At the end of the 50s of the 20th century, the black cosmetics market in the United States was monopolized by Frey Cosmetics. George Johnson, a salesman at the company, set up his own business to create Johnson's Black Cosmetics Company, which had only 500 yuan in assets and three employees.

Johnson knew he couldn't afford to bring down the Frey Company, so he concentrated on producing a powder makeup cream. After careful consideration, he decided to rely on the "foil method" to promote his products.

Johnson advertised: "When you apply Frey's products to makeup, you will get an unexpected effect when you apply Johnson's powder again." ”

Colleagues were dissatisfied with this "dependent" propaganda, saying that he was blowing for Frey.

Johnson laughed and explained: "It's because of their fame that we say that, for example, few people know my name Johnson now, but if I can find a way to stand next to the president of the United States, my name will soon be a household name and everyone will know it." The same is true for the idea of selling cosmetics, in a black society, Frey's cosmetics are famous, and if our products can be featured with its name, it will actually raise our value. ”

This trick was really smart, and consumers naturally accepted his products, and the market share expanded rapidly.

Johnson then produced a series of new products, and after intensive publicity, Johnson's cosmetics production squeezed most of Frey's products out of the dressing table in just a few years.

The black cosmetics market in the United States became Johnson's exclusive domain. Much of Johnson's success has been driven by the use of the "borrowing jade to carve jade" strategy.

"Deciphering the Thirty-six Strategies" borrowed jade carving jade cosmetics to become popular in the market is being hit by hand, please wait a moment,

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