Japan has long promoted the spirit of bushido, and it is a country that pays attention to strategy and tactics, whether it is engaged in war in the past and in commercial warfare now.

In the process of development in recent decades, Japanese businesses entering the international market mainly adopt the strategy of "avoiding the real and attacking the false", that is, taking swift action to take advantage of the gap that the other party cannot control and think about, and attack the other party's unguarded or empty strength. This is manifested in:

(1) Outflanking

In the early post-war period, business wars were mainly fought between European and American countries, and there was a vast space for competition in other regions that had not yet been taken into account by the major European and American multinational companies.

At this time, Japanese products that could not enter the European and American markets due to low product quality took advantage of this big loophole. It first attacked the markets of Asian, African, and Latin American countries, and the points of attack it chose generally did not have competitors, or the competitors were relatively weak, and the situation was not good, and there were great opportunities to take advantage of.

In the computer industry, for example, the Japanese conquered neighboring countries in Asia first, then Australia, and finally Europe and the United States. Japanese car companies and motorcycle companies are also the first to enter the Asian market before expanding outward. Many Japanese companies, such as photocopiers, home appliances, and audio equipment, were the first markets to choose were in regions where American and European companies could not reach them.

(2) Fill the vacuum

Wherever there is a gap, they get into it, and where there is a vacuum, they fill it, and the Japanese are engaged in business warfare on a global scale, which can be said to be ubiquitous, and even the little-known Pacific Islands have not given up.

The Republic of Palau, the Commonwealth of the Northern Marianas, the Marshall Islands, and Nauru have all gained independence in the last decade, and have all been colonies of the United Kingdom, France, and the United States in the past. After the withdrawal of the old colonists, the Japanese filled the vacuum left by the old colonists and actively worked in these areas.

Toyotas are now parked under coconut trees everywhere in the Pacific islands, and even the smallest fishing boats are propelled with Yamaha's exterior motors. In the small grocery store in the island village, Japanese noodles and beer are sold, and even salt and sugar are from Japan.

(3) Attack it too late

Any strong person has its weaknesses and opportunities.

Japanese merchants entered the U.S. market mainly after the 60s of the 20th century, and since then, major European and American companies have dominated all major markets, but there are still places that have been neglected or cannot meet the needs of customers in the market segment, so that the Japanese have loopholes to exploit.

At that time, large European and American companies focused on expensive, large, and high-priced products, such as automobiles, motorcycles, televisions, photocopiers, etc. They believe that their products are brand-name goods, and they do not need to improve, and they are not afraid that no one will buy them.

Japanese companies, on the other hand, have broken into the U.S. market with small, lightweight, high-quality, and inexpensive products, while many U.S. entrepreneurs have dismissed and scoffed at them. For example, they treated Honda's first light motorcycle as a "toy" and Sony's first small television set as a "plaything." However, these Japanese products are appreciated by American customers. As a result, small automobiles and motorcycles that are delicate and smart, high-quality and inexpensive, radios and televisions that are cheap and easy to carry, and photocopiers with functions and prices that are suitable for the needs of small companies, have poured into the American market one after another when similar enterprises in the United States are complacent and disdainful.