"I understand, here in the mainland, there are actually a lot of non-stop flavored drinks, which are also quite popular with rich people in mainland cities, and even many people like cola more than cola." Qin Zhihao said that the mainland is the market that the whole group will focus on in the future, and Red Bull has been doing research on the tastes of its internal population, after all, the habits of people in each place, economic factors will affect the taste, and even physiological aspects may be affected.

At present, Coca-Cola, Pepsi and their own very Coke are also competing in this market, and in the blank market in the mainland, Very Coke is also competing with the other two music, and with the assistance of various resources behind Chen Zhiwen, it even has a certain advantage.

But it is impossible for one flavor to satisfy so many people in China, and there is no absolute competition between different drinks, so in addition to Coke, what drinks do domestic people like, which is also the concern of various beverage giants.

"What drinks are selling well in China now? Local brands. Chen Zhiwen asked again.

Qin Zhihao replied: "There are quite a few, but at present, they are all working independently, and they have advantages within their own scope.

There is a drink in Luoyang called Haibi, which tastes similar to Fanta and Sprite, and many local people are very fond of eating beef and mutton soup while drinking this iced drink.

There is a restaurant called SARS in Guangdong City, this drink is strange, similar to the taste of wind oil essence, I am not used to drinking it, and many other people in other places are not used to drinking it, but many people in eastern Guangdong Province like it.

There is a house called Arctic Ocean in Yanjing, which is the highest level in China, and it is sold in the Yangtze River Delta and is loved by many people.

There are also some local brands in other places, such as Hankou, Harbin, Shanghai, Gansu, and Yunnan, and the more special one is that there is a Coke in Chongqing, called Tianfu, in the southwest region, relying on the price advantage, competing with our very Coke and Coca-Pepsi.

Of course, the most famous is Jianlibao. ”

"With the current traffic situation in China, it is true that drinks can only be sold nearby, but I think this will change in the future, so we must prepare early." Chen Zhiwen nodded and said: "Send someone to communicate with these companies to see if they can cooperate in the shares." ”

In the beverage industry in later generations, except for the special Red Bull, the others are basically small profits and quick turnover, a bottle of drink is sold for one dollar, the cost of the beverage itself may only be 1 cent, the bottle is 2 cents, various management and advertising operations are 3 cents, the freight is 3 cents, and the profit is 1 cent.

The most troublesome thing is freight, because the premise of 30% cost is an efficient logistics and transportation system, and if it is placed in a non-developed area, it is normal for the freight to rise several times or even ten times, so in these areas, unless it is close to the ocean, or local production, the price of drinks is very expensive.

At present, the country is also in such a state, the most suitable drink is to sell near the factory, that is, the same is true of Liangle plus very Coke, at most close to the port, can be easily transported by the sea, that can reduce costs.

The Beijing-Tianjin-Tangzhou Expressway plus the Tanggu Port not only has a promoting effect on the local industry, but also for consumption, for example, the production base of very Coke in Shanghai or Hong Kong, it can be transported by sea, and then sent to the market of tens of millions of people through the high-speed, and the same is true for the future Shanghai-Hangzhou-Ningbo Expressway.

When the highways and ports were improved one by one, the domestic living standard gradually improved, and the beverage market ushered in exponential consumption growth, and in the 90s, it was the era of many internal dominance.

"Chen Sheng, what do you mean, do you want to control these companies, or just invest?" Qin Zhihao asked.

"You don't need to control it, it's just pure investment, the more shares, the better, but on the management side, we can let it go, unless they have a very big problem." Chen Zhiwen said.

These famous enterprises in the 80s, in fact, in the 90s, are basically alive and well, the scale is getting bigger and bigger, to the national market, but unfortunately, there was a commercial tragedy of "two music flooded seven armies", and domestic beverage brands were almost wiped out, until after the 21st century, Wahaha and others rose, and it was not considered to turn over.

Now, of course, Chen Zhiwen will not allow this kind of thing to happen again, but if you want to interfere with this kind of thing, you must personally participate in it, for example, become a shareholder, otherwise outsiders are not qualified to manage the transaction between people and Liangle, and as a shareholder, you will also have a great return of interests.

Different from Liangle's thinking, Chen Zhiwen does not need to think only about Red Bull, but tries his best to exterminate other drinks, not to mention that this behavior is a bit ugly, even if it can't be done, after Liangle annihilated the Seventh Army, there were other domestic brands that appeared in the follow-up, or stole the market.

In a large market like the mainland, unless it is restricted by law, no one can control the entire market in the beverage industry for a long time, and even if it takes the development route of multiple categories and multiple prices, it is impossible, and a company's ideas and energy are always limited.

Therefore, the pursuit of common development with many potential enterprises is the king.

In the same way, other parts of the industry are similar, the fundamental logic is that an enterprise is unlikely to confront so many high-quality talents across the country, and it is the most cost-effective to join together for mutual benefit.

Only Coke is an exception, because the cost has been reduced on a large scale, and other smart people are not stupid and will not enter the market.

"Okay, then I'll send someone over, and now the mainland is still very welcome to be able to cooperate with foreign capital." Qin Zhihao nodded and said.

"In addition, try to promote fruit drinks, especially orange juice, in China, which can also help domestic fruit farmers and increase their income." Chen Zhiwen said again that he remembered how beautiful Huiyuan juice used to be in later generations, and then it was acquired by Coca-Cola, but at least it shows that the market is still good.

"Okay." Qin Zhihao paused, and then said: "Chen Sheng, there is another thing, it is about Yili, a vice president of Yili's marketing department, since last year, went to the mainland to investigate, he thinks that there will be a big market for domestic milk, now many families can only have one child, and the cost of children tends to be high-end, especially in the city, there is a great willingness to buy milk."

However, many places are not suitable for raising cattle, and milk is difficult to transport over long distances, coupled with the inconvenience of domestic transportation, so if Yili enters the country, it may have unexpected results. ”

"It should also be possible to make milk powder in China, right?" Chen Zhiwen asked.

"Yes, it's okay, but in terms of equipment and technology, domestic milk powder is not very good, and the taste is not good." Qin Zhihao said.

"Well, that's okay, you can decide how to operate this matter yourself, I support you to invest in China, whether it is to make milk powder or liquid milk, or you have the ability to export, but pay attention to the quality." Chen Zhiwen nodded and said.

The domestic dairy industry in the future is indeed a big market, but at present, this kind of thing is not worth paying too much attention to in person, and he just agrees to accept it and let it go.

"Okay, Mr. Chen." Qin Zhihao said.

"Lao Zhou, how is the Shanghai-Hangzhou-Ningbo Expressway project?" Chen Zhiwen turned to Zhou Jiayang and asked.

Although Red Bull is large-scale, it has basically become a scale, and its advantages in the world have been laid, no big accident, basically it will be like the original history, becoming one of the world's top ten beverage brands, this traditional industry, Chen Zhiwen also has no special ability to help, especially the larger the scale, the less you need to interfere with yourself, but in the future, in the competition with various brands, what you need is excellent management and operation personnel.

However, it is different from Huang, this company is a traditional heavy investment enterprise, and may need to choose one or several large-scale projects to invest in every year, each of which is less than billions of dollars or tens of billions of Hong Kong dollars. After the port assets, and the best location has been developed, then you can let your subordinates choose to invest at will.

Shanghai-Hangzhou-Ningbo Expressway, as one of the top ten expressways in the country in the future, connects several large cities in the north of Shanghai and Zhejiang Province, and its economic importance is probably second to that of the Beijing-Tianjin-Tangzhou Expressway. As the second large-scale expressway invested by Hutchison Group on the National Disaster Day, Chen Zhiwen naturally attaches more importance to it.

Zhou Jiayang replied: "At present, we are still inquiring about the appropriate route on the spot, this highway is not the main road formulated by the central government in the early years, so before we proposed to build this expressway, the mainland did not investigate the road problem, so now it takes a little time to determine the path of the expressway."

In addition, there are many waterways in the south of the Yangtze River, and a lot of land is not suitable for building a high-speed roadbed, or it takes a lot of money to drive piles, which is completely different from the Beijing-Tianjin-Tang Expressway, so it takes a while.

However, the mainland has also agreed to acquire more land to prepare for the future two-way four-lane road, and now only two lanes will be built. ”

"Okay, just follow your normal process. However, if you can exchange money for time, it should be faster, such as the current preliminary research, the later start of construction, if the conditions are right, it must be accelerated. Chen Zhiwen said: "Time is also part of the profit, the sooner it is built, the sooner it is charged, I estimate that the income of the Shanghai-Hangzhou-Ningbo Expressway will not be lower than that of the Beijing-Tianjin-Tangzhou Expressway, and there may be further improvements in a few years." ”

"Understand, Mr. Chen, we will definitely ensure the progress of the project." Zhou Jiayang agreed.

"Okay, I'm still more relieved on the side of Hehuang, you have also cooperated with the mainland for so many years, and this is not the first time that the expressway has been built." Chen Zhiwen smiled and asked Dong Youwei: "Old Dong, how did you negotiate with the mainland when you invested in the Cultural Oriental Hotel in China?" ”

Hongkong Land as Chen Zhiwen's main real estate in Hong Kong, investment in the mainland is not much, but it is Chen Zhiwen's company, the only company with a five-star hotel chain, although five-star hotels, in the overseas mature market wants to expand is difficult to climb, but in the blank market in the mainland, but it is very easy, and the mainland real estate market itself is also in a very low value state, the future appreciation potential is huge, coupled with the current market is generally optimistic about the mainland's tourism and future economy, Hongkong Land investment in the domestic hotel industry, Nature just goes with the flow.

"At present, there are 12 hotels under construction at the same time, 4 of them are wholly-owned in Shanghai, and the other 8 are located in Guangdong, Jinling, Tianjin and other big cities, and we hold 49% of the shares." Dong Youwei replied.

"12 hotels, the financial pressure is not small, right?" Chen Zhiwen nodded, and asked, if it is just an ordinary five-star hotel, the investment is not very big, but Chen Zhiwen is not ordinary, you know, in this era, there is no commercial real estate in the mainland, and the location they can choose is the prime location in the prime location. The construction of large-scale hotels, from the business itself, is also very profitable, and the domestic cities, naturally also hope that foreign capital to invest in the hotel when the bigger the better, they can obtain foreign exchange, solve the problem of tourist residence, stimulate infrastructure and service industry employment and other benefits, that is, to build 12 high-end hotels, the requirements for funds must be very high.

"Yes, the total will cost more than 10 billion Hong Kong dollars, but I have discussed with several large state-owned banks in the mainland, and only one percent of the funds will be provided, and the rest will be all loans." Dong Youwei said: "In this way, we have less pressure, and mainland banks also have big customers, killing two birds with one stone." ”

"Mainland banks are willing to agree to 9% loans?" Lei Shengli on the side said in surprise, although he is not involved in finance, he still understands something, and the risk of the bank playing like this is super big.

"That's probably for the sake of the boss's face, otherwise, if you change to another Hong Kong company, you can have 7 achievements." Dong Youwei said with a smile. Although it seems that 90% is not much different from 70%, but for banks, the risk is extremely great, and for enterprises, this shows that they only need to pay one-third of their own funds, which is equivalent to three times more leverage, which is if it is a real estate bull market, there are such bank loans, it is difficult not to issue, but the risk is also proportionally magnified, not to mention the real estate crisis, that is, a fluctuation under normal circumstances, it may be liquidated.

"Either way, it's best to be able to use other people's money, and we also need to prove that their choices are not wrong, so that it will be more beneficial for our big investments in the future." Chen Zhiwen nodded and said: "The next few years will be the best time for all industries in our group to go all out to enter the mainland, and we need to do our best to do a good job in each industry in China." ”

In the original 86 years of history, except for a few industries, the country has liberalized the regulations on joint ventures for foreign-funded enterprises, and in the next few years, many markets have gradually opened up, which is a new paradise for overseas capital.

The gluttonous feast is about to begin, and at this moment, many of their overseas businesses have developed to a mature point, and they no longer need their own extra attention, so the next time, it is natural to focus on the development of domestic, especially the sole proprietorship license of the factory, for many of their own industries has a very great significance, not only can they go to the normal factory, but also let more suppliers, supporting suppliers go together, so as to create their own comprehensive supply chain. Otherwise, even if Hong Kong's land prices do not rise, labor does not rise, and it is impossible to have a complete and efficient industrial chain, the fundamental reason is that the population is too small.

"Understood, Mr. Chen." Several people agreed. (End of chapter)