"What conditions? In terms of price? Chen Zhiwen put down the Lafite wine glass in his hand and asked.

In the original history, KFC in the future of China, the scale and influence is not small, it is not an exaggeration to say that it is the largest chain food brand, direct employees as high as 50,000 or 60,000, indirect at least 100,000, annual revenue close to 10 billion US dollars, and if they can successfully acquire, with greater resource investment, it will inevitably be more successful.

Even abroad is not too late, because the current McDonald's is still in rapid expansion, far from the peak, especially in the European market, if KFC from this year, can develop freely on its own, do not need to give the waste parent company reverse blood transfusion, and can get additional financial support, then the growth potential will be greater.

Besides, McDonald's and KFC are not absolutely in conflict, after all, there are still many such fast food brands in later generations.

Therefore, Chen Zhiwen still attaches great importance to this acquisition, and even this can become a terminal for his layout in the agricultural field.

"The price has not been discussed yet, what Huberline means is that they want their brand of liquor and all kinds of liquor to enter Costco and get exclusive priority, and they also need Galaxy Trade to send their liquor to other large supermarket chains." Henry Morgan said.

"What international jokes? It's okay for his wine to go to Costco, but exclusivity is impossible, I don't have any brand, and I can't have such a privilege at Costco, even my own brand. Chen Zhiwen directly refused and said.

Costco is a trump card in its own hands, although it is not as large as traditional large-scale retail supermarkets or department stores such as Celtic and Sears in terms of total scale, but because of its unique business mode and wholesale model, Costco's purchase volume for a certain brand is very large, far exceeding that of other brands.

If Costco is inclined to a certain supplier, it is completely easy to increase the revenue of the other party, which is possible several times, which also makes Costco the most favored customer of many suppliers.

But Costco itself will not use this privilege advantage at will, everything is controlled by the rules, whoever has the high cost performance, the order will be given to whom, even if it is its own Red Bull's very Coke and Midea home appliances, at most it has a high-quality position, and there will be no exclusivity, because the rules set by Chen Zhiwen and Pierce are like this.

It is precisely because of the existence of this rule that Costco can continue to screen suppliers, so as to achieve the lowest cost and the highest quality, even its own brands are the same, if you can't stand Costco's screening, then what qualifications do you have to go to other supermarkets that are not your own to compete for other brands?

"Negotiations, at the beginning it was a lion's mouth, normal." Henry Morgan smiled and said: "Huber Lane originally wanted to sell it as a whole, but you didn't agree, and now putting forward this condition also exposes their iron-hearted idea of sticking to the liquor industry." ”

"It's normal, people have been doing it for decades, how can they give up at will." Chen Zhiwen said with a light smile.

Don't say that the wine industry has only been affected by a small impact, the future uncertainty is still very large, that is, Kodak ten years later, Nokia more than 20 years later, in the face of the huge impact of the reform of the times, in the face of no reform or death, still can not change their own business, many people can only stand in the future to see things, but in fact, at that time in fact, it could not be changed at all.

"And how do I get back to them?" Henry Morgan asked.

"Their various liquors, I can let them enter Costco, half a year, give a certain position, as for the price, they set their own, as long as there are customers willing to buy, reach Costco's average sales volume, then you can stay, but in the future, you can only rely on their own product power and price to compete, as for other supermarkets, I can't speak, Galaxy Trade can push to all supermarkets that have cooperation, but whether they can get in, or even if they go in, whether they can stay, it depends on their own level." Chen Zhiwen thought for a while and said.

"I guess they are not very satisfied with this answer." Henry smiled and said: "Costco said something else, what you said later is actually useless, Huber Lane is also one of the largest liquor manufacturers in the United States, and their liquor has basically entered the world's largest supermarkets, but the competitiveness is not good!" ”

"Then there's no way, my own products are not good, the price is expensive, it's useless for the gods to come, and I can still expect these supermarkets to sell wine at a loss in my face? I don't have such a big face, and it's impossible for Costco to agree to such a thing. Chen Zhiwen shrugged and said.

He can control and influence some retail terminals, but the premise is that your products must also be very similar to the average level, otherwise the price of too bad things is still expensive, and it will not attract a few people in the best place of the supermarket, but it will damage the interests of the supermarket.

"Also, this Huber Lane is also in a desperate situation, I checked, and last year it lost nearly $40 million. Maybe it's time to hug your boat. Henry said with a smile.

"I'm not interested in this industry, let's negotiate normally, just buy KFC directly, and focus on the price later." Chen Zhiwen nodded and said: "The brand of KFC is not bad, I can take a fancy to it, and others can too, as soon as possible, it should be faster, and the price can be appropriately compromised." ”

There are still a lot of smart people in this world, and the problem with KFC is that it is sucked by the parent company, and its own business is still very good, and such a company will be targeted sooner or later, especially now that the US economy is recovering, bank interest rates are reduced, and many large enterprises are beginning to prepare for expansion.

In the original history, KFC was acquired by Pepsi two years later, and there were many competitors at that time, after all, smart people are not only Pepsi, but the value of KFC is hundreds of millions of dollars, it is a super large company, and it has to be planned for a long time if you want to acquire, and you need the consent and authorization of the board of directors.

However, it is estimated that launching the acquisition first will still give these large companies a catalytic effect, and may force some companies to jump out and compete, so the faster the speed on their own side now, the better, so as not to compete with giants like Pepsi, which will only increase the cost.

However, this kind of thing is difficult to control, because the acquiree will definitely want more competitors, which is different from the original acquisition of Disney, Disney was too bad at that time, no one would want it, but KFC is still a high-quality asset.

It's just that no one knows how much better KFC will be after seizing the mainland market.

Of course, the Western fast food industry enters the mainland, it does not have to be KFC, other brands are actually the same, as long as you seize the opportunity, if KFC really can't receive it, then change it, but relatively speaking, KFC is still the best choice, and its potential in Europe and the United States is also huge.

"Okay, then I'll negotiate with Hugh Billyne again, if I can solve the problem with money, it will always be much more convenient." Henry Morgan said with a smile.

In fact, not only this acquisition, but also the acquisition of other industries, many times the price is negotiable, even if it can't be negotiated, it can be reflected in the first offer, the psychological price difference between the two sides is too big, then there may be no need to talk, and if it can continue, then in the end it is a matter of time, and there will always be an agreement.

The failure of a large M&A is often not the price, but a variety of other conditions, or government opposition, etc.

"Well, since the other party has this intention and is willing to sell, then I will also arrange Red Bull's business and finance to cooperate with you, as well as a third-party auditor, and strive to set the price as soon as possible." Chen Zhiwen said again.

Since it is a bona fide acquisition, the financial problems must naturally be investigated, in fact, only when these problems are clearly investigated, can one side have the confidence to make a counteroffer, otherwise the other party will be a sky-high asking price.

"Okay, that's it, when there is new progress later, I will go to Hong Kong to find you." "I haven't been to Asia in a while, so I'm going to travel and relax," Henry said. ”

"Haha, I suggest you go to the mainland, some of the scenery over there is still very good." Chen Zhiwen said with a light smile.

"Okay, I'll try, the last time I went to the mainland, I only went to Yanjing, but the food there is really good." Henry said.

"Of course, the various food cultures in the mainland are definitely the first in the world, and it is difficult for a person to taste all the different cuisines in a lifetime." Chen Zhiwen said with a smile.

On one point, China is the only country in the world with a culture of more than 5,000 years, although there are many dynasties, but the civilization has not been broken, and the spanning area is large enough, the number of people born from ancient times to the present is large, and a large number of food practices have been handed down, which has created almost every county will have its own unique cuisine.

In the West, if you travel alone, the food is basically the same, even if KFC, McDonald's, etc., which will enter the mainland in the future, they have also been improved according to the local market.

Of course, you still have to have money, and when you don't have money, rice is a good thing, and naturally you can't make so many delicacies. And Western society, if you really have money, can also taste a lot of delicious food.

"Well, I also know that there are always a lot of varieties of delicious food in Chinatown." Henry said with a smile.

"This is just the beginning, the chefs in the mainland have not come out yet, and it will definitely be different in another 20 years." Chen Zhiwen said that the Chinese in various countries today are mainly Hong Kong, Wanwan and people whose ancestors are in Southeast Asia, and there will be a lot of Chinese food in these places, but they are still not as good as the population base of the mainland.

"In 20 years, I hope I can still eat delicious food." Henry laughed and said, "Okay, then I'll go first." ”

"Okay, I'll send you." Chen Zhiwen nodded, then stood up as well and sent Henry away. Also ready to walk around the neighborhood again.

In the 80s in the United States, especially in the wealthy areas of Los Angeles, the security was still okay compared to 40 years later, not to mention that they still had enough bodyguards.

……

The next day, Chen Zhiwen once again came to Disney's headquarters in Burbank.

At present, Chen Zhiwen's main business in the United States is headquartered in Los Angeles, one of the advantages of this is that when he comes to the United States, he can save a lot of time, so that he does not need to run around in multiple cities, Burbank is also a member of Los Angeles, and the closest place to Los Angeles is only 19 kilometers.

Eisner naturally greeted him at the door, but he avoided any visit process and went directly to the chairman's office on the top floor. This is a luxury office of more than 200 square meters, specially prepared for Chen Zhiwen by Disney, although Chen Zhiwen can't come to it a few times a year, let alone work.

"The whole company has a happy look on their faces, and it seems that the success of Beauty and the Beast is very motivating." After coming to his place, Chen Zhiwen sat down and said with a smile.

"Yes, a successful movie can immediately change the mentality of everyone in the entire company, even if it is an outsider, it will be different, during this time, many well-known directors and people from several other Hollywood companies have begun to look for me, and the attitude is completely different from before." Eisner said with a smile.

Taking over Disney, for him, is actually the most important event in his whole life, if he succeeds, the benefits are great, and the reputation is the same, if he fails, he may also lose his life in Hollywood, although the future will not say that he can't find a job, but don't think about the top position.

Of course, one advantage is that the boss has enough funds, which is really extreme, and he doesn't have to worry too much about the collapse of the capital chain, but in the end, the company's foundation is its own business, and if its own business can't be done, then any boss will not continue to support.

Now, although it is only a film success, it is not enough to pay off the debt, but it has alleviated the decline and, most importantly, confidence has been restored.

"Yes, but one movie still can't solve the fundamental problem, we need to continue to shoot anime movies, if we can succeed in several in a row, then not only can we solve the financial problem, but also help other businesses." Chen Zhiwen nodded and said.

When he first came to the United States a month ago, Disney's movie had not yet been officially released, and after an Olympic Games, the first movie released now has become the biggest dark horse in the current summer season, with a box office of more than $125 million.

As a combination of anime and love, not only children like to watch it, but also many little girls who have just fallen in love, whether it is a child or a girl in love, they will not watch it alone, which brings double or even triple the number of customers.

And the cost of "Beauty and the Beast" is only $4 million, considering that North America has not yet been released, plus other countries, the total box office should not be a problem to reach $350 million, so that even from the box office alone, Disney can earn about $1.3-150 million.

And Hollywood's many years of experience model, a hit movie, the box office is just the beginning, and there will be a lot of peripheral income in the future, especially animation, toys alone will be a big head, and this is also an area that Disney itself is good at. For countless years, just the toys and brand images authorized by various anime have brought huge amounts of income to the former Disney.

However, with the weight of Disney's debt today, it is not enough to rely on a movie, in the original history, Eisner joined Disney in 85, and it was not until the early 90s that the entire Disney turned into a profit.

"That's no problem, I've already arranged for the next few new anime." Eisner said. (End of chapter)