What is shocking? In short, it is to dare to say what others dare not say, to dare to do what others dare not do, to amaze the world, and to amaze mortals. Those who can shock the world must have a set of skills to deal with the attacks and criticisms of others, and must cultivate the courage to "not hurt by fire and water". Otherwise, it can only increase the jokes of others after dinner.

Those who are shocking the world are the easiest to become the focus of attention. Because the general psychology of the public is yearning for novelty, especially Chinese, who have a hobby of onlookers, and have always been famous for "joy and excitement". The modern news media is also known for its curiosity, and this rapid and extensive means of dissemination will quickly "stir up" a person's words and deeds.

The shocking people are the most likely to become the focus of criticism. Because those who shock the world are often unruly, speak outrageously, or attack people's hearts and evils, or shake traditional values, they always want to offend and hurt others, so they will inevitably lead to verbal criticism, written lawsuits, and even fists and kicks in prison. On the other hand, in a relatively stable society, people's values tend to be conservative, and traditional ethics and morality are always cherished, so extreme, radical, avant-garde, alternative, and sharp things are always not easy for people to understand and accept. In this way, it will also bring some psychological discomfort and even rejection and hostility to the public.

Based on the above two points, the self-affirmation ability of the shocker must be very strong, and he must also have the courage to take risks, maybe you yourself will think that you are not capable, which is absolutely not okay. The real shocking person must have the confidence of invincibility, although he may have flaws, but you can also beat the fame first, first establish an image in everyone's hearts, that is, first use the "empty city plan" to establish an image for yourself, and then put pressure on yourself, constantly enrich yourself with new things, and one day you will fulfill yourself.

The weaker in the competition pretends to be unguarded, as if deliberately entering the special background designed by the art of war: "sitting in the leaky boat, under the burning house". The opponent will be full of doubts at first sight, not only worried that you have a "killer feature", but also worried that you will fall into the trap and eventually delay the fighter. This is a kind of psychological offensive in business warfare that "makes the wise less strategic, and the brave less angry", and it is not like a fictional story in the Romance of the Three Kingdoms. If in the fierce market competition, because of the misuse of the main general and the loss of important land, helpless and trapped in the empty city, then there is a danger of losing vitality and closing the door.

In business competition, the key to using the "empty city strategy" is to deliberately show that one's strength is insufficient, or to conceal one's strong strength, so that suspicious competitors or customers can create a false impression, which is conducive to business. For example, by restricting sales, they consciously keep their products in short supply in the market, so as to stimulate consumer demand and expand the market, or the products are unsalable, but deliberately create the illusion that the products are out of stock and induce consumers' desire to buy.

In business activities, the key to the success of the use of "empty city strategy" is to grasp the psychology of customers, consumers or competitors, or to show the truth with the truth, or to show the truth with the false, so that consumers or competitors have doubts, so as to win and profit in one fell swoop.