The development of the automobile industry is a very slow process, especially the oil car, compared with the tram decades later, it is much slower, one is because the structure of the oil car is much more complex than the tram, and the other is that the oil car market has matured, to launch a car in line with the market, it has to reach the average level of other large manufacturers, and the era of the tram has just risen There is no such demand, as long as it wins the oil car, which is why the new forces in the future can rise around 2018, but they rise 5 years later, The reason why others can't go the same way.

If it weren't for the mainland market, even if Chen Zhiwen acquired a certain automobile company, I am afraid that he would not dare to hope that one day he would be able to develop this company. This is completely different from household appliances, the home appliance industry is much simpler, but it is also because of the popularity of low-cost and high-educated people in the mainland, which also gives Midea Electric Appliances the opportunity to compete for the top few positions.

In Chen Zhiwen's early planning of the industrial industry map, earlier more ambitious and easier to achieve the set goals, in fact, it is still the home appliance industry, not to mention the international environment, professional factors, technology iteration of these various factors that even Chen Zhiwen does not understand, the simplest point, 20 years later, that is, the first decade of the 21st century, many local household appliances and electrical appliances brands in China have achieved this goal, if they can achieve it, then Chen Zhiwen has better conditions, earlier preparation, the probability of success, On the contrary, it is too difficult for the automotive industry, and if it is not for overtaking by tram corners, it is uncertain whether traditional oil vehicles in the mainland can become a pole in the global automotive field by 2035.

In the mainland, Midea Group has a total of three large-scale production bases, respectively in Yanjing, Shanghai and Shenhai City, the first two are super cities in the mainland, the latter is the initial place of reopening, the three places have the same characteristics, that is, there are a large number of highly educated talents, after the United States provides better treatment, you can absorb the elite on a large scale, and then through appropriate training, you can have a large number of high-tech workers who are not weaker than Europe, America and Japan, and the labor cost is too low. To exaggerate a little, tens to one, which can bring an unparalleled advantage on the cost side.

The only drawback may be that the industrial chain is not as mature as developed countries such as Europe, the United States and Japan, in fact, after the labor cost of the mainland in the future, that is, relying on the perfect industrial chain, can avoid the transfer of a large number of industries, and ensure that their goods still have an unparalleled cost performance in the world.

On the one hand, they directly invested in some industries, the other part is to encourage Hong Kong suppliers to invest in China and jointly build relevant industrial parks, and the third is to cultivate local suppliers in the same way as the automotive industry, and after nearly 10 years, now, in Yanjing, Shanghai, and Shenhai three cities, they have a relatively complete industrial chain.

After visiting AMC's factory, Chen Zhiwen came to the Midea factory, which is also located in Yanjing City, if you count the factories of surrounding industries, the area of this base is not less than AMC+Wuling, and even because it is relatively speaking, it is biased towards light industry, which can directly drive the number of employees to be higher, and because it is basically localized production, the technical content is not as high as auto parts, and it can drive the development of local industries.

"Mr. Chen, this is our compressor manufacturing plant, and now it has become the largest compressor factory in Asia, surpassing the Suzuda compressor factory in Japan in terms of production volume." A middle-aged man about 40 years old in formal clothes introduced Chen Zhiwen.

"The number is exceeded, so what else is it, not exceeded?" Chen Zhiwen grasped the sentence in this sentence in an instant, which is like a bunch of car rankings on the car emperor in later generations, as long as there are enough pre-words, then what, the model of any car company can become the top of the list, or at least the top few.

"In terms of total sales, they are still not as good as Suzuda's, and their compressors are not only supplied to the field of home appliances, but also many industrial fields, and even in the field of home appliances, their quality and popularity are still above us." The middle-aged man said embarrassedly.

"Well, this is normal, there are still many ancient enterprises in small Japan, and it is normal for generations to only study one technology, and it is normal to do fine work." Chen Zhiwen didn't care too much, and continued: "But in terms of learning ability, we Chinese are no worse than the Japanese, and many of the Japanese technologies are not developed by themselves alone, but follow Europe and the United States, get other people's theories, and then use their own imitation ability and efficient production capacity to seize the market, so next, we need to do this kind of thing, grab the Japanese market, especially in the field of household appliances, our compressors, mainly supply their own home appliances, the reason why we can have such high results, It's all because our home appliances sell well, and the parts and components of compressors and motors are also independent companies, so if you want to prove your ability, you need to fight with these companies in the international market. ”

The most basic logic is to use the more profitable real estate finance to obtain the first pot of gold, and a large amount of wealth in the future, and then enter the retail industry at the right time, or build a good relationship with many future retail giants, so as to obtain some high-quality resources in their initial stage, and finally gain a great advantage in the market terminal.

When there is a certain market, you can use the economic returns of this market and various quality problems and technical problem feedback, so that the factory department can implement the iteration of technology research and development, as well as the positioning of the follow-up research and development direction, by the way, you can also slowly start the brand, construct the after-sales service of the terminal, etc., and finally, slowly enter the other home appliance market.

Coupled with Chen Zhiwen's prophetic golden finger, whether it is real estate financial investment or the layout of the retail industry, it has received exponential returns after many years, not only the money itself, but also various resources, thus further consolidating the advantages of his industrial company in the terminal market.

This is as a traverser, the most cost-effective and fastest way, to control the client, as long as there is no big problem on the industrial side, the price is cost-effective, there can be quickly spread the market, thus forming an absolute virtuous circle, otherwise, according to the development route of normal enterprises such as Haier, it will take at least 20 years to succeed, and the scale is not as good as today.

However, there are some shortcomings in such rapid growth, that is, the technical aspects are not in place, not that there will be any problems, but they are not as good as the traditional giants, which is actually normal, it takes a lot of money and time to invest in technology, the former is not lacking in beauty, and the game department has a huge profit, but time is not a piece that can be completely avoided by throwing money, and throwing money can speed up research and development, but there is also a limit.

In addition, it is the problem of market recognition, Midea's subsidiaries to make parts, Midea may be recognized, but other companies may not, and if you want to really make the technology bigger and stronger, then you must take these subsidiaries out separately, so that they can compete in the international market, if you can also win a part of the market of other companies, then you can explain your ability.

"Chen Sheng, we are also developing in this direction, in fact, some Japanese companies have begun to plan to invest in China for the sake of the domestic market, but they should only produce in China in the early stage, and the relevant processes will not be brought in, and we have a complete industrial chain, and they may be more cost-effective to give priority to us." The middle-aged man said.

"It's not easy, but small Japanese companies like to eat on their own." Chen Zhiwen said that this is the characteristics of small Japan, they have big brands of terminals, such as automobiles, home appliances, machinery and equipment, medical equipment, etc., then most of the suppliers of these companies will be their own enterprises, and these companies are also dependent on these large companies, such an advantage is that the family eats alone, and when it is strong, its own side eats all the profits, but the disadvantage is that once the terminal brand goes bankrupt, it will lose everything.

Chen Zhiwen needs all of his subsidiaries to have independent capabilities, not absolutely dependent on their parent company, in fact, it is also to avoid this situation, this is not just a matter of making more money, but if all rely on the terminal of the large company, it will only cause the decline of internal competitiveness, do not want to forge ahead.

"That's the case, but if Japanese brands really do this, then their domestic costs will inevitably be less than ours, so either we Midea will continue to control the terminal market, or they will need to rely on our supply chain." The middle-aged man said with a smile: "Today, the annual production capacity of millions of Midea's various electrical appliances, coupled with our early investment, research and development, quality control, and even infrastructure investment, has reduced the cost to a minimum, and they are unlikely to be lower than us in cost. ”

"Well, though, they can go the higher-end route." Chen Zhiwen said.

"Yes, it is not excluded, some people just like the Japanese, however, too high-end brands, after all, there is still not much market, this is the case, whether it is domestic or international, even if Japan will go to the highest end in the future, but Europe, America and even domestic counterparts, there will always be similar to us, otherwise this market will not be swallowed by us." The middle-aged man said.

"It's right to think so, so much investment we made in the early days is actually our moat." Chen Zhiwen nodded and said: "However, the moat is the moat, but this advantage of relying on early investment may be effective in the short term, but not necessarily in the long term. ”

"Understood." The middle-aged man said.

"Now abroad, in Europe and the United States, the United States has also started a price war in the local area, which is not very powerful, mainly because I am worried that I will be subject to anti-dumping investigations, but this time it will last for a long time, which can be said to be a big war between us and Japanese brands." Chen Zhiwen said: "If it is other brands, it is purely to grab the market, but the other party is Japanese, then we must stick to it, fight down, as long as we win, how much the Japanese brand loses is a trivial matter, the most important thing is that once we win, then we can get a huge market, the domestic side, you can also get more orders, promote more employment, so, on your side, to control the quality, production capacity and speed, all the points are balanced, to ensure the headquarters of the plan, There can be ample ammunition. ”

As early as ten years ago, when Chen Zhiwen was ready to vigorously invest in the field of household appliances, he knew that as long as he succeeded, there would inevitably be a big war with Japanese electrical appliances in the future, because this was a very good time to complete an opportunity to replace the old with the new.

In the U.S. market, the traditional U.S. home appliance brands, long before the car was defeated by Japanese cars, the U.S. home appliance industry has been beaten by all kinds of hanging, so when other brands confront Japanese brands, at least there is still a certain opportunity.

In the original history, this brand was South Korea's Samsung, and then it was several major brands in the mainland, and now, Chen Zhiwen is asking for beauty to come, although the price war will lose a lot, but without this process, it is impossible to become the new king of this industry.

Since the early 90s, the first is because of his years of investment in the mainland, which has matured in the mainland, and the second is that South Korea's Samsung is preparing to fight a price war in the chip field at this time, and has no energy and resources to manage the home appliance industry.

The third is to operate in the United States for many years, and has also reached a good relationship with many local capital giants and even ZZ giants, such as the current and next president of the United States, Chen Zhiwen also tried to build a relationship long before they became presidents, and even many years ago, as long as they do not involve the core interests of the United States, it should not be a big problem, and the home appliance industry, it is nothing at all, the lower the price of foreign brands, the better, because the lower the price, the lower the inflation in the United States, which is a political achievement for politicians. Not to mention, Chen Zhiwen will not eat all the profits alone like Little Japan, and Midea still has a lot of direct employment in the United States.

"Understand, Chen Sheng, whether it is at home or abroad, we will provide the best quality products." The middle-aged man replied steadily. (End of chapter)