With the development of the economy, the market has gradually opened up, and prices have gradually risen. In the mid-80s of the 20th century, Yinchuan Match Factory was forced by the fierce competition situation and the increase in costs, and had to raise the price of matches by 1 cent per box, from the previous 2 cents per box to 3 cents per box.

Although the price increase is only 1 cent, consumers are very sensitive. Because matches are essential consumer goods in daily life, not to mention that the price of a box of 2 cents has been implemented for decades, and no one wants to change.

When the masses were disagreeing, other match factories introduced a small box of 2 cents a box of matches to the market.

Although the capacity is smaller, the price has not changed, and consumers would rather buy a small box for 2 cents than a large box for 3 cents.

In this price increase, Yinchuan Match Factory had to admit defeat. After a few years, with the rise in the market price of timber and other materials, the cost of matches has also risen, and it is difficult to protect the capital for a box of 3 cents, and the Yinchuan Match Factory has to raise the price of matches.

But in view of the failure of the last competition, this time the Yinchuan match factory summed up the lessons and came up with an ingenious solution.

At the same time, the factory launched four specifications and four prices of matches: the first type of small box, which still uses the price of 3 cents; The second type is boxed, the price is slightly higher, 5 cents a box; the third type of large box hardcover, 8 cents; There is also an oversized box hardcover, 1 dime and 5 cents.

This price increase is much higher than the previous price increase, but on the contrary, consumers did not react much, the market is stable, and sales have also increased.

Yinchuan Match Factory skillfully used

"Stealing beams and replacing pillars" with a variety of specifications and prices instead of the original single specification and single price not only secretly raised prices, but also stabilized consumer sentiment, expanded the market scope, and increased economic benefits.

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