Even, it seems to complement each other very well.

After all, many universities and research institutes do exactly that.

Learning is the ladder of human progress, and different possibilities can be explored through learning.

As for the fourth word, it is pleasure. It's a relaxed and enjoyable working environment, and the cohesion of employees comes mainly from the excitement of play, and the leader's words emphasize spontaneity and humor. ”

Everyone thought about it, in today's environment, it seems that pleasure is indeed relatively rare, and more people still feel pressure.

However, examples can still be found, such as:

"This is the kind of atmosphere that many game companies have, as Mr. Xie Jiahua said, to find fun, when you are not satisfied with making money, games will be much more fun."

"Just now we talked about the vision of caring, learning and joy, and the following four are more stable."

"The next word is the result, and the more inclined characteristics of this cultural style are achievements and victories."

"Everyone should know more about this, the working environment, pay attention to results and ability, then the members of the organization will also pursue excellent performance, such as our very popular KPI, OKR assessment system is derived from this."

Everyone nodded, in fact, there are many examples like this, and almost many large factories use this result in their groups, cultural orientation.

Speaking to the former CEO of GlaxoSmithKline, "I try to focus the company on a clear strategy that will help us keep up with the times. ”

And it just so happens that there are a lot of people on the scene now, and they are also using the culture of results.

At the same time, including Chu Yun himself, from beginning to end, he has always been a result-oriented person.

There are many things that he has to pursue an end result.

"Next is authority, a style characterized by strength and boldness. The competition in this working environment is very fierce, and every member is striving for their own personal advantages. And leadership also emphasizes self-confidence and initiative. ”

At this time, Chu Yun suddenly raised a question: "I feel, Mr. Timmons, it is very likely that these kinds of things you mentioned are reflected in a company. ”

"For example, if I'm a results-oriented person, I can also be strong and I can be an authority."

Timmons smiled back.

"Yes, nothing is static."

"Even, it may be reflected in all eight situations in a company, but it has a focus."

"Then I'll finish the last two words first, this cultural style mainly emphasizes planning and being cautious and fully prepared, then it is obvious that almost every company will have its own plan, and will have corresponding preparations, so at the same time, the working environment of safety is also relatively stable, and the predictability is relatively high."

As for order, this culture emphasizes respect, while leaders emphasize following the rules and traditions of the entire company. As the so-called law is greater than everything, and in the cultural context of this order, it is naturally the company's system that is everything. ”

"Just like this friend just mentioned." At this time, in the process of unknowingly, Mr. Timmons has changed his address to Chu Yun from the original Mr. to a friend.

This is also because Mr. Timmons has already made a good impression of him in the process of constant questioning.

Even this process of constantly receiving tea made Mr. Timmons very comfortable in the process of talking, and he himself had a sense of satisfaction.

"And we say that these 8 cultures, according to the attributes of interpersonal interaction and response to change, we have organized the above 8 corporate culture styles into an overall cultural framework."

"I have just introduced to you, these 8 corporate styles, each culture has its own advantages and disadvantages, and it is not said which style is better, and the culture of an organization can be determined by the absolute and relative advantage of the style, and at the same time, it can also be determined by the employee's identification with a specific style."

Just as he was saying that, the host came over there, and he came to Timmons' side.

"Mr. Timmons, we're ready to start serving the main course."

"We'll talk while we eat you."

At this time, Mr. Timmons noticed that he was surrounded by many successful people, and these people were listening to him.

As a result, many seats are still empty throughout the cafeteria.

The host can't stand it anymore, if it goes on like this, everyone will always gather here, and no one will eat.

But the person next to him also interrupted the host's words.

"Let's talk a little longer."

"It's not particularly important to hear Mr. Timmons talk about this, and it's not particularly important to eat one less meal." This was what Chu Yun said deliberately next to him, and the person next to him also nodded thoughtfully.

"Haha." Mr. Timmons seemed to be very useful, and glanced at Chu Yun again.

"Since everyone is willing to listen, then I'll say a little more."

"When it comes to corporate culture, we have to mention that we are innovative in the entrepreneurial process."

"And today I'd like to highlight a term that I've been working on recently, called disruptive innovation."

"New knowledge?" Everyone's eyes lit up again, and the host next to him was thrown aside, he glanced at Chu Yun with some resentment, blaming this man for coaxing next to him, which caused the whole dinner to not start as promised.

Originally, he wanted to take advantage of the dinner to announce the news of Kane's identity for everyone to judge, but now everyone's eyes have shifted to these entrepreneurial knowledge, but no one pays attention to Kane's identity anymore.

Just as he was thinking about how to solve it, Timmons's voice sounded again.

"Then we said that there was traditional innovation, disruptive innovation and micro-innovation before, so on this basis, I have one more disruptive innovation."

"Disruptive innovation is actually a qualitative change caused by quantitative change. From the original main line to the final subversion, the original model is realized through innovation, and it is completely transformed into a new model and a new value chain. ”

In the face of Mr. Timmons's introduction of the theory, everyone was a little incomprehensible, and Timmons seemed to have expected it and continued to speak:

"Then I will give you two ideas, which are also two disruptive ideas for disruptive innovation. One is the relatively low-end subversion, and the other subversion model is the so-called new market subversion that produces a new market space, which did not exist before. ”

"The performance dimension of this market space is completely different from the traditional performance dimension, and enterprises often break through bottlenecks or obtain new development in a disruptive innovation way, so as to break the original pattern."

"So how do you do disruptive innovation?"

Mr. Timmons continued: "That's a good question, how can we do that, firstly, a company with disruptive innovation needs three core elements: strong resource capabilities, innovative profit models, and efficient service attractiveness. ”

"So why do we say this disruptive innovation?"

"Because this disruptive innovation is actually a business opportunity for us in the entrepreneurial process."

"Even when we first started our business, our competition came from the edges. Although at the beginning of the start-up, maybe because of the small investment, you can only go to the edge of the market, but not into the central market, but the edge of the power will continue to expand, and eventually subvert the entire industry, so if you want to compete with other giants, ah, of course, it also includes yourself not to face difficulties, but to find a new angle to the edge market, because there you have an advantage, and a lot of disruptive innovation also comes from the edge market. ”

"Yes, yes, I've learned, I've learned."

"It is the so-called curve to save the country, and it is the so-called rural encirclement of the city. A spark can start a prairie fire. Chu Yun made a conclusion.

And that's exactly what he's doing now.

"When we talk about disruptive innovation, we have to mention another model, which was also created by one of my colleagues."

"The Fogg Behavioral Model."

"What is this?" Everyone's curiosity was instantly aroused again, and they didn't even want to eat.

Of course, everyone was not particularly hungry, and the evening was not a serious meal time, in the West, everyone mainly drank at night, and the drinking itself was a process of chatting, and now it is on such an occasion.

After hearing everyone's questions, Mr. Timmons nodded and explained.

"This model is very simple, the main thing is that there are three elements to achieve a user conversion behavior."

"And these three elements are to give users enough motivation, to give users the ability to complete conversions, and there need to be factors that trigger user conversions, when these three elements must be met at the same time, a more effective conversion will be completed, otherwise it will not happen."

"It's more of a business thing." The people below discussed.

"That's right, business-related content."

"In terms of motivation, there are three types of motivation in this model, the first is pleasure or pain, such as food, etc., the second is hope or fear, and it is also indirect motivation, such as the hope of meeting a beautiful woman, and the third is the hope of being accepted by others, which is also a higher level of hope."

When I asked you, in fact, everyone already didn't understand it.

But despite this, it was Mr. Dimmons who was talking about it, and everyone listened patiently.

"And this specific question of which set of people with different motivations to eat needs to be analyzed in detail."

"And after being motivated, the user has the ability to complete the conversion, and to put it bluntly, it is within the acceptable range of the cost."

"The cost here refers to the user's time, money, physical labor, mental work, etc., and that also includes the power of social stress habits."

"It's equivalent to saying that the last part is about the conversion factor."

Mr. Timmons continued, "The hardest thing in the world is to do the right thing at the right time and then do the right thing, and when it comes to conversion, it's about convincing the customer to do what he can at the right time with the right motivation. ”

"So how do we convince the customer?"

"First of all, we need to use stimulation, when the user does not have enough motivation, we need to use a series of ways such as text or language video to stimulate the user and generate corresponding motivation."

And at this time, some people even began to write down the words that Dimmons said.

"Then there is the assistance, when the user is already motivated enough when stimulated, but sometimes, he doesn't know what to do, and needs to help the customer convert."

"Then, when the user is both motivated to do it and knows how to do it, then in this case, it is necessary to give him a reminder at the right time, which is called a signal."

"So the whole logical chain is still very clear, and this theoretical framework is also very practical."

The person listening next to him also nodded involuntarily.

Indeed, many times, it may be very attractive in the process of description, but when it can really attract users, maybe the users do not want to do it or do not complete the subsequent conversion, which is very likely.

"And in our current business and economy, often, this model will be used in conjunction with a free business model."

"Free business model, we are familiar with this." At this time, everyone else present also nodded, many of them are engaged in Internet-related work, including professors and media practitioners, and now use the free business model.

"The free business model is very prominent in the virtual economy of the Internet, and we often see a lot of merchants giving gifts and samples on the Internet, such as e-commerce platforms."

"With the current cost gradually decreasing, indicating that free has become a new economic model."

"So if it's free, how do we make a profit?"

Everyone has a certain understanding of this topic, so they are all enthusiastic to participate and answer.

The first person to speak was Chu Yun, which could be regarded as throwing bricks and stones.

"The essence of the free business model is really cross-subsidization."

"Let money be transferred between different products, between different people, between the present and the future, between the monetary and non-monetary markets, and the whole world is a big stage for cross-subsidization."

Mr. Limones couldn't help but nod.

"Yes, yes, that's very good, so are there any substantive cases?"

"For example, direct cross-subsidization is to use free products to attract you to buy other products on Taobao. There is a very famous penguin in Huaxia, which is to use the penguin software and then sell other value-added businesses. ”