There are about 50,000 home appliance stores in Japan, of which about 30,000 belong to the Panasonic system, and there are countless Panasonic dealers around the world.

It seems that the agents are very willing to do business with Panasonic. Is this just because Panasonic's products are cheap and of high quality, which can win customers? What else could it be?

That was the beginning of Panasonic's refrigerator exports.

Once, a batch of Panasonic refrigerators arrived in Hong Kong, and after the Hong Kong agent received the goods, they found that the packaging of this batch of goods was in a mess. Broken packaging not only damages the image of the product in the eyes of customers, but also makes it inconvenient for customers to pick up and transport, and whether it is put on the market or not will bring serious consequences to the agency.

The agent became an ant on a hot pan in a hurry. He sent a representative to fly to Osaka, where Panasonic's headquarters is located, to meet with the person in charge of Panasonic.

Panasonic took this very seriously, and several ***** met with the representative at the same time. After listening to his statement, he immediately admitted that the package was poorly packaged and said that he would bear all the responsibility caused by it. The representative breathed a sigh of relief.

Later, the Hong Kong agent became one of Panasonic's most loyal agents.

Agents have commented on Panasonic: On the surface, it seems that there is a business connection with it, but in the final analysis, the connection between people is the most basic. Panasonic makes people feel the warmth between people, which is rare in other companies; If the agent makes a request, such as an opinion on quality or price, Panasonic can correct it if it is wrong; Panasonic has a truly kind and cordial attitude towards the agency.

The implication of these comments is: Since Panasonic supports us like this, can our agency not go all out?

Panasonic treats its agencies this way because it understands that agents are the weaker ones between the major companies, and the weaker ones between the customers and themselves, and if they don't support them and keep their word, they will fall to their competitors or lose customers themselves.

In fact, the profession of the agent determines that they know the market better than the business owner, and the savvy businessman likes to get along with the agent and even make friends with them.

From their mouths, they can get the market information they want to know, such as the price of various commodities, the sales of a certain product, the market competition situation, and other conditions. After all, no matter how well you study this, only agents can have an in-depth understanding of the internal operation and management status of competitors.

Treat agents with sincerity, fellowship with faith, and support them, and they will work hard for themselves, which is equivalent to expanding their own power, which is where the essence of "false ways and devastation" lies.