604 5 million dollars of charm

"Judging from the current data, plus we can reduce the price appropriately in the future, the sales of the King of Fighters game cards will be very amazing, even far more than Mario." Lei Shengli said happily.

Although the whole Midea is now pursuing diversified development, focusing on conquering the computer hardware, computer software, home appliances and other markets, the core is still games, games still account for more than half of Midea's revenue, and 8% of profits, and among the games, the most successful is naturally home game consoles.

This time the King of Fighters is so successful, then the revenue performance of the entire company will inevitably increase significantly, after Mario's amazing results, no one would have thought that there would be a game that could break the previous record.

"The King of Fighters is certainly successful, but not necessarily as good as Mario." Chen Zhiwen shook his head and said: "Mario is indeed not as exciting as the King of Fighters in terms of playability, but the advantage is that you can keep changing the background, people can play many times, the King of Fighters, although you can also change people, but these people cannot be suitable for everyone, almost a player will be familiar with several characters, and although the background can be changed, but the main gameplay has always been like this, in the short term, it will indeed explode, but in terms of life, it is still not as good as the Mario series."

Again, Mario has perfect copyright patent protection, and others can't imitate it, but The King of Fighters is different, as long as others design different character tricks, there is no infringement problem, I estimate, there will be a lot of imitation games on the market in half a year. ”

"We've got a majority of the home console market, should we choose not to include these games?" Lei Shengli asked after thinking for a while.

"That's not good, as long as there is no illegal infringement, then it should be on it, otherwise it may threaten our position in the game market hardware, the red and white machine game platform, for the United States, is the most important, more important than any popular game." Chen Zhiwen vetoed and said: "Besides, even if we suppress it, as long as people's games are highly playable, then there is no market, maybe only relying on this kind of game will not threaten our position in the hardware market, but the rules cannot be broken, and we can't suppress other allies for our own games." ”

A solid game platform is the most important thing, with this platform, all kinds of game development companies around the world will continue to make money for themselves, although each game is that they make a big head, they make a small head, but there are many of them, and they are the king of the entire industry.

This is definitely not a popular game that can be compared, the former is just how much money to make, the latter is to control half of the industry, influence is the difference between heaven and earth, and the platform will not make less money than popular games, and even if the popular game is imitated by peers, the impact will not be said to be huge, after all, the beauty itself, whether it is strength or resources, are hanging other peers, if in this case it still can't take the advantage, then it should keep its own "monopoly platform".

"Okay, I understand." Lei Shengli nodded and said.

"However, after all, it is our own game, and as long as we don't break our own rules, we can naturally use other ways to expand our influence." Chen Zhiwen said with a smile: "For example, let more people only like the characters we launched, or specialize in our character tricks and combat skills." ”

The game category can't be protected by copyright.,Only the characters in it can.,This is also the reason why the King of Fighters can't be strongly protected.,Even Mario is the same.,After it was launched.,Similar games have also appeared.,It's just that various levels are also registered patents by the United States.,The background can't be copied by others.,The King of Fighters is actually the same.,It's just that the King of Fighters is a game.,The background is not important.,Important fighting methods.,This piece,It's difficult to register a patent.。

So, if you want more people to become loyal fans, you must make people remember the characters in it.

"Chen Sheng, what do you mean?" Lei Shengli asked puzzled.

"Let me ask you first, how did boxing or all kinds of martial arts become popular with the public." Chen Zhiwen asked.

"There are a lot of competitions, what Chen Sheng means, is that we also organize game competitions?" Lei Shengli immediately understood what the boss meant.

"Yes, don't talk about boxing martial arts, it's basketball and football, it can become popular all over the world, all because there are various competitions in reality, if not, who will play it for a long time." Chen Zhiwen said: "In the process of the competition, the culture of sports stars or celebrities has gradually been formed, and then a very terrible and powerful industrial chain has been slowly formed.

In our game industry, in fact, I had this idea a long time ago, but in the previous games, it was really not good to play competitions, and the King of Fighters, although not very perfect, can at least barely reach the qualified line for organizing competition activities. ”

Many games in later generations have many competitions, and they are even divided into various national teams, and it is said that there are rumors that even the Olympics want to pull into a game competition.

Chen Zhiwen naturally knew these things, and a long time ago, he naturally wanted to do it in his own hands, which had an incredible effect on the promotion of the game's reputation.

It's just that the previous games,It's okay to play stand-alone to relieve boredom.,It's too ridiculous to use to play games.,You can't compare to squares, right? Even if it could, the whole process would be so boring that I guess everyone would have to fall asleep before the live TV.

Until the emergence of the King of Fighters this year, the two players fought against each other, and it was too exciting and fun for the gamers themselves who were already watching around.

Of course, this can only be said that in line with the satisfaction threshold of people in this era, after a few years, it is estimated that it will not work, especially after the emergence of the Internet, the threshold will be raised too quickly.

"It's not bad to organize a game competition, but the premise is that our game has enough customers and a large number of fans and elite players to achieve this." Lei Shengli analyzed.

"Yes, but that doesn't prevent anything from getting the word out first, and with that publicity, we might be able to get more visibility." Chen Zhiwen smiled and said: "So we need a gimmick, for example, if the competition is organized on a global scale, then the global champion will get a prize of 5 million US dollars, the third place will be 3 million US dollars, the runner-up will be 2 million US dollars, and the 4-10th place can be 500,000 yuan, and then you can continue later, and you can also set a game bonus separately in each country or continent." ”

"A $5 million champion? Chen Sheng, isn't this price too high? Lei Shengli was a little taken aback, 5 million US dollars, not to mention in Hong Kong, is a super huge amount of money in the United States, in this era, the average American middle class, only 350,000 US dollars a year, 5 million US dollars is equivalent to a good family's savings for a lifetime without eating or drinking. Many Hollywood stars only make two or three million dollars for a movie, and they may not be able to earn so much in a year.

"If you have enough money, you can attract more people's attention, and in turn, you can attract more people, and as long as you are well-known, it is also an invisible advertisement, which will further increase our sales, so you don't have to think about bonuses, these are small things compared to returns." Chen Zhiwen said with a smile: "All the purpose is to let more people know the game "The King of Fighters", if you have the ability to really attract many people in the future, then maybe you can go to some local large TV stations, and the advertising costs saved are not known to be much higher than the bonus." ”

"It's true, if we can make a game competition, not only in this King of Fighters, but also when we launch other competitive games in the future, or other game companies launch them, we can do this, then we can attract loyal game fans around the world." Lei Shengli nodded and said.

"This is indeed my ideal state, but it's difficult, I don't want to go that far first, release the news, just say that we will hold intracontinental competitions in Europe, the Americas, and Asia, and each continent will choose the top number of players, and then come to Hong Kong for the finals, and the prize money will be according to what we just said, it must not be less, and it must be able to attract people by relying on the numbers behind the American knife." Chen Zhiwen said.

"No problem, I'll do it." Lei Shengli agreed, and then asked: "It's just Chen Sheng, if we want to hold the finals in Hong Kong, we need a large venue, the stadium is not suitable for this kind of competition, and the conference room in a traditional hotel is too small." ”

"You mean to build a building like this yourself?" Chen Zhiwen asked rhetorically. Then he nodded and said: "Yes, what you said makes a little sense, anyway, the real estate market in Hong Kong is also rising rapidly, so you can contact Hongkong Land, they have a lot of land, you can choose, and then let Hongkong Land build according to your requirements." ”

"Okay, Mr. Chen." Lei Shengli said.

"Well, that's the way it is about the game competition, let's make this simple hot first, and wait until the second half of next year to start planning this competition, as long as the money is enough, there will definitely be many people willing to participate." Chen Zhiwen said again.

"It's me, and I'm interested in $5 million." Lei Shengli laughed, although he is the CEO of Midea and his annual salary is as high as millions of dollars, who would be afraid of having more money?

"In this way, we may be able to leave a small tourism culture for Hong Kong." Chen Zhiwen said with a smile.

There are a lot of game competitions in the future, and they are also very attractive to traffic, and if Hong Kong can make such competitions, it will definitely benefit the tourism and hotel industry.

"Chen Sheng, there is one more thing." "I want to buy a book company in the U.S. that specializes in game introductions. ”

"Yes, you can make sure it's okay, with a magazine like this in our hands, it's really convenient for us to withdraw from our own games." Chen Zhiwen didn't care too much and said.

"Okay." Lei Shengli said with a smile.

……

The content of the meeting between the two quickly spread, mainly because the matter itself was to be publicized on a large scale, and when Midea promoted this matter internally, it was not deliberately kept secret, and there were many people involved, and those dog-nosed reporters from the outside world naturally knew about it.

"$5 million? HK$40 million? A young man who was selling pancakes, after half a morning of hard work, after happily counting the money he had earned in the morning, picked up the newspaper that was left here by a customer, and was shocked when he saw the news of the entertainment location.

Although the money from selling stall cakes may be much better than that of ordinary white-collar workers, it is also hard money, in Hong Kong, there is no house or stable job, there is no sense of security, therefore, he will not buy newspapers on weekdays, anyway, customers often leave newspapers.

"What 40 million? I'll take a look. "It was a vendor who made fritters next to him, and everyone was interested in money.

"No, look." The pancake guy was not stingy either, and handed the newspaper over directly.

"Obediently, you can get 40 million if you rank first, but I may not be able to earn 40,000 yuan in this hard year, it's really infuriating." The vendor who took the newspaper sighed with emotion, and then laughed and said, "Xiao Liu, don't you often play games at home?" I've heard you say that you bought a few thousand dollars for a game console, or you can try it, and the thing won a championship, and you can take care of my neighbor more in the future. ”

"It's so easy, this is the global champion, no matter what, being the world's first is the best, it's so easy, let me go to the pancake stall, I can't be the first in Hong Kong." Xiao Liu shook his head and said.

"Try it, don't you say it all? The knockout tournaments are all free to participate in, you have a game console at home, and then go buy this What King of Fighters game card, just go home and practice, anyway, there is no harm in losing. The fritter vendor said with a smile.

"It's so simple, this new game card costs more than 1,000 Hong Kong dollars. Do you think I'm going to buy it? Xiao Liu shook his head helplessly and said.

The game of beauty is very good, he has been playing it since a few years ago, but the price is too expensive, from the initial two or three hundred to more than a thousand now, but people still sell well, even if they want to scold, they can't do it, and people don't worry about selling it at all.

"More than 1,000 Hong Kong dollars? Damn, this card is made of gold, huh? The fritter vendor didn't believe it, he had also seen this kind of game card, it was not as big as a palm, it could be sold so expensive, in many places in Hong Kong, 1,000 Hong Kong dollars could buy ten feet of land.

"People sell well in Europe and the United States, where people are richer and can afford to buy it." Xiao Liu said.

"Then we should be cheaper in Hong Kong!" The fritter vendor muttered.

"I guess I'm afraid of smuggling." Xiao Liu thought for a while and said.

"Then you better forget it, it's too expensive, I think these capitalists are just holding tens of millions of bonuses to attract more people to buy its game cards." The fritter vendor seemed to have an idea, and said.

"Think about it, actually, I really wanted to buy it, but it's really too expensive, I can't bear it, it's ...... now." Xiao Liu frowned and said.

The high price really discouraged him, but now there are tens of millions of Hong Kong dollars in prize activities, which makes his heart to insist on saving money a little shaken.

Although it is almost impossible to win the championship or even the top dozen, isn't it the same for lotteries? These people still buy it often, just hoping that they can suddenly and maybe one day, the shit will be shipped.

In life, there must be a hope, otherwise it will be muddy for the rest of your life, so it is better to have an ethereal dream of hope, so that at least before going to sleep, you can also fantasize about what if you send it.

Moreover, this hope, even if it fails, can still play countless games, which is much better than buying a lottery ticket and only getting a few pieces of waste paper.

……

Half a month later, when the news was transmitted to the world, a large number of young people were also attracted by 5 million US dollars. (End of chapter)