The arrival of the 600 Square Agreement
Although I am the boss, I still need to convince all the management of such a big matter, otherwise there will be disputes in the direction of the big operation just after the acquisition, which will only increase internal friction for no reason.
Some things can be done in the simplest way, so don't complicate them, that is, the ancient emperors, who had the power of life and death over the ministers, also needed to discuss all kinds of things with them, only in this way, with good cooperation with each other, can the efficiency be maximized.
Of course, everyone also has their own little ninety-nine in their hearts, and the issue of interests is also the eternal existence of all parties, and what Chen Zhiwen can do is to grasp the biggest piece.
In the UK, in addition to mini, there are two important things, one is the acquisition of Standard Chartered shares, which is still slowly operating, anyway, it needs to wait until next year Rice Bank to launch the acquisition station, and he does not need to have any other operations, and second, it is Watsons' acquisition of Tesco.
It didn't go well, because Tesco people didn't want to sell.
This is actually very normal, people are doing it well, why should they sell it to you? It's not that if you have money, you can do it, as a historical enterprise for decades and generations, it's not like Hong Kong, as long as the money is in place, most companies can be traded.
As a last resort, Chen Zhiwen did not want to launch a hostile merger and acquisition in Europe and the United States, so things were stuck, and Watsons could only continue to communicate with Tesco's management on the one hand, and on the other hand, he would acquire Tesco's shares on the other hand, so that he could be prepared for the future. At the same time, other suitable targets are also being sought.
Chen Zhiwen didn't care too much about this matter, the business in this world is not something you want to acquire, how can it be so easy. This kind of trivial matter, he just knows the progress, and it is not enough for him to come forward to do anything.
After a week in England, Chen rushed back to Hong Kong again.
During this time, he has been abroad for more than half a month, and he misses his children very much, but fortunately, he is a rich man, and he can use satellite communication to transmit video and make video calls with his family, but the cost is very high, but it is nothing for the Chen family.
He has it on his plane and at home, so he can use it later when he's out there.
It's just that limited by the technology of this era, the video is still very blurry, and you can only watch it roughly, and even if it is a thousand-yuan machine in later generations, it is too much different.
After returning to Hong Kong, in a short period of time, there was nothing to bother him, just accompany his family with peace of mind.
……
Time flies, and soon it's September 22nd.
Japan, Tokyo, and the eyes of the world are gathered here.
The finance ministers of the United States, Japan, Britain, France, and Germany signed the world-famous Plaza Accord in Tokyo, and in the future, the finance ministries of the five countries will work together to control the foreign exchange market in order to protect the dollar system.
In addition to the US dollar, the other four monetary sovereign countries will sell the US dollar to buy back their own currency, the United States is the opposite, the core purpose is to make the US dollar currency against other mainstream independent currencies in the world to depreciate, so as to reduce the debt pressure of the United States and the annual trade deficit, but, because global trade is dominated by the US dollar, the currencies of many small countries and small regions are also bound to the US dollar, if you do not study it deeply, you will think that this is the appreciation of the yen, the British pound, the mark and other currencies.
Of course, regardless of whether it is studied or not, judging from the overall global data, it is still equivalent to the appreciation of the currencies of these countries, and the purpose of the United States in doing this is to save its own manufacturing industry and suppress the industries of Japan and Germany.
Because it is the mainstream currency, the relative depreciation of the US dollar, in fact, the social impact on the US dollar system is not large, the impact is Japan, Germany's industry, their export industry, has been a huge blow, even if the process is slow, but the impact of exchange rate fluctuations is still very far-reaching, the first to affect is the low-end industry, taking Japan as an example, although Japan has long entered the developed countries, but relying on the advantages of the industrial chain and the care of their own domestic enterprises, many low-end industries are barely able to survive, but this wave of exchange rates soaredIn addition, the United States has anti-dumping tariffs on many industries in Japan in this era, resulting in Japan's low-end manufacturing industry, which has to be quickly transferred, and because of cultural and distance factors, the mainland is naturally the first choice, therefore, one of the beneficiaries of the "Plaza Accord" is the mainland.
Hong Kong's currency is pegged to the US dollar, so it basically has no impact, and only a small number of merchants who sell Japanese goods may be damaged, but this kind of business can be transferred at any time, and if you buy Japanese assets, you are ready to lie down and collect money.
Hong Kong, Connaught House Headquarters:
"Chen Sheng, you are really clever, the United States is really going to forcibly lower the dollar exchange rate." Zhou Jiayang said with a smile, here, there are Dong Youwei of Land, Lei Shengli of Midea, and Qin Zhihao of Red Bull, all of whom have focused on investing in the Japanese real estate market in the past few years, or directly bought the shares of some Japanese real estate companies.
"There are actually quite a lot of people who can predict it, and judging from the situation in the Japanese market in recent years, many people have invested heavily in it." Chen Zhiwen smiled and said.
Any opportunity or crisis will not really be so quiet, especially this kind of policy involving evading the government, perhaps the core content, is absolutely confidential, but what things, what countries need to do, is difficult to hide, because there are too many people involved, and there are many smart people will judge the direction of the economic policy according to the economic situation of each country, for example, the simplest is that when inflation is serious, the European and American governments will inevitably raise interest rates, and after the interest rate hike, there are too many financial derivatives that can be operated, of course, There is still a risk in this, that is, at the point in time, if you want to get enough benefits in the financial market, you have to be leveraged, once the time point bet is wrong, even if the direction is right, it will be wiped out.
However, betting on the rise of the exchange rate of Japan or Germany, Britain and France is very low, because this will be a long-term trend, and the US government's fiscal deficit and trade deficit, as well as the decline of a bunch of core manufacturing industries, will inevitably make the US government take some measures to save its own economy. In addition, before such an agreement is signed, the time for several countries to discuss will be measured in years, and smart people will naturally enter Japan, Germany, Britain and France long ago, which is to be the main leverage issue.
In fact, Germany and Japan in the next five years of exchange rate increase in the exchange rate of the exchange rate of the same, but Germany did not have a serious economic overheating, even exports are only partially affected, Britain and France disposed of a little worse than Germany, but it is almost the same, only Japan, the exchange rate rose at the same time, absorbed a lot of hot money, resulting in the real estate and stock market doubling the big rise, A Tokyo buying half of the United States is a portrayal of this madness.
No one can control this kind of thing, even if Chen Zhiwen's butterfly effect is strong, it is impossible to affect the law of Japan's development, besides, he doesn't want to influence, follow behind to make a lot of money, isn't it more fragrant?
"Judging from the current situation, at present, it is an official announcement of this matter, and a large amount of money will inevitably abandon the dollar and enter countries such as Japan or Germany, it is estimated that this is also the intention of the US government, do we need to increase our weight in Japan?" Zhou Jiayang asked again.
"It's appropriate, there is no need to continue to reinvest or even leverage a lot, and we have invested enough money before." Chen Zhiwen said: "If you have a little spare money in the past two years and there is no good investment direction, then you can invest in it, limit it to before 87 years, and after 88 years, I will look at the situation at that time." ”
Over the years, Chen Zhiwen has mobilized a large amount of external funds into Hutchison, and then invested in the Japanese market through Hutchison, while Midea and Red Bull, although there is no real estate business, but their own business has accumulated a lot of cash over the years, although Chen Zhiwen is not allowed to invest in real estate, but it is no problem to invest in real estate or buy stocks purely for investment, and these two companies, the main thing is to buy shares of Japanese real estate companies, with the help of them, to earn higher profits, As for Hongkong Land, because its main business is in Hong Kong, and it has only begun to return to normal this year, there is no investment in Japan, but under Chen Zhiwen's previous arrangement, a few months ago, Hongkong Land borrowed an additional 3 billion Hong Kong dollars, and then lightning acquired an office building in Osaka, which can be regarded as grabbing a ticket.
But it doesn't matter, the signing of the "Plaza Accord" is only the beginning of the Japanese market, and in the next few years, at least before 87, you can still go in and invest, at most not as much as 85 years ago, but considering that Hong Kong is also the same, which side is more worthy of investment, it is a little difficult to say.
And there are a lot of golden opportunities in the 80s, even if some of them can't compare to Japan's opportunities, but the more you go back, the lower the investment in Japan, then it can't compare with the others, besides, even if you still have the highest return on investment in Japan, he can't really put all the capital into it, other industries also need to be developed, and investment also needs to be diversified.
"Okay." Zhou Jiayang, Lei Shengli and others promised that their group will make a certain profit every year, especially Midea, which now controls half of the world's home game market, and the profit is very high.
"Then the Japanese side, so be it, we have almost prepared before, we don't need to pay too much attention to it later, just wait for the time to evacuate." Chen Zhiwen said: "Our core task is to do a good job in our own industry and become bigger in the industry, so as to keep profits for a long time, and appropriate investment will always be much stronger than speculation in the long run." ”
In the next few years, although Japan is a holy land for speculation, as long as the final evacuation is successful, it will be difficult not to make money, but in just a few years, in the long run, it is obviously a normal business is more stable, of course, if you take the money and invest it in a normal business, then it is another matter.
"Understood." Several people nodded and said.
"Lao Qin, Red Bull has burned more than one billion dollars in recent years, right? A few other beverage giants, who else is holding on? Chen Zhiwen looked at Qin Zhihao, who was sitting on the side drinking tea, and asked with a smile.
"Chen Sheng, in the pure energy drink area, the current European market, is basically our Red Bull dominance, several local brands in Europe, Danone and Nestle behind them, basically gave up, the United States, there is a beverage company called Devil's Claw, behind Pepsi, is still competing with us, because the price is lower than ours, under the dislocation competition, it is difficult for us to suppress them, Asia side, the Japanese market, we basically can't enter, they have their own brands, Red Bull used to invest a lot in advertising, but the results were still not very good. Qin Zhihao described simply.
"Well, that's also very good, even Coca-Cola, in the field of carbonated drinks, can't do such results." Chen Zhiwen nodded and said, if there is no Pepsi, then Coca-Cola can be absolutely dominant, and in the case of two, no matter how strong Coca-Cola is, it will not be able to monopolize the market in many places.
Of course, energy drinks belong to a small category, and the market size is much worse than carbonated drinks, but because it is a high-profit route, if it is operated well, in terms of profit, even if it is not as good as Coca-Cola, it can be regarded as an order of magnitude.
"There is also the mainland, our Red Bull drink, in the first and second tier cities still have a little sales, but not very many, there is a strong competitor is Jianlibao, they are much cheaper than us." Qin Zhihao said: "Chen Sheng, you invested in Jianlibao before, it is really a good vision, this company is very suitable for the current domestic environment, although it is a competitor with Red Bull, but Red Bull sales are not good, itself is also because the price is too high, not suitable for the mainland, just like Africa and South America or some Southeast Asian countries." ”
"The impact is still there." Chen Zhiwen smiled and said: "It's Coca-Cola, it also has Sprite and Fanta, there is no kind of drink that can make everyone like it, burning money to burn until now, there have been ten years, and now Red Bull is basically at the limit in various markets, although the market itself can still expand, you just need to maintain market share."
So next, Red Bull needs to develop a variety of different flavors of beverages, similar to Coca-Cola's model, which can be developed on its own or invested in suitable targets, especially in the blank market of the mainland. ”
PS: It's 600 chapters, and this book is almost over, but I'll write some extras after I finish it, and write a little bit about the 90s and the 21st century. (End of chapter)