The purpose of the negotiations is to satisfy the interests of both sides, and when one side is in a passive situation, it still has to stick to its stand on important issues, and repeatedly make concessions on secondary interests, pretending that it is not able to overcome the enemy, and satisfying the other side.

In most people's minds, whole numbers are more pleasant and attract people's attention. Indeed, it has a simple and neat nature, and simple and neat things are easy to explain and grasp, and can quickly win people's hearts, and this psychology often unknowingly prompts business transactions.

An American went to Mexico to buy car parts, and the price of the parts was 250 pesos, and the American, who was accustomed to paying according to the price, paid for it, and he suffered a great loss. If he were replaced by a local, he would have paid a fraction of the fifty pesos less by bargaining. Therefore, for a transaction of $12,400, most shrewd sellers will start with an integer number and close the deal at $100,000 during negotiations, making the other party feel that they have made a big concession.

In fact, the practice of rounding off is only a concession by the seller on insignificant interests, which shows how wonderful the psychological effect of deliberate and appropriate concessions is. You should also absorb this kind of business trading skills to defeat your opponents unconsciously and achieve your goals. This practice can be flexibly applied in dealing with people, resolving personal grievances, and turning enemies into friends.

The strategy of "attacking the west with a sound from the east" is to create the enemy's illusion by using a false illusion to "claim to attack the east, but in fact to attack the west," so as to cover up one's true combat intentions, divert the attention of the opponent, make him neglect to take precautions, and even make a completely wrong judgment, and then take him by surprise and attack him unprepared.

There are many ways to use this scheme, or to create rumors, confuse the public, increase the other party's concerns, and confuse their will; Or they may set up a suspicious formation, so that the opponent's forces are scattered and their defenses are weakened. However, their intentions and actions should be kept absolutely secret, so as to gain the initiative.

In business activities, the market competition is fierce, and various relationships are intricate, so operators need to be good at creating a false impression of "Shengdong" and concealing their true intentions, so as to divert the attention of consumers or competitors and occupy an active position in product development, production and market promotion.

Doing business itself is a contest of intelligence, and in all kinds of competition, whoever has the highest resourcefulness will have the upper hand. There are many ways for business operators to use this strategy. If you want to buy and show that you want to sell, if you want to sell and show you to buy, if you want to sell such products, you want to sell other related products. I want to produce a certain product, but I say that I want to change production, and so on. As long as you grasp it carefully, you can achieve good results.