603 The fiery King of Fighters
Over the years, Chen Zhiwen's request for TVB is to shoot as many TV series as possible, and the main purpose is to meet his spiritual needs, and because of this, there are many more martial arts TV series in Hong Kong than in the original history, but it seems that the popular TV series of Jin Yong Gulong is still popular, and there is no way, their books can be famous, and they are screened out by tens or even hundreds of millions of readers, can they be bad?
But the number of classic martial arts is also limited, and it is impossible to shoot it indefinitely, Chen Zhiwen doesn't want his own TVB, like the mainland in later generations, except for remakes, there are no other martial arts, of course, the TV series of later generations are not only not innovative, but also have a lot of slow motion.
It's just that the martial arts stories in the TV series have only begun to be valued in the past few years, and the TVB team has also made a lot of original TV series over the years, both good and bad, but it is still not as good as the classic remake.
However, in terms of confidence, Chen Zhiwen still has it, even if Hong Kong has a small population, but it is definitely not impossible, in the original history, Hong Kong had many ghost screenwriters, such as ATV's classic modern TV series "Deadlock", "Lovers' Ghost Story" (also known as "Xuanxin Mystery"), martial arts classic "The World's First" (Hong Kong team), etc., now, as long as you continue to invest, there will inevitably be such screenwriter geniuses, and even more in number.
"Understand, Chen Sheng, we have invested in more than a dozen large-scale TV series in China, and the cooperation conditions are the same as "Journey to the West", we have overseas copyrights." Liang Shuyi said that it is a "Journey to the West", judging from the current results, the money earned in a year is much more than the cost of investment, besides, his purpose is for satellite television, which cannot be described by actual money data at all, and the dozen or so projects invested, as long as one of them can have half of the work of "Journey to the West", it is a big profit.
"yes, okay." Chen Zhiwen nodded, he wouldn't ask what he had invested in, except for Journey to the West, he was not familiar with other TV series, and the other thing was that it didn't cost much, and other mainland TV series might have many classics, but they were far less famous than this version of "Journey to the West".
The reason for this is very simple, immortals are everyone's fantasy, but other histories, romance are not, and even martial arts are far less attractive to people than mythological stories, who doesn't want to live in mythological stories? is the later generations, the era of martial arts has completely declined, one of the fundamental reasons is the rise of fantasy and Xianxia online texts, others can cultivate immortality, move mountains and reclaim the sea, who still looks at your martial arts!
"By the way, how is our deep-sea filming base built?" Speaking of mainland investment, Chen Zhiwen also remembered that there is such a thing, in fact, TVB's annual report has these things, he also read them last year, but he doesn't care too much about small investment, and he is here today, so naturally he needs to know about it.
"More than half of the construction has been completed, and according to the current progress, it will be completed in half a year, that is, it will be almost May next year, and we will be able to go in and film." Liang Shuyi said.
"Well, okay, not only us, but also all the film crews in the mainland can come and shoot, as long as they pay, or Wanwan's." Chen Zhiwen said that such an entertainment project, for Chen Zhiwen, making money is secondary, and being able to add more entertainment programs can make his life a little more fun, that is, it is worth spending more money, and again, it is impossible to lose money if it is really successful, and it can also benefit more than one billion Chinese around the world by the way.
"We have sent relevant invitations to filming companies in various provinces in China, and when the entire film and television park is completed, we will invite them to send people over, and we will be responsible for the travel expenses, mainly to let their people come to the scene to experience and see." Liang Shuyi said: "I also have full confidence that they will cooperate with us, because at the beginning of this year, a major event happened in Yanjing, and the management department of the Forbidden City agreed to a crew to go in for filming, but because of the layout of props and backgrounds, this crew has hammered in a lot of nails in many places inside the Forbidden City, and destroyed a lot of cultural relics, which has been banned from filming in the Forbidden City, which has almost cut off the opportunity for many crews to shoot the costume palace, but as long as our film and television city opens, it is the only place." ”
"The Forbidden City? This crew is really bold enough. Chen Zhiwen smiled, shook his head and said: "This can be regarded as God helping us, then run this base well, and then set up a mainland team to find some powerful screenwriters and directors in China, so that they can cooperate with our TVB in the future, full-time and part-time, or like the previous "Journey to the West", we invest in the part, and then take the overseas copyright, in short, my purpose is to have enough high-quality content, although we have also cultivated relevant talents in Hong Kong over the years, but the base is too small, and there are many domestic people, The cost is very low, as long as we give a certain amount of help, or even direct foreign exchange purchases, then there will definitely be a steady stream of high-quality content. ”
It is more than 10 years later, Li Jiacheng's youngest son Li Zekai, spent a few years to build a satellite TV station, and finally sold for 800 million US dollars, and this is just the result of his lack of full investment, which is enough to show that the value of the future media industry, not to mention, Chen Zhiwen does not care how much money can be sold, but its business strategic significance, at least before the mobile Internet, people attach great importance to TV, master this, even if there is no ZZ level purpose, just for their own business in Southeast Asia, can be of great help.
Although the whole group will invest heavily in the mainland, but the world's largest companies, it is impossible to give up any region with a significant population, Southeast Asia, the population is not lower than the mainland, although it is the same as Europe, there are many different languages, the economic level of each country and region is different, and the laws are not the same, but the future potential is still very large, even if the total economic volume is far less than that of Europe, America and Japan, but there are still many opportunities here, unlike developed countries, if you want to squeeze in, you can only rely on some special opportunities.
Of course, for the positioning of Southeast Asia, it is still different from the mainland, which is from the infrastructure, investment, and market to grasp together, and Southeast Asia, the main focus is still the market, that is, mainly to make money from here, for this purpose, there will be some basic investment in the middle, and at the same time, in order to win over the local forces, there will also be benefit-sharing cooperation, such as Watsons' supermarket, basically cooperate with the local consortium, in the early days, the local people still want to compete with RT-Mart for management rights, but later with RT-Mart, The development of PARKnSHOP supermarket is getting better and better, Watsons is getting tougher and tougher, and then it has become the local party is only responsible for investment and the procurement of a small number of local supermarket materials.
In the future, KFC, automobile terminal retail, hotels and other businesses will also follow this model, so that they can gain a stable foothold in Southeast Asia, but it is impossible to invest in highways or anything like the mainland. The only possibility is the port project, but it is difficult for Hong Kong capital to obtain high-quality locations in these ports, of course, if there is an opportunity, it will still be sought.
In the case of the main market, the role of a TV station can be imagined, not to mention, there are dozens of different types of goods under the United States and Red Bull that need to enter here, after entering the 90s, the consumption power here is not low, with a TV station, it is too convenient to advertise, otherwise many times, even if you have money, you can't buy some TV station prime positions.
This is also why in the early stage, Watsons spent a lot of energy to help TVB promote satellite TV stations, and everyone benefited from success. But if you want to really sit firm, it's useless to rely on external resources alone, these external energies can only be said to accelerate more people to know about this TV station, but it can't change the result, if the quality of the TV station is good, then it will get more users earlier, if the quality of the TV station is not good, it is to close the door earlier, therefore, the content is the most important, there is no one, the content is good, even if it depends on the transmission from person to person, after a long time, you can make a name.
"Chen Sheng can rest assured that our group has set up branches in Shenhai, Shanghai and Yanjing, which are responsible for such things." Liang Shuyi said.
"Okay, tell me as soon as there is any leap forward in the future." Chen Zhiwen nodded and said.
"Understood, Mr. Chen." Liang Shuyi replied.
TVB, a satellite TV station, has a good start at present, but it is still some distance from success, these things still require many professionals to work hard, and the only thing Chen Zhiwen can do is to provide sufficient resources and funds.
The time will soon come to the end of December, and Western countries around the world are about to usher in Christmas, and many businesses in Hong Kong are also following Christmas to make a lot of money.
In fact, don't say that Hong Kong now, for a hundred years, has been managed by the British, has long been accustomed to the British festival culture, that is, in the country, after a few decades of reopening, Christmas, Halloween has also become a reason for the promotion of merchants, of course, it is not necessarily said that the admiration of foreign flattery, but the business wants to take the opportunity to attract consumption, such as November 11, the original clear single dog festival, has been hyped into a shopping carnival by the future mainland capital.
Chen Zhiwen doesn't care about these, there is an opportunity like a festival, so it is natural to take advantage of it, and the same is true of beauty, in the middle of this year, the "King of Fighters" arcade was officially released, and it immediately became the new favorite of many bar players. The bar owner, after a few years, has once again experienced the charm of arcade games.
In the past six months, Midea has also made a lot of money, but although the stand-alone profit of the arcade is high, the market is too small, a game, or even any thing, the most successful, can still be sold to many individuals of the talent line, only in this way, the scale and profit is the largest, the main market for the game, in this era, is always a family game card, a game card ranges from tens to more than a hundred dollars, sold to millions of game users around the world, which can be all over the years, the sum of the market of all arcade machines to play.
As a very popular arcade game, the price of the King of Fighters card is also the highest $160, and the time of release is the week before Christmas, as long as the game is fun enough, no one will want to buy it, and wait until those who are willing to spend $160 buy it, and then slowly drop it, cutting leeks layer by layer.
In fact, global commerce is basically the same, and consumers generally don't care too much, just like the price of smart phones in the future began to drop in a few months and a half after they came out, after all, buy early and enjoy early, unless it is a house and a car that is too valuable for goods, it will make people raise their cards to defend their rights, of course, this approach is right or not, it is very controversial.
Hong Kong, Connaught Building.
This is the headquarters of Hongkong Land, but before the Midea Building was built, Chen Zhiwen generally worked here, and people from other companies could come here directly if they had something.
"Chen Sheng, this is the recent data from Europe and the United States, the 4 million sets of game console cards we prepared were emptied within 15 days." Midea's Lei Shengli, after walking into Chen Zhiwen's office, said happily.
"15 days, 640 million US dollars, these European and American people are really rich." Chen Zhiwen smiled and said. This figure is not an exaggeration, the former Atari bad movie "ET the Extra-Terrestrial" also did it, of course, its price is far less than that of "The King of Fighters".
However, in the arcade market, "The King of Fighters" has become well-known, bars in Europe and the United States, basically many people will go, especially young people in the city, and even many casinos, have bought this thing, and in a few months, there are basically tens of millions of people who have come into contact with this game, and in this era, they basically like it when they come out, and when the cards come out, a large number of people buy it, and it is not surprising.
"It's mainly our games, the content is very good, and it can provide customers with a very good spiritual experience." Lei Shengli said with a smile: "When I used to play arcade machines in the bar, there were many people who would spend hundreds of dollars a month, or even more, and now they can take home unlimited games by paying back to buy a card, and it is estimated that they will only think it is very cost-effective." ”
"Well, yes, traditional games, the technical plot is too repetitive, even if it's a tank battle, the King of Fighters provides dozens of different people, and each person's moves are different, which can bring hundreds of choices to users when they fight, and the fun is endless." Chen Zhiwen nodded and said.
This is like eating food, as a restaurant, suddenly bring customers a very perfect food, it must be very popular, but if you provide such food every day, or similar taste, everyone will be tired, but if every day is a buffet, there are countless choices, even if there are good and bad, it will definitely be able to satisfy customers for a long time. (End of chapter)