If you directly compare this store with Europe and the United States, in fact, it is also a bit unfair to the latter, after all, overseas, KFC is not a Xihan thing, there are many of themselves, and there are many competitors of the same type, and in China, it is currently this one, and it has gone through a lot of publicity in the early stage, but in any case, the figure of 380,000 yuan is still very shocking, which at least shows that the domestic market can really be said to be unlimited business opportunities, so far, even if Chen Zhiwen no longer supports KFC, it is estimated that Sean and other high-level executives, will also find a way to squeeze his head in.

Expansion of this kind of thing, Chen Zhiwen actually hopes to be faster, but Wang Dadong is right, the Great Wall still has to go step by step, and if you start running too fast, it will only lead to no strength in the back. What he can do is to provide them with enough funds, and when the restrictions on foreign investment in real estate are lifted in China in the future, it will be of great help whether he injects capital himself, or arranges for Hutchison or Hongkong Land to purchase properties and then open stores.

In the next few days of Yanjing, Chen Zhiwen met with several leaders of CCTV, and the foreign exchange purchase advertising contract signed by the two parties has also been officially fulfilled since this year.

It's just that people in this era obviously don't pay attention to advertising, that is, the original history of Master Kong's instant noodles, when he first started his business, he spent tens of thousands of yuan on CCTV advertising, and then became popular all over the country, the fundamental reason for this is that the supply of materials is in short supply, and any factory produced things are not worried about selling at all, and they don't worry about selling. Is there nowhere to spend a lot of money?

Therefore, in this era, even if it is CCTV, the advertising business is relatively small, Chen Zhiwen buys the advertising business with US dollars, but he is the big funder of CCTV, and he naturally fully cooperates with Chen Zhiwen's requirements, not only arranging a good position, but also placing advertisements such as Midea or Red Bull during the "no one watching" time period after late night, which can be regarded as a free gift.

In this regard, Chen Zhiwen is naturally very happy, the general company advertises, just for the performance of the year, and Chen Zhiwen is different, he has actually produced goods in recent years are also in short supply, but he values the future more, for example, ten years later, when the domestic industry develops to the productivity is enough, the relationship between buyers and sellers in the market will be reversed, and the enterprises that have been lying down to make money will be completely swept out of history. Of course, people must have earned their money.

As long as you insist on advertising in this era of insufficient materials, even if the impact on sales is not great, it is enough for countless people to remember these brand names, and it will have a great effect in ten years.

In addition, Chen Zhiwen also specially reserved a few positions for Jianlibao, although they do not seem to be short of orders at present, but the production capacity of this thing can be expanded, as long as there are enough orders, then the expansion of the factory is OK, Li Jingwei is reluctant, that Red Bull can build a foundry for him in Shanghai, anyway, now in Shanghai to get land, the future will definitely be bloody.

And if Haier can also introduce its own capital as soon as possible, then CCTV's advertising space can also be left for him, not that Chen Zhiwen generously sacrificed himself, but no matter what, he is also a foreign capital, even if he is allowed to enter the domestic market freely, but there are still restrictions in many aspects, and it is almost impossible to expand as quickly as the European and American markets, and Midea Electric can only take the high-end route, so that Haier, which is controlled by itself, can go to the mid-end, which is also a normal business behavior.

Time flies, this time to the mainland, more than half a month has passed, after the matter is almost over in Yanjing, Chen Zhiwen took his private plane again and returned to Hong Kong.

In Hong Kong in mid-1985, the real estate market had already begun to show signs of speculation. In particular, after the initial establishment of Disneyland in Hong Kong, Disney officials and Hongkong Land launched negotiations with the Hong Kong government, and a lot of funds in Hong Kong were very hot.

And such a big move, it is difficult to hide, Disneyland is about to invest in Sai Kung District, I don't know when it was spread, which led to the skyrocketing housing prices in Sai Kung District, along with the neighboring Kwun Tong District.

In other places, the distinction between speculation and speculation has also begun to appear, almost all the real estate projects that were suspended in 83-84 because of the real estate crisis have begun to start, and those who have persisted until now have survived the cold winter, or some people have made a lot of money in the cold winter.

Hong Kong newspapers have also begun to focus on broadcasting the news of the opening of real estate projects in various places, once these real estate projects open, for example, they will attract a lot of scalpers to queue up, and even many real estate projects see too many people buying houses, modify house prices overnight, or deliberately reluctant to sell, etc.

Hong Kong Island Chai Wan large community Xinghuatun first phase of the launch of 448 residential units, 8 days before the opening, there are a large number of people queuing at the door, either a family or friends in turn, or hire people to queue up, in short, vow to buy real estate, including a lot of scalpers speculation team, breaking the longest and earliest queue record in Hong Kong's history, in this process, because of a variety of competing interests, but also led to fights and group fights, and several people, "gang" personnel are also involved, It may be that selling flour is not as high as selling a house, and the buyer who buys the house on the same day can sell it at a price of 50,000 yuan.

Hong Kong's unique landscape has reappeared.

What happened on a large scale in 75-81 began to appear in Hong Kong at this moment, and a new cycle began to open again.

"It seems that Hongkong Land's current economic problems have been preliminarily solved?" At the headquarters of the Landmark Recreation Building, Chen Zhiwen looked at the newspapers of the recent time and said with a smile.

In just half a year, the average house price in Hong Kong has basically risen by 15-20%, which may be stronger than the original history, which may be due to part of the reason for Disneyland, or it may be the result of Chen Zhiwen's operation in Hong Kong for so many years.

A large number of jobs can naturally improve the overall level of the economy, and even if only a small part of the profits flow into Hong Kong, the scale of Midea and Red Bull is enough to be of great help to Hong Kong as a city.

Coupled with the fact that foreign capital has begun to enter the country through Hong Kong on a large scale, and many people in Hong Kong themselves have money, it is not surprising that housing prices have risen so high for many reasons.

"Yes, at the moment, there are basically no banks collecting debts, and they even want us to borrow more." Dong Youwei said with a smile.

"That's good, in addition to the Disneyland project and the domestic five-star hotel project, I will inject funds into Hongkong Land separately, and the rest, if there are any opportunities, you can just look at it yourself, now the new bull market in the real estate market has just begun, and there will be no problems in the short future." Chen Zhiwen said.

"Chen Sheng, in fact, now that the real estate market is recovering, the Disney project, in the eyes of many banks, is also a high-quality project, and they are also willing to take loans, and even a Japanese bank found me and proposed almost 100% of the loan amount, but the interest is a little more expensive." Dong Youwei said again.

"Are they going to take out foreign currency loans? Or a Hong Kong dollar or USD loan? Chen Zhiwen asked.

"They can only borrow in yen, so much Hong Kong dollars, they can't come up with it." Dong Youwei said.

"That's not good, don't pay attention to them, all projects in Hong Kong need to use Hong Kong dollar loans, we earn Hong Kong dollars to repay Hong Kong dollars, don't make foreign exchange rate risks, when the Hong Kong dollar fell sharply a few years ago, I don't know how many companies with normal business died on exchange rate fluctuations." Chen Zhiwen hurriedly vetoed.

In a few months, the "Plaza Accord" will come out, the yen will appreciate on a large scale, if you buy the yen at this time, then it will be very profitable, Chen Zhiwen has a lot of funds are already operating in this way, trying to get a piece of the pie, but if you borrow the yen now, and pay it back later, it will be a blood loss, over the years, the yen has been borrowed everywhere in the world, and a large number of countries and enterprises have been pitted.

"Does Chen Sheng think the Hong Kong dollar will fall?" Zhou Jiayang on the side asked, although Hutchison has gradually faded out of Hong Kong over the years, and its main business has begun to expand in several fields around the world, there are still large areas of property and land here, or various investments, etc., which add up to a very large scale, so he will naturally come to meetings involving Hong Kong real estate properties.

At the same time, the person in charge of Cargo Services after the spin-off of Wharf and HK Electric came, although the latter two combined are not as large as Hongkong Land, but they are also large real estate companies in Hong Kong.

"It's hard to say, this is not only a matter of Hong Kong dollars, any foreign exchange we borrow may be risky, there is no need to gamble on this for a little profit." Chen Zhiwen shook his head and said: "Besides, I personally judge that the yen may rise, this is a judgment made based on the situation of international trade, and there is no substantive evidence, in short, do not borrow the currencies of other countries unless we have to invest in this country." ”

Naturally, he couldn't tell anyone about the Plaza Accord, not even his own parents, at most he told himself that he was optimistic about the future of Japan's real estate industry and arranged for past investments. But now that the time is approaching, it's okay to say some of your judgments.

In fact, it is more accurate to say that the "Plaza Accord" is not so much the appreciation of the yen, but also the depreciation of the dollar, and many foreign transactions in Hong Kong and even the mainland are also bound to the dollar, so there is a feeling similar to the appreciation of the yen.

However, the Hong Kong dollar is tied to the US dollar, so there is no appreciation problem, in fact, the reason why the United States promoted the Plaza Accord, the essence is to stimulate exports and solve the federal fiscal deficit problem, and after the depreciation, in fact, it can be regarded as helping Hong Kong solve a lot of problems by the way, especially the export, so that the real industry can survive for a few more years.

And such a major event, it is impossible to decide suddenly, there have been such rumors for a long time, and even the Federal Reserve has repeatedly appealed, so it is actually normal to make a judgment that the yen is about to appreciate.

"Okay, we'll just borrow Hong Kong dollars in Hong Kong." Dong Youwei nodded and said, and several other people also expressed their attitudes.

"Kwai Chung Port's Pier 5 is about to be officially auctioned, right?" Chen Zhiwen looked at Zhou Jiayang again and asked.

Hong Kong's real estate is basically like this, he has now controlled several large-scale real estate groups, except for some special land in the future, such as the reclamation land under the International Financial Center, everything else, just let his hands operate.

When a company develops to a large enough scale, it will instinctively move forward, because there are many people whose interests are bound to it, and everyone wants to make a lot of money, the premise is that the whole company can continue to develop, what Chen Zhiwen has to do is to guide the direction on the line, not to go in the wrong direction, and the latter may be more important than the efforts of tens of thousands of people in the former.

Of course, there may be people who mess around and even black sheep, but a good management system can also control everything, after all, such people are still a minority, and I haven't heard of any big companies going bankrupt because of internal ghosts.

On the contrary, Hutchison's expansion in several non-real estate areas, Chen Zhiwen is more concerned, such as domestic expressways, or global port expansion, this year's Kwai Chung No. 5 container terminal in Hong Kong, is the top priority of Hutchison.

This wharf, alone can also become the world's top 100 large ports, the original history of Li Jiacheng after the take, although the cost of nearly 10 billion, but in the mid-90s to recover the cost, the follow-up is a net profit.

Of course, the larger use of the port is the impact on the economy as a whole, which is much more than the rent-to-rent office space.

"Yes, next Wednesday." Zhou Jiayang said: "I have made all the preparations and am waiting for the day of the auction. Does Chen Sheng also need to go? ”

"No need, you professionals can go, I don't know anything about the port, so there's no need to participate." Chen Zhiwen shook his head and said: "You just need to inform me of the situation at any time, in short, you have to take this dock no matter what." ”

If it is a land king auction, then Chen Zhiwen can also go to the scene to see, after all, like any ordinary person, he also knows the specific value, and he also knows the future, and he knows what to do. But the port terminal, it's not clear, as the boss, he just needs to support him behind the scenes. And there will be no shortage of such things in the future, and it is also necessary for the subordinates to start trying to be responsible independently.

"Okay." Zhou Jiayang nodded and said.

It was soon Wednesday of the second week, and Chen Zhiwen had already made preparations, commanding remotely by phone and live broadcast at home.

In the end, Hutchison won the fifth pier with 4.3 billion Hong Kong dollars.

PS: Recommend a book:

"I want to do the right thing" undercover? Lie down your lo-mei!

The bad guy doesn't want to do it, let alone the old boy.

From today onwards, I will talk about Hong Kong City! (End of chapter)