596 Intel
"You mean, you're going to open a software company too?" Chen Zhiwen asked curiously.
"No, the hardware still needs to be done, but the hardware computer I want to make must have unique software to cooperate, so as to improve the performance of the computer to the best state." Jobs said.
"You mean, build your own system? Separate from Weisoft? This doesn't seem to be any different from Apple's current strategy, right? Chen Zhiwen asked rhetorically.
"Operating system, it's too late to do it now, for big consortia, maybe it's still possible, but I can't, the funds are definitely not enough, now the general trend of Weisoft has become a success, and others, it is estimated that IBM has a little chance, or, if I am still at Apple, it is also possible, or it is Eric you, but you invested in Weisoft so early, there should be no such thoughts." Jobs asked.
"Yes, I don't know how to do operating systems." Chen Zhiwen nodded and said, this is not a technical problem, but a background problem, it is not difficult to make it yourself, but no one else needs to make it, and it will die, even if you use your own computer, but whether the system itself can be popularized depends on a large number of third-party companies, these companies are mainly from the United States, and it is impossible for people to hand over their foundation to a Hong Kong company, even Europe, a hardcore ally of the United States, cannot do this.
However, there is another point, the current Weisoft is indeed very successful, this thing is like this, once a part of the three parties accept you, it will only snowball to attract more people, and in the end it will only be one dominant, and it is almost impossible to accommodate the second one.
In the future, there will be Apple and Android in the field of smart phones, but also because Apple's mobile phone is in a closed management mode, giving Android a chance, otherwise, in 07 years, Apple directly opened iOS to all smartphone manufacturers, and Google would have no chance to engage in Android anymore.
Of course, it turns out that Apple's strategy is right, monopolizing the profits of the high-end market is obviously higher than just doing one platform, and it may also involve the matching problem of iOS and other manufacturers, etc., resulting in the inability to open, and Chen Zhiwen does not understand this aspect.
"So, I'm going to make a special kind of computer on my own." Jobs paused and said, "Actually, this is still the idea you gave me, Eric." ”
"Me?" Chen Zhiwen asked rhetorically, puzzled.
"Yes." Jobs nodded and said: "After being kicked out of Apple by the resolution of Apple's board of directors, I felt that I was all lost, and then I went to HP, IBM, Intel and other companies one after another, and talked to their CEOs or founders, and they also told me that my problem was that I was too arbitrary, and I didn't take into account that Apple in the early days might be able to make a little achievement by relying on me alone."
But when Apple grew to that size, it took a large team to take charge, not an individual.
After that, I thought of you, and I studied your management model in depth, and found that you only provided advice, and other things were also in charge of special personnel, and it was by such a simple model that I succeeded.
I also understood my problem, and in the process of researching beauty, I found out that you have just launched a new software, Photoshop, which gives me a new direction. ”
“Photoshop? Do you also want to enter the graphic editing software market? Chen Zhiwen asked.
Photoshop is the first software launched by Midea Group, the most technical software, and others, whether it is games or office software, are more inclined to creative types.
Although because of market reasons, Photoshop's sales are far less than a fraction of that of games or office software, but after it was launched on the market, it was very popular with professionals, and it was possible to edit pictures, this function is too practical, but the defect problem is currently very large, and if you change too much, it will be obviously distorted.
However, a high-quality software itself requires a lot of trial and error, updates after market verification, and the improvement of computer hardware technology, which eventually leads to the birth of high-quality products.
For Photoshop can enter the market in many countries, Chen Zhiwen is also relatively satisfied, as long as he cultivates user habits, his popularity will become bigger and bigger, then in the future, he will inevitably be able to gain a foothold in this small field.
"Yes, I have analyzed your Photoshop software, which is biased towards editing and modifying a picture or photo, which is enough for the news industry, but not enough for complex animation production." Jobs analyzed: "Your Disney's "Beauty and the Beast" was very successful before, and I also know that your people are also making more anime movies, including a one about African animals, which requires a lot of comics, and the efficiency is not enough with Photoshop alone."
In recent years, Japanese anime has also become very famous in the United States, and they are also promoting animation and anime movies on a large scale, so I think that in the future, this market will be very large, and anime can make a lot of plots and stories that cannot be shot by normal movies through computer efficiency, which is certain.
And among all industries, the new generation of children is the best to make money, although it is not as good as women, but children's movies are special in that they will let the whole family watch them, or rather, at least one adult will accompany them. ”
"It makes sense, you have told me the future direction of Disney." Chen Zhiwen laughed and said that Disney's future direction is still children's movies, or anime romance movies to make money for little girls.
Although the Marvel superhero series is more gold-absorbing, it will be at least ten years later, besides, the Marvel series is not in conflict with ordinary anime movies, and what should be earned will still be earned, therefore, the direction of animated films can be said to be Disney's top priority, especially the cartoon character image, if you make a new character similar to Mickey Mouse Donald Duck, the profit will definitely be calculated in one billion dollars, and it can also drive a very considerable peripheral income.
Midea specializes in Photoshop, in addition to its own profitability, making it early can assist Disney, which is also one of the fundamental reasons, but the first generation of Photoshop can indeed improve efficiency, but it still can't keep up with Disney's large demand, after all, it is only the first generation, and Chen Zhiwen did not have a deep study of photoshop in his previous life, and can only provide some of the most basic suggestions.
"I don't think it's a mistake to follow your direction." Jobs smiled and said: "However, such a product still needs a customer after all, so I came to see you this time, and I also want to know, if I make such a software and hardware cooperation, can Disney become its big customer?" ”
"Naturally, you can make merchandise that makes Disney more efficient, and I'm sure I'll pay for it." Chen Zhiwen nodded and said.
In terms of animation auxiliary technology, Chen Zhiwen can't provide good advice, and Midea is not very good at it, and Photoshop is already very good at it, and it's not impossible to develop it further, but it's hard to guarantee whether it can succeed.
It's not some creative projects, Chen Zhiwen actually doesn't have a lot of certainty, this is actually the normal state of many companies, large technology companies, many are hundreds of projects developed together, and then a few of them may be successful, and then concentrate on it, which is why many large groups have huge R&D funds, and every successful project may have hundreds of failed projects behind it, and the cost of these projects will eventually be counted in it, the same is true for the pharmaceutical industry. It's just that the customer of the science and technology project is the general public, and the R&D cost is easy to share equally, while the pharmaceutical industry cannot, so some rare disease drugs are outrageously expensive.
The current scale of Midea, in fact, is the same, except for the project specially arranged by Chen Zhiwen, the others are also casting nets and fishing, adding a project about animation is not a big problem, but compared to the project itself, whether Disney can have such a time-saving and energy-saving tool is more important.
The original historical Steve Jobs, after being fired by Apple, founded Next and Pixar, which became the world's most famous animation production company and launched "Toy Story" that influenced the entire animation industry.
I have to say that Chen Zhiwen also admires such people very much, they can stand up if they fail, such as Jobs, Shi Yuzhu, etc., such people, no matter how Chen Zhiwen mixes history, it will affect their life process at most, but there is a high probability that they will not change the life that can continue to succeed.
Now, because of his own reasons, Jobs is ready to enter the field of animation production a year or two earlier, and he can't ask for it, although the industry itself can make a lot of money, but it is still far less than Disney after having this tool.
As for letting people work for themselves? That's not to even think about, not to mention Jobs, even in Hong Kong, if someone fails to do business, he will not make such a request.
"That's good, why don't we do the same as before, how about you invest in my company?" Jobs said with a laugh.
"Okay." Chen Zhiwen nodded and said.
Jobs's purpose he also knows, naturally is to bind himself to the largest customer possible in the future, after all, the software is not something you can build, you also need to have a large number of customers to use, and then find problems, and then update and iterate, so the most difficult process is the initial stage, once the initial period has passed smoothly, then it will be much easier later, and many companies in the future rely on this way to make money lying down after success.
This is still different from Apple's time, although Jobs is very embarrassed, and even ridiculed by many media, but after all, he is the founder of Apple Inc., who was once the most potential in the United States, and he still has hundreds of millions of dollars in his hands, and the emaciated camel is bigger than a horse.
"Okay, I'll give you 20% of the shares, how about it, if it's no problem, I'll arrange for someone to send the contract over tomorrow." Jobs said with a laugh.
"Yes." Chen Zhiwen doesn't care, it doesn't matter how many shares there are, although the direction chosen by Jobs is a bit deep, but after all, it is not for the mass market, and the potential is still very limited, maybe it is not as good as a popular game for the public. Investment is just a binding relationship, and he doesn't need too many shares.
After getting what he wanted, Jobs discussed the future development of the computer industry with Chen Zhiwen, and then left the hotel.
Although the meeting with Jobs is not the main purpose of his visit to the United States, it is not bad to be able to reach such an agreement with him, Jobs has always been very talented, able to found Apple, and then played Pixar, not to mention the achievements after the 21st century, now, after nearly 10 years of Apple's entrepreneurial career, his only weakness, not understanding how to behave in the world, has been solved for the most part, this thing is not ability, but attitude problems, even young Jobs understand these things, It's just that his life is too smooth, and he can't allow others to point fingers, which ultimately led to today's failure, and he was able to achieve great success because he grew wise.
Of course, there is still arrogance, and the temper is not so good, but it is much stronger than before.
The day after Jobs left, Ron, who was in charge of financial investment business in the United States, came to Chen Zhiwen's hotel, and he needed to report an important matter.
"boss, we have reached an agreement with Intel Corporation to acquire 4.99% of their shares, as requested by you." After Ron came, he said, and then put a contract in front of Chen Zhiwen.
Chen Zhiwen opened it and took a look, the proportion of the stock was 4.99%, and as for the price, it was only more than 10 million US dollars, and then said: "Now Intel is forced to lose serious losses by Japanese chip companies, which is a good price." ”
Intel in later generations, is the world's top chip companies, especially before the emergence of smart phones, their cooperation with Microsoft, can be said to be like a fish in water, a control of the global software system, a chip that controls all computers, until Steve Jobs made a smart phone, Google made a free Android, plus several other chip companies seized the opportunity of mobile phone chips, only to break this combination, it can be said that in the computer age, no one is their opponent, it is difficult to reach their 10% height.
However, in the past few years, it is different, Microsoft has not yet established a monopoly position in the operating system, the chip industry is out of a state of free competition, Intel's development ability is strong, but in the production of this piece, how to compare with the world's most volatile Japan, as a result, the market was robbed a lot, and in the end they suffered serious losses.
Intel has also been trying to persuade the U.S. Congress to suppress Japanese chips, and Congress agreed, but how to say that Japan is also its own alliance dog, and a little face still has to be given, so it did not directly issue policy suppression, but pinned its hopes on the upcoming "Plaza Accord" to force the yen exchange rate to appreciate, so that the natural cost of all manufacturing will rise sharply.
It's just that what the grandfathers of Congress didn't expect was that even if Japan's exchange rate increased, the U.S. chip industry was not a rival, and finally in 1986, a bill was introduced to increase the tariff on Japanese chips by 100%, and Intel was saved, but the overseas market was not good, and finally Intel gave up memory chips, and instead cooperated with Microsoft to develop and run chips, and then with the help of the U.S. government, finally controlled the global computer chip market.
This year can be said to be the best time to buy shares, a few years ago, when Japanese chips were not so strong, Intel's stock price was still very high. (End of chapter)