As a Chinese, Chen Zhiwen naturally also thinks that above the sky of Hong Kong, flying his own plane, even if this airline is not his own, a part of the shares is enough, Cao Guangbiao has this ambition, and also has a certain ability, at least in the original history of fighting with Cathay Pacific back and forth.

But because of this, Chen Zhiwen also needs to remind him that there are problems in which places, where there are risks, and many things are not necessarily successful if they are full of enthusiasm, in the face of a strong enemy, what is more important is the method and strategy, avoiding the enemy's strengths, developing steadily, waiting for the opportunity, and defeating the strong with the weak is not nothing, but behind the invisible, is a long time of preparation and patience.

For investment, Chen Zhiwen must be willing, even if he doesn't make money or even lose money in the future, it doesn't matter, but if there is no plan and no preparation to line up with strong competitors, it will be meaningless, is it true that he has been burning money for decades? It's definitely not sustainable, it's not about money, it's only getting farther and farther off the road.

In addition, the route is the same as the highway or railway, are more exclusive, if the initial good competition, even if you want to burn money can not do it, the premise of being able to compete, at least have the same route, right?

"A plane dedicated to cargo? This kind of aircraft, generally buy a second-hand phone, in terms of cost, than the new aircraft is indeed much cheaper, Cao Sheng, Chen Sheng's suggestion you can seriously consider it, or, even if you still want to insist on being a manned airline, you can also do cargo by the way, which also does not require too much cost, from a business point of view, and Cathay Pacific Airways, it is indeed a very unwise business choice, if one day in the future, you can really get the full support of the mainland government, It's not too late to think about investing money and resources. Bao Yugang also said after thinking for a moment.

"Yes, even if you can get the full support of the mainland government, it is very difficult to defeat Cathay Pacific, unless you really tear your face completely, after 97, the Hong Kong government will come up with a policy to deal with Cathay Pacific, otherwise it is unlikely, and doing so will also damage Hong Kong's international image very much, and the mainland government will not do this." Chen Zhiwen said: "If you want to be an airline, in fact, there are opportunities, but don't think about replacing Cathay Pacific first, dislocation competition, you can still survive, as for whether you can become bigger in the future, it's hard to say now, it depends on the specific situation and opportunities." ”

Even Chen Zhiwen will not spend money to have a tough battle with a mature company, and it is almost impossible to win, which is equivalent to doing mobile phone instant messaging in 2020.

Hong Kong's air transport market, with the opening of more and more open, the demand is also growing sharply, because first, many places in the mainland do not have air interoperability with international metropolises, or even if there is, it cannot meet the demand, because in this era, there are more goods abroad and fewer people go abroad, and there are naturally fewer planes, so there are naturally too many air cargo points.

The second is that before the 21st century, most of the domestic factory exports are through Hong Kong to do trade transit, not only the goods themselves, but also the order procurement, etc., which has also created a substantial increase in the volume of air cargo in Hong Kong, after all, the simplest samples also need to go through the middleman. Especially now that the existence of galaxy trade has increased this demand exponentially.

Originally, Chen Zhiwen didn't care, but when Cao Guangbiao came to talk to himself about aviation, after a little analysis, he remembered that because of his own existence, Hong Kong's maritime trade has increased a lot, not to mention aviation, just say that the United States, although most of the goods are transported by sea, but sometimes in case of emergencies or high-value and small-volume goods, they will be transported by air in batches.

However, in any case, this air transport market is nothing in Chen Zhiwen's several major industries at present, but since there are local Hong Kong businessmen who want to enter this market and compete with foreign capital, it is no problem to provide appropriate support.

"Thank you Chen Sheng for your advice, I need to think about it again." Cao Guangbiao hesitated for a moment and said, this is what he has been planning for more than a year, even if there are difficulties, let him give up like this, it is still a little unwilling, but now that Chen Zhiwen analyzes it like this, he suddenly finds that the ZZ resources behind his original expectations are not so iron-hearted to support him.

If it is a financial problem, there is always a way to solve it, but now there is no way to start this problem.

"Of course, but although I am not very optimistic about this investment, I still support Cao Sheng's concept, and it is indeed very bad for us Hong Kong people to let British capital completely control the sky." Chen Zhiwen nodded and said.

Although Dragonair was a complete failure in the original history and was eventually acquired by Cathay Pacific, if there was no Dragonair, how could Cathay Pacific be listed? And in the process of competition between the two sides, even if Cathay Pacific wins, it will definitely make concessions to consumers in terms of price and service, and in general, for ordinary people in Hong Kong, appropriate competition is definitely more beneficial.

"Unfortunately, as Chen Sheng said, it is too difficult to beat Cathay Pacific." Cao Guangbiao said with an embarrassed smile.

"In fact, in terms of manned aviation services, it is not that there are no opportunities at all." Chen Zhiwen paused and said: "The aviation strategy implemented by the Hong Kong government is a route and a company, Cathay Pacific has now mastered many international metropolis air routes, you want to grab it is impossible, but other cities are blank, once you get it, then the same reason, Cathay Pacific will not be able to grab you." ”

"What does Chen Sheng mean to compete for those non-cosmopolitan cities? However, the reason why Cathay Pacific did not choose these cities is also because the economy of these cities is not good, and there are not many tourists coming and going, otherwise they would have already gotten their hands on it, and even if we get it, we will definitely lose money all the time. Cao Guangbiao asked puzzled.

A lot of business is logical, a thing that seems to be favorable if no one makes this money for a long time, then there must be a problem, the simplest, if you want to open a store, when choosing a location, just pay attention to the speed of new stores in the vicinity.

"Naturally, it can't be done internationally, but the country can consider it, at present, Hong Kong only has flights with some megacities in China, and those second-tier provincial capitals basically don't, you can focus on developing this market, take it down first, and then according to the number of people, fly once a few days, so that a plane can also be used for multiple routes." Chen Zhiwen said: "In the first few years, it will definitely be a loss, but as long as the mainland economy gets better and better, the flow of people will definitely come up, and by then, Disneyland will almost be built, and I will also come up with some strategies to attract mainland people to come to Hong Kong to play, as long as they come, they will inevitably take your plane." ”

"If you do this, you are completely betting that the domestic economy will develop rapidly." Cao Guangbiao also understands the commercial nature of this.

"Yes, what do you expect the mainland to come up with to interfere in Hong Kong to help you? It is more realistic to expect the domestic economy to develop rapidly. Chen Zhiwen said with a smile: "The former requires the government to come forward to break certain rules, the price is too great, and Cathay Pacific is not a dry meal, the Shi Huaiya family is also capable of contacting the central government of the mainland, for the sake of Hong Kong's international metropolis, it is impossible for the mainland to suppress British capital openly, and if it is not open, you basically have no chance."

The latter is the same interests as the mainland, and the domestic government will inevitably find a way to develop the economy, you get the route in advance, just sit back and wait for the future, which is actually similar to many of my investments in the mainland, but I am in the infrastructure, factories or hotels, you are the first to invest in the route, a nature. ”

"I understand what Chen Sheng means, it's just that the operating costs of the routes are also very high, and if you win so many routes, if you don't run for a long time or run less, the loss is also very large." Cao Guangbiao was a little embarrassed and said, if it is really as Chen Zhiwen said, this method can indeed make a comeback in the future, even if it still can't do Cathay, but at least it can stick to it.

But the problem is that no one knows when the domestic economy will be able to support flights from a second-tier city to Hong Kong to turn losses into profits, and there are too many requirements for funds if they continue to wait.

"The route does burn money, but it is mainly to the government where the route is located, if the mainland can really support you, this piece of income, at least when you are still losing money, they can appropriately charge less, no matter what, this is also to increase the connection between the mainland and Hong Kong, in the sense of help to develop the country, take some preferential treatment should also be, the most important thing is that this is the mainland's internal strategy, does not need to involve Hong Kong, will save a lot of trouble." Chen Zhiwen analyzed.

Except for some special industries, the mainland government's acceptance of foreign investment is actually stronger than that of many Western countries, so even if Dragonair can really hold on, the mainland will not really suppress Cathay Pacific, at least not in an upright model.

It is the rise of mainland trams in later generations, when there is no need for foreign-funded fuel vehicles, there is no specific policy, but by limiting emissions, forcing joint venture fuel vehicles to increase costs, which is at least a "environmental protection" brand, which is a reverse revenge, because at the beginning of the 21st century, the local brand technology of mainland fuel vehicles at that time was poor, and the emission control was not comparable to the joint venture brand. In a broad sense, it directly suppressed and even exterminated the domestic local car brands that had just taken shape at that time.

All operations must be "reasonable", and even if you really want to suppress them, it is impossible to distinguish between "domestic and foreign capital".

"I understand what Chen Sheng means." Cao Guangbiao nodded and said, "I don't know, Chen Sheng is still willing to invest in Dragonair." ”

If Chen Zhiwen can be pulled in, then the entire capital market may be optimistic about Dragonair, after all, Chen Zhiwen has not failed in business so far, even the investment is the same, and the capital is abundant, and there is Hisense Bank behind it, and it can even cause a lot of pressure on Cathay Pacific.

Although the Swire family already controls more than 50% of the shares of the Swire Group, it is still very jealous of the richest Chinese in Hong Kong.

"Yes, how many shares can you give me?" Chen Zhiwen asked.

"10%, how?" Cao Guangbiao obviously prepared his words a long time ago, saying: "The main thing is Dragonair, which needs to give 20% of the shares of Bank of China, and China Resources also needs almost 20%, which is also so that the entire company can get the help of the mainland to the greatest extent." ”

"Well, it's good that the mainland has a large share." Chen Zhiwen said with a smile: "I have no problem with this share, it is less than 16%, which is also convenient for Hisense Bank to give you a loan at the right time, but I think it should not be needed in the short term, and the Bank of China should also help you." ”

"The Bank of China has promised to lend us $30 million to buy the plane. How we can help in the future depends on how we operate later. Cao Guangbiao said.

"Well, this share is so good, but the premise of my shareholding is that you need to have a stable enough plan, either you can come up with a paper commitment that the mainland government will help you in some way, or, Cao Sheng, you need to make a set of reasonable business plans without the help of the mainland government, I don't need to start making money in the first few years, but I need to know, how much can you lose?" Chen Zhiwen said again. He doesn't care about money, but he cares about the company's development plan, it doesn't matter if he loses hundreds of millions of dollars, but he has to have some value.

"Okay, no problem, I'll make a plan in three days, and then send it to Chen Sheng's mansion." Cao Guangbiao nodded and said, if you want others to come up with tens of millions or even hundreds of millions, it is definitely impossible to just talk about it, especially for Chen Zhiwen, money may not be nothing, the important thing is that the new company will use his fame, once there is an investment failure, it will break the investment myth of others.

After a while, Cao Guangbiao said goodbye and left, Bao Yugang personally made two cups of tea, and said with a smile: "Chen Sheng, you attach great importance to this Dragonair?" So demanding? ”

"This is the first time I've invested in headwinds, of course, I have to pay attention to it, money doesn't matter, but I am more concerned about whether Ganglong can stick to it for a long time." Chen Zhiwen said with a smile. He wouldn't invest in the aviation industry himself, but it would be worth it if he could get Chinese planes flying over Hong Kong with just a little help.

"Haha, from the time Cao Sheng found me, I knew that this investment could not have much return, and it would even lose money for many years, but this is a major event related to us Chinese, even if we lose a little money, we have to invest." Bao Yugang laughed.

"Yes, as long as there is hope, it's worth trying." Chen Zhiwen nodded and said.

In fact, people with a little brain know that this business is definitely not easy to do, and the money invested in this, wherever you go to Hong Kong to buy some property, will inevitably make more money than investing in this airline, and the risk is much smaller, but Cao Guangbiao still attracted more than 20 Chinese billionaires to enter the market, which is the reason.

The Hong Kong Chinese billionaires, after they have money, although they will continue to pursue more money, but they will also pursue more things outside the body, such as fame, such as fighting against British capital, etc., so many Hong Kong billionaires do charity, which is also the reason, regardless of whether people do charity for fame or for any personal gain, as long as it is done, it is a good thing. As for being able to invest in a Chinese airline and defeat a British-funded giant, few people may dare to do it themselves, but it is still no problem to help.

Of course, this may also be because so many people are together, and they don't need much money, if such a thing is successful, maybe it can leave a name in Hong Kong's business history, then for some rich people, it doesn't matter if they participate in it.

In the original history, Dragonair also lost money until the 90s, some people gave up and some people insisted, and finally until Cathay Pacific was listed in Hong Kong, turned itself into a Hong Kong capital, and attracted mainland state-owned enterprises to take shares, so that many Chinese people died, and finally gave up their equity and sold it to Cathay Pacific at a high price.

In this life, if Cathay Pacific can hold on longer, and at the same time can lose less money or even no money after the 90s, then it will definitely stand firm and survive until the 21st century, if it has flights from Hong Kong to many second-tier cities in China, even if it is still not as good as Cathay Pacific, it will be considered a success.

Of course, this company will not be worth much, or that sentence, it must not be as good as real estate, but it has a certain significance.

"yes, that's what I thought, too." Bao Yugang said with a smile.

"Wheelock's property allocation, what does Bao Sheng think of the plan we proposed?" Chen Zhiwen asked again.

After Southeast Asian tycoon Khoo Teck Puat gave up the acquisition of Wheelock, Bao Yugang and Chen Zhiwen took Wheelock, and after a little acquisition, they reached 34.9% of the shares, and then, Hongkong Land came forward to buy some of Wheelock's properties, which could also give the Bao family a certain amount of money.

The list of relevant transactions was also reviewed by Chen Zhiwen, and then given to the Bao family.

"It's not too much of a problem, some small disputes, just let our men fight for it, in fact, Wheelock and Fung don't have any core properties, I don't care." Bao Yugang said with a smile.

"It's true that Wheelock's property is not small, but there is nothing to be gained." Chen Zhiwen said that for general real estate companies, Wheelock does still have a lot of good properties, but for Hong Kong's top wealthy people, these locations are just average, and what they can fancy are those who want to buy wild and can't buy all asset properties, such as Central, Tsim Sha Tsui Metropolis Building, shopping malls, or villas in Taiping Shan and so on.

There used to be two buildings in Wheelock in Central, but they were acquired by Chan Chi Man very early.

"Or, I will exchange a large amount of land in Wheelock for the Central Building in Chen Sheng's hands? One building is enough! Bao Yugang laughed.

"That's not going to work." Chen Zhiwen hurriedly shook his head and said: "When I get to the Central Building in my hands, it is impossible to go out again!" ”

Some scattered land, unless the area is really large enough to build a super walled village, can build a residential area of tens of thousands of people, otherwise no matter how large the number is, it is not as large as the Central Building.

"That's it, I've dreamed of having a building in Central all my life, but it's hard now!" Bao Yugang sighed, paused, and said: "Chen Sheng, I'm going to Ningbo in China here, and I'm going to build a university and a port there. (End of chapter)