As its most mature and relatively simple industry,The home appliance industry will not bring much profit,This can be seen from the revenue of giants such as Haier in the future,Although the turnover is high,But the profit margin is average,Because this industry,The people of any country,After confirming the brand,Will not deliberately buy any high-end models,Basically, it's about the same,This is completely different from the automotive industry。

The fundamental reason, of course, is the excess performance, when the ordinary goods can meet the needs of everyone, the high-end models, brands will be worthless, this, not only now, is the future of the computer, smart phone industry will be the same progress, even after the emergence of electric vehicles, the performance is also a serious excess, the final development may be the same, the only uncertain factor is that the car involves safety, so it may also evolve into performance or something does not matter, everyone is similar, In the end, the competition is safety: active structural safety and passive intelligent driving safety.

The home appliance industry is naturally the same, refrigerators, refrigerators, washing machines, ovens, which brand of these things can't be made? There will be a bit of a gap in technology,But the difference will not be very big after they are mature,Originally, the color TV industry was similar,But in a few years, there will be a reform of the LCD industry,It's an exception。

Therefore, if you want to do well in this industry, you must compete for cost, sales and after-sales, and these have been caught by Midea. For Chen Zhiwen, it doesn't matter whether the home appliance industry makes money or not, compared to games, computer software and other fields, no matter how much household appliances are tossed, they can't compare to these, not to mention those technology fields and financial investment, but as long as the industry is taken a part, it can drive millions of people to work, such a large data is enough for any country to treat him as a guest.

Not only the mainland, Chen Zhiwen does not plan to put all the production here, it is true that this is the most suitable production base in the world, but after all, some household appliances such as washing machines and refrigerators are large in size, high in quality, low in profits, and high in transportation costs, and there are also high tariffs in some regions, therefore, for the sake of terminal retail, there will also be some production bases in some countries in Southeast Asia, Eastern Europe, Mexico, and some countries in South America.

On the one hand, it is for the sake of saving freight, and on the other hand, it is also for the sake of the scattered interests of various countries, and it is always necessary to keep making money in other places without investing, which is not long-lasting. After all, even the Haier of later generations also went to other countries to invest and build factories, all for similar considerations.

In this case, Midea can also control the economic situation of multiple regions according to the demand for order issuance, so as to obtain higher benefits for the group.

However, the premise of all this, if you want to play the greatest effect, you still have to play a long-term price war in the global market in the past few years, and have a good time with Japanese brands, the main thing is that my quality is not worse than yours, and the service is the same, but the price is a little lower than yours, this time, it will not be a fast war, but a long-term war of attrition.

And small Japan's electronics industry, now is about to face South Korea's Samsung's semiconductor price war, Midea's home appliance price war, and the impact of Japan's economic collapse.

As for the semiconductor industry, Chen Zhiwen also reinvested in TSMC, not to mention how powerful TSMC will be, but it is not difficult to survive this semiconductor price war.

After visiting the perfect air conditioner, refrigerator, compressor, motor and other large super factories, Chen Zhiwen did not stay for a long time, he was a big boss, just to visit, not to audit, so there is no need to read any information, just do it by his subordinates.

Soon, he came to the first and largest Yanjing No. 1 Electronics Factory in Yanjing City, which was the original historical BOE.

6 years ago, Chen Zhiwen deliberately injected capital to save the company, but also hoped that this company could embark on the road it once was, instead of its own layout in the LCD industry, after all, he has money and money, but he is good at creative products, or extremely dependent on terminal sales of civilian products.

LCDs, chips, this kind of goods, really not rely on money, can be done, must have professional people, professional team, and there are huge ZZ resources behind it, it is possible to succeed.

Came to receive all the leaders of Yanjing No. 1 Electronics Factory, among which the factory director is named Wu Yuehua, Chen Zhiwen is just polite, although he is the factory director, but he is also a dispensable figure, and among all the people who came to receive him, Chen Zhiwen cares the most about a middle-aged man named Wang Dongsheng, who is the founder of BOE in the future.

Because of the existence of Chen Zhiwen's butterfly effect, Yanjing No. 1 Electronics Factory did not fall into a serious loss crisis in the late 80s as in the original history, but with Chen Zhiwen's funds and a large number of orders from Midea, the scale of the entire company has doubled several times in a few years, and it has once again become one of the largest domestic enterprises in Yanjing City, driving the number of employees to exceed 10,000, which can also be said to be a phenomenal representative of Midea Group's strong derivative employment.

As the largest customer of Yanjing No. 1 Electronics Factory, Midea can naturally participate in the operation of the entire company, which is also the only company that will directly interfere with the operation of the various investments in the whole country, Chen Zhiwen, because most of them, Midea, Hutchison, and Galaxy Trade are only invested, and basically do not ask, unless there is a huge loss or huge quality problem.

In the process of participating in management, the United States side is also focusing on reviewing the talent team within the electronics factory to ensure that the company's operation has a certain fairness, so that capable people and teams can play their own light, and therefore, Wang Dongsheng, a young man who has studied abroad and has rich theoretical and practical experience, has been promoted, and is very supported by the representative of the United States.

"Hello, Mr. Chen." Wang Dongsheng faced Chen Zhiwen, he was still a little restrained, and at the same time he was a little grateful in his heart, although he also thought that he was very capable, but there are still many capable people in this world, whether they can be reused to exert their abilities, or they need to be valued and promoted by the people above, otherwise, even if they can succeed in the end, I am afraid I don't know how many twists and turns it will take and how long it will take.

"Mr. Wang Dongsheng, huh? I've heard of you, and Lei Shengli thinks highly of you. Chen Zhiwen smiled and said.

Although optimistic about the future of BOE and Wang Dongsheng, but when the other party has not achieved anything, Chen Zhiwen, the ultimate boss, naturally cannot communicate with him, this is also unrealistic, now it has been more than ten years, the future of all industry giants have begun to appear in this era, some famous such as Haier founder, Chen Zhiwen ran to meet and said in the past, most of the other are not famous, or at most have a little fame in the industry, Chen Zhiwen is just arranging the appropriate timing, Let his subordinates invest and give resources to help, but he is not enough to meet everyone himself, and there are still many such people, and he does not have the time.

At most, when these people make high achievements in the future, it will be natural for them to meet by themselves, or in the case of today, they will come to visit the entire large enterprise by themselves, and it will be normal to meet by the way.

As for Lei Shengli, he has had a friendship with Wang Dongsheng, and it is indeed Wang Dongsheng's ability is very strong, over the years, under his leadership, he has developed some technologies that can solve many problems for the United States, and even Lei Shengli wants to dig him to Hong Kong, but he was stopped by Chen Zhiwen, no matter how powerful the technical talent is, it is still not comparable to the layout of an LCD industry, if there is no Wang Dongsheng, there may be others in the future LCD industry in China who can lead, but Chen Zhiwen doesn't know who it is. There is no way to lay out as soon as possible.

"Thank you, Mr. Ray, for giving us the opportunity." Wang Dongsheng said with a smile, if it weren't for Midea's special support for Yanjing No. 1 Electronics Factory, with sufficient orders and financial support, the No. 1 Electronics Factory would have developed a lot of high-quality technologies.

"Opportunities are also mutual, capable people, we naturally give opportunities." Chen Zhiwen said with a light smile.

"Mr. Chen, the air outside here is not very good, shall we go inside?" Wu Yuehua, the director of the factory, said.

"Okay, go in." Chen Zhiwen nodded, over the years, whether it is Shanghai or Yanjing, and even many other cities with economic scale, because of the large-scale development of industry, the air environment has gradually become worse and worse.

However, there is nothing wrong with this in itself, when many people can't eat enough, considering environmental issues, it's purely nonsense, as long as it is not a direct pollution of the living area, a bunch of environmental protection in the West in the future, purely since childhood, there is no shortage of food, there is a disease in the brain, I have not thought about it, even in the 21st century, there are hundreds of millions of people in the world who can't even fill their stomachs, when the economy is too poor, a small disease may die because of no antibiotics, at this time, environmental protection has no meaning.

Moreover, most of the enterprises that are really not polluting are also left in their own territory by Western countries, which round to get ordinary countries, if you want to develop the economy, you must pay the price, this is any country wants to develop, in the initial stage must face the problem.

Relatively speaking, Shenhai City is much better, because their main industry comes from Hong Kong, and after decades of development in Hong Kong, the remaining manufacturing industry is basically free of pollution.

After all, in this era, all kinds of heavy industries have not yet formed large-scale industrial giants, and because of traffic factors, the transportation of heavy industry products is inconvenient, and many things, such as steel, some chemical materials, fertilizers, cement, paper, etc., need to be manufactured locally, which is naturally pollution.

If not, then the city's economy is in ruins. Even in today's Yanjing City, there are too few pollution-free industries like Chen Zhiwen's, and Midea only does not directly pollute itself, but many of its raw materials, such as steel plates and plastics, are essentially produced in nearby factories, but they have only undergone a pollution transfer.

In the development of industry, it is impossible to be free of pollution, and only when the economic conditions are better, we can gradually carry out industrial upgrading, sewage treatment upgrades, and other measures.

Everyone came to a conference room inside the office building of Yanjing No. 1 Electronics Factory, and Wu Yuehua, the director of the factory, also introduced the development of the whole company.

Chen Zhiwen didn't know much about technology, and he didn't express his opinions at the meeting, and then everyone went to the workshop again.

After lunch, Wang Dongsheng came to an office occupied by Chen Zhiwen.

"Hello, Mr. Chen. Thank you for giving me this opportunity to meet with you individually. Wang Dongsheng said.

"You're welcome, everyone is also for the development of the mainland's electronics industry, but the location is different." Chen Zhiwen smiled and said, "I heard that you have some unique ideas? Could it be the new technology of color tubes? ”

"Electronic color picture tubes, has appeared for decades, can have technology, has long been European, American and Japanese companies in the form of patents registered, these years, is our electronics factory, many times also have to buy these technologies at a high price, want to bypass, too difficult." Wang Dongsheng shook his head and said: "What I want to say is,I think the future of LCD,The future of the TV industry,Instead of spending a lot of money in the field of color picture tubes,It's better to be in the field of LCD,Start from scratch,Even if Western countries are earlier than us in LCD,But at least,The gap is not so big,We still have opportunities。 ”

"LCDs? The industry does have a similar view on this aspect, but at this price, LCD is more expensive even if it is used in a laptop. It is not easy to use it on a color TV. Chen Zhiwen smiled and said.

"That's right, but in any case, the main raw material of liquid crystal is ordinary silicon, and the reason why it is so expensive is because of production technology problems, that is, with the development of technology in the future, its price will inevitably fall to replace the color tube that requires a large number of precious metals and precious compounds." Wang Dongsheng said: "Now there is still a long way to go before the technology is realized, but the time is long enough, and it is suitable for us to catch up, otherwise when others really make it, we will enter the market again, and it will be too late." (End of chapter)