Hong Kong's mid-range pencil market, originally occupied by the Japanese Kelly brand pencil, in 1960 China's mainland Chinese brand pencil into the Hong Kong market, because of the low price, by the majority of Hong Kong students and middle and lower class civil servants welcome, sales gradually increased. In 1975, mainland pencils accounted for 87% of the Hong Kong market, and Kelly brand pencils basically withdrew from the Hong Kong market.

As Hong Kong's economy continues to grow and living standards have improved greatly, people no longer only focus on cheap and practical goods, but also on aesthetics. After the Japanese manufacturer analyzed this change, in the late 70s, the Kerry brand pencil made a comeback with new varieties and styles.

First, there are many varieties. In terms of shape alone, there are round, egg-shaped, triangular, square, star-shaped, hexagonal, as well as toy-shaped, thin-rod type, extra-long rod type, etc.

The second is to make a big fuss about the face decoration and improve the paint properties and processes. Four or five paints are equal to more than a dozen paints on the mainland, and the patterns are fine, the lines are clear, the cleanliness is high, and the colors are bright. At the same time, the face pattern is timely, such as when the "Alien" TV movie was broadcast in Hong Kong, the Alien pattern of Klee brand pencils was immediately listed.

The third is to change the original large package to a small package, which is suitable for the purchasing habits of Hong Kong people.

Fourth, change a batch of article numbers every quarter and launch a batch of new products.

These measures have made the Kerry brand pencils "bloom on the tree", and the small commodities have become a large array, dazzling and overwhelming, and consumers have a lot of choice, which has won the love of Hong Kong people.

Due to the lack of timely response to pencils in the mainland, after 1983, the pencil market in Hong Kong was almost entirely dominated by the Kelly brand.

An ordinary tree has a limited attraction to people, but once it is full of colorful flowers, its image increases its infinite appeal. This is an important reason for the success of the Kerry pencil.

"Blossoming in a tree" can be used not only for small commodities, but also for industrial products, as well as for expensive goods and commerce.

If you are good at using the "bureau" of various public opinion media to publicize your own company's products, you can set up the "momentum" that takes the lead.

Don't skimp on advertising, improving your products or the appearance of your store, it will make you feel like you're getting the "brick and brick to go".

"Deciphering the Thirty-six Strategies" seeks to make a comeback of the "Kerry card" is playing in the hand, please wait a moment,

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