Sichuan Luzhou Laojiao took advantage of the opportunity to win the award twice in the international exhibition, vigorously celebrated and promoted, improved its popularity and honor in the country and the world, and its sales soared.

Sichuan Luzhou Laojiao Winery is a winery with a long history. The Luzhou Laojiao Daqu Liquor (Tequ) produced by the factory has won the international gold medal four times until 1990.

The first time was in 1915, when it won the gold medal at the Panama International Food Exposition. In September 1987, Luzhou Laojiao Tequ Liquor won the only gold medal of the Bangkok International Beverage and Food Exhibition - Golden Eagle Cup Award.

With the good news, the factory leaders and the public relations department decided to take advantage of this opportunity to carry out a series of celebrations and publicity activities.

After careful planning, the celebration and publicity activities kicked off. First, they organized a parade to welcome the Gold Awards.

The procession beats gongs and drums and arrives at the train station to greet the Golden Eagle Trophy. This move caused a sensation throughout Luzhou City.

The citizens competed for the gold medal and praised Luzhou Laojiao Winery for winning glory for the people of Luzhou and the country.

Secondly, they specially reported the good news to the provincial and municipal leaders for this purpose, and thanked the provincial and municipal leaders for their support and guidance.

The provincial government immediately sent a congratulatory message. The municipal government held a special city-wide meeting to highly praise it.

Third, they held a celebration rally at the Great Hall of the People in the capital, and invited leaders of the National People's Congress and the Chinese People's Political Consultative Conference, leaders of some ministries and commissions, and reporters from major media units in the capital to congratulate them.

After the meeting, more than 50 news media published special articles. The name of Luzhou Laojiao spread all over the country. In 1990, Luzhou Laojiao Tequ Liquor won the gold medal at the 14th Paris International Food Expo, and was the only liquor in China to win the gold medal.

Luzhou Laojiao Winery vigorously celebrates and promotes this. They have published large advertisements in many major newspapers across the country, and broadcast advertisements for a long time on many television stations at or above the provincial level, publicizing the news that they have won the international gold medal this time, and expressing their heartfelt gratitude to consumers at home and abroad for their trust and respect.

The reputation of Luzhou Laojiao once again resounded in the north and south of the Great Wall, and once again spread in Europe, America, Asia, Africa and Australia, and became a high-end and sought-after product in the beverage and food market.

"Deciphering the Thirty-six Strategies" tastes the fragrance of Shangchuan's "old cellar" overseas is in the middle of the hand, please wait a moment,

Once the content is updated, please refresh the page again to get the latest updates!