543 Hong Kong Disneyland planning
"Hmm." Chen Zhiwen nodded and asked again, "How about the other movies?" ”
Among the several films approved last year, only this "Beauty and the Beast" was designated by itself, and the rest was decided by the existing Disney executives, after all, it is impossible for such a large company to make only one movie, and it also needs to give the whole team the opportunity to practice, what if it can also make a hit?
Even if it can't, it doesn't matter much, a team always needs to grow, even the game department of Midea is the same, they are always making mistakes, launching games with average or poor results, but in addition to the prophet Goldfinger like Chen Zhiwen, the popular game itself appears in continuous trial and error, and in this process, the team members are becoming more and more skilled and high-level, which can also increase the probability of success.
Anime movies are the same, and there is another advantage, that is, its cost is not like other movies, it is controllable, it is difficult to do very low, but it can't be very high, generally a few million dollars is enough, unless you want to pursue high-end quality, but this also requires the cooperation of computer software, at present, it can't be done.
Compared with games, Chen Zhiwen knows even fewer popular movies, and even if he knows, he only knows some names, such as "Beauty and the Beast" just filmed, and the upcoming filming of The Lion King, he only knows the name, if it weren't for Disney's platform to let him organize people to shoot, it would definitely be a street fight.
"It's not as good as "Beauty and the Beast", the three movies combined, the current box office is in the early 60 million US dollars, it is estimated that there will be almost 100 million overseas, and the shooting cost of these three movies is almost 10 million US dollars, and if you just look at the box office, you can also earn several times the income." Eisner replied.
"Well, it's also very good, this piece continues, you have agreed on which ones are suitable, and report them to me directly." Chen Zhiwen said with a light smile.
The 8 giants of Hollywood, before the advent of the blockbuster era, can only appear by luck, an average family can only appear once in a few years, such as "Jaws", "Forrest Gump", etc., "Beauty and the Beast" can barely be counted, and the future "The Lion King" will also be counted, but such movies are unavoidable, although Hollywood giants look forward to this kind of movie, but the focus is still on those movies that are usually shot.
A movie can earn tens of millions of dollars, and if you can make a few more films a year, then it is basically safe, these are the foundations, and only when you can stabilize this market can you have the ability to impact those dark horses, otherwise, many times, once a movie shot with all its strength fails, it will be over, and there are still many such examples in Hollywood history.
Only in the era of blockbusters, has it changed, before the computer blockbuster, the movie mainly relied on the plot, and the plot is uncontrollable, after the computer blockbuster conquered the world, as long as the special effects are done well, then basically many people will pay, especially at the same time The Asian economy has also begun to take off, bringing a large number of new customers, and the risk of investing in blockbusters has been reduced a lot, which has also led to the era of blockbusters more than ten years later.
And now, Chen Zhiwen needs to rely on several dark horse movies to stabilize Disney, and he also needs the Disney team to stabilize normal market income by himself.
"Okay, I'll speed up my investment in making more anime movies." Eisner nodded.
"Eisner, I still believe in your ability, but Disney is not only about movies, but also about other businesses, you also need to pay more attention to it." Chen Zhiwen said again.
Eisner's ability is very strong, otherwise he wouldn't have been in such a stinky temper, and he became the vice president of Paramount, threatening the current CEO, what he is best at is making movies, several of Paramount's hit movies are also from him, and he also created two movie series, even if Eisner is gone now, the former creativity and fame are still making money for Paramount.
Now, when he comes to Disney, although anime is very different from live-action movies, he still relies on his own ability to shoot three movies, and it is estimated that with the income from various channels in the next few years, the benefits to the company will eventually exceed hundreds of millions of dollars. This is also the reason why Chen Zhiwen hired him with a high salary, he is worth $5 million in annual salary, and there will definitely be additional bonuses this year.
Of course, it is definitely not as good as the income under the golden finger of the prophet, but Chen Zhiwen was able to achieve this benefit because of Eisner's organization that the movie was filmed.
"The two Disney parks have basically regained their revenue balance due to the combined effect of lower oil prices, lower airline tickets and economic recovery." Eisner said honestly: "If you want to attract more people, you have to build a new paradise, the investment in this area is too high, we don't have enough funds, unless we borrow again, with our current business situation, borrowing to develop is not a problem, or to judge whether it is worth it." ”
"You mean, Disneyland in the United States is not worth the big investment?" Chen Zhiwen asked.
"At present, it can be said that Disney in Japan is very popular now, and I have been to it twice, in addition to being a little creative, the main reason why it can be much better than the United States is that the locals, and even other Asians have not been to Disneyland, a large number of new customers, this advantage is too great, and the United States, willing to come over, there are no new things, it is difficult to attract people from farther away, I have also done statistics before, the current Disneyland customers, nearly half of them are foreigners who come to the United States to travel." "It's not that it's not going to be renovated, it's not that Disneyland isn't important, it's that at the moment, it's too cost-effective, and at least in a few years, if we're benefiting a lot from the film market, then you can think about it, or maybe you're going to invest in it alone," Eisner said. ”
"That's okay, in this way, cooperate with big tour groups in the United States or overseas, and strive to attract more people to Disneyland, and appropriate discounts are also possible, similar to group buying." Chen Zhiwen thought for a while and said, the infrastructure of Disneyland is very expensive, but if it has been completed, then one more person will basically make more money.
However, the park itself cannot be reduced casually, so it adopts the model of group buying, and there are also group purchase projects of the company. It's a pity that the Internet hasn't started yet, otherwise a group buying website can definitely indirectly control part of the traffic of the tourism industry, and even if this website monopolizes the world, it will not be targeted by Western governments, after all, there are no sensitive factors involved.
"Okay, then increase the scale of group business." Eisner nodded.
"Do you think it's time for us to think about building the next Disneyland?" Chen Zhiwen suddenly asked again.
"The fourth? In Europe? Eisner wasn't surprised, but asked very calmly.
Disneyland, is the largest investment in entertainment projects in the history of global business, almost one of them, such as the first Disney park in the United States in the southeast of Los Angeles, established in the 50s, costing more than 170 million US dollars, and the second Disneyland in Orlando, established in the 60s, costing 760 million US dollars, these two parks, almost exhausted the vitality of the Disney company. Although it was built beautifully, the financial pressure was so great that it has not eased up to this day.
The third Disney park was in Japan, when the founder of Walt Disney had passed away, and the conservative management team gave up the ownership of the park in order to avoid risks, and only had the right to commission and copyright royalties.
The United States and Japan are the top developed countries in the world, and Disney parks can only make money in economically developed places, so Europe is the best choice.
"Europe is good, but I'd rather build a Disneyland in Hong Kong." Chen Zhiwen said with a light smile.
Europe, the economy is indeed developed, but the problem is also with, it is not a country, but many, although there is a Schengen visa, but it is still a bit troublesome, and the language is different, plus a variety of reasons that can not be explained, in the original history, Disney's parks in Europe, operating for 26 years, only 2 years of profit, a total loss of more than 5 billion US dollars, if it were not for the 21st century Disneyland, I am afraid that it would have been dragged into the water by this park.
Of course, it may be better if the parks in Europe were smaller, but no one can guarantee that a small park will be profitable, after all, a small park is less attractive to many people.
"Hong Kong? It's not appropriate to build Disneyland in a small city like that, right? Eisner said euphemistically. The boss is from Hong Kong, and in his opinion, this may be the boss's own idea.
"Hong Kong is really just a city, but its location is very good, backed by the mainland, there are 1 billion people there, although the average income is very low, but there are still many rich people, and Hong Kong itself is also the most traveled city by Southeast Asians, and Hong Kong is closer to Southeast Asia than Japan, which is more suitable for Southeast Asians." Chen Zhiwen said with a light smile.
"But even so, it is difficult to maintain a balance of returns, and the investment in Disneyland is a huge investment, but Japan's investment is close to 1.5 billion US dollars." Eisner said with a frown.
"Hong Kong is just a small city, it doesn't need to be built as big as Japan, it's estimated that one billion dollars is enough." Chen Zhiwen shook his head and said that the original historical Hong Kong Disneyland was also a very small park, because its own customer traffic positioning is not as good as Japan, the United States or Europe, so it is normal to be smaller.
"$1 billion is not small, so we are also cooperating with the Hong Kong government, or is it?" If the boss threw in the money, Eisner asked, the $1 billion might not be a problem.
"I also have several large local real estate companies in Hong Kong, one of which is called Hongkong Land, and I plan to let Disney cooperate with it, and in terms of funding, I can learn from the Japanese model, and the Hong Kong company will pay for it, and the United States will only be responsible for collecting licensing fees and providing certain management." Chen Zhiwen said.
Hongkong Land, after being acquired by itself for nearly half a year, has now resumed normal operations, but at present, Hong Kong's land prices have not recovered, and the current Hongkong Land can only break even.
The reason why Hongkong Land was chosen is also because Hongkong Land itself is a large real estate company based in Hong Kong, and controlling Disneyland is also a big breakthrough in real estate.
You must know that with Chen Zhiwen's current financial resources, unless there is a super large project, he no longer wants to compete with ordinary real estate developers or ordinary people for the income of real estate, and it is easy to get infamy due to small scale and low profits, which is completely unnecessary, but if it is to build a paradise that has a huge role in promoting the economy and tourism, then everyone can benefit.
In the original history, Disneyland also lost money in Hong Kong, but not very much, before the opening of Shanghai Disneyland, it lost almost 2 billion Hong Kong dollars in more than ten years, which is much worse than Europe.
But an important factor in the loss of Hong Kong Disneyland is that when it was built, it was in 1999, when Hong Kong's real estate crisis broke out, but it was only 70% of the peak in 1997, and its price was at least the same as in 1996, almost ten times the current one.
Not to mention, anyone who does international trade understands that this kind of project will definitely have profit shifting, through authorized means, increase fees, so as to transfer Hong Kong's profits to the United States or Disney's companies in tax havens, etc., and even the loss of European amusement parks is so serious, there must be this reason.
"If Disney doesn't have to pay, then I don't think there's a problem." Eisner nodded. Under normal circumstances, even if they don't pay money, other governments want to introduce Disneyland, they also need to think carefully, but the boss has spoken, and Hong Kong is the boss's territory, so he will naturally not object.
"Well, this is also one of my current thoughts, the specific investment benefit data, you still need to send someone to investigate, in addition, my land can bear this investment, but it involves the need to ask the Hong Kong government for a large amount of land, or need to communicate with the Hong Kong government." Chen Zhiwen said: "In this way, you check the relevant information and data first, you don't need to communicate with the Hong Kong government for the time being, and when the time is right, I will go to the Hong Kong government to talk about this matter, but I need detailed data to support it, so that I can use this as a condition to get greater discounts." ”
In 1985, in order to stimulate economic recovery, the Hong Kong government converted a large area of port land in Hung Hom, owned by Li Ka-shing, at a very favorable price, which is almost free of charge.
And now, that piece of land has long been developed by Chen Zhiwen, and in the absence of other land, Chen Zhiwen doesn't want to waste such golden time, so it's good to use Disneyland's investment as a breakthrough. If you can get a large piece of land at a low price to build parks, hotels, shopping malls, etc., then even if Disneyland loses money in terms of tickets in the future, these real estate projects are definitely blood-earned, which is also very helpful for the Hong Kong government next year, and they also need real estate economic recovery, as well as a large number of projects to start to drive employment.
Another one, whether it is the construction of Disney or the future operation, it will take a lot of people, so it can also help more or less people who are about to lose their jobs due to the transfer of the industrial chain of Midea.
(End of chapter)