The name of Kiyoshima Beer, even if you don't drink much, will not know that it is one of the most famous beer brands in China.

If you can really invest, it will indeed be a good investment, but the wine industry is not in its own business territory, that is, at most, it is a pure economic investment.

"Okay, I will arrange for Hong Kong to send someone over to check the situation of these companies, and if there is a suitable one, they can negotiate cooperation." Chen Zhiwen thought for a while and said.

If you don't know anything, if you suddenly name someone to invest in Qingdao Beer, it will be a little abnormal, so just arrange someone to come over to check, and after a while, you can invest in any of them.

"Okay, we in Qingdao City very much welcome Mr. Chen's investment." Director Zhao said with a smile.

This time, in order to let Chen Zhiwen invest more here, Qingdao City has come up with a lot of high-quality companies, as long as it can invest a few more, then Qingdao City will have the confidence to grab Hong Kong's capital, after all, even Chen Zhiwen is here, which must show that Qingdao's investment environment is good!

The relevant leaders of Qingdao City naturally also know that a normal investment will not land so quickly, and even the intention generally takes a little time, Chen Zhiwen can agree to send someone, which is a very good omen, if in this case, still fail to reach an agreement, then there is really no way, after all, the situation of Haier Electric, it is impossible to copy.

As for grabbing those large-scale factories with Yanjing, Shanghai, and Shenhai City, or large-scale infrastructure projects similar to highways, they didn't mention it, because they also knew that it was unlikely, not to mention others, that is, the number of local highly educated talents, which was far less than that of big cities or deep seas with unique policies of the central government. If the economy gets better in the future, then at least the probability of getting more investment will also increase.

After staying in Qingdao City for 3 days, Chen Zhiwen returned to Yanjing City again, to be able to invest in Haier and reach a cooperative relationship, this significance is even more meaningful than the Shanghai-Hangzhou-Ningbo Expressway, 1985, is the first year of entrepreneurship of many future well-known enterprises in China, Haier is one of the most successful, but the rest, Chen Zhiwen did not specifically visit, the first is his identity, always to find these small enterprises to invest, a little strange, the second is that this kind of thing is not in a hurry at all, The same is true for these companies to develop to a certain extent and reinvest, although the amount of investment will vary by several times or even more than ten times, but the absolute base is too low, the same is the income of 10 billion in the future, and now spend 1 million or 10 million investment, in fact, there is little difference for big capital, which is why many large venture capital companies in the future Internet companies are not in a hurry to invest in angel rounds.

On the morning of the second day after returning to Yanjing, Chen Zhiwen and his assistants and security personnel came to Qianmen Street, the most crowded street in Yanjing City, which is a relatively famous commercial street in Yanjing City, where many local department stores have storefronts.

However, all kinds of overseas goods or some bizarre things may have a strong attraction to ordinary people, but not for Chen Zhiwen, he came here because the first KFC in the mainland is about to open.

More than a month ago, Chen Zhiwen's capital in the United States officially acquired KFC, and in the nearly two or three months before that, in fact, there were some trivial issues left in the transaction that needed to be discussed, and even before the acquisition, the CEO of KFC also came to Hong Kong to meet the future boss.

Therefore, in the case of the wood is about to be completed, Chen Zhiwen also personally ordered that the mainland began to prepare for the introduction of KFC, which is different from the original history, the first KFC was only in Yanjing, Chen Zhiwen asked to do it in full bloom, this is not a five-star hotel, it requires large-scale investment, and it is directly arranged to prepare at the same time in more than a dozen cities, except for the deep-sea city where foreign capital is relatively free, other cities, It was Hutchison who was responsible for finding a suitable location and convincing the local government to allow such a foreign-owned fried chicken chain to invest locally.

However, although it is an order issued at the same time, the efficiency of each place is naturally different, and the relationship with Huang in various places is not the same, this is the strongest nature is Yanjing City, therefore, here is the first to start the preparation, and Huang directly came forward to buy a large area of shops on Qianmen Street with foreign exchange, and then arranged for decoration workers to start work 24 hours a day, and finally it was done in two months, and it happened that the acquisition in the United States has also been completed, so it opened directly.

Chen Zhiwen came to Yanjing, although it can't be said to be a "small shop", but since he is in Yanjing, he will naturally come to see, in later generations, Chen Zhiwen also knows how popular KFC is in China, and has also heard of it, in 1987, when KFC opened in Yanjing City, it can be said that it was crowded with people, and KFC, which was just an ordinary fast food restaurant overseas, actually became a luxury place in China, and even held a wedding in KFC in the late 80s and early 90s. They are all very face-saving and proof of financial resources.

When Chen Zhiwen and his entourage came to the front of KFC, it was almost 11 o'clock, at this moment, it was really a sea of people waiting outside the store, and there was a lot of pressure in Chen Zhiwen's memory, and when there was a run on Hong Kong banks before, there were so many people, and in Hong Kong's food stores, it was a dream to have this situation, it is impossible for so many people to wait in such a long line for a meal, even the hotel in Harbour City with the best business, it is not as good as the thirty percent here.

"Hello, Mr. Chen." There were already several people in formal white shirts waiting at the entrance of KFC, they were the senior executives of KFC's mainland branch, and after participating in the opening ribbon-cutting event in the morning, they waited outside the door, because they knew that the boss was coming, but when they came, they didn't know.

"Your name is Wang Dadong? Right? Chen Zhiwen looked at the leader and asked, he did not focus on the company's non-core senior personnel, but before leaving Hong Kong, he still read some about KFC CEO Sean prepared the development plan for KFC in Asia, which also focused on the country, and now the person in charge of the mainland has been decided, that is Wang Dadong.

This name is more earthy, because he was originally a mainlander in the 40s, born in 4 Sichuan in his early years, and later went to Wanwan, and then went to the United States to study at university, and finally stayed in the United States KFC to work, because of his outstanding ability, he became the head of KFC in San Francisco in a few years, and he is also the Chinese with the highest position in KFC.

In 1980, some of the domestic TJ city came to visit the United States and came to San Francisco, Wang Dadong also took the opportunity to recommend his fried chicken, which was deeply liked by the Chinese representatives who visited the United States at that time, so he has been promoting KFC into China over the years, but the senior management of KFC is not very at ease with the domestic income, and feels that it is too low, the second is that it is subject to the parent company, and there is no capital to expand in the United States, let alone invest overseas, and the third is the strict foreign exchange control policy in China. In fact, this is one of the main reasons why many European and American companies are hesitant to invest in the mainland, but there is a shortage of foreign exchange in China, even if they know that this kind of policy is not very good, but there is no way.

Later, Chen Zhiwen acquired KFC, and also discussed with CEO Sean about the requirements for key investment in China, after Sean returned to the United States, he naturally remembered Wang Dadong, so after some communication, he was sent to the mainland to take on the head of the entire mainland KFC branch, and at the same time, he also needed to continue to open stores in multiple cities.

For the team involving the mainland, Chen Zhiwen also took a look at the information, and Wang Dadong is also half a mainlander, so he remembered it.

"Yes, Mr. Chen." Wang Dadong said: "I am Wang Dadong, and I am currently in charge of KFC in the mainland. ”

"Well, well, look at the way it looks here, business is very good." Chen Zhiwen nodded with a smile and said, there are a lot of people, this is what any hotel would like to see.

"Yes." Wang Dadong said: "This is also expected, before the opening, we used to make fried chicken, randomly selected to find someone on Yanjing Street to try, the effect is very good, many people like to eat, but also expressed willingness to spend money to buy, however, there are still too many people to come today, we have deliberately expanded the store area and the number of tables, but I didn't expect that to today, there is still so much shortage." ”

"It doesn't matter, there are more than 10 million people in Yanjing, you have a store, no matter how large the area is, it can't satisfy these people." Chen Zhiwen asked, "Since the business is so good, there are no plans to continue to expand in other parts of Yanjing City?" ”

"Mr. Chen, we do have this plan, but we still can't do it in the short term." Wang Dadong said: "This time to invest in the mainland, in addition to the Shenhai City, which can be freely invested, the first batch is to open stores in nearly 20 cities such as Yanjing, Shanghai and Guangdong, and Yanjing is only the first, and these cities will open nationwide in the next three months."

This is a great lack of our management team and chefs and even professional service personnel, now we use people, but also in recent months of emergency training, to my requirements, they are actually not very suitable for the post, but there is no other way, follow-up, we also need a lot of training for these people, and then take these people as the backbone, train other new people, at that time, it is suitable to build a new store, if you continue to expand now, I am afraid it will cause management and quality problems, Especially for the chef, although the KFC food is also prepared with various ingredients in advance, if you want to make it delicious, you still need the chef to have a certain degree of heat ability. ”

"There is some truth in what you say, then you can just operate normally, and there will be no problems in terms of funds." Chen Zhiwen nodded and said.

Indeed, fast food restaurants like KFC are expanding very quickly, because each store is not big, and the funds needed are not much, even in Europe and the United States, where housing prices are high, you can also use the leasing or licensing model to expand, but such a fast speed will inevitably lead to a shortage of professionals, although KFC is not a new enterprise, it has long had a very complete talent reserve and training plan, but in the mainland all this is 0.

On the contrary, a large investment such as a five-star hotel consumes a lot of money and has a long cycle, but it also means that there is enough time to cultivate relevant talents, and Hongkong Land's Cultural Oriental Hotel is preparing to build a five-star hotel on a large scale in China, and the staffing is not a problem.

"Thank you Chen Sheng for your support." Wang Dadong said with a smile, after becoming the person in charge of the mainland, although the per capita economy here is a little worse, but the consumption power of some people is still very strong, and in recent years, the overall economy is getting better and better, many aspects can be seen, the taste of KFC is obviously very in line with the eating habits of people here, coupled with the strong support of the boss, the future of KFC is absolutely unlimited.

Subsequently, Wang Dadong took Chen Zhiwen around inside and outside this KFC, and finally Chen Zhiwen also sat on a table that had been prepared a long time ago, and also ordered a few chicken nuggets and fries.

A chicken nugget is 2.5 yuan, this price, in terms of current prices, can be said to be sky-high, a pound of meat on the market, only a little more, this one can not be eaten enough by an adult fried chicken nuggets, almost can buy two catties of raw meat, it can only be said that in the big cities in China, many people's consumption power is still very strong, they will not care about the "cost performance", but only look good.

"Where did you get all this chicken?" After Chen Zhiwen took a few bites, he asked.

"We collected it from many farmers in the countryside." Wang Dadong replied.

"In the U.S., it's all self-cultivated on a large scale, right? Do you have any plans to do so in the mainland? Chen Zhiwen asked again.

"Not in a short period of time." Wang Dadong said: "The cost of large-scale breeding is indeed low, but it also needs to complete the transportation, at present the country can not meet this requirement, and only for a city to build a chicken farm is not cost-effective, it is better to buy directly in the countryside, in addition, many cities agree that we invest in their store, the requirement is also to buy a lot of country chicken, and do so, at least in the short term, the cost is lower." ”

"It's okay to help the farmers in the countryside." Chen Zhiwen nodded and said. The greater the benefits that an enterprise can bring to the local area when it enters a place, the greater the room for future growth.

When the domestic aquaculture industry is still a small farmer model, a company like KFC, if it really develops rapidly, it can definitely help tens of thousands or even more farmers, and when the national economy rises further more than ten years later, many people will no longer breed, the scale of KFC has also reached a very high level, plus transportation and refrigeration transportation will have a great improvement, then at that time it is also possible to build large-scale farms, which can be described as a perfect match.

In the evening, the data for the first day of opening came out: 380,000 yuan, this figure, according to the exchange rate, also directly broke the highest record of KFC.

PS: The first day of KFC opening in history was 300,000 turnover! So 38 is not outrageous, in that era, there were still a lot of rich people, in fact, it is the same now, just look at the sales of cars. (End of chapter)