597 Invest in Dell

"Yes, boss, if it weren't for that, we wouldn't have gotten a 4.99% stake just like that, plus what we secretly acquired in the stock market during this time, you now own 10% of Intel." Ron said: "However, even if Intel is in decline now, he is also a high-tech company regulated by the US government, according to the law, any overseas group can only hold a maximum of 5% of the shares, you can avoid supervision through the cross-shareholding model of various overseas bag companies, but these shares do not have any voting rights, can only be regarded as a pure economic investment, without any legal significance." ”

"I don't want the legal significance, just think of it purely as an economic investment, just continue to acquire, how much do you estimate you can acquire?" Chen Zhiwen asked.

A company like Intel Weisoft, no matter how many shares it acquires, it doesn't make any sense, that is, it holds 99% of the shares, and the U.S. government has to abolish an order, it is better to purely be an investment, that is, 5% is too little, so Chen Zhiwen uses this method.

Some investments in Hong Kong, such as HK Electric have a 34.99% limit, and because Hisense Bank is restricted by the Hong Kong Banking Law, he can only own 15.99% of the shares of various real estate giants on the surface, in fact, you can also do this to get more shares, but it doesn't make sense, these are good investments, but they are not rare hits, there are more investment opportunities like this, so toss for things with little profit, it is better to invest in a little other formal business, For example, wouldn't it be better to build large-scale infrastructure or pure commercial plazas, office buildings, hotels, etc. in China? The income will not be lower than the purchase of shares in these enterprises.

But Intel Weisoft and even the Cisco behind it are special cases, their stocks can rise hundreds or thousands of times in the future, and they are very easy to cash out, and they are the best financial assets, so Chen Zhiwen is willing to toss it.

"In recent years, Intel's stock price has not been very good, many shareholders have transferred their shares, and some have sold directly, which has led to a lot of such stocks in the secondary stock market, I estimate, we can buy about 10% more, and if there are more, it may be detected." Ron analyzed.

"Okay, 20% in total is pretty good." Chen Zhiwen nodded and said, it is enough to have 20% of the shares of such a potential company, this is still because although the current Intel has been added to the list of high-tech entities of the US government, it is not as good as HP, Texas Instruments, IBM and other high-level, and even a little far behind, therefore, it is not much concerned, so that Chen Zhiwen can have some opportunities, and even if Intel rises in the future, if too many shares are not circulating, it may still cause questions and so on. At that time, you can only see the moves, and you can't really make a part, anyway, you will make a little less, but compared to the current investment, the benefits may at least have a hundred times the space.

"Boss, although the U.S. government has not yet been marked as a high-tech enterprise by the U.S. government, but with its development speed, I estimate that it is also fast, we currently have 16% of the shares, or need to find a plan to make a plan, and so on next year, we will need to face this problem, now to solve the matter as soon as possible, it is better than being forced to sell by the U.S. government in the future, when the time comes, the sale object must not be fake." Ron said again.

"Okay, then release the news, saying that we are going to sell some of the shares in our hands, and then find a large number of our own leather bag companies to take over, but it can't be all fake, the appropriate or true." Chen Zhiwen nodded and said: "The loss here, after Weisoft goes public next year, we can also take the same method as Intel now to make up for the loss." ”

In the early days, because considering that the successful node of Weisoft was after receiving the support of IBM, and Midea was also very famous at that time, although it was not at the same level as IBM, but premature investment in Weisoft may affect its cooperation with IBM, therefore, it was not until 1981 that Weisoft became the supplier of IBM's computer operating system, Chen Zhiwen sought to invest in Weisoft.

And because Weisoft had already begun to take shape at that time, it could not directly obtain more than 30% of the shares like the initial investment in Apple.

At that time, Chen Zhiwen obtained 10% of the equity with funds plus a certain amount of cooperation, but there are more opportunities in the future, in 1983, Paul Allen, the co-founder of Weisoft, was diagnosed with cancer and was forced to leave the company, and he also needed to cash out funds for treatment, so Chen Zhiwen made the highest bid and won a lot of shares, which was also the best choice for Paul Allen.

Although the follow-up development of Weisoft went smoothly, although he continued to raise funds in order to prepare for the listing, Chen Zhiwen, who held a huge amount of shares, still had 16% of the shares after being diluted twice.

This ratio may be diluted to about 12% at the time of listing, but it still far exceeds the limit of 5% allowed by the U.S. government for foreign ownership of U.S. technology companies.

If the U.S. government really reviews it carefully, it will definitely be able to find problems, but when these two are not giants, who will be idle and waste manpower and material resources! When these two become giants, it will be time to sell.

"Okay, we've got almost a year left, so there's plenty of money." Rogge replied.

"Okay, what about the other two companies?" Chen Zhiwen asked again.

"The founders of Cisco rejected our investment, they refused to absorb non-American capital, Dell can negotiate, but Michael Dell himself is only willing to sell 10% of the shares, and the asking price is not low, $300,000." Rogge said.

"Well, if Cisco doesn't like foreign investment, then there's really nothing to do in a short period of time, Dell's side, the price is not a problem, as long as it allows us to invest." Chen Zhiwen nodded and said.

1984 was a magical year, for the reopening of the mainland, it was the first year of entrepreneurship, many future giant companies, in this year, or the initial formation, and for the United States, it is similar, many future giant companies, also established in this year.

Cisco and Dell are two of the most famous, the former is the world's largest information network solution provider, at the peak of the Internet bubble, its market value even exceeded that of Wikisoft. The latter knows more and is one of the world's top five computer brands in the future.

One of the main purposes of Chen Zhiwen's visit to the United States this time is to understand the situation of these future giant companies, so as to make accurate investments, these companies are only just being established, and the investment value is not exaggerated to describe it as 10,000 times, and it is impossible to compare this with investment anywhere in the world, even if it is a real estate project in Hong Kong, Japan or even the mainland.

"Okay, then I'll talk to Dell again, I think, there shouldn't be any big problems, they're only a very small company at the moment." Rogge said.

Although he doesn't quite understand why he pays attention to such a small company as his boss, he still does his best to get things done.

"Dell, didn't offer to work with me, for example, to put their computers on Costco for sale?" Chen Zhiwen thought about it and asked again.

Since crossing into this world, the retail industry has been the top priority of his investment, in addition to its own great profits and influence, an additional reason is that it can help many start-ups directly obtain a lot of orders, which can even be extended to the entire electronic civilian industry.

"No, Dell's model is now direct, and after they get the order, they send the computer directly to the customer, not through the traditional retail channel, which is actually the reason why Dell can be successful." Rogge said: "I have analyzed their company, in fact, there is no special technical content, purely relying on extreme cost control to reduce prices. ”

"It's a bit old-fashioned, but it's really successful, and the price of the goods is the most important thing." Chen Zhiwen nodded and said: "Isn't the success of Walmart and Costco actually like this?" ”

Among the world's technology companies, Dell is relatively peculiar, although it sells computers to the top few in the world and even occasionally mixes to the first level, but in essence, it is not a pure technology company.

Dell's greatest success is its success in managing operations, with a fast-turnaround, almost zero inventory plus direct sales model to minimize costs and then lower prices for customers.

In the 80s, when the computer standard was not completely unified, this advantage was not very large, it can only be said that it can bring a lot of wealth to Dell, and in the early 90s, when Weisoft and Intel joined forces to define the computer model, plus the split design was also generally accepted, the standard was basically formed, and Dell, which has the advantage of low cost, has soared since then.

After years of development and standardization, and even after the excess performance (in the case of not playing games, most of the computers have excess performance), the products of each company are almost the same, and the final competition is the price, which is the end of the development of many industries to this point, only the car is an exception.

Although it sounds very simple, "cost saving" is what every company needs to do, but if you want to do this well, it is too difficult, so many companies in the world, can do the ultimate, there are only a few, who does not know that Wal-Mart is the strongest is to save costs, but the world is also a Wal-Mart, the template is placed there, people can dig at ease with other companies, and other supermarkets can not do Wal-Mart's ultimate, this is the biggest competitiveness.

Even because of less research and development, it is also a cost advantage, in the 90s, the general scientific research cost of global computer companies is between 5% and 8% of turnover, and Dell is about 1.3%, which is completely another alternative business model, but it is very successful, and other companies can't learn if they want to.

In fact, the domestic Lenovo in later generations, to a certain extent, is to imitate Dell, not exactly the same, but the strategy is relatively close, with the market as the core, rather than technology. Although this matter has been complained by many people, Lenovo has become the largest computer brand in the country, and it can only be said that consumers also vote with their wallets.

"Michael Dell's operating model, if well controlled, will indeed save a lot of money compared to other peers, and the larger the scale, the lower the expensive transportation costs." Ron said, "But this ceiling is always limited, and it is impossible to adopt this model all the time, and it will eventually be possible to return to normal retail channels." ”

"That's also for later, and when that time comes, they will naturally change, and Michael Dale is not a fool." Chen Zhiwen said with a smile.

Later generations of Dell, in the 90s also found this problem, that is, the use of direct sales model although the cost is low, but the premise is that they can find enough customers, in the early years, they only need simple publicity to find a lot of people, but the more to the back, the more no, the first is easy to know the Dell model or like the Dell model people have bought computers, others just don't know the type, the second is that the scale of Dell is getting bigger and bigger, and there is an urgent need for more customers, And this direct selling model doesn't work in the era of non-Internet popularity.

As a result, there is the most famous case of the merger of Dell and Compaq in later generations, and the funny thing is that Compaq is stronger, and the Compaq side should have won the highest management, but it was later turned over by Dell.

"Okay, in that case, I'll invest directly with Dell in the simplest shareholding model." Rogge said. Generally, this kind of investment is not common, with the value of their boss, a lot of investment, investment is secondary, and the help of various resources is more rare, such as a normal company that makes daily necessities, if it can successfully enter Costco, it is simply to take off in place, which is useful for Dell to sell notebooks.

"Well, since they don't have any conditions, let's just give the money." Chen Zhiwen nodded and said, it seems that this time is not bad, this year is the second year of Dell's business, the company has made a little achievement, but it is not too good, if it is a year or two late, it may be the same as Cisco, not allowed to invest.

In recent years, the United States has become more and more strict in the control of the high-tech industry, and it seems that this market has great potential, and it can even affect the fortunes of the country, and those large companies and entrepreneurs are also aware of this situation.

After all, there is no shortage of people who are willing to invest in the United States, and venture capital is a thing that has become large-scale in the United States, so Chen Zhiwen is more special, he knows every goal, otherwise, if he casts a wide net to fish, no matter how strong his capital is, he may not be better than those professional companies specializing in venture capital. (End of chapter)