, no matter how bold he is, he will not dare to make a mistake on the "Hong Kong issue".

"Okay, then I'll report this matter to the leaders of Sanshui County immediately after I go back." Li Jingwei immediately said that as for the good things Chen Zhiwen said, he thought it was just the development of his own company.

"Well, Wang Weijun, who just picked you up, will be your contact person in the future, after you confirm it here, call him, and he will arrange for someone to go to Sanshui to find you, whatever requirements you need, how much money you need, you can find him." Chen Zhiwen nodded and said.

Jianlibao's future is very promising, but it is not enough for him to go to Sanshui, mainly because it makes no sense to go, and now Jianlibao has nothing but a brand.

"Chen Sheng, I heard that Galaxy Trade purchases canned fruits, vegetables, canned meat and fruit juice drinks on a large scale across the country to sell in overseas supermarkets, I don't know, can we, Jianlibao, also join this channel?" Li Jingwei asked again.

"You know a lot." Chen Zhiwen smiled and said: "If a drink wants to enter overseas channels, it is not so easy, these canned foods you are talking about, it is because they belong to food, fruit juice drinks are still different from ordinary drinks, but even so, at the beginning of my overseas company, it also cost a lot of money to build a brand, and only today has certain achievements, Jianlibao's words, or go to the domestic market first." ”

In terms of taste, it cannot be said that it is better than Coca-Cola, but at least it is not bad, consumers like it or not, it can only be said that it is a matter of opinion, including goods or something, if you want to do a big job, the main thing is a lot of publicity investment, including time and money, and the brand will be deeply rooted in the hearts of the people in order to have a chance to succeed.

This difficulty is very high, especially in the mature markets of Europe and the United States, the reason why Galaxy's own canned food can succeed is also because it has mastered the sales channels and the price is indeed relatively low, and then through moderate advertising and several years, it can be regarded as gaining a firm foothold in Europe and the United States, and many consumers can be regarded as recognizing this brand.

As for fruit juice drinks, they also account for the light of Red Bull, because the drink bottle is also engraved with the small label of Red Bull. It's like a new drink, but it says that it's Coca-Cola, so many consumers will definitely not refuse it so much.

But Jianlibao is a new brand, and Chen Zhiwen can't arbitrarily grant them the Red Bull label, without enough investment, it is impossible to succeed overseas, even if it is Wahaha and Master Kong in later generations, it is easy to mix in China, but it can't be done abroad, Jianlibao's words are better to succeed in China first.

"Okay, Mr. Chen." Li Jingwei also has a pity in his heart, he actually wants to earn some foreign exchange, it is really difficult to move an inch without foreign exchange, it is inconvenient to buy sugar, and now in the mainland, if you want to buy a lot of sugar, you must either have a strip approved by the government, or you must have foreign exchange, but even in Sanshui County, it is not easy to buy a lot of sugar. Moreover, sugar is also an important chemical commodity.

"Then so be it, this White Swan Hotel has a cafeteria, this is 5 tickets, you can take your people to experience it." Chen Zhiwen took out an envelope from his side, and inside was the bill.

It is impossible for him to dine with everyone from a small investment project, and the leaders of the local government are about the same, but since people have been invited, it is not bad to give some buffet tickets, and besides, these people, if they follow him, may not be able to eat well.

"Thank you, Mr. Chen." Li Jingwei did not refuse, but said after the envelope, he had also heard of the buffet, which had all kinds of delicacies, but it was expensive, and he had never tried it.

PS: Ask for a monthly pass

(End of chapter)