"Is Mr. Chen going to invest in Haier?" Zhang Ruimin was not very surprised, in fact, he also thought of this possibility, not certainly, but there is a certain probability, if he ran over just because he was curious, although he couldn't say no, it was a bit too much.

Again, curiosity or optimism is also an important reason for choosing investment, since Chen Zhiwen praised Haier for valuing quality, it is normal to reinvest.

"Yes, just like Jianlibao, I invested in them, and they also obtained enough foreign exchange to buy overseas equipment and even technology patents, and they were able to let their drinks enter my sales channels." Chen Zhiwen nodded and said.

"Sales channels, Mr. Chen means that Jianlibao has gone overseas?" Zhang Ruimin hurriedly asked, this kind of thing, he naturally can't know, he can check it if he wants to, but it has nothing to do with him before, so he naturally won't check it.

"That's not true, Jianlibao is now using my Red Bull sales channel in China." Chen Zhiwen paused and said: "But that is only in the early days, in fact, now the domestic Jianlibao is more popular than Red Bull's drinks, and they are already building their own channels."

As for the foreign market, the beverage industry, has been very mature, it is difficult to go abroad, Jianlibao's current factory, can not meet the domestic demand, there is no export business, and so the domestic market is saturated, and then consider this matter. ”

The original history of Jianlibao, did not go out of the overseas, the main thing is domestic, not to mention its later decline, in the early 90s before the decline, Jianlibao is still developing rapidly in China, and now they invest in holding nearly half of the shares, those things that cause the decline of Jianlibao may not happen, and Jianlibao is also developing better in China, so, considering overseas, at least need to be close to the 21st century, which will wait until later.

"Then you want to invest in Haier, I wonder if you can let Haier go abroad?" Zhang Ruimin asked.

"Do you want to do an export business? I can understand that everyone wants to earn foreign exchange, but the domestic market is still very large, so there is no need to be in such a hurry. Chen Zhiwen said.

In his impression, Haier is the first domestic brand to conquer the European and American markets, but he doesn't know what year it is, you can watch a documentary on this before, at that time Europe and the United States were very disdainful of Chinese products, it should be the late 80s or early 90s. In any case, Zhang Ruimin must have been much earlier than others.

"My goal is to make the quality of our Haier's goods not lower than that of foreign imported brands, and I also know that there is a big gap at present, and it is unrealistic to export now, but at least there must be hope." Zhang Ruimin said.

"It's a good thing to have such an ambitious goal." Chen Zhiwen nodded and said: "Actually, this goal is not difficult, Midea can do it, you Haier can naturally too, what you lack is the latest technology production line and workers who can use them skillfully."

This point, we coincide, we looked at the production line before, the refrigerator made, can indeed meet the domestic demand, but compared with foreign countries is far worse, so, you accept my investment, and then buy the latest production line, at least theoretically, you can achieve the production of the same quality refrigerator as Midea or other foreign brands. ”

"It's just a theory, in fact, people are the most important thing." Zhang Ruimin said.

"Haha, yes, no matter how good the equipment is, no one is still good, it depends on your own research and learning ability." Chen Zhiwen smiled and said: "I can provide you with foreign exchange, and even help you introduce high-quality equipment suppliers, with us as the middleman, they dare not pit you, and when you make high-quality goods, you can also sell through my overseas channels, but how to produce the process in the middle, you have to rely on yourself." ”

Midea's home appliances, the future potential is not small, but no matter what, it is impossible to be a monopoly, the original history, the peak, the share of the global home appliance market can not reach 5 points, the United States will inevitably be the same, this is the law of the market, no administrative order, it is impossible to change, any big market is the same, only the software Internet is an exception.

In this case, Chen Zhiwen must also need to supplement the income through net investment, not only the target in terms of market value, but also the entire industrial chain, if Haier can still have the scale of the original history, even if a small half of its industrial chain is in its own hands, it also has a very high return, and at the same time can help him stabilize the position of the industrial chain, the larger the scale, the lower the cost, the better the quality, which also makes other companies in the same industry and even competitors rely on themselves. Just like Samsung in the field of electronics.

However, the overseas future home appliance giants have now been formed, and the potential is not as good as several domestic companies, so he naturally wants to focus on investing in several domestic ones. In particular, these companies can also get their own early help, and maybe they will be even more successful in the future.

However, it can help in terms of funds, resources, and channels, and even make the other party dependent, but their own operation and research and development still have to rely on themselves.

"Of course." Zhang Ruimin nodded and said.

"So, can we reach a preliminary intention?" Chen Zhiwen asked again, in fact, at present, in China, Haier's small enterprises, can be favored by themselves, to put it mildly, it is an honor, and basically there is no choice, that is, they want to buy, it is estimated that the local government is happy to agree, this is true in history, in the original history, in the 80-90s, many potential local brand companies were sold by the government to foreign capital, and then they were hidden, completely played by foreign capital.

And I really want to help the other party develop. This is the most profitable way for yourself.

"Haier is not my personal company, but a local state-owned enterprise in Qingdao City, although I am the director of the factory, but I am only a manager, and I can't decide this kind of thing for the factory, but I think the Qingdao city government will not refuse this request." Zhang Ruimin said.

"Yes, I don't think there's any problem with them, but I still respect your opinion, Director Zhang." Chen Zhiwen said: "Rather than saying that I am investing in an electrical factory in Qingdao City, it is better to say that I am investing in you, Zhang Ruimin, who attaches great importance to quality." For me, talent is the most important thing, and without you, I don't have to give me the shares of this kind of factory for nothing. ”

"Thank you Mr. Chen for the compliment." Zhang Ruimin said with a smile, and then asked: "Then I don't know how many shares Mr. Chen needs?" ”

"My stake in Jianlibao is 49%, which is also the highest share allowed by the domestic joint venture, how much do you think is appropriate?" Chen Zhiwen asked rhetorically.

"Mr. Chen, 49% is too much, in my personal opinion, it is 30% of the shares, and I can't call the shots on the government's side." Zhang Ruimin thought for a while and said: "It's just that Haier is a state-owned enterprise, and although I have contracted it, in this kind of matter, my suggestion may not be effective." ”

Contracting, in order to save some local state-owned enterprises that are on the verge of bankruptcy or have serious local financial burdens, and grant management rights to individuals, similar to leasing, the two parties reach an agreement, either how much money the individual pays to the government every year, or how much money the individual can get after saving the enterprise, etc.

Each place has a different factory to be contracted, and there are thousands of contracting models, but the core ownership is still the government. When it comes to the issue of shares, the contractor naturally has no right to speak.

In particular, the premise of contracting is that the enterprise is no longer good, and now that foreign capital comes to invest or acquire, the enterprise will live, and naturally there will be no need for a contractor.

"I respect your opinion, but it's not that I agreed to you, the specific situation in the future still depends on our tripartite consultation." Chen Zhiwen said.

Investing in Haier is mainly for Zhang Ruimin, and naturally you need to respect him, but you still have to have the benefits you should get, just find a balance, a smart person like Zhang Ruimin may have thought about privatizing Haier, and he wants more shares, I am afraid that it will have the opposite effect of investment.

At this point, Jianlibao's Li Jingwei is not as good as Zhang Ruimin, first of all, Li Jingwei has never thought about the issue of equity, the original history, in the early 90s, someone suggested that Jianlibao go public was also rejected by him, in fact, this is a very good opportunity, even if Jianlibao can not be privatized, at least he can get a lot of shares, and with a Hong Kong background, then the local government game, will inevitably be constrained by the Hong Kong capital market.

Unfortunately, it wasn't until the local government wanted Li Jingwei to retire that he realized that the company he had controlled for more than ten years did not have any legal right to speak, and in the end, the two sides fought infighting, resulting in both sides losing and the beverage group with annual sales of billions of dollars in decline.

"Thank you, Mr. Chen." Zhang Ruimin sincerely thanked him and said that if Chen Zhiwen didn't care about his opinion, he couldn't have any way, at most he would have to change places and leave, then his hard work in running Haier for so long would really be in vain.

"You're welcome, I very much look at entrepreneurs like Director Zhang who value quality, and I hope you can continue to maintain this business philosophy in the future." Chen Zhiwen said with a smile.

"It's inevitable." Zhang Ruimin said confidently.

"That's good." Chen Zhiwen nodded.

Chen Zhiwen has no interest in understanding the current situation of Haier, he came here to invest, mainly because he is optimistic about Zhang Ruimin and his team, as for whether Haier is losing money or making money, it doesn't matter, at most, his own investment fund in charge of the mainland will be evaluated according to the existing situation after a detailed review of the entry, and how much to invest in the local government or Zhang Ruimin's team and so on.

Of course, there is also the issue of industrial chain cooperation, in recent years, in the mainland, whether it is the electronics industry, the automobile industry, the trade of light industrial products driven by Galaxy trade, etc., there is a hard requirement, that is, the requirement to join the relevant supply chain.

However, it is not absolutely compulsory, but negotiation and cooperation, at most requiring a certain proportion and priority, etc., and because of the large scale of their supply chain and high technology, it is absolutely cost-effective in terms of cost performance.

Although everything is controlled by outsiders in the long run, in the short term, it is definitely super cost-effective. This is also Chen Zhiwen's Yangmou, once joined, many companies with potential in the future can develop faster, but they are too dependent on foreign countries.

As for anyone, would anyone still think about building their own? It's possible, but definitely not much. When others are fully mature, others want to overtake in the same straight track, how easy is that!

Subsequently, when the officials of the local government of Qingdao City knew that Chen Zhiwen was going to invest in Haier, they immediately showed a very surprising politeness, and there was a feeling that they didn't care about giving Haier to Chen Zhiwen in its entirety. This was naturally rejected by Chen Zhiwen.

……

After leaving Haier, Chen Zhiwen originally planned to leave, but the Qingdao municipal government tried its best to keep him, and he only stayed for one more day.

Early the next morning, Chen Zhiwen had just finished breakfast and was about to go to the beach to have a look, when Director Zhao of the Qingdao City Industrial Bureau came again.

"Chen Sheng, I took the liberty to visit you, we want to ask you one more thing, I don't know if you are interested in investing in some companies in our Qingdao City, we still have a lot of very high-quality companies." Director Zhao asked with a smile.

Attracting foreign investment has now become one of the main economic development directions of many cities in China, and the most successful of them is Guangdong Province.

Before the reopening, the economy of eastern Guangdong Province was average, ranking about 15 in the country, neither strong nor weak, and not necessarily comparable to Lu Province, but after the reopening, Hong Kong capital invested a large amount of capital in eastern Guangdong, so that the local economy developed rapidly, directly rushed to the level of the top five in the country, and more importantly, the export of a large number of Hong Kong-funded factories generated a large amount of foreign exchange of hundreds of billions, which can make other provinces that want to die and earn less than 5 million US dollars a year are envious.

But people rely on the advantages of geographical location and language, and they can't envy it, and other provinces can't grab East Guangdong Province even if they rack their brains.

The only exception is the investment of Hong Kong's big capital in China, the biggest of which is naturally Chen Zhiwen, a large number of super factories in Yanjing and Shanghai, plus high-speed or large office hotels, etc., these are enough to top hundreds of ordinary investments.

Originally, Qingdao City didn't have this idea, after all, his own conditions were not very good, but he didn't expect Chen Zhiwen to take the initiative to invest in a company, so naturally he had to close the relationship.

Even, as long as Chen Zhiwen invests here, it can become a reason for his own publicity in the future.

"Director Zhao, coming to invest in Haier is just my personal accidental interest, not all of our group's strategic plans." Chen Zhiwen explained politely.

"We also know this, but by chance, that is also the opportunity for us to cooperate, perhaps, we also have many other companies in Qingdao City, which can bring interest to Kai." Director Zhao then took out a document from the person behind him and said, "Mr. Chen, this is the list we compiled overnight, and it is all the enterprises that we have a certain scale or reputation in Qingdao City, except for some special industries. ”

"Director Zhao is really polite." Chen Zhiwen could only take it over, took a serious look, and suddenly, a familiar name came into view:

"Kiyoshima City Beer Company!" (End of chapter)