Red Bull and Midea's gigafactories, because the interests involved are too large, and the sole proprietorship is also convenient for their own management, so Chen Zhiwen also came forward in person to negotiate with the mainland government to allow sole proprietorship and fully enter the domestic market with corresponding conditions.

But an Anta is not necessary, the scale is too small, he Chen Zhiwen's face does not need to be spent here, abide by the regulations of each place, the maximum benefit is on the line, the shoe industry, although Chen Zhiwen will also think that the scale of the future is very large, but it is still not comparable to the electronic products and food industry, and this industry, there is no special wall, purely to compete with the brand's publicity, as well as its own quality and price, any consumer, except for a few brand iron fans, most people want to change the brand.

Entering the domestic market as soon as possible does not mean cultivating a group of Tiezhong fans, but after making it popular, it can also become one of the most prioritized brands in the future.

Of course, another advantage is that it must have stronger capital to make terminal retail stores bloom everywhere, especially after the domestic liberalization of many restrictions in the late 80s or early 90s, Anta's own capital can open stores in China on a large scale, the property is cheap, the future growth value is high, and in addition to Hutchison, Wharf, and Land, Anta will inevitably build various large and small shopping malls in China on a large scale, and Anta can also easily enter and obtain high-quality locations, with this advantage, wait until 20 years later, For brands like Nike Adidas, the opponent is not Anta, but rent.

This is also the advantage of the prophet, spending a small amount of money in advance to lay out a large number of service industry properties in China, including retail stores, etc., then it can almost have a cost advantage that other brands cannot match.

In the following half a month, Chen Zhiwen's life in Hong Kong gradually became more leisurely, often taking Liu Xiaoli or some other friends to various street food in Hong Kong to taste food, or take a cruise ship to go fishing.

At present, there is no big thing in Hong Kong, and the entire Hong Kong society is as usual, everyone is waiting for the results of the negotiations in Yanjing, but there are too many things involved, and the UK is often a demon, so naturally it will not go so smoothly.

This month, the senior management of several groups also sent a lot of people to the mainland to discuss investment in the mainland and the development of the mainland market, but even with the permission of the big boss, the details will take time, and the only quick thing is Jianlibao's investment.

"Chen Sheng, this is the final draft of the agreement between us and Li Jingwei, the entire Jianlibao company, including Jianlibao's brand and ingredient patents, has a total valuation of $850,000, we take 49% of the shares, pay $416,500 for the price, and then we inject funds at a ratio of 51:49, so we also need to invest $400,000, a total of $816,500 into Jianlibao." A vice president of the Red Bull Group, Kong Weide, said.

"Jianlibao is so valuable? Was it worth $850,000 before we took a stake? Chen Zhiwen asked curiously, although $850,000 is just a drop in the bucket for him, but a company in the mainland that can't produce products is worth so much, which does make him a little curious.

"Although Jianlibao itself has no assets, but Li Jingwei is very capable, through Pepsi OEM, the previous two years also produced a lot of beverages, and sold to many big cities, it can be said that the channel has been initially established part, and because the taste is good, the market feedback is also very high, that is, the cost of Pepsi OEM is too high, resulting in high prices, ordinary people can not afford to consume, if you can produce it yourself, then the market potential must be very large." Kong Weide explained: "The most important thing is that Pepsi also proposed to buy it at the beginning of this year, but it was a comprehensive acquisition of this brand, and it would also be transferred to Shenhai City for production, so it was rejected by Li Jingwei and the Sanshui County government, and Pepsi's offer at that time was $600,000." ”

"That's okay, if there are no other problems, then you can sign the contract, this Li Jingwei is indeed very capable." Chen Zhiwen nodded and said, after all, in the original history, people made this brand.

You know, the popular domestic beverage brands in the 8-90s, in fact, are basically the first and second-tier cities behind them, and they are some enterprises with a long history and strong funds, taking the opportunity to expand the market and rise, that is, these few are also very capable, and they have been killed from countless remote places, but Jianlibao, although it is also a state-owned background, but Sanshui County is much worse than other cities, and it can rise, it is completely Li Jingwei's personal ability accounts for most of the factors, which is why in the original history, More than a decade later, the root cause of his conflict of ideas with the local government.

As long as you have your own production line, the cost will drop, everything will be controlled in your own hands, and Li Jingwei's business ability will be able to take off immediately.

However, Li Jingwei also made another request, he hoped that Hisense Bank could borrow about $3 million from him. Kong Weide said again.

"$3 million? What is he asking for so many dollars for? 80 tens of thousands of dollars, is enough to buy the corresponding production equipment, right? Chen Zhiwen asked.

In this era, the US dollar, or any currency, is very valuable, and the purchasing power is also very strong, a normal family car is only a few thousand dollars, and the domestic Santana is so expensive, because of the low level of industry, there are many defective products, even Yanjing Jeep is the same.

In the same way, the industrial equipment of this era, especially the light industrial equipment, is not ridiculously expensive, hundreds of thousands of dollars, you can buy several very good production lines.

"What Li Jingwei means is that he needs a lot of money to go to major cities in China and continue to explore new markets, so that when the production capacity is enough, he can sell it all immediately." Kong Weide said.

"Open up the market? Okay, as long as it's beneficial, I'll support it. Chen Zhiwen nodded and said, $3 million is not much, and it is still a loan, and it will have to be repaid in the future.

In theory, Jianlibao and Red Bull are actually competitors, because they are both sports drinks, but Chen Zhiwen still wants to invest in Jianlibao, the reason is that the positioning of the two is different, Red Bull's attributes in foreign countries are high-end, and the future of China is the same.

The Red Bull of later generations only firmly grasped the high-end market, and the others can only be occupied by various other energy drinks or functional drinks.

Moreover, the value of Red Bull is only suitable for areas where the economy can be, that is, at least after 2000, it will not be able to start to move in China, and Jianlibao has reached a very high level of achievement in the 90s.

In this case, let Jianlibao not have the problems of the original history, or do better than the original history with its own support, that is the simplest win-win.

"Okay, then I'll prepare the relevant agreement, and I'll sign it with Li Jingwei and the Sanshui County Government." Konweid said.

In fact, such an investment of hundreds of thousands of dollars or a loan of millions of dollars does not need to alarm the boss at all, and in a normal situation, it will only be one of the items in an annual investment form, and it will generally be shown to the boss at the end of the year. Of course, there will still be internal professional reviews.

However, Jianlibao's investment was personally promoted by the boss and he paid more attention to it, so he needed to report it in person.

"Okay, then let's go, the operation status of Jianlibao in the future is also an annual summary, and then just hand it in." Chen Zhiwen nodded and said.

Even if Jianlibao reached the original historical results in the 90s, with a turnover of more than 5 billion a year, which is very good, but for himself, it is nothing, because at that time, not to mention Central, even a smaller building in Kowloon may not be more than this price. But Chen Zhiwen is more concerned about the fact that if Jianlibao does not come up with the problem in the original history, then what can it develop, and now that he has Hong Kong shares, Chen Zhiwen is very interested in knowing where the upper limit of this domestic brand is in the future.

But the future is the future, and now it's just a baby, just invest some money and let the capable Li Jingwei toss it himself.

It was July and the first good news finally came back from Europe.

"Mr. Chen, we have negotiated with the existing shareholders of AC Milan, and the final transaction price is 115 million US dollars, which will be completed in three installments within six months, with 40% after signing the contract, followed by 30% after three months and half a year later." Xiang Tianyou, who is in charge of Red Bull's business in Europe, hurriedly returned to Hong Kong to report after completing negotiations with AC Milan's shareholders.

"Okay, finally got a European football team." Chen Zhiwen nodded and said, took the contract, and also took a look, this is a three-language agreement content, namely Italian, English and Chinese Traditional, of which the English content prevails, this is a common way of international contracts, not only because the United States and the United Kingdom are relatively strong, but also because of all the common languages of developed countries, English is the simplest, compared to any other moral education French or even Chinese, it is much simpler, not a level at all.

After reading the agreement for a while, there are not many pages about finances, there are also a few pages on the law of transactions, and the most is about the operation of the team, which also has official requirements in Italy and so on.

"How will it be operated in the future? Are you ready? Chen Zhiwen asked after putting down the contract agreement.

"We will not be involved in the operation of the team itself, but we will develop a certain degree of reward plan, which is higher than the previous one, such as the bonus for goals in various games, and the treatment, which may be a little higher, which can be regarded as encouragement, especially if there is a reputation for results. In addition, the cooperation between Red Bull and football stars, as well as the advertising arrangements of the competition venues, etc., do their best to promote the popularity of Red Bull. Xiang Tianyou said.

"Okay, but it's a little more generous, and it's easier to find a way to buy people from other teams, and buy great ones." Chen Zhiwen nodded and said, it doesn't matter if the team itself doesn't make money, the important thing is to be famous for its results, so that it can endorse its various products.

"Okay, I'll inform the current club manager, but top players, if you want to trade, I'm afraid it's not that easy, and you will have to wait a long time." Xiang Tianyou said.

"It's fine, there's no hurry." Chen Zhiwen said indifferently, the football team is just one of the propaganda methods of Red Bull, the United States, there is also basketball, in addition, all kinds of extreme events and the most common advertisements, there will be, combined, in order to maintain Red Bull's strong reputation in the energy drink market, but unfortunately European and American TV stations can't intervene, otherwise it will be more convenient.

"Chen Sheng, one more thing, we held an event with the Italian football official to prepare for next season, to all the spectators who visit the Italian Serie A match, a free bottle of Red Bull drink, it is estimated that an event will cost tens of millions of Hong Kong dollars." Xiang Tianyou said again.

"Is it just in Italy?" Chen Zhiwen asked.

"Yes, if it involves the whole of Europe, the cost is too high." Xiang Tianyou said.

"Okay, let's start with Italy, but we also bought a football team." Chen Zhiwen nodded and said: "But in the whole of Europe, you can try to distribute it for free in the last few games, or sell it to the shops in the football stadium at cost price in other places, and give these shops high profits. ”

"Okay." Xiang Tianyou agreed.

(End of chapter)