There is an SB curry powder company in Japan. Now, when it comes to SB's curry powder, consumers are all praising its products, saying that SB's curry powder has made their tables richer. It shows that its products are very popular with customers. But this company, more than ten years ago, was unable to make ends meet due to unsalable products, and was almost on the verge of bankruptcy. What is it that makes a dying company the well-known company it is today?

All of this is due to the new president at that time, Mr. K, and to Mr. K's wisdom, decisiveness, wit, and good strategy.

That year, the company was in a crisis, the product backlog, the efficiency was low, the morale was discouraged, the newly appointed president Mr. K, for this restless, unpleasant food, sleepless night, how to turn the backlog of products into bestsellers? Because he knows that only by opening up product sales channels can the company turn around. How to open up sales channels for unsalable products? He thought about it for a long time and came up with a trick: to create public opinion, use the guidance of public opinion to promote his own products, and save the enterprise, which is the so-called "borrowing the corpse to return the soul".

Because the price of private cars in the Japanese market was very expensive at that time, ordinary families could not afford to buy them, so although many people had obtained a driver's license, they could not afford to buy a car. SB Curry Powder Company decided to start from here. A few days later, many local newspapers appeared in large advertisements like this:

"Soliciting licensed car-free people, the company rents curry-colored cars for a one-year lease period and low fees."

As expected, as soon as the advertisement was published, it immediately attracted countless middle- and low-income people who wanted to drive to ask for rent, and some even failed to rent a car because they were a little late. The streets of Tokyo are filled with a large number of curry-colored cars. Whenever people see a car of this color, they inevitably say, "Look! That's the SB Curry Company's car", "Voila! What a thrill to drive in that curry-colored car! ”。 This kind of praise and discussion played a living advertising effect, for a while, the unknown SB curry powder company became famous, the popularity and prestige increased linearly, and as a product of SB company, curry powder, also sold well, because the product sold well, but also brought considerable profits, SB company really came back from the dead.

SB curry powder company is borrowing the majority of working-class car renters, creating a kind of momentum, this momentum for the SB company's popularity to improve, can be said to be very effective, it is with the help of the company's popularity improvement, there is a best-selling product, and finally the company became famous, is considered to be "wealthy" and "capital", become today's women and children know the big company. The proper use of the strategy of "borrowing the corpse to return the soul" can indeed make the enterprise make a comeback and dominate the party.