"How is the market for Anta's shoes recently?" Chen Zhiwen asked again.

Although the shoemaking industry chain can drive a large number of jobs, it is not profitable, because it is only OEM.

In the history of global business, except for some highly technical electronic components such as chips, other foundries are making a little bit of hard-earned money, even if the technical content of high-end sneakers is a little higher, it is only slightly better than clothing.

If you want to really become bigger, you have to be your own brand, and the profit will always be here.

Besides, Nike is a little better, because it is a shareholder, the OEM orders can be a little more stable, and other brands are not so stable.

Of course, if Anta really grows big and threatens other customers, then the order may also be gone, which is the norm, after all, similar to Foxconn in the future, if it also has its own mobile phone brand, the scale will be small, but if the scale is large, then Apple's head will be squeezed by the door before the order will be given to Foxconn.

However, this must be a long, long time later, and it is almost impossible for the traditional industry to become so big that it threatens the old giants, and there is no revolutionary innovation.

"We have opened a total of 1,128 stores in Hong Kong, Wanwan and some countries in Southeast Asia, and at present, the sales situation is okay, with a total monthly turnover of almost 30 million to 50 million Hong Kong dollars, but there is no profit yet, mainly because of the investment in advertising, which is too big. The initial investment will be like this, and when the brand reputation is there, it will be much better. Wang Hualong replied.

"1128? It's pretty fast! Chen Zhiwen smiled and said, as for not making a profit, he didn't care, he wanted to expand quickly, this is the inevitable price.

"Except for some stores in Hong Kong and Wanwan, the others are franchised." Wang Hualong explained: "Although there is additional income from joining, it is only for advertising, and we still need to come out. ”

"Lao Zhou, how is TVB's satellite TV?" Chen Zhiwen thought about it and asked again.

"TVB began to prepare for this more than two years ago, and it is expected that a new satellite TV channel will be launched by the end of the year." Zhou Jiayang replied, then paused, and explained: "The launch of satellite TV stations also needs to go through a lot of processes, although we have played a side-game, did not apply in various countries, in fact, we can't get a certificate after applying, but when it comes to satellite signals, we still need to apply to the International Telecommunications Satellite Organization for signal frequency bands, which took a long time." ”

"At the end of the year, it's almost over, tell the people at TVB that you have a little bit of ready, as long as you have enough customers in Southeast Asia, it will be very helpful for us to promote various products." Chen Zhiwen nodded and said.

Midea and Red Bull, the main customers, are Europe and the United States, both of these products are high-end non-essential, but the value is high, therefore, only suitable for economically developed Europe, the United States and Japan, or a small number of groups in other countries, and Southeast Asia, the economic aspect is much worse, the general population has a higher demand for necessities, such as home appliances, clothing and shoes, food and so on.

Of course, supermarkets in the retail industry, whether developed countries or ordinary developing countries, have needs, and there is also a market, therefore, Chen Zhiwen has investment on both sides, not only has profits and scale, but also can promote his other products, but the help is also limited, no one can monopolize the retail industry, even the peak Wal-Mart sales, it accounts for less than one-tenth of the retail in the United States, if you want to do a good job, you still have to rely on various channels.

Nowadays, there are many products suitable for Southeast Asia within the whole group, such as Anta shoes, Red Bull's very cola, instant noodles and some cheap food, Midea's various black and white appliances and kitchen appliances, etc., but in a Southeast Asia, there are too many countries, and the language is different, so it is too difficult to promote, even if it cooperates with local business tycoons, it is more difficult to promote.

Therefore, at the beginning, the main purpose of supporting TVB to do satellite TV channels is also for this, although after the 21st century, Hong Kong TV has been gradually eliminated from international channels by mainland TV dramas and Korean dramas, but in the 80s and 90s, the lethality is still very strong, and like movies, Hong Kong dramas in this era are indiscriminately killed in Southeast Asia, the mainland, and even Japan and South Korea, many actors and actresses in Hong Kong are super famous in Asia, such as the Four Little Heavenly Kings, the future Zhou Huimin, Wang Zuxian, etc., young people in Japan and South Korea, But they are idols or goddesses.

What's more, in this life, my support for TVB can be said to be several times that of the original history, including the treatment of TVB actors who were ridiculed by the Internet in later generations, has not deteriorated, and the director, screenwriter and surrounding supporting positions are all the same.

In the past few years, TVB has almost monopolized Hong Kong's TV dramas, and has also produced many TV dramas and variety shows, which has made Chen Zhiwen, a person who is usually very "boring", addicted a lot.

Wanwan, Macao and other Chinese areas also came to buy TVB's TV drama copyrights, and there were many pirated copies in the mainland, but they were not investigated, and Chen Zhiwen also let these pirated copies spread at will, because it was impossible to let the mainland buy TV series with foreign exchange, and it was better to cultivate user habits with Internet thinking, just like Microsoft in later generations.

However, no matter how popular the TV series is, others will pay a sum of money to buy it, and it doesn't make any other sense, but with its own TV station, it's different, at least, you can pull the Southeast Asian Chinese community in first, you know, the average wealth of the Chinese in Southeast Asia is far more than the average.

"Okay, I'll inform Li Shuyi." Zhou Jiayang promised that TVB is also subordinate to Hutchison, but if Watsons is the same, that is, the relationship between the upper and lower levels in terms of assets, management and even finance is completely independent, the leaders of their subsidiaries will occasionally report to the boss Chen Zhiwen.

The fundamental reason for this is also because there are too many such subsidiaries, and the boss is tired of paying attention to it, so Hutchison is in charge on weekdays, and Chen Zhiwen also said that now the scale of these companies has not yet reached the level of giants, and when they do, they will be completely independent.

"Well, okay, Wang Hualong, when TVB's satellite TV channel is built, you go to TVB, cooperate with them, advertise on satellite TV, the first batch of potential users should be Chinese, how to do it, you decide for yourself." Chen Zhiwen said again.

There are many languages in Southeast Asia, and satellite TV stations cover all places, so there is no way to solve this language problem, therefore, the first channel target group is Chinese, mainly relying on Hong Kong TVB's own programs to attract Chinese, although the density is not high, but the total number is also very large, and the number of potential users is estimated to exceed ten times that of Hong Kong. Not to mention, there is still half of the mainland that can also accept the satellite channels of TVB in the future, and if it becomes bigger, there are too many things that can be promoted.

However, there are still two kinds of Chinese language, Cantonese and Mandarin,From the perspective of satellite technology,It is possible to transmit signals in two languages at the same time,That is, whether the receiver's TV has this function,I don't know,Midea is preparing to build a super factory in the mainland,Whether it is a color TV or a black and white TV,There will be this function,This is also a store for the Chinese market。

"Okay, Mr. Chen." Wang Hualong hurriedly agreed, and after a while, he asked, "Chen Sheng, I want to bring our ANTA shoes into the domestic market." ”

"Yes, there are almost 20 cities in the mainland that have an opening policy, and they are all very good economies, covering a population of two or three billion, which is very suitable for you to open up the market, but there should also be a foreign exchange control policy, you should balance it with the foreign exchange exported by the factory, and you should know the laws and regulations, right?" Chen Zhiwen thought for a while and said.

"You know, the foreign exchange balance policy, with our factory export data, I can transfer hundreds of millions of orders to the mainland, and it should be impossible to achieve hundreds of millions of sales on the domestic side." Wang Hualong said with a smile. Today, Nike's orders for Anta OEM alone have exceeded 500 million Hong Kong dollars a year, and they are still rising at a very fast rate, and the production capacity in Hong Kong has also been expanding wildly in the past few years.

But in terms of labor, the cost caused is also getting higher and higher, and Nike may be taking into account the reasons of the major shareholder, so it only mentioned the price issue, otherwise, if other suppliers are put aside, I am afraid that they will either be forced to change places, or they will not give orders. Several other international footwear brands are similar, and have basically begun to move in the direction of Wanwan, where labor costs are less than half of those in Hong Kong.

He once thought about this problem, but Midea Red Bull began to expand in the mainland, and he understood the meaning of the head office.

"Not necessarily, but don't look down on the mainland's spending power." Chen Zhiwen said with a smile, anywhere, there are rich people, in the mainland, the installation of air conditioning needs at least 5000, last year this data was almost 50,000 units, the installation fee of the telephone should be cheaper, about 2000, the number of installations is about 300,000, although there are many of them are the consumption of public units, but there are also a lot of private ones, even the sales of large household appliances are not low, sneakers are much cheaper, especially there are almost no sneakers in China, this is a blank market.

"Are we going to invest and open our own stores in China?" Zhou Jiayang on the side asked.

"Shenhai City can, it's not a problem at all, Anta pays its own money, and buys local shops for sale in Shenhai City, the larger the area, the better the location, and other places still abide by local rules, if foreign capital can't open stores, then find locals to cooperate, don't think too much, I guess, soon the mainland will be able to relax restrictions in this regard." Chen Zhiwen said.

"Okay, Mr. Chen." Wang Hualong agreed.

(End of chapter)