When the capital is not large, what a shrewd investor needs to do is to choose the one with the highest benefits, or one of them, among the countless investment opportunities, and choose the one that can make a profit. And when the capital is big enough, there is no need to choose the most profitable, first of all, when the capital is enough, it is impossible to double, there is almost no such market in the world, occasionally such as the oil crisis, it is also rare for many years, as the head of a large consortium, what to do, but to be stable, so the business logic of large enterprises and small enterprises is completely different.

With the current asset scale of the Chen family, although there is still the pursuit of increasing wealth, the only way to consider more is how to better keep it, that is, to diversify investment, all parts of the world, invest a little, so that even if one or several places have problems, it will not affect the foundation and destroy the overall situation.

Fortunately, Chen Zhiwen can know the development trend of the next few decades, so he can make better judgments, invest in infrastructure, factories, and commercial real estate in China, invest in technology companies in the United States, invest in telecommunications infrastructure in the new era in Europe, invest in a large number of farms and ranches in South America, Australia, and Southeast Asia, and then indirectly invest in some potential companies through various means, so as to indirectly control some industries that he cannot fully control, such as minerals, oil fields, etc.

Time has entered the 90s, the Internet has also sprouted and grown, although it is still very small, but the future growth rate will exceed everyone's imagination, for this field, Chen Zhiwen does not plan to operate himself, really, there is no local market, there is no chance at all, even in Europe, there is no large Internet company, whether the local market can cultivate giants, is whether a country can form the basis of Internet giant companies, on this basis, only the mainland and English-speaking countries, to be successful. Instead of working so hard, it is better to be like Sequoia Capital, just invest purely, in particular, I have a lot of investment in many industries, and I just need to do a good job in these industries.

Traditional industry, if you want to overtake in corners, you must have a special condition, an advantage that others do not have, by taking such an opportunity, it is possible to share a piece of the pie with traditional giants, such as the automobile market, such a high-tech field, under the control of more than a dozen giants in the world, within a few decades, it is also a modern has the opportunity to rise, and the rise of Hyundai, the first is because of the support of the early South Korean government, with the power of the entire South Korea to raise a car company, plus you can easily buy various international technologies, The second is that there is a huge American market.

In the 80s, the cars in the U.S. domestic market were hoisted up by Japanese cars, but the Japanese consortium also refused the large-scale shareholding control of the American consortium, so in the case of determining that the American car could not do the Japanese system, the American capital chose the relatively better control of the Korean car, allowing Hyundai to enter the North American market on a large scale, and with the cultivation of this market, plus they themselves are also competitive enough, and finally became the only automobile giant born after 1950.

Of course, these are not counted in the mainland, but before 2000, those automobile companies in the mainland were just starting out, and they were not ranked until the era of new energy trams a few decades later, which was considered a real rise.

If you want to emerge, a necessary prerequisite is to have a sufficient new market, so that the enterprise can develop normally, obtain enough funds to iterate research and development, and market feedback, but also the basis for the improvement of the entire enterprise, and the mainland automobile market, is a perfect collection, whether it is talent or market, although it is not as good as a small developed country abroad, but the future potential is endless.

On June 26, 1990, Chen Zhiwen came to Yanjing again, the first purpose was to go to AMC's super factory, because after nearly 7 years of hard work, AMC's jeep and Gremlin sedans have successfully achieved more than 80% of the domestic production rate requirements, which is much higher than the original, 60% of the central customization, in addition, Wuling, as the original almost 100% domestic local car, has also successfully relied on low price, high performance (relatively the same price), successfully become the best-selling car in the countryBecause Chen Zhiwen has invested a lot of money in Southeast Asia and South America to expand terminal car stores, Wuling has also successfully entered these markets, and last year alone, Wuling's exports exceeded 20,000 vehicles, which is another industrial miracle after the mainland was reopened, although the export places are small countries in Southeast Asia.

As an outsider who does not understand the industry, Chen Zhiwen did not pay too much attention to the automobile production line and manufacturing process, these are professionals are responsible, he only needs to understand some of the most basic data, such as sales, sales and after-sales points, repair rate failure rate and other issues, after a little visit to the factory, a group of people came to the factory next to the parking lot, an area of hundreds of acres, at this moment, the parking lot is full of all kinds of cars, not that it can't be sold, on the contrary, it is too popular, too many vehicles turnover, It's also a place where a lot of parking is needed.

"Chen Sheng, this batch of Wuling is ready to be sent to Southeast Asian countries, mainly Indonesia, Malaysia and the Philippines." Wei Shihao, the person in charge of domestic automobile production, introduced.

"There's a few thousand here, right?" Chen Zhiwen asked.

"Yes, there are a total of 3,312 vehicles, and in a few days, they can be transported out by ro-ro ships, such transportation, basically once a month or two, but the destination may be different each time." Tian Xuecheng said with a smile.

"Okay, overseas, I will continue to use my resources to expand new sales points and expand the market, but the basic principle does not belong to domestic companies, but to equal relations, so they are also normal operations, this side of the model, there will be additional resources to help sales and cooperate with after-sales, but it can't be absolute, so, whether it can sell well, after all, it still depends on your own quality and technology." Chen Zhiwen said.

In the first ten years of crossing, Chen Zhiwen's main business logic is to use the prophet's golden finger to make money quickly, in this process, real estate and finance, must be the fastest money, even the most profitable game can not be compared, therefore, the early is still based on real estate finance, various other manufacturing, technology industries are laying the foundation, and ten years later, he has a lot of money in hand, in the field of real estate and finance have made certain achievements, at this time, no further expansion can not do the early doubling growth, But the industrial field can, this market is too big, endless, and there are a lot of new technologies and new technology fields.

However, the development of the industry is definitely not to have money to succeed, but money can also be of great help, for example, electrical appliances and automobiles, want to sell well, a large number of advertising is a must, the most important thing, or have a large number of after-sales points, because any person, buy a new brand of things, the most worrying is that there is no after-sales after buying a problem, so it also needs a lot of money to build after-sales points, of course, can coincide with the point of sale.

If electrical appliances can also be transferred to others in the mode of asset-light operation, because this thing is simple, and after-sales points are very common, but cars are different, not that a person can only repair a brand, some masters, can do repair a lot of cars, but there are too few such people, and there are more people who refine, the efficiency is high, and it will promote the quality of after-sales service, otherwise the cause of the problem can not be found for a few days, and the customer must not be angry, therefore, if you want to sell a car in one place, after-sales also needs to be intensive, otherwise, It can only be used as a niche brand.

In the early days of the high profits earned in the real estate financial market, this time there is a place to use, coupled with this era, the real estate market in Southeast Asia is also developing rapidly, while benefiting from direct investment, or to assist the development of their own automobile industry, it can be said that it kills two birds with one stone, but no matter how luxurious it is, it can not be completely served for itself, hundreds of automobile terminal chain stores throughout Southeast Asia, are to undertake various brands of cars, at the same time, will try to provide after-sales service for each family.

Whether it is Wuling, mini or AMC, they are only one of them, and there are certain additional resources, but whether they can sell well or not depends on their own quality in the end.

"Don't worry, Chen Sheng, we understand this, our Wuling is not a good car, but at this price, it is definitely very good." Wei Shihao said confidently. Wuling's positioning, is a business car, not for enjoyment, most people buy back, is used to make money, like a small truck, therefore, do not need a comfort function, which does not need to spend too much cost and resources on anti-vibration and anti-shake, as long as it is not outrageous, coupled with the support and holding of the whole industry chain, the cost of all parties is very low.

"Well, the positioning of the Wuling brand is a low-price strategy, and it is our goal to take this road to the limit." Chen Zhiwen nodded and said.

As long as the price is low enough, it is a good car, as in later generations, 200,000 Citroen is industrial waste, 120,000 Citroen is an industrial miracle, not to mention, this itself is a commercial investment, of course, the lower the cost, the better, of course, there will be some people, buy back is to drive the car, which is available in the mainland and Southeast Asia, but these people buy it, isn't it because it's cheap?

In the era of traditional oil vehicles, if you want to fight for a new world, in fact, this is basically the only way, such as Hyundai, or the rise of mainland private car companies more than ten years later, the first way to take is a low-price strategy, bypassing the Volkswagen Toyota and other car companies can not look down on the field, first survive, and then slowly improve themselves. This path is difficult, it will take a long time to succeed, but at least live first, otherwise, just launch a car with a medium price, without any popularity, and die in a year.

It is only when the era of electric cars has just appeared, the market is blank, there is such an opportunity, Tesla and several new forces in the mainland, is taking advantage of such a blank opportunity, directly positioning the luxury brand, an instant hit, this is a fuel car, so play all dead.

"Understand, we're always looking for ways to reduce costs and fuel consumption." Wei Shihao nodded, and said: "But in addition to Wuling, Jeep and AMC, you can still strive for it and become a mid-range or even high-end brand." ”

"Well, you can really try, their own positioning is also considered mid-range, but the pure sedan market is difficult, we still have to take the off-road road, which in itself is also Jeep's strength." Chen Zhiwen said.

"Off-road? What Chen Sheng means is that we also need to increase investment in the off-road field? Wei Shihao asked.

"Yes and no." Chen Zhiwen said with a smile: "Say no, because the off-road itself, in fact, is a small market, belongs to the subdivision, not to say that it is not worth it, but the cost performance is very low, a lot of money is invested, even if it can be successful, at most it will get some praise, it is not much meaning, like the sports car, it can't become much scale, so this is not the priority direction of our resources, and the scale will be large in the future."

And yes, it is because most people like big cars and cars with high vision, especially men, so sedans can't satisfy them to a large extent, so we want to build models that this group of people needs, however, in terms of appearance, there is no need to be as square as a jeep, it should be similar to ordinary cars, and it is necessary to take into account the problem of fuel economy, otherwise the fuel consumption is too high, and it will be a big problem. ”

In this world, the vast majority of people like big cars, which is like a house, who doesn't like to live in a big one, but a small one? Unless it's too big, the kind that gets lost at home may not work.

In later generations, the United States and the mainland are both large models that sell better, and Europe and Japan are the opposite, but is it really because Europeans and Japanese people like small cars? The answer is no, because of the infrastructure and urban structure, it is difficult for large cars to pass, coupled with the lack of fuel, so the country's policy and people buy cars, are biased towards small models, but in the heart, who doesn't like the bigger ones, that is, the United States and the mainland sell small ones, and it is likely that they will not buy large ones because of budget or parking problems.

Another point, from the rise of private car companies in the mainland in the future, it can also be seen that the first to rise is the SUV, CC is relying on this, to become the boss of private car companies in one fell swoop, and even if it is not the rise of the electric vehicle industry, it is really difficult to challenge joint ventures in the field of cars.

"You don't need the power of an off-road vehicle, but the size of the space needs to be consistent." Wei Shihao thought for a while and said.

"Yes, that's pretty much it, but the power can't be too weak, at least about the same." Chen Zhiwen smiled and said: "This is an idea of mine, how to transform it into a project or even a product in the future, you will negotiate internally." ”

"Okay, Mr. Chen." Wei Shihao nodded and said. (End of chapter)